C-Suite Network™

Speaking Engagements – How to Get More

Alright, let’s dive into the world of how to get speaking engagements! Whether you’re an author with a story to tell or a coach with wisdom to share, this is your guide to stepping onto more stages and making an impact with your words.

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Public Speaking Engagements in Your Niche

Understanding your specific niche is like having a treasure map. As an author, your niche could be the genre or themes of your books. As a coach, it’s the specific area you help people with. This isn’t just what you do; it’s what sets you apart. Tailor your speaking topics to reflect this unique angle, and you’ll attract engagements that are a perfect fit.

Craft Your Story

People don’t just buy into your knowledge; they buy into your story. Create a compelling narrative about your journey, your challenges, and your victories. This makes you relatable and engaging. As an author, share the behind-the-scenes of your writing process. As a coach, talk about what led you to help others. A good story opens more doors than you might think!

Build a Speaker Profile

Imagine a one-stop-shop showcasing your expertise. Your speaker profile should include your bio, topics, past engagements, testimonials, and a video reel. Make it vibrant, professional, and accessible. Share it on your website, social media, and speaker directories. Think of it as your speaking resume, always ready to impress.

Speaking Engagements Near Me

Start where you are. Local clubs, libraries, and business groups often seek speakers. Visit them as a guest first, get a feel for their vibe, and then offer your expertise. Local engagements are low-hanging fruit waiting to be picked, and they often lead to bigger opportunities through word-of-mouth.

Social Media for Speaking Engagements

Social media isn’t just for memes; it’s a networking powerhouse. Join groups and forums related to your niche. Engage in conversations, offer value, and subtly mention your speaking availability. LinkedIn, in particular, is a goldmine for professional connections. Use these platforms not just to speak but to listen and learn what your audience really needs.

Collaborate and Conquer

Two voices can be louder than one. Partner with other authors or coaches for joint speaking events. This doubles your audience reach and halves your marketing efforts. Collaboration also means sharing insights, which can lead to a richer, more engaging presentation.

Pitch Perfect

Crafting the perfect pitch is an art. Whether you’re reaching out to conference organizers or local clubs, tailor your proposal to their needs. Highlight what you bring to the table and how it benefits their audience. Remember, it’s not about why you want to speak; it’s about why they should want you to speak.

Set Your Stage Online

The digital world is your oyster. Webinars, online workshops, and virtual summits allow you to reach global audiences from the comfort of your home. Platforms like Zoom and WebinarJam make this easier than ever. Plus, online events are often easier to secure and a great way to hone your speaking skills.

How Much Should I Charge for a Speaking Engagement

Determining your fee can feel like walking a tightrope. Start by understanding the going rates in your industry. Consider factors like the event’s size, location, and your own experience. It’s okay to start modestly or even speak for free if the opportunity offers significant exposure or networking. As you grow, so will your fees. Just remember, never undersell your value.

Feedback Frenzy

Every speaking gig is a learning opportunity. Seek feedback from organizers and attendees. What resonated? What could be better? Use this goldmine of information to refine your future talks. Continuous improvement not only makes you a better speaker but also increases your value and demand.

Education Never Ends

The best speakers are perpetual students. Attend workshops, take speaking courses, or hire a coach to hone your skills. Watch TED Talks or other public speaking forums to learn from the pros. The more you learn, the more you grow, and the more attractive you become as a speaker.

Engage, Engage, Engage

Never underestimate the power of engagement. During your talks, interact with your audience, ask questions, and encourage participation. After your talks, connect with attendees on social media or through newsletters. Engagement turns passive listeners into active fans who are more likely to recommend or rebook you.

Chase the Testimonials

Nothing speaks louder than a glowing review. Collect testimonials from every speaking engagement. These golden words are powerful endorsements of your skills and can be the deciding factor for future organizers when choosing between speakers.

Stay in Touch

Networking doesn’t end when the event does. Follow up with organizers and attendees. A simple thank-you email can leave a lasting impression and open doors for future engagements. Remember, in the speaking world, relationships are currency.

Know Your Worth, Show Your Worth

As you gain more experience, your speaking portfolio grows. Update your speaker profile regularly with new topics, testimonials, and videos. Showcasing your growth and success not only boosts your credibility but also justifies increased fees.

Follow the Trends

Stay updated on the latest trends in your niche. Being able to speak on hot topics makes you a desirable choice for organizers looking to offer timely and relevant content to their audience.

Celebrate and Reflect

Last but not least, celebrate every speaking engagement, big or small. Reflect on what went well and what could be improved. Each experience is a step forward in your speaking journey.

Securing speaking engagements is a mix of strategy, skill, and persistence. By understanding your unique value, crafting a compelling narrative, and actively seeking out opportunities, you’re well on your way to becoming a sought-after speaker. So go ahead, step up to the mic, and let the world hear what you have to say!

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