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bookcategory: Social Media

Christoph Trappe

Listed as a No. 1 new public relations book in early 2020 with copies sold in Africa, Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.

Businesses spend so much on marketing, creative and the likes. They have to drive results. Of course, what the results are is open to a good strategy session. This book shares the latest and how to move content from happening to content performing. 

Makarand Utpat

The world has quickly moved into the digital sphere. Disrupt or Die is the new mantra. Digital realm is engulfing the mankind in every aspect of our lives. As per John Chambers, former Executive Chairman of Cisco systems, “At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.”

Digital marketing is one such technology that you need to get comfortable with in order to accelerate your success and transform your business into 2x or 5x growth machine.

Digital marketing and social media have become an equal opportunity play. Race, gender, demographics, the so-called social stature of holding the big titles and roles, color of your skin, geography are no barriers any more.

In order to ensure your business success, it is vital that you adapt yourself and your business to the new rules. Traditional methods of marketing have taken the passenger seat and digital marketing is now in the driver’s seat. Brands and businesses are trying to improve the ways in which they can reach out their customers through digital marketing across wide range of platforms and variety of channels.

Are you going to be the one that will “survive and thrive”?

Makarand has a ton of experience in both the corporate and entrepreneurship world. Packed with actionable strategies, “How to Kickstart Your Digital Marketing” is a 200+ page filled with tons of information.  This book describes 5-step marketing accelerator plan and teaches you how to promote yourself, create an unstoppable brand, dominate social media, build authority, publish compelling content, get your message heard and generate trust, attract leads and customers, charge more and increase sales without being salesy, even if you’re new social media or are just getting started.

David J.P. Fisher

“If you could cross the late, great, sales coach Zig Ziglar – a master of face-to-face relationship selling and networking – with Gary Vaynerchuk, the digital marketing and social-media pioneer – what you’d get would think and act an awful lot like David J.P. Fisher.”
-Dean Rotbart, Monday Morning Radio

Technology has fundamentally shifted how prospects buy…which means that salespeople have to catch up and change how they sell. You don’t have to surrender your personality and drive to the robot overlords, but it’s critical to leverage all of the tools available. With the right approach, integrating technology into daily sales activities multiplies your ability to engage and provide value.

Learn how to navigate the new Sales Matrix™ and find opportunities by building relationships with a broad cross-section of prospects, clients, and partners. Information has become a commodity and there are new resources that separate the mediocre from the masters: influence and access. The Hyper-Connected world rewards those that can bring together people, insights, and opportunity.

At its core, selling is a human-to-human activity. That won’t change no matter how much technology we add to the mix. Old-school communication tools haven’t gone out of style. Quite the contrary, they’re your most powerful asset. Discover how to become a trusted Sales Sherpa™ for your prospects and integrate yourself into your customer’s buying journey.

David J.P. Fisher (best-selling author of Networking in the 21st Century) shows how the sales professionals that will survive and thrive in the new world can learn to integrate technology into their existing relationships.

Lea Woodford

What is your inner critic telling you? How are your values and standards holding you back? What can you do to get yourself out of a depression that’s dragging you down?

These are the kinds of questions you can expect to be asking yourself to get you looking at new solutions and to propel you toward getting what you want in life.

But it doesn’t stop with questions. Lead…Share…Empower provides often simple wisdoms that result in profound “aha moments,” concrete actions for getting past the things that are holding you back, and practical ways of accessing your innate strengths so you naturally start moving toward what you want.

In addition to concepts like “Develop relationships and you will keep customers for life,” and “When things get rough and it seems like the cards are stacked against me, I reflect on past achievements,” the book supplies a wealth of hard-earned wisdom that can make a new impact when presented through Lea’s lens. The exercises at the end of each chapter help you immediately start integrating new practices and turn on the inner light bulbs that illuminate the path to where you want to go.

The book is refreshingly conversational and free of the self-help psycho-jargon often found in volumes promising to change your life. It is based on tried-and-true techniques the author either discovered or developed to further her career or enhance her personal life.

The bottom line is that many books promise and this one delivers. Of course, your inner critic may not approve.

 

Lee Bartlett, The No.1 Best Seller

What does it take to be a Top Salesperson? Many books claim to have the answer, but few show you, first hand, exactly how it is achieved.

The No.1 Best Seller is a masterclass in professional selling, as seen through the eyes of a top salesman. Reflecting on an exemplary sales career, predominantly spent selling financial technology to the C-Suite and Investment Banking community, Lee Bartlett shares the mindset and methodology that have allowed him to consistently win the largest mandates in his industry.

The book is split neatly into four sections, which build upon each other to conclude with the full methodology. The focus is not on sales techniques but on the extra-curricular detail, employed by only the best that is often omitted from the following key areas:

– Successful product selection

– Sales execution: forward planning, engraining effective sales processes, working efficiently, client  communication,        pitch preparation, invisible revenue, networking, embracing your ego and recovering lost  sales

– Navigating the various political and emotional obstacles that hinder sales success

– Negotiating a sales-based employment contract

The landscape of professional selling is constantly evolving to suit modern-day buyer habits, but core sales principles will always hold true. This fascinating autobiographical account provides an eye-opening insight into the level of detail and discipline that a top salesperson employs – not only to gain an edge over their competition but, ultimately, to close more business.

This book is a valuable resource for anyone new to the sales industry, or for those wishing to broaden or benchmark their sales knowledge and ability.

Shawn M. Miller

What others say about you is infinitely more powerful than anything you could say about yourself. This is true for your Brand as well. The struggles of your Brand Marketing will be solved by shifting your efforts from Impressions to Engagement, from Traffic to Trust, and from Recognition to Reputation. You can empower your greatest asset, your own Customers, to uniquely communicate your value to others.

Shawn M. Miller, the CXO of Smync, solves your top Social Marketing struggles with this no-nonsense text delivering the equivalent of an intensive professional training experience on Social Brand Advocacy, the real state of Social Media Marketing today and how to produce measurable ROI from Social. You’ll also learn to tie better Social metrics to core business goals while co-creating a rewarding customer community.

Heather F. Lutze, CSP

Marketing Espionage is essential to understand why your competitors enjoy web success and your own online efforts don’t deliver. Leverage the marketing budgets of your competitors and reverse engineer that data to grow your business FAST and EASY!

-SPY On Yourself to Manage Your Online Brand Reputation
-SPY On Your Prospects to Create Content that Sells & Converts
-SPY on your Competitors to Leverage Their Marketing Efforts to Your Advantage
-Does Your Online Presence Make these Massive Mistakes?

Beautiful design without Internet marketing don’t attract the right visitors or convert them
Egocentric marketing makes the business owner happy, but doesn’t serve or attract prospects
Out-dated digital brochure site doesn’t engage visitors or provide information they need to buy now

Accept this Internet Marketing Mission and Learn How to:
-Leverage multi-million dollar online marketing campaigns to your advantage
-Learn the Competitive Intelligence Tools of the online professionals to reverse engineer a marketing plan that beats the competitors with much higher budgets.

Apply Marketing Espionage, a holistic approach with SEO, blogging and social media to dominate page one of search results
Find and use the right keywords for your ideal prospects and customers
Integrate videos, images and social media to boost and your site’s Findability
Build a new website or fix your current site to get found online and dominate your market

John David

The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business

With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputations.
How to Protect (or Destroy) Your Reputation Online provides a wealth of practical information on how to protect your online reputation and even remove negative content from search results. It will teach you how to:

• Take control of your online voice and build a reputational firewall.
• React and respond to an online attack.
• Understand and manage online reviews.
• Use marketing strategies that will both improve your online reputation and bolster your bottom line.

How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.

Drew Neisser

Imagine how much you would learn if you could talk to 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Says best-selling author Joel Comm, “The CMO’s Periodic Table is like going to the best marketing buffet you could imagine. Each chapter is a delectable morsel of insightful commentary from some of the tastiest ‘chefs’ in the biz. Read it from cover to cover and you’ll be stuffed with insights you’ll be able to apply to just about any marketing challenge on your plate.”

Maribeth Kuzmeski

What makes the world’s most successful individuals so good at their jobs? What do they do that others don’t? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it’s really people—and the relationships you build with them—that form the cornerstone of long-term success, sales growth, and excellence. The Connectors shares the tactics of developing profitable business relationships as told to author, Maribeth Kuzmeski, by some of the world’s most successful business people, entrepreneurs, founders of famous companies, politicians and more. Learn how to build the kind of high-quality relationships that lead to c-suite positions, lifelong clients, and endless referrals.