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bookcategory: Resources

Randall Craig

Develop your reputation, get found, and attract a following

You probably have a web site, blog, a LinkedIn profile and possible more. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? This 143 page book, written for thought leaders and subject matter experts, reviews a number of strategic models, and then provides step-by-step instructions on building your influence and protecting your reputation – without wasting your time.

Mari Anne Vanella

42 Rules of Cold Calling Executives (2nd Edition) is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant, yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past 15 years.
Reading this book will deliver the following benefits:

An understanding of the dynamics of a cold call and how you can manage those to get results.
A refined vision of the objectives of cold calling and how to get results that realize long term benefits.
Identification and practical use of methods and resources that achieve unbounded success in the cold calling process.
Practical advice and specific techniques you can start using now that supply how-to solutions to cold calling efforts.

If you are in management and looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you.

In it, you will learn and explore:

Easy to implement methods to improve performance
Real life examples of what works
Techniques for immediately making cold calling easier
Ways to deliver consistent results
How to get out of a production slump

Mitchell Rigie & Keith Harmeyer

“If the creators of brainstorming were alive today, they would be astounded at how far the concept has evolved. Rigie and Harmeyer have created the ultimate idea-creating machine. It’s going to be the textbook for the concept for decades to come.”
~ Al Ries, bestselling author of Positioning and Marketing Warfare

In today’s fast-paced, innovation-driven economy, chaos and disruptive change are the new “business as usual.” Organizations, business owners, entrepreneurs, and even individuals have no choice but to reinvent themselves and their product or service offerings on an ongoing basis.

They must innovate–or risk slipping into irrelevance.

Innovation is fueled by a constant stream of new ideas; and group brainstorming is the most widely utilized process for generating that fresh, original thinking. However, brainstorming as typically practiced is a fundamentally flawed process–loosely structured, poorly facilitated, lacking in effective techniques–and it often produces too few, truly innovative ideas.

It’s no wonder. Over 90% of those leading brainstorming sessions, in any industry, have had no formal training in how to do so effectively.

SmartStorming: The Game-Changing Process for Generating Bigger, Better Ideas is one of the most comprehensive how-to manuals and idea generation toolkits ever published on the subject of brainstorming. It can help anyone learn how to consistently plan and lead highly effective brainstorms, and unleash the creative problem-solving genius of any group!

Readers are introduced to a totally new approach to group ideation. Not just another creative-thinking technique, SmartStorming is a powerful brainstorming system, combining the essential structure, leadership skills, tools, and techniques necessary for success.

Doug Devitre

It’s not always possible for you or your team to meet with a client face to face. Screen to Screen Selling reveals how meeting screen to screen with the latest technology can be a better alternative, saving both time and budgets.  Readers learn to effectively guide meeting participants with new computer skill sets, digital assets, and productivity shortcuts.  This book is jammed packed with checklists, tools, and processes to pinpoint opportunities and improve the performance of your organization. Lean how to:

• Make critical decisions faster with more accuracy and less expense
• Coach and train your team more effectively
• Decrease the sales cycle and cost to acquisition
• Decrease the service response while increasing customer satisfaction
• Increase engagement and collaboration with customers and team
• Minimize mistakes when communicating with technology

Kristen Brown

Get the bestselling book with hundreds of tips and ideas to help you create the low-stress, high-success life you envision for yourself, your work team and your loved ones! Here is what you’ll find inside this powerful book:

-Hundreds of stress-less tips and ideas that you can choose based on your own lifestyle needs and goals. It’s a perfect reference to use for different areas of your life – work, relationships, health and more!

-The proven and popular Life Map that has been used by thousands of people to change their lives for the better. Plus the book walks you through it step-by-step.

-Easy reference grids to help you decide if a tip or idea will fit your needs including ease of implementation, time required and more.

-Access to bonus worksheets and tools online to reinforce your learning and make your stress management plans happen faster.

-Sidebar articles from experts to drive home the importance of the tips in each chapter. You will find bonus expert sidebars on pets, health, travel, sex, career, parenting and much more.

This bestselling book has been seen on national media like Live with Kelly & Michael, HLN, CNN, Forbes and many more. It provides easy, fun, and powerful solutions to minimize your stress and maximize your life. The tips and ideas in the book aren’t hard. They aren’t confusing. The book is a simple, straightforward, fun approach to stress relief and goal-setting.

Perfect for large and small work teams, social groups, book clubs and leaders who want to get the most out of their own lives and the most from their teams.

Terry Sumerlin

Terry L. Sumerlin, amiable barber/philosopher and professional speaker, is a noticer who looks for meanings in all interactions. In this collection of essays, he starts with some ordinary personal or business exchange, in which he sees a theme lesson for leaders: fairness, trust, attitude, first impressions, stress, communication skills. Then, with good humor and an eye for just the right adage or anecdote, he makes his point plain, and signs off with a one sentence “Leadership Principle” worth memorizing. Laurie Magers, former executive assistant to Zig Ziglar said concerning this book: “I can’t think of anyone that would not benefit from reading it – several times!”

Paul R. Williams

As the speed of business continues to increase, and as focus on an ever growing number of project data points is needed to keep business and project execution in control, new and innovative tools and techniques are required to help busy executives make efficient and effective decisions on where to place investments in money and resources. Because many of these decisions are made in the moment, using whatever facts are available, executives need timely, data-rich and easy to comprehend information. Lengthy, text-heavy project document artifacts consume too much time and effort to both generate and review. New research only confirms that information presented in this manner is both ineffective and inefficient. The fact is, in order for information to be conveyed most efficiently, it needs to be visual.

Today’s project manager has more to manage than just project scope, deliverables, communications and teams. They are also expected to manage large volumes of project-related data. And the expectation goes beyond just managing the data. It extends into creating great visualizations that allow stakeholders to fully digest that large volume of data in a manner that is quick, effective and clear. They are also expected to serve as facilitators in the use of visual thinking tools as a method for working through project issues, risks and problems. These new expectations require new skills. The era of multi-page, text-based project status reporting is over. The era of visual project management is here. Time to “skill up!” Time to become a Visual Project Manager!

Sandy Jones-Kaminski

Everyone knows the feeling – you get to an event and, not knowing who to talk to or where to turn, you start to freeze up. Read this book to find the remedy for networking stage fright as well as how not to feel sleazy when you’re trying to cultivate connections at events. It offers a compendium of stories, advice, and resources for how to network easily, naturally and effectively. The book also provides valuable information on social networking tools and technology that will promote new contacts and connections.

Today, more than ever, the quality of your network contributes to your net worth. And the only way to create a quality network is to actually focus on quality over quantity when attempting to make new connections. Through this #1 pick on the Inc.com 2010 Business Book Wish List, you will learn how to:

-make quality connections
-cultivate relationships that drive new business and increase the value of your professional brand
-expand your circle of influence through networking at events and social networking tools
-write a great introduction email
-create good “social capital”
-stop dreading networking events!

Patti Hathaway, M.Ed, CSP

Nonstop change is now the workplace norm. According to a 2013 global survey, 82% of companies had undergone significant reorganizations in the previous year, and only 21% say those efforts were a success. Companies with failed redesigns cited active employee resistance to the change as a challenge. Employees struggle to deal with the enormous amount of change they face and most feel out of control and stumped by the daily uncertainty.

The Institute for Corporate Productivity, a workforce research firm, found that companies surveyed considered their top two critical issues to be coping with change and managing organizational change. And yet, the study found that only 35% of the top performing organizations are effective at managing change. How much more would the other 65% be achieving if they managed change more effectively? What’s the solution?

In this book, you’ll experience practical, uplifting solutions that will allow you to master change, not just survive it. Learn why change is so difficult. Learn how to lessen the pain and stress nonstop change causes. Shift your perspective with inspiring personal stories, groundbreaking research, and proven behavior-change strategies.

John Floyd

Have you heard the one about the comedian who was so deep in debt he was afraid to answer the phone fearing it was another bill collector? For John Floyd it was no laughing matter. But he turned his financial life around and now teaches others to do the same. This book is the story of how he went from being a cut up on stage to cutting up credit cards. No matter how bad your money situation is, John’s funny and inspiring message will have you laughing – all the way to the bank!