This book is a guide to doing business with heart and being authentic and transparent with employees, vendors, prospects, and clients. Follow the process in this book and you can become the leading expert in your niche and have qualified prospects flocking to you. You can also find yourself working a lot less while enjoying the work you do more and making a significant amount of money. This process works and has turbocharged the businesses of others and can do the same for your business.
Answers for Modern Communicators, A Guide to Effective Business Communication, provides professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. PR and Marketing strategist, Deirdre Breakenridge examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how organizations can utilize, adapt and create impact with the latest modes of communication. The easy to follow question-answer format walks readers through the most pressing, confusing and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships, media and storytelling, the book also includes material on digital and social media channels as well as a chapter on measuring your communication success.
Imagine being able to spot the next big trend, or being able to predict the next big wave of change. Imagine having a code that gives you the power to invent, predict or harness the next big technology. Humanification is going to help you unlock the DNA of innovation itself, so you can apply it to your life, your business and your community.
Managing Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers crave to establish between their brands and consumers. The book embodies a step-by-step methodology for creating a brand with values that are required to generate a cult-like following and knit an eternal sense of belonging. It introduces its readers to the theory of cult brands and also takes them through another exclusive theory known as the Snowball Upshot.
For higher education / executive education students who are pursuing courses in marketing and management studies, this book will provide a distinct and modern perspective on managing brands and help in understanding the concept of cult brands and their worth in contemporary times. This book will be equally beneficial for advertising agencies, brand strategists, academicians and researchers who can t./ake cues from the case studies, brand stories, marketing strategies and history of various cult brands mentioned in the book.
The contents of the book include cult philosophy, managing cult brands through storytelling, role of psychology in cult branding, marketing strategies, growth and future of cult brands. The structure of this book has been developed akin to carving a chef-d’oeuvre with attention to every detail and thoughtful presentation, so that those who dive into it can take a leaf from it.
On a career path that one could only call circuitous, Joanne Sonenshine learned that what fulfilled her the most was, in many cases, the opposite of what she had originally planned for her journey. The tragedy that struck America on September 11, 2001 changed how she saw her life and her role in the world. It also changed what she thought she wanted in her career. With new priorities, she made some serious course corrections, and pointed herself toward fulfillment – a more complicated and subjective path, but ultimately more rewarding. Now, with the perspective of hindsight, Sonenshine has condensed her (and others’) experiences into ChangeSeekers, a call to everyone who wants to make a difference and find their path to impact. Her message: always question where you are headed and why. Take risks, explore creativity, find new ways of adding experience and relationships to your life. Question authority. Be curious, be brave, and find your passion.
This is a special book with a special agenda that I reveal in just a moment. But before I do that, let me give you the lay of the land. First of all, this book is all about business. At its core, this book teaches business thinking for business people in all industries. No matter what your field is, try to think broadly when reading this material in order to absorb and apply it to your life in the best possible way. Secondly, the material in this book is generally geared towards advanced (meaning more financially successful) professionals because those are the people with existing momentum who can use this material to propel themselves to the next level—but again, all professionals at any level can highly benefit from the tips and tricks in this book. All are welcome here! This book is made up of 101+ “tricks of the trade”, grouped into sections based on the concepts and principles I have used throughout my career for building businesses. Each of these insights is a piece of business wisdom – some of which I use every day. Some insights help me regularly, while some are strategies that I put to use only when I start a new, substantial endeavor, which does not happen too often. Each insight could be a white paper or even a stand-alone book, but the purpose of this collection is simply to create an awareness of the many principles, best practices, methods, mindsets, and tricks of the trade available to you as you build your own “money-making machine”. My goal is not to take a deep dive into the details of each element because either alone or through collaboration with others, you will figure it out. That is what resourceful people do. Warning: Do not try to implement all of these insights at once. Pick a few and work on them first. Then, over time, add a few more. This is not designed to be quick and easy. You are going to have to work on it to gain mastery. But the effort will be worthwhile.
At Last, a book for sales managers built on real world sales experience. This book offers a fresh, up to date perspective on sales organization fundamentals.
Whether you are a sales manager or an up-and-coming sales rep, this book offers practical advice on sales organization, relational selling and authentic leadership that works.
This book can help you learn how to:
The emergence of digital technologies has democratized branding from the province of marketing professionals to any teenager with an Instagram account. Brands can be institutional or personal, profitable or playful, but the environment they compete in has expanded to the global arena, where change is the only constant.
In Rebranding Branding Darren Taylor, founder of 10-year-old brand agency Taylor & Grace, and Mark Schreiber, an award-winning novelist, tell the story of branding from the British East India Company to Brexit, and argue that branding must no longer be viewed as a discretionary budget item, a stepchild to marketing, but as a lighthouse for all business strategy, an always-on beacon to illuminate your organization’s course.
Imbued with humor, history, and personal insights from the front lines of the branding business, the authors show companies how our global, digital society has made brand strategy crucial to their bottom line, and urge fellow brand strategists to promote branding as more than just a logo.
This collection of essays is both timely and timeless. They cut through the clutter of popular jargon and fads in philanthropy to provide a series of thought-provoking and instructive essays of interest to all who do or are contemplating giving money for charitable purposes. Written over time in response to questions which have come from his students, clients, and colleagues in the grant making field, it addresses real issues, respects individual needs and family legacies, and doesn’t shy away from controversial topics. Marker’s experience has taught him that “it may be hard to say ‘no’ graciously, but it is even harder to say ‘yes’ wisely.” Whether you give $25 or $25 million each year, this collection will help any funder be more thoughtful about when, why and how to say ‘yes’ to the abundant requests we all receive.
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
