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bookcategory: Marketing

Adrian Ott

Exponential Influence®:
Designing Digital Habits That Engage Distracted Customers

Everyone knows that repetition forms habits.
But did you know that repetition KILLS Digital Habits?

Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google.

Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy.  Digital Habits integrate human neuroscience with the latest technology to gain more traction throughout the customer journey.

This book provides fresh ideas for CMOs, customer experience, strategy, and digital marketing executives who seek to apply the latest marketing and technology approaches to win more business.  You will discover:

  • – Five Triggers based on neuroscience that engage every prospective buyer
  • – How Amazon, Disney, and  Apple put customer loyalty on steroids by designing Digital Habit Ecosystems
  • – Frameworks that help you apply Digital Habit techniques to grow your business and gain competitive advantage.

 

The Exponential Influence® Book Series

Exponential Influence™ is a series of fast-reading books that enable visionary executives to rapidly learn about leading-edge neuroscience, motivation, marketing and technology strategies used in the Silicon Valley and beyond. Filled with practical case studies and ideas, the series helps you to apply the latest techniques to increase your business and personal success.

bizcast

Tom Spitale and Mary Abbazia

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful plans that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

Ted Wright

“Word of mouth marketing has always existed. We’ve just found a better and more efficient way to do it.” — Ted Wright

It may not be the oldest profession, but word of mouth is the oldest form of marketing. It’s also the most effective. Now, however, it’s being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.

Learn how to:

  • Develop and test your brand’s stories for maximum word of mouth impact
  • Build a reliable communications network to deliver your message
  • Harness the incredible power of Big Data for profit-generating WOMM campaigns
  • Find, engage, and train influencers to promote your brand
  • Measure your campaign’s success with accurate analytics

Along the way, you’ll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon.

You’ll discover how he dramatically expanded the market for Chocolate Milk. You’ll read how he orchestrated the turnaround growth of the BISSELL sweeper.

Best of all, you’ll learn which techniques work for your needs, and you’ll have the tools to begin a WOMM campaign right away.

Today’s consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company’s best friends are already out there. Use Fizz to find, engage, and leverage them.