Prime Time is a book for TV Sales Leaders who want a road map to success in the new TV business. It’s a real-world guide to getting your sales staff totally focused on growing local, digital, and core revenue.
booktag: csuite
The age of transformation is upon us. And for corporate IT departments, supporting and sustaining enterprise architecture requires a fundamentally new approach.
Transformative Enterprise Architecture has the solution. It presents a new methodology that boldly redefines the characteristics and competencies that every large-scale IT team must develop to function successfully. Topics include:
• Establishing a mature enterprise architecture system with an eye toward continuous improvement
• Ensuring the economic sustainability of IT infrastructure
• Staying agile in an era of uncertainty
Written especially for CIOs, CTOs, and other corporate stakeholders, Transformative Enterprise Architecture goes beyond frameworks, tools, processes, and patterns. It can help your organization survive and thrive in these times of rapid change, disruptive innovation, and intense competition.
As a kid, you were likely taught that modesty is the best policy. Better to let others discover your greatness on their own. The problem is your work does not speak for itself. You do. When done properly, self-promotion is not bragging. It is informing.
For the individual PROMOTE! takes you through the very simple, but until now, virtually non-existent process of sourcing and quantifying previous achievements.
Companies, per Rick’s plan in the final chapter, learn how to take this same information on a monthly (not annual performance review) basis and apply it to potentially reduce turnover and enhance the bottom line. Think for a minute…how many dynamic employees have slipped through ‘your hands’ because you were not aware of their value until after the fact?
General George S. Patton was legendary for his battle planning and strategy as well as his straightforward, no nonsense approach to all aspects of life. The General’s leadership principles are just what is needed to help solve the most pressing problems of today’s business world as it strives to Move Forward or Accelerate Performance. Chuck Gumbert has combined the lessons learned from his research into Patton’s leadership strategies with his own experiences, approach and toolkit that he has used to lead successful business turnarounds.
Imagine how much you would learn if you could talk to 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Says best-selling author Joel Comm, “The CMO’s Periodic Table is like going to the best marketing buffet you could imagine. Each chapter is a delectable morsel of insightful commentary from some of the tastiest ‘chefs’ in the biz. Read it from cover to cover and you’ll be stuffed with insights you’ll be able to apply to just about any marketing challenge on your plate.”
Imagine Bill Gates and Giorgio Armani started a business, then hired PT Barnum to promote it, and Larry David to tell the story. The result is this book. Since starting SCOTTeVEST in 2000 – my clothing business built around tech-enabled pockets – I’ve been featured in thousands of major press pieces, made millions of dollars and had the most memorable appearance of the entire ABC Shark Tank show. I started out as an unhappy lawyer, and I reinvented myself by pursuing my passions and mastering the art of passionate, personal promotion. This isn’t a how to business book, but entrepreneurs will learn a lot from my successes and failures about how to get the attention every business needs to stand above the competition. This isn’t fiction, but some of the stories might make you wonder if they are true. I assure you… they are. We’re going to turn the world of media upside down, shake it and see what falls out of its pockets. You will learn lots of ways to promote yourself and your business, if you have the fire. Welcome to my unauthorized autobiography.
The Coffee Run: And Other Internship Need-to-Knows is the what-to-do and how-to-do-it guide on internships for students. Based on real and honest internship experience, it is chronological advice, preparation, and lessons for undergraduates interested in any industry. Cleverly told and boldly motivating, this one hundred page pre-internship course book will be a staple of high school and college curriculum.
For a thriving, durable career in today’s rapidly shifting world, you need to be adaptable and resilient. Being adaptable means you know how and when to tweak your performance, try new approaches or create stronger relationships. Having career resilience means you can spot risks and become comfortable with change. You can absorb hard knocks, rebuild your confidence and bounce back when the worst happens. Resilient professionals learn to think like entrepreneurs, even if they work in large organizations. And they tend to behave like CEOs, wherever they are on the career path. “Think Like an Entrepreneur, Act Like a CEO” is a practical guide to help you become more nimble and successful in the workplace. Its 50 chapters offer true stories and practical strategies to help you overcome workplace predicaments and capture opportunities, one by one.
Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke – with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.
Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.
Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:
· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair
When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.
Green Reign Leadership offers business executives as well as sales and marketing managers lessons, principals and rules to muscle up their personal leadership foundation. The book portrays and docents precise, advantaged leadership as the dominant force to competitive success. The short chapters are designed as a sharing and training insights manual for all direct reports to strengthen leadership resolve, to develop smart, effective internal and external styles of highly effective customer and market engagements. It is all about leadership in the language of competitive advantage; urbane leadership lessons and principals designed to fortify and energize you, your team, your business results.