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booktag: c-suite

Josh Allan Dykstra

Why is it that so many of us toil away in jobs we hate, being treated like machines, doing things that will eventually ruin the planet? Is this really the best we can do with our work and our lives? Concluding a massive research project spanning the fields of behavioral economics, future trend analysis, and management science, Josh Allan Dykstra elegantly shows how the world of work is evolving—and that the competitive advantage of business is shifting towards something much more life-giving than where we’ve been.

Nathan Jamail

Creating a Coaching Culture to Build Winning Business Teams

There are enormous differences between managing and coaching. Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how and without creating a culture that supports coaching.

Nathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams by:

  • Fostering employees’ belief in the culture of a company
  • Resolving issues proactively rather than reactively and creating an involvement that constantly pushes employees to be their best
  • Focusing on the more humane principles of leadership—gratitude, positivity, and recognition—that keep morale high
  • Holding teams and individuals accountable
  • Constantly recruiting talent (“building the bench”) rather than filling positions only when they are empty

Combining research, interviews, and inspiring stories with the lessons that have earned Jamail the respect of the world’s foremost corporations including CISCO, FedEx, Sprint, the U.S. Army, and State Farm; The Leadership Playbook will dominate the category for years to come.

Jack Daly

HYPER SALES GROWTH — Jack Daly’s street-proven systems & processes. How to grow quickly & profitability.

Dive into three critical areas:

  1. Building a winning culture in your business. The thrust here is creating an environment in your business where your employees don’t begrudgingly come into work, but rather are excited to be working at your company. You can smell a culture. Spend 30 minutes or less at a company and you can describe the culture. It may be difficult to identify your own culture because you have become so much a part of it. However, every organization has one, and it’s vital to identify the key factors in yours and intentionally manage that culture. Those businesses which create such an environment, enjoy a competitive, sustainable advantage.
  2. Sales Management. The emphasis here is on recruiting top performers, coaching, training and building a high performance sales team. A Sales Manager’s job is not to grow sales, but to grow salespeople, in quantity and quality. They in turn will grow your sales. Key to the growing of a company’s revenues are two foundations: 1) the concept of leverage, whereby we can generate more business with less work and 2)systems & processes, built on a foundation of what’s been proven to work in the marketplace by top performers (best practices). The sad note is that sports teams (pro, college, high school) are generally run better than most sales organizations. Think of it in the context of Recruiting, Training, Practice, Systems of Measurement and game day Preparation.
  3. Sales. Here are the systems and processes that top performing sales professionals are using to separate themselves from the rest. Winning new customers, growing the ones they have, and differentiating themselves from the competition. The selling landscape is vastly different from that of just five years ago today. Access to information by the prospect and customer is readily available without a sales person. Today the salesperson must go deeper into the customer’s business, as well as a trusting relationship. When combined with sales techniques proven to build and nurture relationship selling, you are rewarded with repeat, longer term clients.

Eugene Montanez

In his book, “Direct Mail is NOT Dead,” Eugene Montanez explains the importance of an effective call to action. Not only does it urge your prospect to respond to your offer, but it also gives you actions to track. When they visit the website or call the phone number you supply, you can count the number of people who respond and use the information to improve the effectiveness of future mailings.

Peter Friedman

It’s a terrific time to be a senior marketing leader-if you’re prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO’s Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit and social-media-theory crash course to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. With this step-by-step handbook, you’ll learn how to: – Strategize and execute a long-term social media plan, even in a business environment focused on short-term promotion, to create dialogue and deepen customer relationships – Start small and build results so that you can confidently lead your organization to become a customer-centric brand – Develop a social brand identity to bring your brand alive for customers – Define KPIs and measure social media so that you can demonstrate ROI and quantifiable business impact – Create content for social media channels that provides value and creates emotional connection to customers for enhanced loyalty, word-of-mouth marketing, and advocacy – Mitigate the risk of PR landmines and learn how to turn them to your advantage – Engage, understand, and leverage the voice of the customer at a global scale

bizcast

Lee Frederiksen

What does it take to become a well-known expert in your field — someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts℠. And becoming one is easier than it looks.

What You Will Learn

  • The 5 levels of Visible Experts
  • How these stars earn up to 13X more and help their firms grow faster and be more profitable
  • Why and how clients them seek out
  • A step-by-step program to turn you — and others in your firm — into Visible Experts
  • How you can do it up to 5X faster than most Visible Experts
  • Tips and advice from real-world industry stars

In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession — successful experts like Warren Buffet, Seth Godin, Robert Lang, and Sarah Susanka.

The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 130 Visible Experts and 1,028 buyers of their services, this book will take you higher, faster.

Robert Cialdini

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Robert Sher

Most midsized company leaders want their businesses to become mighty growth machines. Unfortunately, sometimes that growth slows, stops, or goes the other way, and their leaders don’t know why. Is it the market? Is it the product? Is it the leadership team? Is it something he or she has done wrong – an ill-conceived deal; an unrealistic strategy?

Because business consultants focus on big companies that can afford big consulting fees, and because the problems of the Fortune 500 are very different than those of midsized businesses, there have been very few books that provide relevant growth advice for midsized company leaders, or can point out where the growth-killing potholes hide.

But not anymore.

Robert Sher focuses exclusively on midsized companies. He has long been an advisor to CEOs and their teams at many midsized businesses. His new book Mighty Midsized Companies: How Leaders Overcome 7 Silent Growth Killers gives readers the inside story on many highly-successful midsized companies and describes the critical factors that have powered their success. Sher has spoken to (and advised) many of the leaders of these companies, and he understands what drives midsize company growth as well as the issues can creep up to kill it.

Sher’s book is devoted to the executives who run America’s 200,000 midsized companies as well as those 370,000 businesses with 20 or more employees who are on the verge of becoming midsized. It explains how CEOs and their management teams have overcome the growth killers and instituted mechanisms for avoiding them in the future.

For leaders of midsized companies, and for people who would like to turn their smaller businesses into bigger ones, Mighty Midsized Companies is a unique and essential read.

Kevin Popović

Inside 20YEARS Communications, 20 leaders from different corners of the industry answer 20 questions on the evolution of communications, providing insight to where communications was, is, and will go.

Based on the video series, 20YEARS Communications contextualizes discussion with scholarly research, creating a multi-layered experience for academics and professionals. A thought-provoking learning tool, 20YEARS Communications is designed to generate discussion and critical analysis–ideal for the classroom, for team building, and for the professional communicator looking to expand their perspective.

“Over the last 20 years we’ve seen dramatic advancements in the ways we communicate, from a traditional platform to digital environments. Integrating communications followed by engagement is key to taking advantage of how far we’ve come, and how far we are yet to go.”

“Communication remains the fundamental touchstone for business and education, and it always will. Over the last 20 years in particular, we have seen dramatic advancements in the ways in which we communicate, from a predominantly traditional platform, now to expanding digital environments that give customers a voice without the letters-to-the editors and telephone trees of yesteryear. But for business, communication is only half of the task; the other half is listening. Integrating communications followed by engagement is key to taking advantage of how far we’ve come, and how far we are yet to go.”

-Jeffrey Hayzlett, Global Business Celebrity, Bestselling Author, Sometime Cowboy

David Meltzer

There are seven interconnected principles that are applicable to our lives in general and just as relevant to more specific pursuits such as business. Each principle is supported by four key elements. The goal is to create an energy that scales itself by generating its own like-kind energy. Ultimately, we want to not only put things out into the universe in a certain way that will come back to us twofold, but also where what we empower creates a similar energy. We can manifest things individually, but if we scale or empower others and create collective energy, we can manifest things on a global scale. The most successful businesses thrive by putting energy out there in a specific way, creating additional salespeople because of the power of what they ve provided. Companies like Apple exceed expectations and have been able to thrive utilizing the scalability of this concept. Connected to Goodness provides the knowledge for life and business to enable you to thrive.