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booktag: c-suite

Rita Burgett-Martell

People don’t resist change if they are prepared for change. Change Ready! How to Turn Change Resistance into Change Readiness, by Rita Burgett-Martell, provides leaders with a practical step-by-step guide to implementing, managing and sustaining change. Readers will gain insight into the personal reactions that cause resistance to change and learn what to do to minimize resistance, maximize readiness and create a change ready culture. The author’s common-sense approach and real-life examples illustrate both opportunities and challenges, providing the reader with a definitive, accessible guide to a topic that’s often presented too theoretically. It’s a must-read resource that everyone involved in or affected by change should have on their bookshelves.

Dave Kerpen

The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites!

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Patty Chang Anker

SOME NERVE: Lessons Learned While Becoming Brave (Riverhead), a Books for a Better Life Award finalist which Oprah.com calls “Downright inspiring,” is the story of one woman’s quest to conquer her many fears and to help others do the same. Drawing on interviews with dozens of teachers, coaches, therapists and clergy, Some Nerve from Patty Chang Anker provides practical advice and profound wisdom for pushing past our limitations in order to live a bigger and more joyful life. Fears addressed include failure, success, rejection, change, letting go, public speaking, clutter, water, heights, driving, death, and more. A Psychology Today “Recommended Read” and Parents Magazine “Must Read”

Chris Roebuck

Across the world millions of people aren’t inspired at work or given the opportunity to give their best and fulfill their potential because they have ineffective leaders. Many leaders aspire to be the best they can be but have never been given the tools to achieve that. Having an ineffective leader impacts on everyone, on their families, on their organization and the wider society through a waste of the potential to achieve more.

A few simple actions by these leaders would transform the working lives of those they lead for the better, enhance their team’s family lives, help their organizations succeed and deliver economic growth for their community. This book sets out on a mission to help leaders who wish to enable that transformation become reality and join the best of the global leadership community.

Lead to Succeed builds on Chris Roebuck’s first highly successful book – Effective Leadership – that was translated into 11 languages and used by the American Management Association as a “best practice” guide.

Chris Westfall

With digital media, customers today have more ammunition than ever.  That’s why you’ve got to have a BulletProof Brand.  With insight from executive leaders at Cargill, Cisco, The Huffington Post and more, Chris Westfall provides the six pillars of a bulletproof brand.

“When your critics and your competition come at you with guns blazing, you need the best protection for your brand.”  – Jeffrey Hayzlett

Find out how to build engagement, increase loyalty and enrich the conversation with the people that matter most to your organization.  Here’s a message of operational excellence – because branding isn’t just a part of your business, it IS your business.  For C-Suite executives, you are your brand – you owe it to yourself and your customers to make sure you know what’s missing, before it bites you where it hurts the most.  BulletProof Branding – because you can’t afford to be unprotected.  See the video and learn more: http://bit.ly/bulletproofanimation

Jeff Nischwitz

Unmask is a road map for navigating your own personal journey as a leader in your business, career, relationships and life, and a must-read for any leaders seeking to enhance their influence. Jeff Nischwitz’s focus on what it means to be an authentic leader and, more important, what it takes to get there will help anyone grow in leadership, influence and impact. Jeff’s new concept of integrated leadership goes so far beyond traditional leadership strategies and tactics and introduces what he calls livingship—a new way of living, thinking and leading in every part of your life. It is this commitment to an entire life lived awake, aware and on purpose that unleashes the leaders our businesses and our world so desperately need.

Jeff Nischwitz is a forerunner of this change. In the words of leadership thought leader Tommy Spaulding, author of the New York Times bestseller It’s Not Just Who You Know, “It is so refreshing knowing the author of Unmask actually LIVES the message of this important book. Jeff Nischwitz not only introduces the world to Livingship, but he puts us all on a journey to living, leading and loving differently.”

Jeff’s transformational book is based on the truth that there is only one you and that same person is the leader of your business, your career and your life. As a result, your professional and personal leadership will be most determined by who you choose to be as a person, how committed you are to that choice and how accountable you are to that commitment. Leadership is about influence and impactful leaders are passionately committed to living lives of integrity and authenticity in order to unleash their true leaders. As C-Suite TV host, bestselling author and sometime cowboy Jeffrey Hayzlett said, “Unmask: Let Go of Who You’re ‘Supposed’ to Be & Unleash Your True Leader is such a good book, you are going to think you robbed a bank! Make a deposit for your career and read this book.”

Jeff Slutsky

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally — using nontraditional, highly targeted forms of marketing and advertising.

The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits.

With pressures from “big box” retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems.

You’ll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward.

National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization.

In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation’s most savvy and engaging business tacticians.

For more information and a downloadable video, visit www.streetfightermarketing.com.

Joseph Sherren

Leadership is about creating a culture which will engage all employees in executing the Vision and Mission of the company. This book outlines the five principles required to be a successful manager in today’s multi generational and geographically diverse world. iLead provides a comprehensive overview of sensible and actionable analyses that managers can apply to create successful and productive teams. This is a book about creating a workplace where people are doing what they love to do, and are doing it in an environment that supports that encourages the development of their strengths.

Josh Linkner

Companies, communities, and individuals fall for many reasons, but one of the most common–and easily avoidable–is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces. The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business.

Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption. Throughout The Road to Reinvention , Linkner also explores the history–the great rise, unprecedented fall, and now rebirth–of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider’s view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit’s successes and setbacks as a profound example of large-scale organizational and personal transformation.

Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.

Karen Friedman

In today’s high-tech world, there are more ways than ever before to communicate: email, text messaging, voicemails, blogs, tweets, video conference calls, and remote meetings. But one thing is still exactly the same as in the old days: there are effective and ineffective ways to express yourself. All business professionals need to know how to communicate clearly, concisely, and passionately if they want their intended message to impact others.

Shut Up and Say Something shows readers how to convincingly communicate their expertise in any business situation. This book demonstrates how to condense complicated concepts, minimize communication mistakes, avoid misinterpretation, convey vision, and quickly influence decision makers. Strategies for expressing yourself succinctly and clearly, dodging “loaded” questions, thinking fast on your feet, humanizing inscrutable information, and using humor to engage an audience are examples of the topics covered. The importance of prioritizing outcomes is emphasized throughout the book.