Blogging and relationship marketing go together. Blogging shows your expertise – you’re connecting with clients, but you are not selling them anything. You are a resource and provide them with good information on your web site that can help them.
The focus of a blog is not selling. It’s more educating, communicating, persuading, and story telling. You’re making an investment in a relationship with your target audience, rather than bombarding them. Your clients are inundated with marketing messages from commercials, emails, billboards, and social media.
Blogging and Relationship Marketing go Hand in Hand
Use your blog to educate, entertain, and teach them something new. By doing that you start to build that “Know, Like and Trust” factor. It’s about them.
People listen to two different radio stations, especially on the Internet and face-to-face. Many like to broadcast on the radio station WIIAM. What WIIAM stands for is “What Is Interesting About Me”. When people are searching out content on the Internet or social media, people are listening to WIIFM: “What’s In It For Me”.
As we know in radio, AM is a lower frequency and doesn’t have the quality as FM, which is better for music and sounds better. People are much more interested in “How Can You Help Me” as opposed to “Who You Are” and “What You Do”. That’s one of the biggest mistakes that people make is that they’re constantly trying to sell and promote themselves. Instead, provide great information on a blog that helps the other person.
There is a common misperception among many business owners, which is it’s effective to say, “Let me tell you all about the services that I offer”. Blogging and relationship marketing supply information to the prospect that will entice the client to find out find out more. This is one of the primary purposes of a blog.
A real relationship takes time. It takes caring and giving equal benefits to both sides. Building a relationship in relationship marketing is about thinking about “What’s In It for Them” that I can provide that’s different.
- “How can I be a resource?”
- “How can I be a support mechanism?”
- “How can I give them something that everybody else in the marketplace is not doing other than trying to come in, get work and take their money?”
Blogging and relationship marketing put some of the pieces of the puzzle together.
Pat Iyer has been blogging since 2009. She’s written thousands of blog posts. Connect with her and read her writing tips blogs on www.Patiyer.com.