Articles by Patricia Iyer
PeopleNewsletters: How to Connect With Clients and EmployeesFollow these tips for making the most of inhouse and customer focused newsletters.Sep 17, 2020
LifeBlogging and Relationship MarketingIs your company blog focused on WIIFM as opposed to WWIAM? Are you building relationships instead of selling?Jan 10, 2019
Life5 Grammatical Mistakes in the C SuiteAre you making these 5 common grammatical mistakes?Dec 21, 2018
LifeHow to Write Effective EmailsFiller words risk turning off your reader, and litter your emails with distractions. Here's how to clean up your language.Aug 13, 2020
LifeWrite With Your Own VoiceYou want that reader to feel that you’ve been through what they are experiencing, that you’ve made mistakes, and that you will...Feb 5, 2021
Life Do You Have to Suffer to Write?The most constructive thing you can do if you fall into a negative groove about writing your book is to stop. Instead...Feb 5, 2021
LifeWhat is the Em Dash, and Why Should You Care?The em dash is underused and misunderstood. Use this form of punctuation correctly.May 21, 2019
LifeHow Do You Get Your First Article Published? My ExperienceHaving articles published is a definite boost to a career. Getting your first article published stimulates your writing efforts and establishes more...Jul 3, 2018
GrowthUse Adverbs with CautionWhy does Stephen King say, "I believe the road to hell is paved with adverbs"?Nov 20, 2018
LifeHow to Edit Your Own WorkYou’ve written a report, speech, newsletter, or other document. You’ve put a lot of time and thought into it. You have an...Oct 29, 2018
LifeGetting to Know Your Ideal ReaderOne of best-known methods for writing a book that reaches your ideal audience is to imagine you are writing for one person who represents the audience you want to meet.Jul 19, 2021
LifeWhy You Should Write a Book Proposal—Even If You Plan to Self-PublishBook proposals serve a valuable purpose for authors, agents, and acquisitions editors at publishing houses. The author prepares a detailed summary of...Jul 19, 2021
LifeKnow When To StopIs your writing redundant? Are you keeping the attention of your reader? Get tips on how to strengthen and shorten your writing.Apr 19, 2021
LifeIf Your Company Uses Instruction Manuals for Its Products, You Must Read ThisHow are your company's instruction manuals designed? For a human or for a magnifying glass?Apr 19, 2021
LifeDon’t Let Publishing Scammers Rob YouPredators take advantage of would-be authors with false promises of publishing and big profits. Because scammers are always getting exposed, they constantly...Apr 8, 2021
PeopleWrite a Business Plan That Will Improve Your BusinessBusiness plans driven by your vision are great on paper and even greater when the team works together to achieve them.Apr 8, 2021LifeWrite With Your Own VoiceYou want that reader to feel that you’ve been through what they are experiencing, that you’ve made mistakes, and that you will...Feb 5, 2021Life Do You Have to Suffer to Write?The most constructive thing you can do if you fall into a negative groove about writing your book is to stop. Instead...Feb 5, 2021
LifeBook Design: An Inside JobSome self-published authors want to do everything, including design. If you’re among them, you need to know as much as you can...Feb 5, 2021
LifeAre You Worried About Having Your Book Manuscript Critiqued?You think your book manuscript is wonderful—or you think it’s awful. Wherever you fall on the spectrum of confidence in what you’ve...Feb 5, 2021Patricia Iyer on C-Suite RadioAll shows →
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