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bookcategory: Small Business and Entrepreneurship

Brian Tait

New Mindset; New Results

Accomplish Greater!

The accomplishments of tomorrow should never be celebrated today.

The time has come to alter your life in a meaningful way. We all desire success. With desire must come intent: Intent to embrace change… Intent to overcome… Intent to achieve our desired success!

New Mindset; New Results contain the guidance necessary to transform your life, to alter your professional and personal life in the quest for betterment! Begin your journey today so that you may aspire to achieve the accomplishments of tomorrow.

How do we make tomorrow’s accomplishments today’s reality?

Life is demanding, often shifting its requirements in the blink of an eye… altering the time constraints previously set… snowballing into feelings of stress and incompetence; thrust into problematic situations without a manual to navigate the complexity of the given circumstance.

How are we to thrive in our environment without the proper tools? A craftsman should never blame his tools. Instead, equip yourself with better tools geared to accomplishing the desired task with renewed efficiency. That is what this book provides. The vital tools to accomplish, to achieve, and to succeed!

How do I start? First things first: purchase this life-altering book. You will not regret it. As a matter of fact, you may look back on this moment years from now as the turning point for your life: the start of a happier and more successful tomorrow.

Remember, in order to initiate your own turning point, you must be able to ask the proper questions. A task that, based on the previous question, needs extensive work. How do I initiate my turning point? Better. It begins with Leadership, providing an example for others through our own behavior, identifying our strengths and shortcomings to inform our decisions. Leadership is a byproduct of exemplary displays in a multitude of areas. Benefit from self-knowledge to separate yourself from others, establishing a pattern of leadership through conviction.

Why a New Mindset?

The ultimate goal is to build a sustainable formula for personal and professional betterment. An equation that unlocks the immense potential of self, harnessing self-drive to overcome various obstacles on our quest to Achieving Goals! Mentality plays a vital role, establishing a positive expression of self to inspire positive outcomes. By altering your mindset, you can attack tasks differently. Perform this mental exercise. The next time you are told to do something make a mental effort to tell yourself you get to accomplish that task, turning it from a chore to a privilege.
Utilizing proven Strategies to expertly navigate the ever-changing landscape of life, establishing personalized high standards to adhere to regardless of the situation… a new set of rules to abide by!
Tangible results are metric by which success is measured. The book provides you with many avenues to your desired result. However, the journey is vital to formulating personal opinions and habits that foster an attitude of success, thereby giving you an entirely new lease on life or a New Mindset.

Jill Griffin

What if you could gather the smartest people you know into one room and ask them anything? Who would be there? What would you ask?

Follow These Leaders is a chance to do just that.

Jill Griffin reached out to her network…and even complete strangers….and asked them to contribute their best advice and counsel in these pages. She had no idea that nearly everyone would jump at the opportunity to share what they know with people they don’t know and may never meet in person. The room filled up quickly and the wisdom flowed freely. The result? A wise and entertaining handbook with a single goal. Help you soar! Follow these leaders and build a great career and life!

Makarand Utpat

The world has quickly moved into the digital sphere. Disrupt or Die is the new mantra. Digital realm is engulfing the mankind in every aspect of our lives. As per John Chambers, former Executive Chairman of Cisco systems, “At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.”

Digital marketing is one such technology that you need to get comfortable with in order to accelerate your success and transform your business into 2x or 5x growth machine.

Digital marketing and social media have become an equal opportunity play. Race, gender, demographics, the so-called social stature of holding the big titles and roles, color of your skin, geography are no barriers any more.

In order to ensure your business success, it is vital that you adapt yourself and your business to the new rules. Traditional methods of marketing have taken the passenger seat and digital marketing is now in the driver’s seat. Brands and businesses are trying to improve the ways in which they can reach out their customers through digital marketing across wide range of platforms and variety of channels.

Are you going to be the one that will “survive and thrive”?

Makarand has a ton of experience in both the corporate and entrepreneurship world. Packed with actionable strategies, “How to Kickstart Your Digital Marketing” is a 200+ page filled with tons of information.  This book describes 5-step marketing accelerator plan and teaches you how to promote yourself, create an unstoppable brand, dominate social media, build authority, publish compelling content, get your message heard and generate trust, attract leads and customers, charge more and increase sales without being salesy, even if you’re new social media or are just getting started.

Larry Vaughn

Larry Vaughn owned and operated a successful print company – Ideal Printers – for 26 years and helped found two premier, international business cooperatives.  Larry recently wrote and published a personal memoir, Business Cards and Shoe Leather, revealing how his small-town upbringing emphasized his personal ethics, relationship building, and mentoring.  He built his career in the commercial print business on the principle that business thrives on cooperation, not competition.

Larry earned a reputation as a forward-thinker and pioneer in the digital print industry.  He was the first commercial printer in Texas to install an HP Indigo digital press; a new technology that would prove revolutionary to the print industry.  He became a vocal advocate of the then new technology helping to usher in a new age of print.

On a local, national and global level Larry has enthusiastically served the print industry through his volunteer efforts on multiple groups, boards, and councils.  Larry’s cooperative work proved that success lies in mutual respect.  Open dialogue provides a forum for shared learning and growth.  Success is not measured in finite and exhaustible amounts.  There is enough to go around!

Eddie Turner

Leadership is one of the world’s oldest professions. There are countless resources for one to learn about leadership and do in-depth study. In this book, my goal is not to provide a scholarly tome, but rather to provide emerging leaders simple messages for guidance and success. I do this through 140 simple messages that have helped me navigate life.

Why am I providing 140 messages, some have asked? Why not use traditional numbers, like five, ten, or 100? The answer is very simple. We are living at a time when Twitter and its 140-character limitation (now 280) is being used by leaders in all areas of life and at all levels of organizations. Some leaders are exemplary in their use of Twitter, and others less than exemplary. My goal is to leverage the zeitgeist we are living in to show how by using the limited characters allowed by Twitter, leaders can communicate strong messages that make a positive impact on people’s lives. For that reason, this actionable leadership journal contains 140 Twitter-length messages written as a guide for emerging leaders on living, learning, and developing themselves and others on their journey to success.

Additionally, I have become convinced of the power of well-crafted short messages for another reason. I was a Forbes contributor for a year. As a member of the Forbes Coaches Council during that year, I contributed to thirty question-and-answer columns. The answers to the Q&As I submitted to Forbes were required to be 400 characters or fewer. This is slightly longer than Twitter’s new 280-character limit. Some of the columns I appeared in were read by as few as 2,000 people. My most popular column, however, was read by more than 30,000 people. This clearly shows that people found value in our succinct messages and shared them with others. Hence, I believe there is value in the messages contained in this book designed to be an actionable leadership journal.

Daniel Burrus

Discover 25 proven strategies any size organization or individual can use to accelerate innovation and growth with the low risk and high confidence certainty provides.

Technology-driven change is accelerating at an exponential rate, and organizations of all sizes are finding that reacting to problems and digital disruptions, no matter how agile you or your organization are, is no longer good enough. In addition, moving exponentially fast in the wrong direction will only get you into trouble faster!

The Anticipatory Organization, a powerful new book by leading futurist and New York Times bestselling author Daniel Burrus, now gives readers the ability to accelerate innovation and growth by learning how to anticipate disruptive problems and game-changing opportunities before they happen. It’s about developing the anticipatory mindset that will elevate your plans and the way you approach your business, your industry, and your customers to produce transformational results. In a world filled with uncertainty, it provides the confidence needed to make bold moves.

Inspired by the dramatic results organizations obtain from Burrus’ award-winning learning system of the same name, The Anticipatory Organization offers a comprehensive new way to pinpoint and act upon enormous untapped opportunities by identifying the forces that are shaping the future so a company or an individual business leader can plan accordingly.

You’ve heard the expression that the future holds only two certainties—death and taxes. Author Burrus, however, suggests the opposite. In The Anticipatory Organization, he shows his readers that the future is far more certain than we realize, and by learning his Anticipatory Skills such as the ones listed below, they can elevate their relevancy and impact in a world of transformational change:

  • How to elevate planning by distinguishing Hard Trends that will happen, from Soft Trends that might happen;
  • How to anticipate and pre-solve problems before you have them;
  • How to use Hard Trend certainties to accelerate innovation and results;
  • How to take your biggest problem—and skip it;
  • How to turn disruption you thought was outside of your control, into innovations that you, yourself control.

Digital transformation has divided the world into two camps: the disruptor and the disrupted. The Anticipatory Organization gives readers the tools they need to make that choice, rather than waiting for others to make it for them.

Why didn’t a cab driver think of starting Uber, or Marriott think of Airbnb? Why did companies like Sony, Dell, Blackberry, Sears, to name only a few—who all knew how to be agile and execute strategy—rapidly fall behind? And what about small companies, entrepreneurs, and individuals who are blindsided by change and forced to close their doors or lose their jobs?

They all couldn’t react fast enough to the exponential rate of change. None of them knew how to anticipate and profit from change says the author. The ability to anticipate the future is a skill that can be learned. In today’s business landscape, it is the biggest missing competency.

With business and political uncertainty at global all-time highs, it’s imperative to learn to find the opportunity—where others see challenge and disruption. As the rate of change accelerates, uncertainty and disruption also accelerate. The importance of being able to anticipate disruptive problems and new opportunities will become increasingly important.

Says Burrus, “It’s true that you cannot predict everything, but you can accurately predict more than enough to elevate plans, accelerate innovation, and transform results.”

Daniel Burrus has been helping leaders to see and shape the future for over 30 years. The Anticipatory Organization synthesizes his proven strategies, which can be used by leaders and managers within an organization as well as entrepreneurs and individuals alike.

Chris Westfall

Complacency is the enemy of every leader. If you have a vision—for yourself, your team and your organization—you owe it to yourself to access the language that replaces complacency with results. Leadership Language is a language of authenticity. Connection. Engagement. A language of words, demonstrated in actions, and delivering an impact that can’t be denied.

Whether you are an actual or aspirational leader, your words and actions will drive your results—either into the stratosphere, or into the ditch.

Beyond the likes, tweets and swipes are the connections that really matter. True influence starts with connection—and the realization that leadership lives inside all of us. There’s never been a greater need for a clear understanding of how you can lead others, and share your own vision, whatever that vision might be. Whether you tweet it or tell it, you deserve a conversation that cuts through the noise.

This book is your personal guide into what leadership means, and where leadership can truly thrive. Inside you will find the antidote for the complacency in your career, your relationships and your company—as you discover the dialogue that brings your ideas to life.

Unlike other leadership books, filled with the same old tips and techniques, Leadership Language puts a fresh focus on the intrinsic and powerful source of innovation, inspiration, and impact. You will learn how to access the authentic confidence that is irresistible to others and use the language that is the source of real influence, and effectiveness. Discover how your authenticity and vulnerability can inspire others to exceed expectations, achieve more and be more.

Because complacency is never your destination.

David Parish

The environmental policy landscape can be tough to navigate between politicians, advocacy groups and businesses having a different message. Alaskan author David Parish’s new book “The Facts of the Matter” (Greenleaf Book Group Press/September 2018) provides a clear explanation of the environmental, technology, energy and resources issues we face and how readers can move politicians, regulators, environmental groups, media and businesses to truly take the action society needs to prosper.

Parish argues that the best way to conserve the planet and ourselves is the natural convergence of smart natural resource development with improving the lives of the growing population. “The Facts of the Matter” is the basis for a conversation, based on solutions over rhetoric and will cause a rethinking of our biases – to the benefit of the greater good.

Leo Bottary

Most of us don’t seek advice or reach out to others for help very easily. In part, it’s because we’re conditioned to see life as an individual endeavor rather than a team sport. Or because we believe that asking for help makes us look weak or incapable. We regard self-help as by-yourself-help. News flash: no one in the history of the world has ever achieved any level of happiness or success totally by themselves.

In his 1976 book The Long Run Solution, Joe Henderson suggested that becoming truly accomplished at running (or at anything) doesn’t typically require us to perform superhuman feats. In fact, success is frequently realized by those who simply do the things anyone can do that most of us never will. In What Anyone Can Do, with the help of Leo Bottary Year of the Peer podcasts guests (and playful illustrations by Ryan Foland), you’ll discover that if you surround yourself with the right people, you’ll do the things anyone can do far more often. And when you do that, you and the people around you will realize more of what you want out of business and life. It’s that simple.

Julie Cottineau

Julie Cottineau is the Author of the Best-selling book “TWIST: How Fresh Perspectives Build Breakthrough Brands” (Panoma Press, 2016). She is the Founder and CEO of BrandTwist, a branding consultancy, and Brand School – the premier branding program for entrepreneurs, nonprofits and small businesses. Her TWIST approach applies best practices from across brand sectors and leverages them for innovative and impactful solutions. Prior to starting her own company, Julie honed her branding chops as the VP of Brand for Richard Branson’s Virgin company and at Interbrand and Grey global.

While at Interbrand, Julie served as the Executive Director of Consumer Branding as well as the Director of Naming and Verbal Identity. Key name creation and naming architecture brand work includes: American Heart Association, Orbitz, Subaru Tribeca, Stoli Elit, Heinz EZ Squirt ketchup, multiple Virgin brands, and Verizon.

She has been an adjunct professor of marketing at both Cornell and Columbia and often speaks about corporate and personal branding in top business media such as Entrepreneur Magazine and CNN. Her own life has been filled with magical TWISTS which have taken her from New York to Paris, and back again. She now lives in the Hudson Valley with her French husband and two wonderful children.