There are many compelling reasons to deliver your training directly to your employees’ cellphones. To cite just a few . . .
- Mobile training can be conveniently delivered to large numbers of employees who work in multiple locations
- There is no hardware cost, and no need to install a training center for employees to use
- There is no need to hire a trainer every time you want to start a training class for new employees, salespeople, or anyone else
- Employees can complete different units and modules whenever and wherever they prefer
- Millennials and other younger employees really like their mobile devices and are therefore more likely to enjoy and complete training
- You already have older computerized training materials – or even older printed training manuals – that should be easy to convert into mobile training programs
Those are all very good reasons why you should be thinking about mobile training. But are there other issues to consider before you move ahead? I asked Dan Black, former Vice President of Client Engagement at my company Tortal Training. Dan, who is a master training designer, recommends asking these questions before making the decision to distribute some or all of your training to your employees’ mobile phones.
Question One: What percentage of your employees have smart phones?
If most of your trainees already have them, that is one thing. But if not, how will you deliver your training to those who don’t? You will need to provide tablets or laptops that can be used by them in the office. That could mean designing several versions of your training materials for different platforms. So be sure to look before you leap.
Question Two: How will employees be compensated for training when they are not at work?
If employees will complete training when they are not at work, you will have to compensate them for the extra time they spend. You will have to have them track and report those extra hours. Another option is to require them to complete their training at work.
Question Three: Is mobile connectivity easily accessible while your employees are on the job?
This is another question that some companies overlook as they rush to mobile. What, for example, is the state of Wi-Fi connectivity in all your work locations, stores, etc.? If it’s not already there or if it is sub-par, what will be cost of setting it up across all your locations? If your trainees will be accessing your materials while they are not at work, can you expect them to shoulder the usage costs?
Question Four: Do your employees in the field have mobile–enabled tablets?
Many companies are discovering that mobile training works best when delivered on tablets, not smartphones. But they are also finding that few employees have tablets that are part of their mobile plans.
Question Five: Is your training the kind of training that works well on mobile?
Dan Black maintains that mobile devices are best for delivering what he calls “performance support,” which means training that is delivered to employees after they’ve gone through a larger and more detailed learning interaction.
Performance support is like a reminder. You know that sign in your company bathroom that reminds employees to wash their hands before returning to work? That’s an example of performance support, which can also be defined as essential, bite–size pieces of information that you deliver where and when they can affect employee performance.
Some examples are:
- Overviews of product features and use
- A review of how to handle a customer-facing process or procedure
- Quick instructions on how to fill out a form that documents a service call or a sale
- Simple videos on cleaning, troubleshooting, or performing preventative maintenance
The bottom line is that mobile training should be short, sweet, and to the point. Think about YouTube, the largest training resource on the planet. If people don’t know how to do something, they find out how on YouTube! Think that same way for your employees. The idea is to provide information that reminds them how to handle a process or procedure – info that they can access where and when they need it.
In Summary . . .
Yes, mobile is great, but it’s not great for everything. Used properly, it can be a powerful tool in your organization’s arsenal if you use it in combination with the full suite of technology, classroom, and other training that is available to you.
About the Author
Evan Hackel is CEO of Tortal Training, a firm that specializes in developing and implementing interactive training solutions for companies in all sectors. Evan is also a recognized business and franchise expert, a professional speaker, and author. He created the concept of Ingaged Leadership and is Principal and Founder of Ingage Consulting, a consulting firm headquartered in Woburn, Massachusetts. Evan is an active advisor in the C-Suite Network. To learn more about Inage Consulting and Evan’s book Ingaging Leadership, visit Ingage.net