Your Response to AI Is Actually a Personality Test
I am working with large companies on their use of Artificial Intelligence all the time, and it is possibly the most polarizing technology I have ever been involved with. Some people believe that AI will give us all a life of leisure, with machines doing more of the work so we don’t need to slave away for 40 hours a week. Others are spooked because they think that AI is coming for our jobs. What seems hard for each of those groups is that they are both essentially projecting the same thing–it’s just a question of whether they are optimistic or pessimistic personalities.
I see the same thing with my own clients–AI is equally polarizing, but this time it is around its effectiveness. Some are AI skeptics, talking about how the technology is over-hyped. Others believe it is magic, and will buy anything with those two magic letters. Both views are right–and wrong. AI just isn’t very simple.
Businesses should always be looking to improve their return on investment, which means choosing the simplest technique that solves the problem. Sometimes that’s AI, but often it’s something simpler, cheaper, and lower risk, so we should start there. Many folks are surprised when I say that, because they expect me to be pushing AI for everything, but I don’t see how that makes any sense. I spoke with a potential new client who was so taken aback that as we were leaving, they said to us, “Gee, we speak to a lot of vendors, but thanks for surprising us.”
If you are listening to vendors blathering on about that 5G blockchain kind of AI, it’s time to stop listening to buzzwords and start looking for competence. If it sounds too good to be true, it is. If your spidey sense starts to tingle every time they start talking about neural networks, listen to that inner voice. AI is no different from every other kind of approach out there. Used appropriately, it can be a huge benefit to your business. But you should be asking questions if your vendors wave their hands and can’t really explain why AI is needed and exactly why it works better. Don’t pay surge pricing for the flavor of the month.
Mike Moran is an expert in digital marketing, especially content marketing areas, such as personalized websites, search, and social media. Mike also has a 40-year background in technology with a dozen US patents, specializing in machine learning, natural language processing (NLP), and other AI techniques, as well as search technology.
Mike serves as a senior strategist for Converseon, a leading social listening technology company based in New York City. He is also a senior strategist for SoloSegment, a site search and customer experience software company. Mike is also an executive consultant for the Consultant's Collective and a Program Director for the Conference Board. Mike currently serves as a member of the Board of Directors of SEMPO, is a Certified Speaking Professional (CSP) in the National Speaker's Association, and a Senior Fellow for the Society of New Communications Research.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with James Mathewson, covering Big Data and Content Marketing. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology®, a daily blog devoted to digital marketing.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School and is a Distinguished Instructor at the University of California Irvine.
|Mike Moran is an expert in digital marketing, especially content marketing areas, such as personalized websites, search, and social media. Mike also has a 40-year background in technology with a dozen US patents, specializing in machine learning, natural language processing (NLP), and other AI techniques, as well as search technology.
Mike serves as a senior strategist for Converseon, a leading social listening technology company based in New York City. He is also a senior strategist for SoloSegment, a site search and customer experience software company. Mike is also an executive consultant for the Consultant's Collective and a Program Director for the Conference Board. Mike currently serves as a member of the Board of Directors of SEMPO, is a Certified Speaking Professional (CSP) in the National Speaker's Association, and a Senior Fellow for the Society of New Communications Research.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with James Mathewson, covering Big Data and Content Marketing. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology®, a daily blog devoted to digital marketing.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School and is a Distinguished Instructor at the University of California Irvine.
|Mike Moran is an expert in digital marketing, especially content marketing areas, such as personalized websites, search, and social media. Mike also has a 40-year background in technology with a dozen US patents, specializing in machine learning, natural language processing (NLP), and other AI techniques, as well as search technology.
Mike serves as a senior strategist for Converseon, a leading social listening technology company based in New York City. He is also a senior strategist for SoloSegment, a site search and customer experience software company. Mike is also an executive consultant for the Consultant's Collective and a Program Director for the Conference Board. Mike currently serves as a member of the Board of Directors of SEMPO, is a Certified Speaking Professional (CSP) in the National Speaker's Association, and a Senior Fellow for the Society of New Communications Research.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with James Mathewson, covering Big Data and Content Marketing. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology®, a daily blog devoted to digital marketing.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School and is a Distinguished Instructor at the University of California Irvine.
Mike serves as a senior strategist for Converseon, a leading social listening technology company based in New York City. He is also a senior strategist for SoloSegment, a site search and customer experience software company. Mike is also an executive consultant for the Consultant's Collective and a Program Director for the Conference Board. Mike currently serves as a member of the Board of Directors of SEMPO, is a Certified Speaking Professional (CSP) in the National Speaker's Association, and a Senior Fellow for the Society of New Communications Research.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with James Mathewson, covering Big Data and Content Marketing. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology®, a daily blog devoted to digital marketing.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School and is a Distinguished Instructor at the University of California Irvine.
|Mike Moran is an expert in digital marketing, especially content marketing areas, such as personalized websites, search, and social media. Mike also has a 40-year background in technology with a dozen US patents, specializing in machine learning, natural language processing (NLP), and other AI techniques, as well as search technology.
Mike serves as a senior strategist for Converseon, a leading social listening technology company based in New York City. He is also a senior strategist for SoloSegment, a site search and customer experience software company. Mike is also an executive consultant for the Consultant's Collective and a Program Director for the Conference Board. Mike currently serves as a member of the Board of Directors of SEMPO, is a Certified Speaking Professional (CSP) in the National Speaker's Association, and a Senior Fellow for the Society of New Communications Research.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with James Mathewson, covering Big Data and Content Marketing. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology®, a daily blog devoted to digital marketing.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School and is a Distinguished Instructor at the University of California Irvine.
|Mike Moran is an expert in digital marketing, especially content marketing areas, such as personalized websites, search, and social media. Mike also has a 40-year background in technology with a dozen US patents, specializing in machine learning, natural language processing (NLP), and other AI techniques, as well as search technology.
Mike serves as a senior strategist for Converseon, a leading social listening technology company based in New York City. He is also a senior strategist for SoloSegment, a site search and customer experience software company. Mike is also an executive consultant for the Consultant's Collective and a Program Director for the Conference Board. Mike currently serves as a member of the Board of Directors of SEMPO, is a Certified Speaking Professional (CSP) in the National Speaker's Association, and a Senior Fellow for the Society of New Communications Research.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with James Mathewson, covering Big Data and Content Marketing. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology®, a daily blog devoted to digital marketing.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School and is a Distinguished Instructor at the University of California Irvine.
Latest posts by Mike Moran (see all)
- Are You Trying to “Keep Up” with Technology, or Ride It? - March 25, 2019
- AI Improves Your Website as More People Use It - January 28, 2019
- Your Response to AI Is Actually a Personality Test - January 2, 2019
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