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David Giannetto

It’s easy for today’s leaders to fall into the trap of accepting trendy big-data, social media, and mobile technology initiatives as the norm: “cool” initiatives that generate only superficial results. Seduced by their promise but concerned by their complexity, many leaders allow these initiatives to be implemented in isolation—segregated from what has traditionally driven organizational success and far removed from tangible business results.

Big Social Mobile shows how big data, social media, and mobile technology can be used differently. Integrated into each other and into the enterprise itself, these digital initiatives can deliver tangible value, drive the achievement of strategic objectives and even create competitive advantage. David Giannetto shows business, marketing, and technology leaders how to make the most of these initiatives, dispelling the common beliefs that divide traditional organizational efforts from these new digital efforts, traditional enterprise data from big data, and today’s new social consumer from enterprise functions. The result is a socially aware, information-empowered organization designed to reinforce rather than diffuse its connection to consumers, provide a consistent experience across all channels and influence consumer behavior to its best advantage. Big Social Mobile highlights the importance of defusing fragmentation and connecting what feels very new—the digital revolution and the big, social, mobile initiatives that accompany it—to a more traditional business perspective. Outlining straightforward methods that connect the digital world to the people, process, technology, and information within an organization, Giannetto uses case studies and personal experience to demonstrate how to create a Big Social Mobile enterprise that operates, communicates, and interacts seamlessly across both the physical and digital landscape today’s consumers inhabit.

Big Social Mobile is for today’s leaders interested in harnessing the combined power of big data, social media, and mobile technology within their organization to achieve significant, tangible business results. Giannetto provides eye-opening advice and direction for those who sense that a forward-thinking mindset and an integrated approach are necessary to remain competitive in the new social economy.

Bizcast-for-CSBC-Website

Mark Sephton

DISCOVER who you are. IMAGINE who you could be, and ACHIEVE all the potential within you.

We are all only as good as the thoughts we think. What are you thinking? If you want to change your life, you have to change the way you think. Your mind is a steering wheel, and you can move it in any direction you desire.

Personal mentor to entrepreneurs Mark Sephton challenges you to create the right environment and mental culture to tap into your creative genius.

Inside Job is built on your capability to work on the way you think, act and behave. Your beliefs about who you are determine your behaviour. The way we think, our attitude and mindset toward ourselves is an “inside job.” Discovering your own identity and purpose is paramount to achieving extraordinary shifts in the way you live, develop and advance. In this way, you can fully understand who you are and live out of your own identity.

As a society, we’re only one thought away from a cure for AIDS and cancer. We must create an environment where we each intentionally strengthen our ability to harvest the thoughts that could bring liberation, breakthrough and success— not just for ourselves but for our communities and our world.

Sephton share’s his personal story of struggle, setbacks and challenges that have shaped the successful man he is today. Often in life, others want what you have, but few are willing to go through what you did in order to get it. Mark shares his story to encourage and liberate and, in the process, reveals stories that created mindset shifts, character building and a mental culture that stimulated personal growth. Inside Job encourages people to have the audacity not just to think and dream, but to act.

Sephton shares countless groundbreaking methods and mindset shifts that have led to the turnaround of entrepreneurial businesses and their leaders through his professional life:

  • The ability to take a thought and put it into action
  • Be you everyone else is taken
  • Jump in the driver’s seat, and take the wheel
  • Life is a marathon not a sprint
  • Breaks lead to breakthroughs
  • Small victories today will change the course of tomorrow
  • Turn adversity into advantage
  • We learn so much from mistakes— let’s go make some more
  • Affect the environment in which you are planted

Daniel Kahneman

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

Dave Ramsey

If you will live like no one else, later you can live like no one else.

Build up your money muscles with America’s favorite finance coach.

Okay, folks, do you want to turn those fat and flabby expenses into a well-toned budget? Do you want to transform your sad and skinny little bank account into a bulked-up cash machine? Then get with the program, people. There’s one sure way to whip your finances into shape, and that’s with The Total Money Makeover: Classic Edition.

By now, you’ve heard all the nutty get-rich-quick schemes, the fiscal diet fads that leave you with a lot of kooky ideas but not a penny in your pocket. Hey, if you’re tired of the lies and sick of the false promises, take a look at this—it’s the simplest, most straightforward game plan for completely making over your money habits. And it’s based on results, not pie-in-the-sky fantasies. With The Total Money Makeover: Classic Edition, you’ll be able to:

  • Design a sure-fire plan for paying off all debt—meaning cars, houses, everything
  • Recognize the 10 most dangerous money myths (these will kill you)
  • Secure a big, fat nest egg for emergencies and retirement!

Eric Schmidt

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary–and frequently contrarian–principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub “smart creatives.” Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims (“Consensus requires dissension,” “Exile knaves but fight for divas,” “Think 10X, not 10%”) with numerous insider anecdotes from Google’s history, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.

Malcolm Gladwell

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

Brian Basillico

If you are looking for a “How-To” social networking book, then this is not for you. This is a “Why-To” book. If you have been overwhelmed and confused by all the conflicting examples and theories about why social networking works for some and not for others, this book will be an eye opening, breath of fresh air.

You will learn why relationships, both new and nurtured ones, are golden for you and your business. This book will demystify using the internet and social media to successfully market your business. In this ever changing world of instant gratification and measurable communications, you need to know the tools and methodologies that create real interaction and engagement.

It’s Not About You, It’s About Bacon will help you get noticed, become memorable and top of mind, and grow your brand and business through tested and proven Face-to-Face and Social Networking techniques.

David Long

Did you know that of every 100 employees hired, only 6 or 7 will ever be promoted to their first management position. If you’re a manager now, and you probably are if you’re reading this, “Congratulations!” You’re one of the 7% who made it! That’s the good news. Now, here’s the bad news. Statistically speaking you won’t be promoted again. The vast majority of these first time managers will eventually fail, and only 1 in 7 will stay in management with their present company for 5 years. Built to Lead is a “get-in-the-trenches with you, no-holds-barred” discussion about maximizing your ability to have an amazing management career. It tackles, head-on, the lies you’ve been told about how to reach the top in your company, and shows you what REALLY WORKS! David has reached the Top 10% in three separate industries, and the principles he teaches are universal, regardless of your industry. You’ll read the stories of ordinary people (just like you), from managers, employees, and friends, who are very successful today as a result of listening to the advice contained in this book. Motivational CEO David Long shares with you his powerful “7 Management R.E.W.A.R.D.S Principles” for career success.

Peter Shankman

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.

So how do you get this rabid following? There’s been a lot of lip service given to customer loyalty over the past few years, but most companies still don’t realize that a points program or a slew of untargeted emails simply won’t do it. With so many products and platforms to choose from, amazing customer service is the only differentiator that will truly put you ahead of your competition. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.

Bizcast-for-CSBC-Website

Walter Isaacson

Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson’s revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens.

What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?

In his masterly saga, Isaacson begins with Ada Lovelace, Lord Byron’s daughter, who pioneered computer programming in the 1840s. He explores the fascinating personalities that created our current digital revolution, such as Vannevar Bush, Alan Turing, John von Neumann, J.C.R. Licklider, Doug Engelbart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs, Tim Berners-Lee, and Larry Page.

This is the story of how their minds worked and what made them so inventive. It’s also a narrative of how their ability to collaborate and master the art of teamwork made them even more creative.

For an era that seeks to foster innovation, creativity, and teamwork, The Innovators shows how they happen.