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bookcategory: Marketing

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Entrepreneurship Marketing

L.A. Perkins

In Why Brand Protection Matters, Perkins unveils the critical steps necessary to shield your company’s most valuable assets and secure exclusive trademark rights in the United States.  From the beginning stages of entrepreneurship to the seasoned realm of business ownership, Why Brand Protection Matters illuminates the common pitfalls that can spell disaster for any unprepared business.  Through vivid anecdotes and real-world examples, Perkins demonstrates not only her seasoned legal experience but also her passion for business success.  With her guidance, you’ll gain a profound understanding of the importance of timely action and the transformative power of a legally fortified brand.

Christoph Trappe

Listed as a No. 1 new public relations book in early 2020 with copies sold in Africa, Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.

Businesses spend so much on marketing, creative and the likes. They have to drive results. Of course, what the results are is open to a good strategy session. This book shares the latest and how to move content from happening to content performing. 

Michael Haynes

Written for SMEs and start-ups, this book covers essential B2B topics including:

  • Understanding what business buyers (i.e. decision-makers) really want
  • How to develop product and service offerings business customers want-and will pay for!
  • How to acquire and retain business customers
  • How to market your offerings
  • How to achieve sustainable long-term growth

Contains practical strategies and actions that can be used right away and applicable in these unprecedented times.

Darrell Amy

Would you like to grow revenue faster?

Revenue Growth Engine presents a strategy and a model to accelerate growth.

Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth. In today’s economy, companies need to accelerate revenue growth.

Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing.

The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth!

In this book you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Then, Darrell walks you step by step through how to improve each component of your growth engine.

Makarand Utpat

The world has quickly moved into the digital sphere. Disrupt or Die is the new mantra. Digital realm is engulfing the mankind in every aspect of our lives. As per John Chambers, former Executive Chairman of Cisco systems, “At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.”

Digital marketing is one such technology that you need to get comfortable with in order to accelerate your success and transform your business into 2x or 5x growth machine.

Digital marketing and social media have become an equal opportunity play. Race, gender, demographics, the so-called social stature of holding the big titles and roles, color of your skin, geography are no barriers any more.

In order to ensure your business success, it is vital that you adapt yourself and your business to the new rules. Traditional methods of marketing have taken the passenger seat and digital marketing is now in the driver’s seat. Brands and businesses are trying to improve the ways in which they can reach out their customers through digital marketing across wide range of platforms and variety of channels.

Are you going to be the one that will “survive and thrive”?

Makarand has a ton of experience in both the corporate and entrepreneurship world. Packed with actionable strategies, “How to Kickstart Your Digital Marketing” is a 200+ page filled with tons of information.  This book describes 5-step marketing accelerator plan and teaches you how to promote yourself, create an unstoppable brand, dominate social media, build authority, publish compelling content, get your message heard and generate trust, attract leads and customers, charge more and increase sales without being salesy, even if you’re new social media or are just getting started.

Todd Wilms

Most startups fail, even the ones with great products.

Even great products need a smart strategy to reach their market. Beyond Product provides the missing link for entrepreneurs and founders to turn their ideas into successful businesses.

Beyond Product shows founders how to take their organization through each stage of growth, overcome common obstacles, and learn from common mistakes. There’s no need to go it alone. This roadmap provides the guidance you need to successfully launch your great idea into the market.

Dwight Holcomb

The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing.

In The Lean CMO: How a Small Marketing Budget Can Produce Big Results, Holcomb shows exactly how to get more with less.

Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. And the best part is, you won’t find a book filled with a high-dollar approach. Instead, you’ll find a marketing system that’s lean, smart, and brilliantly effective to the core.

Welcome to the guide that will transform you into a Lean CMO.

Julie Cottineau

Julie Cottineau is the Author of the Best-selling book “TWIST: How Fresh Perspectives Build Breakthrough Brands” (Panoma Press, 2016). She is the Founder and CEO of BrandTwist, a branding consultancy, and Brand School – the premier branding program for entrepreneurs, nonprofits and small businesses. Her TWIST approach applies best practices from across brand sectors and leverages them for innovative and impactful solutions. Prior to starting her own company, Julie honed her branding chops as the VP of Brand for Richard Branson’s Virgin company and at Interbrand and Grey global.

While at Interbrand, Julie served as the Executive Director of Consumer Branding as well as the Director of Naming and Verbal Identity. Key name creation and naming architecture brand work includes: American Heart Association, Orbitz, Subaru Tribeca, Stoli Elit, Heinz EZ Squirt ketchup, multiple Virgin brands, and Verizon.

She has been an adjunct professor of marketing at both Cornell and Columbia and often speaks about corporate and personal branding in top business media such as Entrepreneur Magazine and CNN. Her own life has been filled with magical TWISTS which have taken her from New York to Paris, and back again. She now lives in the Hudson Valley with her French husband and two wonderful children.

David Avrin

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.

Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?

Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed–dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem.

In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results.

A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals.

With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.

Tanya Hall

Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income?

No matter where you are in the process, “Ideas, Influence, and Income” is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content.

Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to

* Get clarity on your message and audience
* Develop your manuscript and choose a publishing option
* Build your author platform and presence through social media, publicity, influencer marketing, and partnerships
* Launch your book with the bang that it deserves:
* Use the content you’ve developed to create new income streams beyond the book

These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times.

A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. “Ideas, Influence, and Income” is a must-have resource for authors seeking a smarter way to get the most out of publishing.