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bookcategory: Small Business and Entrepreneurship

Sheila Anderson

Sheila A. Anderson is a master at bringing forward the inner and outer expression and connecting it with the experience of an individual to form a remarkable personal brand that lives and breathes like none other. If you are seeking visibility, I.C.U. will guide you to building an intentional, consistent brand with impact. You will become a constant example of your brand word, goals, values, and strengths. I.C.U. helps you cultivate and own what lives in the minds of others after they have interacted with you. You become an experience connecting with a purpose – intentionally and consistently. You will have them at hello.

Sheila designed The I.C.U. Rule™, a process to work with leaders to lean into personal style and authentic brand. Through an analysis phase, leaders focus in on being intentional before encounters occur. After gaining clarity in the analysis phase, the focus moves into executing personal style and image through disciplined consistency. Once leaders look inward and defined who they are and consistently execute authentic style elements into the spaces of their lives, the last phase of I.C.U. is you. The U step is two-fold. First, it represents authenticity. Second, it is about solidifying the brand experience by prioritizing others (you) and relationships, audiences, and communities. These steps result in career advancement, increasing one’s center of influence, and being recognized as a leader.

David Avrin

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.

Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?

Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed–dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem.

In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results.

A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals.

With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.

Nancy Lynn

To be young, polished and professional is not simply wearing the right clothes and saying the right words. Polished encompasses a solid grounding in VISA (Vision, Image, Speaking and Acting) – a framework over a decade in the making and used to help thousands of executives increase their performance and enhance their company’s brand. Put the VISA formula to work on your emerging brand and watch your compensation soar.

Beverly D. Flaxington

If you’re an entrepreneur, if you own a business, or if you plan to start one-you’re a salesperson, whether you identify as one or not. That can be a scary idea, particularly if you associate the idea of sales with being pushy or aggressive. But the bottom line is that you or someone on your team must sell effectively, in order to take your business to the next level. Sales permeates every aspect of your business, and happens every time you remind a customer why they should do business with you. It involves strategy, focus, and repeatable tactics for success. The Essential Guide to Selling for Entrepreneurs and Small Business Owners are here to help. Veteran coach and consultant Beverly Flaxington shows you that selling is about meeting needs, developing relationships, and leveraging those relationships to build and grow your business. You’ll learn how to sell in a comfortable, professional manner to both meet and exceed your current goals. “Another fantastic guide for those of us on the unique journey of entrepreneurship. What works for me is the step-by-step process. This allows me to see where I am in the process and what I’m missing. Bev is a great coach in person and in print. If you want to move toward success, this book is a must read!” -Dr. Kimberly Besuden

David L. Brown

From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no-nonsense format Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money.

What you are actually holding in your hands is more than a book, but a powerful tool, that if you choose to take advantage of the wisdom in its pages will bring you more success than you could imagine. Why? Because Dave has removed the mystery of business planning at a time when we need it most. He has taken complex information and brought it down to earth for the regular guy. It is a guidebook. A Business Bible for a new wave of business owner. And isn’t that what you want in a business advisor? Available and unpretentious, down-to-earth and no-nonsense? So start your quest in creating a business that you are proud of. And I beg you, use this book wisely. Take advantage of the man who has given you his time and expertise and connect with Mr. Dave Brown.”

Brad Szollose – Award-winning and International best-selling author of Liquid Leadership: From Woodstock to Wikipedia—Multigenerational Management Ideas That Are Changing The Way We Run Things.

Frumi Rachel Barr

Prevent the grinding sands of conflict from seizing the gears of business decision-making. A CEO’s Secret Weapon offers 10 results-oriented chapters packed with essential techniques every CEO needs to know. The book begins with the real cause, purpose and reason the enterprise exists. Then it dives into the most troublesome issues confronting the CEO everyday and how to conquer each. Every leader using these methods begins with a huge advantage.

Joel G. Block

This is a special book with a special agenda that I reveal in just a moment. But before I do that, let me give you the lay of the land. First of all, this book is all about business. At its core, this book teaches business thinking for business people in all industries. No matter what your field is, try to think broadly when reading this material in order to absorb and apply it to your life in the best possible way. Secondly, the material in this book is generally geared towards advanced (meaning more financially successful) professionals because those are the people with existing momentum who can use this material to propel themselves to the next level—but again, all professionals at any level can highly benefit from the tips and tricks in this book. All are welcome here! This book is made up of 101+ “tricks of the trade”, grouped into sections based on the concepts and principles I have used throughout my career for building businesses. Each of these insights is a piece of business wisdom – some of which I use every day. Some insights help me regularly, while some are strategies that I put to use only when I start a new, substantial endeavor, which does not happen too often. Each insight could be a white paper or even a stand-alone book, but the purpose of this collection is simply to create an awareness of the many principles, best practices, methods, mindsets, and tricks of the trade available to you as you build your own “money-making machine”. My goal is not to take a deep dive into the details of each element because either alone or through collaboration with others, you will figure it out. That is what resourceful people do. Warning: Do not try to implement all of these insights at once. Pick a few and work on them first. Then, over time, add a few more. This is not designed to be quick and easy. You are going to have to work on it to gain mastery. But the effort will be worthwhile.

Jill Griffin

My new book is about women who have beaten the odds. Early on, they heard the whispers….the inner-call to leadership. They answered, and continue to answer it, with fierce passion—and the courage, boldness and resilience required to rise to the next level and the next, and the next. They continually polish their talent with a capacity to work really hard, help others succeed, and play the game fair and honest. They never lose sight that their purpose is to be kind, generous, and to dare greatly to make the world a better place. These women are doers and risk takers. They face their fears head-on. When they misstep, they pick themselves up and use the lesson to inform their steps forward. Along the way, they are patient with the ebb and flow of life. Many become devoted wives, partners and mothers while still building careers and influence. They all remain true to their work as leaders in the world, carrying it out with the grace, diplomacy and fortitude it requires. Welcome to the lessons these amazing women teach us

Jorma Ollila

In this compelling memoir, Nokia’s legendary CEO Jorma Ollila presents a riveting story of the company that created the global mobile revolution. CEO from 1992 to 2006, Ollila led Nokia from near catastrophe to become the world’s leading mobile phone manufacturer.

Readers will follow Ollila’s personal and professional journey, learning about the fine line between stratospheric success and disastrous failure. His stories are filled with lessons about the nature of leadership, the importance of shared values, and the need for strategic thinking.

Ollila offers a clear picture of life as a CEO, with many insights into how business is conducted at the highest levels. He offers poignant and illuminating stories of hair-raising risks and huge successes, but also of poor judgment and bad decision-making.

Against All Odds, translated into English for the first time, includes a new Epilogue to bring the reader up-to-date on Ollila’s thoughts about more recent events regarding the company.