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bookcategory: Sales

Heather F. Lutze, CSP

Marketing Espionage is essential to understand why your competitors enjoy web success and your own online efforts don’t deliver. Leverage the marketing budgets of your competitors and reverse engineer that data to grow your business FAST and EASY!

-SPY On Yourself to Manage Your Online Brand Reputation
-SPY On Your Prospects to Create Content that Sells & Converts
-SPY on your Competitors to Leverage Their Marketing Efforts to Your Advantage
-Does Your Online Presence Make these Massive Mistakes?

Beautiful design without Internet marketing don’t attract the right visitors or convert them
Egocentric marketing makes the business owner happy, but doesn’t serve or attract prospects
Out-dated digital brochure site doesn’t engage visitors or provide information they need to buy now

Accept this Internet Marketing Mission and Learn How to:
-Leverage multi-million dollar online marketing campaigns to your advantage
-Learn the Competitive Intelligence Tools of the online professionals to reverse engineer a marketing plan that beats the competitors with much higher budgets.

Apply Marketing Espionage, a holistic approach with SEO, blogging and social media to dominate page one of search results
Find and use the right keywords for your ideal prospects and customers
Integrate videos, images and social media to boost and your site’s Findability
Build a new website or fix your current site to get found online and dominate your market

Scott Hansen

Have you ever said to yourself, “if I could only find out how these other entrepreneurs go to be so successful, then I would be able to duplicate what they’ve done, and then ultimately have the success I’ve always wanted”. Throughout this book, you will be the opportunity to “peek behind the curtain” of 10 successful entrepreneurs to see what they did in order to build their successful business. You’ll read about their successes and failures, and what they did to get past their fears.

If you’re ready to take your life and business to new heights, and learn from other entrepreneurs who are having massive success, you owe it to yourself to grab a copy of Success Hackers

Jason Forrest

Get ready to learn the purpose of a sales coach and over 70 principles that will transform you from a manager into a coach. In Leadership Sales Coaching, Jason shares the experience that comes with thousands of hours of seminars and coaching calls. Forrest s complete training program and coaching techniques have helped his clients transform from companies into sales organizations. Driven by the core philosophy that when beliefs are in line, the right behaviors follow, this book is a must-have for any sales manager looking to lead his or her sales team to the next level and develop sales professionals into the best version of themselves. What we believe, how we feel, how we think, and how we see ourselves have more influence over our sales success than what we do. And the coaching we get along the way makes all the difference. This book teaches you to be that difference for your team members with the following 15 strategies: Lead, Don’t Yield – Coach to Win – Set, Communicate, and Maintain the Standard – Get Buy-in – Know Your People – Be Curious – Communicate Assertively – Coach the Science and the Art – Budget Your Coaching Time – Coach the People Side – Celebrate the Art – Hire to Win – Build a Growth Mindset – Change Culture – Grow or Die

Peter Weedfald

Green Reign Leadership offers business executives as well as sales and marketing managers lessons, principals and rules to muscle up their personal leadership foundation. The book portrays and docents precise, advantaged leadership as the dominant force to competitive success. The short chapters are designed as a sharing and training insights manual for all direct reports to strengthen leadership resolve, to develop smart, effective internal and external styles of highly effective customer and market engagements. It is all about leadership in the language of competitive advantage; urbane leadership lessons and principals designed to fortify and energize you, your team, your business results.

Randall Craig

Develop your reputation, get found, and attract a following

You probably have a web site, blog, a LinkedIn profile and possible more. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? This 143 page book, written for thought leaders and subject matter experts, reviews a number of strategic models, and then provides step-by-step instructions on building your influence and protecting your reputation – without wasting your time.

Jeff Fromm

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:

Enlist Millennial parents as co-creators of brands and products • Promote purpose beyond the bottom line • Cultivate shareability • Democratize customer experience • Integrate technology • Develop content-driven campaigns that speak to Millennials • And more, A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household—and connect with these critical consumers in the complex participation economy.

Mari Anne Vanella

42 Rules of Cold Calling Executives (2nd Edition) is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant, yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past 15 years.
Reading this book will deliver the following benefits:

An understanding of the dynamics of a cold call and how you can manage those to get results.
A refined vision of the objectives of cold calling and how to get results that realize long term benefits.
Identification and practical use of methods and resources that achieve unbounded success in the cold calling process.
Practical advice and specific techniques you can start using now that supply how-to solutions to cold calling efforts.

If you are in management and looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you.

In it, you will learn and explore:

Easy to implement methods to improve performance
Real life examples of what works
Techniques for immediately making cold calling easier
Ways to deliver consistent results
How to get out of a production slump

Gianni Kovacevic

How One House Call Can Change Your Life

A weekend service call changes the life of Doc Anderson forever. Johnny, the surprisingly wealthy energy whiz kid, introduces Doc to a compelling new investment theme–following the rise of a new spending class. As they set course on a fact-filled adventure, Doc’s eyes aropened to the impact that billions of new consumers will have on our environment and how their entrance to our fast-changing world will figure into the economy of the future. Through this journey, he too becomes a hyper-aware participant in the boundless opportunities for responsible wealth creation with his new found knowledge base in what makes realistic environmentalism possible.

Mitchell Rigie & Keith Harmeyer

“If the creators of brainstorming were alive today, they would be astounded at how far the concept has evolved. Rigie and Harmeyer have created the ultimate idea-creating machine. It’s going to be the textbook for the concept for decades to come.”
~ Al Ries, bestselling author of Positioning and Marketing Warfare

In today’s fast-paced, innovation-driven economy, chaos and disruptive change are the new “business as usual.” Organizations, business owners, entrepreneurs, and even individuals have no choice but to reinvent themselves and their product or service offerings on an ongoing basis.

They must innovate–or risk slipping into irrelevance.

Innovation is fueled by a constant stream of new ideas; and group brainstorming is the most widely utilized process for generating that fresh, original thinking. However, brainstorming as typically practiced is a fundamentally flawed process–loosely structured, poorly facilitated, lacking in effective techniques–and it often produces too few, truly innovative ideas.

It’s no wonder. Over 90% of those leading brainstorming sessions, in any industry, have had no formal training in how to do so effectively.

SmartStorming: The Game-Changing Process for Generating Bigger, Better Ideas is one of the most comprehensive how-to manuals and idea generation toolkits ever published on the subject of brainstorming. It can help anyone learn how to consistently plan and lead highly effective brainstorms, and unleash the creative problem-solving genius of any group!

Readers are introduced to a totally new approach to group ideation. Not just another creative-thinking technique, SmartStorming is a powerful brainstorming system, combining the essential structure, leadership skills, tools, and techniques necessary for success.