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Thursday, November 12, 2026
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YES, BRAND with Hersh Rephun

C Suite Radio

Personal Brand Builder and Strategist Hersh Rephun talks to the brilliant peeps behind the best indie brands going. Diving deep, YES, BRAND also focuses on the Personal aspect of Personal Branding.

YES, BRAND is a companion podcast to TRUTH TASTES FUNNY, which is inspired by his personal development journey through Peak Performance, Meditation, and Quantum Consciousness.

What links these two shows is the fact that no matter the role your play in life or business, or the absurdity of the situation in which you find yourself, you must EMBRACE THE TRUTH in order to SELL THE TRUTH!

YES, BRAND with Hersh Rephun show art

C-Suite Radio™ Podcast

YES, BRAND with Hersh Rephun

YES, BRAND features conversations with founders, creators, leaders, and public thinkers at pivotal moments, when the success of what they're building depends on how it's understood. A founder entering a new arena. An author introducing a new idea. A scientist challenging conventional thinking. A CEO redefining a company. An artist reshaping a genre. A leader building a movement. Building it is only the beginning. What happens next depends on how the world understands it. Every episode explores the gap between intention and interpretation, where meaningful ideas meet the real world and take on a life of their own. Welcome to the conversation between what you meant... and what everyone else thinks you meant. Because every idea has two stories: the one you tell... and the one everyone else repeats. Hosted by Hersh Rephun.

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Episodes

Nov 2, 2026

Jessica Rhodes: When You Become Bigger Than What You're Known For

Jessica Rhodes helped pioneer podcast guesting as a business strategy. Since founding Interview Connections in 2013, her company has booked more than 50,000 interviews and helped over 1,000 entrepreneurs build visibility through meaningful conversations.But what happens when the business you've…
Nov 2, 2026

TSK and IDOSY Reinvent Luxury, Making the Extraordinary Feel Effortless

Reinventing Luxury: Making the Extraordinary Feel EffortlessLuxury has always promised extraordinary experiences. But what happens when the process of accessing those experiences hasn't kept pace with the expectations of today's customers?In this episode of YES, BRAND, Hersh Rephun brings together…
Oct 28, 2026

Scherrie L. Prince: The Attorney Was Never the Destination

Scherrie L. Prince has spent nearly two decades practicing law. But before she became an attorney, she was an entrepreneur who learned some expensive lessons about what happens when ambition outpaces preparation.A handshake partnership gone sideways. A family inheritance complicated…
Oct 22, 2026

TSK × TripWix Scale Luxury With the Human Touch

What good are gold taps if there's no hot water?It's a fair question. And a surprisingly useful way to rethink luxury.On this installment of YES, BRAND's continuing series following the emergence of The Sovereign Kingdom (TSK), Hersh Rephun brings together…
Oct 17, 2026

Bailey Rankin Barclay: When Being Busy Stops Being Successful

Being booked and busy sounds like success.Until the bookings stop.On this episode of YES, BRAND, Hersh Rephun welcomes Bailey Rankin Barclay, founder of Rankin Design, a design studio helping short-term rental investors turn ordinary properties into competitive, revenue-producing destinations.Bailey knows…
Oct 15, 2026

Like Father, Like Founder? Mark & Malachy Mitchnick Build Burnd

A father invents technology that helps change an industry.Decades later, his son builds a consumer brand around it.On this episode of YES, BRAND, Hersh Rephun welcomes Mark Mitchnick and his son, Malachy Mitchnick, the father-son team behind Burnd, a science-driven…
Oct 8, 2026

YES, BRAND Field Test: Why Aren’t People Buying? | with Estie Starr & Nancy Zare

This is not a conventional episode of YES, BRAND.It’s an experiment inspired by First Contact Live, Hersh Rephun’s weekly event where one participant takes the hot seat, shares what they’re building, and hears from the gallery about what they actually…
Oct 1, 2026

Saahil Mehta: You Changed. Did Anybody Notice?

At 36, Saahil Mehta had done what he was supposed to do.The education. The career. The money. The business. The family. The lifestyle. No debt.He'd checked the boxes his 20-year-old self believed would make him successful.There was just one problem.He…
Sep 29, 2026

Ms. K. Derhem: Building The Sovereign Kingdom

A note from Hersh:In interviewing so many fascinating entrepreneurs, many of whom are launching new ventures, we are selecting a handful of businesses to follow as they make their mark.The Sovereign Kingdom, founded by Ms. K. Derhem, is the first…
Sep 24, 2026

Tim Klitch: How Do You Build a Brand People Want to Belong To?

After 35 years in financial services, Tim Klitch could have retired.Instead, he became Chief Fun Officer of a pickleball ranch.On YES, BRAND, Hersh Rephun sits down with the founder of Austin Pickle Ranch to talk about second acts, community, and…
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