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booktag: c-suite

Marilyn Suttle

Every customer oriented business has its own Gladys; someone who demands more than most companies are able or willing to give, one who pushes front line service representatives’ buttons, one who requires a higher degree of skill to manage. One who let’s just say it can be difficult. Yet how is it that some businesses prove able not only to satisfy their ‘Gladys’, but turn her into one of their most loyal, utterly pleased customers? Filled with inspiring real-life case studies, “Who’s Your Gladys?” reveals how large and small companies from a variety of industries avoid creating difficult customers in the first place.

Patti Hathaway, M.Ed, CSP

Nonstop change is now the workplace norm. According to a 2013 global survey, 82% of companies had undergone significant reorganizations in the previous year, and only 21% say those efforts were a success. Companies with failed redesigns cited active employee resistance to the change as a challenge. Employees struggle to deal with the enormous amount of change they face and most feel out of control and stumped by the daily uncertainty.

The Institute for Corporate Productivity, a workforce research firm, found that companies surveyed considered their top two critical issues to be coping with change and managing organizational change. And yet, the study found that only 35% of the top performing organizations are effective at managing change. How much more would the other 65% be achieving if they managed change more effectively? What’s the solution?

In this book, you’ll experience practical, uplifting solutions that will allow you to master change, not just survive it. Learn why change is so difficult. Learn how to lessen the pain and stress nonstop change causes. Shift your perspective with inspiring personal stories, groundbreaking research, and proven behavior-change strategies.

Jasmine Sandler

How to Brand Yourself Online Like a CEO is a personal branding manual , available in ebook form on Amazon and Kindle and in print on Createspace.

This book is the second in a series of Digital Marketing manuals for those business professionals that like the DIY model of building and growing their own Online Brands. This book is a quick, intense read with loads of strong CEO Social Brand examples and worksheets to complete. The elements of the book are highly actionable and provide best practices for creating the Online Personal Brand for anyone serious about their career.

How to Brand Yourself Online Like a CEO, the reader is given a manual on how to build, grow and protect an online brand that is geared towards total career success.

In this book, you will learn:

-How to Identify Your Own Personal Brand
-How to Position Your Personal Brand
-How to Determine Your Brand Messaging
-How to Commit to Your Personal Brand Content
-How to Get Into the CEO Role

There are also specific Branding guidelines for each type of professional.

This Online Branding manual is authored by Jasmine Sandler, Personal Branding Expert. For more information and tips on personal branding, read her related Blog pieces, listen to her related interviews and watch her related videos.

The book is also provided to training audiences of Jasmine Sandler’s Personal Branding Consulting and Online Branding Training Programs.

The book is available in single versions online. Discounts are available on bulk orders.

Ken Okel

Stop worrying about what to do next. You can achieve more in today’s pressure packed, ever changing business world.

Stuck on Yellow is your A to Z guide to boosting your professional productivity. Easy to read and simple to implement, you’ll learn strategies designed to make you more profitable.

As you know, competency isn’t the problem. You need help overcoming the unexpected distractions that treat your productive hours like an all you can eat buffet. No wonder you can never get around to your big picture goals.

Paralysis by possibility is real and perfectly normal. The problem is that some of us get trapped in this state of mind. You are Stuck on Yellow.

Find out why it can pay to be desperate, how to shield yourself from interruptions, and why you need to stop acting like a firefighter at work.

This book is arranged into 26 chapters, each representing a letter of the alphabet and each built around a simple theme that can help improve your productivity.

While you are more than welcome to read the book from cover to cover, it’s not your only option. Pick a letter, read the chapter, and consider how you can put the principles into action. Rinse and repeat!

Living a life where you feel stuck is no fun. Pick a chapter, change your life.

Richard A Melancon, CPA

Take Your Company to the Top! Here’s how:
** Align your values with the corporate mission,
** Transition from Manager to Leader,
** Implement Best Practices so that you can delegate, monitor only the exceptions, and implement your strategic plan, and
** Use the four pillars of Integrity-based Leadership as a basis for all policies, procedures, and communications. The four pillars are 1) Honesty, 2) Clarity, 3) Transparency, and 4) High Ethical Values

Do the above and your employees will increase their productivity, improve their motivation, and help the company grow to the next level. Along the way, staff who are not part of the team spirit will leave automatically, and you will be left with a great group of employees who believe in your company and will follow you on the growth path.
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Nomi Bachar

GATES OF POWER: Actualize Your True Self is an inspirational, informative, and practical guide for all who are passionate about living up to their potential and maximizing their life. The book is based on the Gates of Power® Method, a path for self-healing and self-actualization. The path is practical, creative, and deeply spiritual created by Nomi Bachar. In the book, Nomi offers wisdom gathered through her own spiritual and emotional journey, her life-long study of different spiritual traditions and her experience as a counselor and coach for the last 26 years.

John Floyd

Have you heard the one about the comedian who was so deep in debt he was afraid to answer the phone fearing it was another bill collector? For John Floyd it was no laughing matter. But he turned his financial life around and now teaches others to do the same. This book is the story of how he went from being a cut up on stage to cutting up credit cards. No matter how bad your money situation is, John’s funny and inspiring message will have you laughing – all the way to the bank!

Kevin Neff

Are you tired of the endless hype and nonsense being pitched to you by marketing sales people? Ever get frustrated with not knowing the impact, if any, that your marketing efforts are actually having on your business? Did you realize that you CAN have more control over your business destiny than you thought possible? Award winning advertising and marketing veteran Kevin Neff shows you that It can be as simple as replacing all the marketing nonsense you are being told, and sold, with good old fashioned commonsense! If you are a current or future business owner, this is a must read book.

Sandy Jones-Kaminski

Everyone knows the feeling – you get to an event and, not knowing who to talk to or where to turn, you start to freeze up. Read this book to find the remedy for networking stage fright as well as how not to feel sleazy when you’re trying to cultivate connections at events. It offers a compendium of stories, advice, and resources for how to network easily, naturally and effectively. The book also provides valuable information on social networking tools and technology that will promote new contacts and connections.

Today, more than ever, the quality of your network contributes to your net worth. And the only way to create a quality network is to actually focus on quality over quantity when attempting to make new connections. Through this #1 pick on the Inc.com 2010 Business Book Wish List, you will learn how to:

-make quality connections
-cultivate relationships that drive new business and increase the value of your professional brand
-expand your circle of influence through networking at events and social networking tools
-write a great introduction email
-create good “social capital”
-stop dreading networking events!

Mike Moran

For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience.

Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it.

Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have.

You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to:

Focus relentlessly on business value, not tactics
Overcome the obstacles that make search marketing so challenging
Get into your searcher’s mind, and discover how her behavior may change based on situation or device
Understand what happens technically when a user searches—and make the most of that knowledge
Create a focused program that can earn the support it will need to succeed
Clarify your goals and link them to specific measurements
Craft search terms and copy that attracts your best prospects and customers
Optimize content by getting writers and tech people working together
Address the critical challenges of quality in both paid and organic search
Avoid overly clever tricks that can destroy your effectiveness
Identify and resolve problems as soon as they emerge
Redesign day-to-day operating procedures to optimize search performance

Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly.