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booktag: c-suite

Kabir Sehgal

In Coined: The Rich Life of Money And How Its History Has Shaped Us, author Kabir Sehgal casts aside our workaday assumptions about money and takes the reader on a global quest to uncover a deeper understanding of the relationship between money and humankind. More than a mere history of its subject, Coined probes the conceptual origins and evolution of money by examining it through the multiple lenses of disciplines as varied as biology, psychology, anthropology, and theology. Coined is not only a profoundly informative discussion of the concept of money, but it is also an endlessly fascinating and entertaining take on the nature of humanity and the inner workings of the mind.

Kevin Ashton

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.

Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.

Thom Singer

Some Assembly Required: How to Make, Grow and Keep Your Business Relationships by Thom Singer is based on the premise that people do business with people they know and like. In a world where more and more products and services are commoditized, having the advantage of being liked will become more and more important to career development. The examples given are things that anyone in any profession can do to stand apart from their competition. The strategies presented appear deceptively simple, though they are basic; few professional businesspeople actually follow through and do these things. You must take action to succeed.

Nicholas Carlson

When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo’s California headquarters. On them there was Mayer’s face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo’s campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing?

MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! by Nicholas Carlson is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer’s controversial rise at Google, and her desperate fight to save an Internet icon.

In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google’s golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted.

In author Nicholas Carlson’s capable hands, this riveting book captures Mayer’s rise and Yahoo’s missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today’s rapidly changing business landscape.

Michael Fertik

Your reputation defines how people see you and what they will do for you.  It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant;  which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

And in the coming Reputation Economy, it’s getting more powerful than ever.  Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts – at any time.  In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it  with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency.

Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects.

Kristin Arnold

Boring to Bravo by Kristin Arnold shows experienced presenters how to transform boring monologues into scintillating dialogues by employing simple yet powerful presentation techniques. It features 90-plus practical techniques for engaging and interacting with an audience. Drawing from her extensive experience as a nationally recognized speaker, the author gives readers tips that apply to any presenter. Readers will be amazed at their ability to attract, involve, and inspire by incorporating just a few of the author’s suggestions. It offers a proven methodology for upgrading any presentation. By taking a collaborative approach to the communication process, the author shows the reader how to care, connect, and converse with the members of any audience. Incoming NSA president with strong promotional platform: as the incoming president of the National Speakers Association, the author will promote the book on a nation-wide tour. An experienced team facilitator and military veteran, the author has a large platform of clients, including the Coast Guard, NASA, and the IRS.

Gisela Hausmann

In today’s world, we need more than determination to reach our goals; we need naked determination.

Applying this powerful momentum to all facets of life, we can achieve immense success and even greatness. In her life skills book ‘Naked Determination, 41 Stories About Overcoming Fear’ Gisela Hausmann tells forty-one true stories demonstrating how we can overcome the fears which hinder us in taking the leap to achieve our career goals, make money, find the right partner, and so much more.

By telling entertaining stories, Gisela shows that most often overcoming fears is a simple one-step process. Readers will recognize themselves in this book. Gisela makes her point that indeed all of us know the answers to how we can succeed; all it takes is to apply naked determination.

Daniel Lubetzky

In Do the KIND Thing, author Daniel Lubetzky shares the revolutionary principles that have shaped KIND’s business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career handselling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a “not-only-for-profit” business—one that sold great products and helped to make the world a better place.

While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say “AND.” At its core, this idea is about challenging assumptions and false compromises. It is about not settling for less and being willing to take greater risks, often financial. It is about learning to think boundlessly and critically, and choosing what at first may be the tougher path for later, greater rewards. By using illuminating anecdotes from his own career, and celebrating some past failures through the lessons learned from them, Lubetzky outlines his core tenets for building a successful business and a thriving social enterprise. He explores the value of staying true to your brand, highlights the importance of transparency and communication in the workplace, and explains why good intentions alone won’t sell products.

Dave Delaney

Supercharge the way you build business relationships—online and off! Business success is all about connections, relationships, and networks! In New Business Networking , Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally…great ways to meet your Twitter connections “in real life”…new ways to build your network before you need it, and make the most of it when you need it!

David Avrin

Raise your profile and get the attention you deserve — or your business, your brand, or yourself! Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It’s Not Who You Know–It’s Who Knows You!, noted speaker and “visibility expert” David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace.