C-Suite Network™

Steven D. Levitt

Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.

Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.

Some of the steps toward thinking like a Freak:

  • First, put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it.
  • Learn to say “I don’t know”—for until you can admit what you don’t yet know, it’s virtually impossible to learn what you need to.
  • Think like a child—because you’ll come up with better ideas and ask better questions.
  • Take a master class in incentives—because for better or worse, incentives rule our world.
  • Learn to persuade people who don’t want to be persuaded—because being right is rarely enough to carry the day.
  • Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.

Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.

Tony Alessandra

Imagine…

  • When you encounter difficult people – you know how to adapt to them.
  • Where you meet challenging situations – you have the skills transform them.
  • In times when you face the unknown – you remain fearless.
  • If you dream of all that and more… then People Smart in Business is the book you need.

People Smart in Business is a unique blend of scientific research on human behavior and my 34+ years of teaching people smarts – through The Platinum Rule®.

Once you’ve been exposed to these hands-on, proven and practical principles, you’ll find that you will have access to uncommon wisdom allowing you to:

  • Become a more loved and effective boss
  • Gain effortless cooperation of even the most difficult people
  • Positively influence your business peers
  • Build quick rapport that creates lifelong relationships
  • Get along with all types of people from every walk of life

Curious about how People Smart in Business achieves all this?

Well, here’s its secret formula…

Ever wondered why your natural behavior sometimes seems to alienate people? It is because that same behavior may not be natural for others. You know in your heart – you have the highest intentions. If you want to get along with your colleagues, employees and bosses, it’s essential to become aware of your natural tendencies – and their natural preferences!

Here is the key…

You must learn to determine and distinguish the four major behavioral styles. People Smart in Business shows you how do this, by helping you to learn about your own style first, then showing you quick and easy ways to identify the styles of others. Finally, you learn how to adjust your behavior so that you become versatile, adaptable and widely popular.

It gets even better.

Learn to apply People Smart in Business and soon you unconsciously begin to draw out the best in everyone around you. You notice how easy it becomes for you to gain the trust and respect of even the most cynical people you meet.

People Smart in Business is very easy to read, and simple to adapt.

Here is what you get:

Part One “Understanding People Smarts” contains four powerful chapters that help you to identify and better deal with virtually everyone. The “The Platinum Rule®” chapter teaches you more about treating others the way they want to be treated, not the way you want to be treated -without being phony or underhanded. The “I Know Who You Are, But What Am I?” chapter describes each behavioral style and help you determine which one you are. Next, you learn how to identify other people’s natural styles. The “Adaptability” chapter includes both versatility and flexibility characteristics and helps you determine how adaptable you are in life’s varying situations.

Part Two of People Smart in Business deals with “Workplace Applications.” The three chapters here focus on getting along with everyone on the job, leadership styles, and how to sell and deliver quality service with style.

This is a reader-friendly book. You can use and re-use it as a constant companion to consult when dealing with difficult people and stressful situations.

People Smart in Business gives you the tools to get what you want in various work situations and equips you with the power and knowledge to cash in on these insights through more positive and productive exchanges with others. You can realistically take charge of improving all your work relationships and this book shows how.

Andy Paul

Salespeople today face a fast-paced and increasingly crowded marketplace where meaningful product differentiation has all but disappeared. To compete success fully, sellers must set themselves apart in the eyes of buyers. Amp Up Your Sales shows anyone how to become the trusted sales professional who consistently wins new business. Customers are overloaded with information, overwhelmed by options, and short on time – so the salesperson who is always responsive and completely focused on value, is the one who will stand out from the crowd and get the sale. Combining leading-edge research with field experience, the book shows readers how to: maximize the value of their selling; accelerate responsiveness to build trust and credibility; earn valuable selling time with customers; shape the buyer’s vision; integrate persuasive stories into their sales process; and, build lasting relationships through follow-up and customer service. Insightful and practical, the book arms salespeople with a powerful set of strategies they can use to spur buyers to say yes!

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Tony Alessandra

In this entertaining and thought-provoking book, Tony Alessandra and Michael O’Connor argue that the “Golden Rule” is not always the best way to approach people. Rather, they propose the Platinum Rule: “Do unto others as “they’d” like done unto them”. In other words, find out what makes people tick and go from there.

Dave Pottruck

Change is a constant, and leaders must do more than keep up–they must innovate and accelerate to succeed. Yet people are often unnerved by change. As a leader during a time of transformation, you may stand up before teams that are indifferent, or even hostile, and need to convince them that change is necessary and urgent. More than money, time, or resources, the ability to lead these people determines your ultimate success or failure. What does it take to be an effective change leader and increase the odds of success?

Stacking the Deck offers a proven, practical approach for inspiring meaningful, lasting change across an organization. Stacking the Deck presents a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group.

Based on Dave Pottruck’s experiences leading change as CEO of Charles Schwab and later as chairman of CorpU and HighTower Advisors, these steps provide a guide to ensure that your change initiative and your team have the best possible shot at success. In addition, established business leaders who have led extraordinary change initiatives demonstrate the steps in action. These executives include eBay CEO John Donahoe, Wells Fargo former CEO Dick Kovacevich, Starbucks chief executive officer Howard Schultz, San Francisco Giants CEO Larry Baer, JetBlue CEO Dave Barger, Asurion CEO Steve Ellis, Pinkberry CEO Ron Graves, and Intel’s President Renee James, among others.

Leading an organization through major change–whether it’s the introduction of a new product, an expansion to a new territory, or a difficult downsizing–is not for the faint of heart. While success is never guaranteed, the right leadership, process, and team make all the difference. For all leaders facing major change in their organizations, Stacking the Deck is an indispensable resource for putting the odds in your favor.

Jay Baer

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success. If you’re wondering how to get more attention and how to make your products seem more exciting online, you’re asking the wrong question.

You’re not competing for attention only against other, similar products. You’re competing for attention against your customers’ closest friends and family members, and against viral videos and cute puppies. To win in this hyper- competitive environment, you must ask a different question: “How can we help?”

It’s a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Drawing from his experience consulting for more than 700 brands, and rich with case studies and examples, in Youtility Jay Baer provides a groundbreaking recipe for how to use information and helpfulness to transform the relationship between companies and customers.

Youtility is a new marketing framework for the age of information overload.

Mark Sanborn

Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies—even, cities—were inspired to turn the ordinary into the extraordinary each day.

Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.

Larry Winget

The straight-talking, New York Times bestselling author and Pitbull of Personal Development® is back with a pithy and prescriptive guide to success. 

A five-time bestselling author and one of the country’s leading business speakers, Larry has made a reputation for being the first to challenge the positive-attraction gurus and the law-of-attraction bozos with his commonsense approach to success. Larry doesn’t sugar-coat, and he isn’t afraid to make people uncomfortable, because he wants us to stop making excuses, and start getting results.

In the New York Times and Wall Street Journal bestseller Grow a Pair, Larry takes on entitlement culture, the self-help movement, political correctness, and more.  We’ve all heard the phrase “grow a pair,” but Larry’s advice isn’t about anatomy—it’s about attitude. To get the success we want, we need to reject victimhood in favor of being assertive and finally taking some responsibility.

With prescriptive advice on goal achieving, career, personal finance, and more, Grow a Pair will give the readers the kick in the pants they need.

Dorie Clark

A step-by-step guide to reinventing you

Are you where you want to be professionally?

Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.

In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.

Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.

Joanne Black

Over the last decade, the rapid growth of social media, the emergence of the cloud, and a myriad of other technological developments have ushered in what pundits call “Sales 2.0.” But while much about sales has changed, one thing never will: People still buy from people they know, like, and trust.

 Pick Up the Damn Phone! focuses on the intersection of sales, technology, and referrals—the marriage of the old (relationships) with the new (technology). Each of these has its place in sales. In fact, they are interwoven, interdependent, and inextricably connected. In Pick Up the Damn Phone!, Joanne Black explores these connections and explains how to leverage the invaluable sales intelligence that new technologies provide—and how to know when it’s time to put away the toys and have a grown-up conversation.