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booktag: c-suite

Joanne Black

Over the last decade, the rapid growth of social media, the emergence of the cloud, and a myriad of other technological developments have ushered in what pundits call “Sales 2.0.” But while much about sales has changed, one thing never will: People still buy from people they know, like, and trust.

 Pick Up the Damn Phone! focuses on the intersection of sales, technology, and referrals—the marriage of the old (relationships) with the new (technology). Each of these has its place in sales. In fact, they are interwoven, interdependent, and inextricably connected. In Pick Up the Damn Phone!, Joanne Black explores these connections and explains how to leverage the invaluable sales intelligence that new technologies provide—and how to know when it’s time to put away the toys and have a grown-up conversation.

Ted Rubin and Kathryn Rose

Return on Relationship™ (ROR), simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing, and is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement.

Both Ted Rubin and Kathryn Rose embody the concept of ROR in their work. Ted has been using the term since early 2009 to build awareness around the belief that the true value of brand and personal marketing is in the relationships created. Kathryn also uses relationship skills every day as a sought-after social media and relationship marketing speaker and trainer and CEO of the Social Buzz Club, the world’s first online marketing collaboration network.

Ted and Kathryn truly “walk the talk” every time they tweet, speak at an event or interact with the social media community. Both are shining examples of how building relationships adds value to the way we do business today.

Mildred Talabi

Successful job hunting isn’t about luck, chance, or hope… Successful job hunting is a SCIENCE!

In her ground-breaking book, The Science of Successful Job Hunting, Mildred Talabi draws on many years of careers experience and some of her best blog posts to bring you 35 chapters and over 180 pages of practical, easy-to-read content you can use in your job hunting.

You will discover:

  • 51 quick and easy ways to improve your CV and double your chances of hearing back from the employer;
  • How to make recruitment agencies your allies to accelerate your job hunt and boost your employment prospects;
  • How to confidently handle the 10 most common interview questions that most jobseekers fear;
  • 3 killer reasons to include Twitter and other social media platforms in your job hunt;

 

…and much, much more!

The Science of Successful Job Hunting is your bullet-proof blueprint for job hunting success.

Lisa Nirell

Today’s marketers face a perilous journey.

As a result of new buyer dynamics, a boardroom-level obsession with marketing ROI, and “big data” driven decision-making tools, today’s marketing leaders are expected to be tech-savvy, data-driven brand ambassadors on the vanguard of change.  But as marketing demands and workloads continue to evolve at the speed of sound, it is becoming more difficult to stop, breathe, and reflect mindfully on future opportunities.

Lisa Nirell’s The Mindful Marketer is a 3-part playbook for thriving in the new world of modern marketing. An industry veteran who has advised companies like Microsoft, Adobe, Bozzuto, and Oracle accelerate growth and build customer mindshare, Nirell shows readers a “middle path” between mindfulness and market acceleration. Among other things, The Mindful Marketer examines how constant connectedness and multi-tasking can contribute to lower productivity, reduced brand repute, executive-level misalignment, and big data investment black holes.

Staying present, Nirell asserts, is the best way to attract lifelong customers, create healthier organizations, and foster breakthrough innovations. Lisa’s personal insights and client success stories show you the opportunities and possible pitfalls presented by modern marketing.

Guy Kawasaki, chief evangelist of Canva and former Apple evangelist, says “In The Mindful Marketer, Lisa Nirell helps you align hearts, minds and actions. This is the secret sauce to connecting with customers.”

Michael Parrish DuDell

From the ABC hit show “Shark Tank,” Shark Tank Jump Start Your Business is filled with practical advice on how to start or grow a business. Full of tips for navigating the confusing world of entrepreneurship, the book intersperses words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to:

  • – Determine whether they’re compatible with the life of a small business owner
  • – Shape a marketable idea and craft a business model around it
  • – Plan for a launch
  • – Run a business without breaking the bank (or burning themselves out)
  • – Create a growth plan that will help them handle and harness success
  • – Pitch an idea or business plan like a pro

Judy Robinett

“Other people have the answers, deals, money, access, power, and influence you need to get what you want in this world. To achieve any goal, you need other people to help you do it.” — JUDY ROBINETT

As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, Power Connector Judy Robinett argues that strategic relationship planning should be your top priority.

When you combine your specific skills and talents with a clear, workable path for creating and managing your relationships, nothing will stop you from meeting your goals. With high-value connections, you’ll tap into a dynamic “power grid” of influence guaranteed to accelerate your personal and professional success.

Robinett uses her decades of experience connecting the world’s highest achievers with one another to help you build high-value relationships. She reveals all the secrets of her trade, including proven ways to:

  • – Find and enter the best network “ecosystem” to meet your goals
  • – Reach even the most unreachable people quickly and effectively
  • – Get anyone’s contact information within 30 seconds
  • – Create a “3-D connection” that adds value to multiple people at the same time
  • – Access key influencers through industry and community events
  • – Subtly seed conversation with information about interests and needs
  • – Use social media to your best advantage

 

Robinett has based her methods on solid research proving that social groups begin to break up when they become larger than 150 people, and that 50 members is the optimal size for group communication. As such, she has developed what she calls the “5+50+100” method: contact your top 5 connections daily, your Key 50 weekly, and your Vital 100 monthly. this is your power grid, and it will work wonders for your career.

Sarah Caldicott

Thomas Edison’s innovations contributed a whopping 3% of global GDP at the time of his death in 1931. Edison created six multi-billion dollar industries that still exist today, ranging from document duplication to electrical power generation, recorded sound, the storage battery, and the movies. What many people don’t realize is that his innovations were generated through a focused approach to teamwork and collaboration. Authored by Sarah Miller Caldicott, Edison’s great grandniece and an innovation process expert, Midnight Lunch provides an intriguing look at how Edison’s world-changing collaboration methods can strengthen live and virtual teams today. Edison’s four phases of collaboration success offer a simple yet powerful way to deliver outstanding ROI in the digital era. Midnight Lunch reveals:

  •  – How to draw together individuals from diverse disciplines, ensuring multiple perspectives and rapid problem-solving
  • –  How to mix specialists and generalists on the same team
  • –  Why innovation stalls when collaboration is not present
  • –  How to apply the four “C’s” of collaboration in your innovation efforts: Capacity, Context, Coherence, and Complexity

 

Team members from any field can use Midnight Lunch as a handbook in their project meetings, draw immediate insights, and transform their innovation results.

D. Keith Pigues

Do your customers make more money doing business with you? 

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives. Learn more about the book and the author at http://www.dkeithpigues.com and view Keith speaking about the topic. View the endorsements for the book here, and learn more about Keen Strategy: http://www.keenstrategy.com/

bizcast

 

Dov Baron

Everything you’ve been told about leadership over the past thirty years no longer applies. The world has changed, and so has everything we know about becoming—and remaining—an effective leader particularly when it comes to keeping your top talent!

The effective leaders of tomorrow will do one thing–Keep Top Millennial Talent. Finding and keeping extraordinary talent will be what determines which organizations thrive and which ones fade off into oblivion in the immediate future.

Don’t believe it? Then consider that the average company spends 1.5 to 2 times the annual salary of an employee in training and development. Meanwhile, the average millennial employee is only looking at a tenure of two and a half years… at the outside. That employee will walk away before your investment ever pays off! What’s worse–the employee you have invested in will take the skills and training that you paid for, and leverage them into a better position with your competitor.

In this book Dov Baron lays out the strategies for not only keeping your top talent, but have them become Fiercely Loyal. It could likely be the most important thing to happen to leadership and human resources in a hundred years…read it and use it!

This groundbreaking book will give your and your company the edge you need to thrive in today’s rapidly changing corporate climate.

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Sylvie di Giusto

The Image of Leadership is the result of Sylvie di Giusto’s journey through two career paths: one in the field of human resources, the other one as a professional image consultant. The title reflects the reality that everyone can and should acknowledge, which is that true leadership manifests itself in ways that are both seen and unseen.

This book will take you step-by-step through the development of your professional imprint. The focus will be on all of those things that people perceive about you, with an emphasis on your appearance and your image.

By all means, it’s not a “How-to” book, because there simply is no “one-size-fits-all” formula for a look of leadership. Instead this book provides you with a deep understanding of the most important concepts to achieve your image of leadership. Because…

  • – YOU have to create your own professional imprint, which is true to your personality and which works for the duration of your long career.
  • – YOU have to appear confident, authentic, professional, and respectful to be perceived as a leader—no matter your height, weight, color, age or gender.
  • – YOU have to look like a leader long before you are one.
  • – YOU have only 7 seconds to create an imprint of leadership.
  • – YOU have to show people your leadership, every day, consistently.
  • – YOU —and only YOU— can choose to present yourself as a leader, or not.

 

This book is written to be entertaining for leaders at all levels. You’ll encounter hard data drawn from Sylvie’s research and she also shares countless stories from her 20 years of experience in corporations around the world, while she will prove her theories with people who are currently in the public eye. There is no other book that encourages you to learn about your image from famous politicians, CEO’s or pop stars at the same time.

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