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booktag: c-suite

Lauran Star

Today women are entering the workforce and leadership field at an extensive rate; however, they are struggling to gain a real perspective on how to get ahead, what is expected, how to build strong alliances, and find work/life strategies. This lack of knowledge is creating a “one step forward two steps back” mentality as the tools required to succeed are hushed. This book focuses on how to pivot into your own empowerment. It explores strategies in leadership, communication, networking, moving forward and success while applying these tools to create harmony at home. Throughout the book, quotes from pivotal women talk about their struggles and how they find solutions both at work and at home.

Kathleen Burns Kingsbury

YOUR ONE-STOP HANDBOOK FOR CONNECTING WITH AFFLUENT FEMALE INVESTORS

During the next several decades, women will inherit approximately $28.7 trillion in assets and will need good financial guidance to manage their increasing wealth. The problem is that two-thirds of women don’t trust financial advisors. Even if you are the best at what you do, a female client will pass you over if you can’t effectively communicate and establish a trusting relationship with her. How to Give Financial Advice to Women is your one-stop handbook for connecting with affluent female investors.

 

Written by a wealth psychology expert with over 20 years of experience coaching women, this practical book helps you understand the wants and needs of affluent female clients and shows you how to appeal to this group of loyal investors. First, it breaks down the psychological fundamentals of women and wealth, and then it outlines the skill set you need to effectively communicate and advise affluent women. With the help of concrete action steps, in no time at all you will:

  • -Refine your advising style to appeal to women
  • -Be sensitive to the realities of affluent women’s lives
  • -Meet the unique needs of women in a variety of life transitions
  • -Connect with women both as individuals and as part of couples
  • -Build trust, actively listen, and foster financial confidence
  • -Help women prepare their children to receive wealth

Whether you are a male or female advisor, How to Give Financial Advice to Women shows you how the industry has historically made women feel misunderstood and undervalued and gives you everything you need to buck the trend and capitalize on being female friendly. This complete guide even comes with valuable marketing dos and don’ts to ensure you attract the right clients in the most cost-effective way.

How to Give Financial Advice to Women tells you what every wealthy woman wants her financial advisor to know.

Maria Ross

The popular guide used by entrepreneurs, start-ups, small businesses and non-profits everywhere to build an irresistible brand on any budget is now updated! Branding Basics for Small Business, 2nd Edition includes fresh content around social media, content marketing and networking trends and additional real-world case studies of small business and entrepreneurial success.

Small businesses, start-ups, and non-profits enviously watch “the big guys” create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them?

The secret is a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding isn’t about how much money you spend, but on how clearly and consistently you communicate the right message through all you do.

In Branding Basics for Small Business, 2nd Edition, brand strategist, author and speaker, Maria Ross, shares practical tips and real-world case studies of irresistible small business brands, plus insights from global marketing experts on how you can make this happen for your organization. Part One defines what brand really means (and what it does not) and why it matters to your success. Part Two outlines a simple ten-question process with exercises designed to help you build a strong brand strategy of your own. Part Three offers practical action steps to bring that brand strategy to life through design, marketing tactics, social media, content marketing and more so you can:

  • -Generate buzz and loyalty with the right customers, clients, or donors,
  • -Make smarter, more cost-effective marketing decisions,
  • -Stand out from the crowd and grow your business.

This practical and entertaining guide is your answer to building the perfect brand, connecting with loyal fans and growing your business or organization on any budget.

Dan Veitkus

Straight Talk Your Way to Success

Are you tired of “smart talk” that leads to no good outcome?

Do you really want to endure another meeting, conversation or planning session that wastes your time and leads to no meaningful conclusion?

If you’ve had enough overdose on management consulting jargon, political double-talk, pointless meetings and friendly fire masked as boardroom banter this is the book for you.

We are living in the midst of a smart talk epidemic and Straight Talk your Way to Success will point the way to a universal cure. Get ready to spot the traps and shed the smart talk trash so you can effectively rekindle the “Straight Talk” sense you were born to practice.

Straight Talk your Way to Success delivers value for everyone regardless of age, experience, or profession. And if you’re deep in the corporate and professional trenches, please take note! When Morgan Stanley recently analyzed the most successful public technology companies, they found three overwhelming attributes of all top performers – a simple and focused mission, an effective management team and a great culture. This book will help you understand why no individual or organization can achieve these enduring characteristics without a firm commitment to practice Straight Talk.

In his best selling book, Good to Great, author Jim Collins proclaimed, “Good is the enemy of great.” This book will set another maxim for our time: “Smart Talk is the enemy of Smart Execution.”

Straight Talk Your Way to Success will remind you how to achieve success, happiness and fulfillment by simplifying your life with a commitment to Straight Talk. You’ll learn a set of Straight Talk Principles that will give your conversations and communications renewed credibility and help you deliver better clarity regarding your intentions, your requirements and your desired outcomes.

It’s brief. It’s bright. It’s your guide to accelerate success!

Jessica Jackley

In the tradition of Kabul Beauty School and Start Something That Matters comes an inspiring story of social entrepreneurship from the co-founder of Kiva, the first online microlending platform for the working poor. Featuring lessons learned from successful businesses in the world’s poorest countries, Jessica Jackley’s Clay Water Brick will motivate readers to more deeply appreciate the incredible entrepreneurial potential that exists in every human being on this planet—especially themselves.

John Kounios & Mark Beeman

In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought.

John Sviokla & Mitch Cohen

There are about 800 self-made billionaires in the world today. What enables this elite group to create truly massive value, and what can the rest of us learn from them?

John Sviokla and Mitch Cohen set out to answer this question with the first systematic study of 120 self-made billionaires, including extensive interviews with icons like Steve Case, Mark Cuban, and T. Boone Pickens, Jr. The authors conclude that self-made billionaires aren’t necessarily smarter, harder working, or luckier than their peers. The key difference is what they call the “producer” mindset, in contrast to the far more common “performer” mindset.

Performers strive to excel in well-defined areas, and they are essential to any company. But producers are even more valuable because they redefine what’s possible, rather than simply meeting pre-existing goals and standards. Producers think up entirely new products, services, strategies, and business models, with dramatic results.

This book offers fresh stories and insights into producers’ habits of mind. It also provides corporate leaders with a new approach to selecting and managing breakthrough talent, and advice about innovation and value creation for aspiring leaders or entrepreneurs.

John Zaleski

Within a healthcare enterprise, patient vital signs and other automated measurements are communicated from connected medical devices to end-point systems, such as electronic health records, data warehouses and standalone clinical information systems. Connected Medical Devices: Integrating Patient Care Data in Healthcare Systems explores how medical device integration (MDI) supports quality patient care and better clinical outcomes by reducing clinical documentation transcription errors, improving data accuracy and density within clinical records and ensuring the complete capture of medical device information on patients.

The book begins with a comprehensive overview of the types of medical devices in use today and the ways in which those devices interact, before examining factors such as interoperability standards, patient identification, clinical alerts and regulatory and security considerations. Offering lessons learned from his own experiences managing MDI rollouts in both operating room and intensive care unit settings, the author provides practical guidance for healthcare stakeholders charged with leading an MDI rollout. Topics include working with MDI solution providers, assembling an implementation team and transitioning to go-live. Special features in the book include a glossary of acronyms used throughout the book and sample medical device planning and testing tools.

Gary Patterson

Million Dollar Blind Spots by Gary Patterson will create clear understanding to uncover blind spots in your company-and will dramatically accelerate correct business leadership decisions. Million Dollar Blind Spots is hailed by industry professionals as a commonsense approach to risk management.