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booktag: csuite

Deirdre Breakenridge

Answers for Modern Communicators, A Guide to Effective Business Communication, provides professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. PR and Marketing strategist, Deirdre Breakenridge examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how organizations can utilize, adapt and create impact with the latest modes of communication. The easy to follow question-answer format walks readers through the most pressing, confusing and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships, media and storytelling, the book also includes material on digital and social media channels as well as a chapter on measuring your communication success.

Christian Kromme

Imagine being able to spot the next big trend, or being able to predict the next big wave of change. Imagine having a code that gives you the power to invent, predict or harness the next big technology. Humanification is going to help you unlock the DNA of innovation itself, so you can apply it to your life, your business and your community.

Brian Hazelgren

Healthy Habits of Highly Productive Employees is a breakthrough book of successful tips, stories, and systems to formulate the best offense for achieving optimal wellness. This book provides each step of what highly successful companies are doing for the overall wellness of their employees. It’s more than just talking about eating better and exercising more often. Brian Hazelgren has provided examples of the best wellness programs in business today and gives tips on how to thrive in Health, Wealth, and Self.

Mareen Thomas Cherian

Managing Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers crave to establish between their brands and consumers. The book embodies a step-by-step methodology for creating a brand with values that are required to generate a cult-like following and knit an eternal sense of belonging. It introduces its readers to the theory of cult brands and also takes them through another exclusive theory known as the Snowball Upshot.

For higher education / executive education students who are pursuing courses in marketing and management studies, this book will provide a distinct and modern perspective on managing brands and help in understanding the concept of cult brands and their worth in contemporary times. This book will be equally beneficial for advertising agencies, brand strategists, academicians and researchers who can t./ake cues from the case studies, brand stories, marketing strategies and history of various cult brands mentioned in the book.

The contents of the book include cult philosophy, managing cult brands through storytelling, role of psychology in cult branding, marketing strategies, growth and future of cult brands. The structure of this book has been developed akin to carving a chef-d’oeuvre with attention to every detail and thoughtful presentation, so that those who dive into it can take a leaf from it.

Joanne Sonenshine

On a career path that one could only call circuitous, Joanne Sonenshine learned that what fulfilled her the most was, in many cases, the opposite of what she had originally planned for her journey. The tragedy that struck America on September 11, 2001 changed how she saw her life and her role in the world. It also changed what she thought she wanted in her career. With new priorities, she made some serious course corrections, and pointed herself toward fulfillment – a more complicated and subjective path, but ultimately more rewarding. Now, with the perspective of hindsight, Sonenshine has condensed her (and others’) experiences into ChangeSeekers, a call to everyone who wants to make a difference and find their path to impact. Her message: always question where you are headed and why. Take risks, explore creativity, find new ways of adding experience and relationships to your life. Question authority. Be curious, be brave, and find your passion.

William E. Schneider

“Lead Right For Your Company’s Type: How to Connect Your Culture With Your Customer Promise” shows how every organization falls into one of four categories determined by their customer promise: the “predictable and dependable” enterprise delivering consistent, reliable, and dependable products or services; the “best-in-class” enterprise delivering one-of-a-kind and distinctive products or services; the “customized” enterprise delivering a unique solution to each customer; or the “enrichment” enterprise promising fulfillment and the realization of higher-level purposes. This book provides examples of world-renowned companies in a wide range of industries to illustrate the benefits of leading in the way that fits their company type. And it gives practical steps you’ll be able to apply immediately to your organization.

Colin Price

Accelerating Performance is not just another “warm and fuzzy” change management book—it’s a practical, comprehensive, data-driven action plan for picking up the pace and achieving more. Co-written by one of the authors of Beyond Performance, this book draws on a combination of empirical research and decades of experience advising global companies to show you how to reduce time to value by building and changing momentum more quickly than your competitors.

The META framework (short for Mobilize, Execute, and Transform with Agility) offers advice for leading change at four levels: strategy, the organization, teams, and individuals. In addition to step-by-step guidance toward assessment, planning, and implementation, the book offers:

– A diagnostic tool for leaders, teams, and organizations to assess their starting place, and highlight the specific areas needed to improve the ability to accelerate performance.
– A detailed look at the factors proven to create drag—and drive—at each of the four levels: strategy, organizations, teams, and individuals.
– An exploration of the 39 differentiating actions that organizations can combine as dictated by their strategy and context into a winning recipe.
– A closer look at the practices of 23 “superaccelerators,” a global (and perhaps unexpected) mix of companies that have demonstrated a consistent ability to accelerate performance.

A single taste of success is all it takes to spark change, but the hard work of following through requires constant vigilance—and a plan. Learn how to capture that drive, bottle it, and use it to sustain motivation, inspiration, and achievement. Deliver at the highest level, and then turn around and do even better next time. Accelerating Performance gives leaders a step-by-step framework for taking action and transforming their organizations, teams, and even themselves—starting today.

Jorma Ollila

In this compelling memoir, Nokia’s legendary CEO Jorma Ollila presents a riveting story of the company that created the global mobile revolution. CEO from 1992 to 2006, Ollila led Nokia from near catastrophe to become the world’s leading mobile phone manufacturer.

Readers will follow Ollila’s personal and professional journey, learning about the fine line between stratospheric success and disastrous failure. His stories are filled with lessons about the nature of leadership, the importance of shared values, and the need for strategic thinking.

Ollila offers a clear picture of life as a CEO, with many insights into how business is conducted at the highest levels. He offers poignant and illuminating stories of hair-raising risks and huge successes, but also of poor judgment and bad decision-making.

Against All Odds, translated into English for the first time, includes a new Epilogue to bring the reader up-to-date on Ollila’s thoughts about more recent events regarding the company.

Jo Hausman

How do you weather the challenges of owning your own business while navigating personal tragedy and raising a child? Step into the pages of the story of Jo Hausman’s perseverance. Follow the struggle from the beginning on how grief, loss, laughter and joy opened the doors to discover strengths, talents and the fulfillment of dreams. Her struggles and triumphs may lead you to find the materials to create your own path to becoming an entrepreneur. Just remember, you are stronger than you give yourself credit for.