C-Suite Network™

Personal Development

Experiences are more important than money

One of the things my mentor did for me was occasionally, he would invite me to lunch at a place called Bill Spoons BBQ to sit and listen to him and some of his contemporaries talk about the issues of the day or challenges they were having. I would sit there and listen and eat my BBQ. Then he’d ask me to leave so they could discuss more personal things.

Those experiences helped me understand what was on the top of executives’ minds in their businesses and helped me understand how to approach and speak with them. And that was my secret sauce when I was in direct sales. I wasn’t afraid to contact and meet with executives.

When I mentor and coach my clients, I put together a similar experience for them. Every quarter, I host a dinner with someone of significance so my clients can learn from someone who is at the top of their industry they would never have the opportunity to meet. It not only expands their network but also, they learn critical issues.

Last week, my clients and I had our final dinner of 2023. We met with the CEO of a major technology firm, who shared her thoughts about where the economy is going in 2024 and some of her major challenges. This experience was priceless as our team now has a greater understanding of how we can serve our clients and anticipate how we need to go to market.

One of the lessons I share, when I speak, is about how casualness leads to casualties. This lesson was revealed to me a few years after my experience of the Miracle on the Hudson. It not only was one of the things that played out during that fateful day on the Hudson River but also is a lesson that if you understand and practice, will help create opportunity out of uncertainty.

I was invited to speak at NASA’s safety day at Cape Kennedy a few years ago. For a kid who grew up in the 1960s, space was the coolest thing going, and like most kids, I wanted to be an astronaut. I have written about the time I had the experience of meeting Senator John Glenn when I was in high school. Meeting the first man to orbit the earth was one of the highlights of my youth.

When I was invited to speak at Cape Kennedy, we were discussing arrangements. The financial side was important but what was more important was the opportunity to experience the behind-the-scenes of NASA. My wife and I got to go to the top of the area where the Artemis II Orion ( the spacecraft that will send four astronauts to the moon) was being built. FYI, it is as tall as the Saturn 5 rocket, and when you look down, you get dizzy!

But that was not the experience that opened my eyes. It was when my wife and I had the opportunity to visit the room of the remains of the space shuttle Columbia.

This is a sacred place. Meeting with the person who is responsible for maintaining the room is special. When we met, he was more interested in speaking about my experience of when US Airways went down in the Hudson. I was more interested in hearing about what happened that fateful day Columbia went down.

One thing he shared was something that woke me up to not only what happened on January 15, 2009 but also the day to day of our lives.

He shared his thoughts about Apollo 1; where on Jan. 27, 1967, a fire swept through the Apollo 1 Command Module during a launch rehearsal test, tragically killing the three astronauts trapped inside.

He shared that Apollo 1, as tragic as that day was, helped reset the mindset of going to the moon as those casualties were caused by casualness. He said, “casualness leads to casualties.”

I started to think about that statement in my life and that day on the Hudson River. If the Captain and First Officer were casual about anything that day, some if not all of us in the plane that day may not be here today. If the passengers didn’t work as a team, somebody may have perished. If the NY Waterways and other first responders were not at the top of their game, some of us may not be here today.

You can also look at this from a personal perspective. If you are casual with your money, you may lose it. If you are casual about how you take care of your body, you may be more susceptible to health challenges. If you are casual about your relationships, you may lose your loved one.

So that timely and important lesson was learned because of something I learned many years ago and I practice and teach.

Experiences are more important than money.

I learned years ago that I know much more from unique experiences I encounter than the short-term monetary wins I may have.

Even January 15, 2009, was an experience that, at the moment, was potentially tragic, turned out to be an experience that revealed what I had learned in those moments in my life that, at the time, I didn’t think were necessary. That is why we wrote my first book, Moments Matter. I wanted others to understand that those experiences we encounter through our lives, good and bad, are there for a reason and a purpose, and they will serve us someplace, sometime through our lives.

That is why I am so excited about sharing my new book, The Limitless Life, on January 15, 2024. It is a way I can share fifteen lessons learned from and because of the Miracle on the Hudson and impart how those experiences and moments we have had throughout our lives were there for those defining moments of our lives. And from those defining moments, greater insight and wisdom are drawn which will set you on a pathway for a life of happiness and fulfillment.

And a pathway to having a limitless life is to use those insights and wisdom to impact and help the next generations have hope and knowledge.

You can create opportunity out of uncertainty by finding someone who will impart and leave what they have learned and their wisdom so you can compress the decades it usually takes to do it yourself into days, have happiness and fulfillment right now, and subsequently do the same for someone else.

Ask yourself, if in three years from today, and you would look back at those three years to today, what would have to happen for your life to be fulfilled?

And if you could do that right now, is that experience worth more than money?

Branding Marketing

Outsourced Chief Marketing Officer

Outsourced Chief Marketing Officer on the rise, and thinking out of the box

Experiential marketing, also known as engagement marketing, is increasingly recognized as a powerful strategy for brand outreach. This approach focuses on creating immersive, memorable experiences that connect consumers directly with a brand. The rationale behind experiential marketing’s effectiveness and some business case studies can provide insight into why it is considered the future of brand outreach now optimized by top Outsourced Chief Marketing Officers around the world!

Reasons Supporting Experiential Marketing as the Future

  1. Emotional Connection: Experiential marketing creates emotional connections by engaging consumers through interactive, hands-on experiences. This emotional resonance can lead to stronger brand loyalty.
  2. Memorable Impact: Experiences tend to be more memorable than traditional advertising. Memorable brand experiences can lead to word-of-mouth promotion and social media sharing.
  3. Engagement Over Advertisement: Modern consumers, especially younger generations, prefer engaging with brands rather than passively receiving advertising messages. Experiential marketing meets this preference.
  4. Integration with Digital Campaigns: These experiences can be seamlessly integrated with digital marketing campaigns, amplifying the reach through social media sharing and online engagement.
  5. Measurable Impact: With advancements in technology, companies can now more accurately measure the ROI of experiential marketing campaigns through data analytics.

Case Studies

1. Red Bull: Stratos Jump

  • Campaign: Red Bull sponsored Felix Baumgartner’s jump from the stratosphere in 2012.
  • Result: The event was live-streamed on YouTube and watched by millions worldwide, creating a massive buzz and reinforcing Red Bull’s brand image of extreme adventure and sports.

2. Coca-Cola: Share a Coke Campaign

  • Campaign: Coca-Cola replaced its traditional logo with common names on bottles, encouraging consumers to find a bottle with their name or gift one to a friend.
  • Result: This campaign created a personal connection with the brand and led to increased sales, social media sharing, and consumer engagement.

3. IKEA: Sleepovers in Showrooms

  • Campaign: IKEA invited customers to spend a night in their showroom as part of a promotional event.
  • Result: The event generated considerable media attention, enhancing customer engagement and showcasing IKEA’s products in a unique, memorable way.

4. Adobe: Adobe Summit

  • Campaign: Adobe’s annual summit offers a mix of informational sessions, workshops, and networking opportunities for creative professionals.
  • Result: The summit not only educates participants about Adobe products but also fosters a community around the Adobe brand.

5. L.L. Bean: Be an Outsider at Work

  • Campaign: L.L. Bean created outdoor office spaces to encourage people to work outside, aligning with their brand ethos of outdoor activities.
  • Result: The campaign received extensive media coverage, reinforcing the brand’s commitment to outdoor lifestyles and attracting a broader consumer base.


Experiential marketing’s ability to create personal and emotional connections with brands, combined with its potential for wide-reaching impact through social media and word-of-mouth, positions it as a forward-thinking strategy for brand outreach. The successful campaigns of Red Bull, Coca-Cola, IKEA, Adobe, and L.L. Bean illustrate how creating memorable brand experiences can lead to increased engagement, loyalty, and ultimately, business success. As consumers continue to value authenticity and unique experiences, experiential marketing is likely to play an increasingly important role in brand strategies.

Outsourced Chief Marketing Officer (CMO)

An Outsourced Chief Marketing Officer (CMO) is a professional service arrangement where a company hires an external expert to serve as its Chief Marketing Officer on a part-time, temporary, or project basis. This approach can provide businesses with senior-level marketing expertise without the commitment or cost of hiring a full-time executive. Here’s an overview of the role, benefits, and considerations:

Role and Responsibilities

  1. Strategic Planning: Developing and overseeing the implementation of a comprehensive marketing strategy aligned with the company’s business goals.
  2. Brand Management: Establishing and maintaining the company’s brand identity and reputation.
  3. Digital Marketing: Overseeing digital marketing efforts, including social media, SEO, content marketing, and online advertising.
  4. Market Research: Conducting or supervising market research to inform marketing strategies and understand customer preferences and trends.
  5. Product Development and Positioning: Assisting in product development and positioning, ensuring they meet market demands and align with the company’s brand.
  6. Budget Management: Managing the marketing budget and ensuring ROI on marketing investments.
  7. Team Leadership and Coordination: Leading and coordinating internal marketing teams and external agencies.

Benefits of Hiring an Outsourced CMO

  1. Cost-Effective: More affordable than hiring a full-time executive, especially beneficial for small and medium-sized businesses.
  2. Flexibility: The ability to engage the CMO on a part-time, temporary, or project basis according to the company’s needs.
  3. Expertise: Access to experienced professionals with a broad skill set and industry knowledge.
  4. Fresh Perspective: An external CMO can offer new ideas and perspectives that can be invaluable for innovation and problem-solving.
  5. Scalability: The flexibility to scale up or down the marketing efforts as per the business requirements.
  6. Rapid Implementation: An experienced CMO can quickly assess the company’s needs and implement strategies, reducing the learning curve.

Considerations When Hiring an Outsourced CMO

  1. Alignment with Business Goals: Ensure the outsourced CMO understands and aligns with your company’s vision, culture, and objectives.
  2. Experience and Track Record: Evaluate their past experiences, success stories, and the industries they have worked in.
  3. Communication and Collaboration: Effective communication and the ability to collaborate with existing team members are crucial.
  4. Contract and Expectations: Clearly define the terms of engagement, expectations, and deliverables in the contract.
  5. Integration with the Team: Consider how the outsourced CMO will integrate with your existing team and processes.
  6. Long-term Strategy: Ensure that the strategies implemented by the outsourced CMO are sustainable and align with long-term business goals.


An outsourced CMO can be a strategic addition for businesses looking to enhance their marketing efforts without the overhead of a full-time executive. This arrangement allows companies to leverage expert knowledge and skills on a more flexible and cost-effective basis. However, it’s important to carefully select a professional whose experience and approach align with the company’s specific needs and culture.