C-Suite Network™

Menu
Search
Close this search box.

bookcategory: Marketing

Stephen Monaco

If you are looking for a book authored by someone who has been there as an employee, a successful entrepreneur and business owner, a pioneer in online communities, a leader and strong social community advocate with powerful marketing expertise – has effectively created marketing strategies and tactics in multiple industries over 25 years – Insightful Knowledge is for you.

It will help you…

• if you don’t know where to start with your social media initiatives
• if you’ve started your social media initiatives but don’t know if you’re on the right track
• if your social media initiatives aren’t tied to specific business objectives
• if you don’t use social media monitoring / listening platforms tools
• if you don’t know what consumers are saying about your brand online
• if you’re not engaging consumers with relevant content across multiple platforms
• if you no longer know how to reach potential customers
• if the rapid tempo of today’s business makes it difficult to adapt to change

Insightful Knowledge is the only resource you will need to understand what social media means to your business and how to create your strategy for implementation to keep your business relevant and develop a more productive relationship with your customers and prospects than you have ever had.

Complete with examples across all industries, written in an easy to understand format and without all the confusing jargon. You’ll utilize this book as a resource, keep it handy, and refer back to it for many years to come.

Stu Heinecke

Sales and marketing teams are told to fill the funnel, increase revenues, and move the needle on market share—then left to their own devices to penetrate their assigned accounts and prospects.  It’s a gap in many companies’ go-to-market strategies that is easily filled with “Contact Marketing,” a concept introduced by Stu Heinecke, best-selling author of How to Get a Meeting with Anyone.  In the book, Heinecke details twenty categories of Contact Marketing campaign types that have generated response rates as high as 100% and ROI figures in the tens, even hundreds of thousands of percent.  Heinecke, a hall of fame-nominated marketer and one of The Wall Street Journal cartoonists, has used his cartoons for years to break through to presidents, prime ministers, celebrities and countless C-level executives and top decision makers.  Others have used pigeons, social media, research, swords, personalized videos, contact letters run as full-page ads in The Wall Street Journal, media exposure and so much more.  Thousands have reported great leaps in sales productivity from reading How to Get a Meeting with Anyone.  Now it’s your turn to join the movement and expand your scale.

Richard Marker

This collection of essays is both timely and timeless. They cut through the clutter of popular jargon and fads in philanthropy to provide a series of thought-provoking and instructive essays of interest to all who do or are contemplating giving money for charitable purposes. Written over time in response to questions which have come from his students, clients, and colleagues in the grant making field, it addresses real issues, respects individual needs and family legacies, and doesn’t shy away from controversial topics. Marker’s experience has taught him that “it may be hard to say ‘no’ graciously, but it is even harder to say ‘yes’ wisely.” Whether you give $25 or $25 million each year, this collection will help any funder be more thoughtful about when, why and how to say ‘yes’ to the abundant requests we all receive.

Sebastian Jespersen & Stan Rapp

A new business model for the digital age is the subject of an innovative book titled “Release the Power of Entangled Marketing” by Stan Rapp, co-founder of the RAPP agency and Sebastian Jespersen, CEO of the Global Vertic Agency. Any company of any size does its utmost to create engaging online content. Something more is needed. We must go beyond mere engagement. The problem is that engagement in the here and now – the next click, “like,” retweet or uploaded video – is easily followed by disengagement in a click-obsessed society. Much more is needed to keep the connection between brand and consumer alive, the kind of enduring, mutually beneficial relationship that delivers robust ROI year-in, year out.

Stan and Sebastian share how they came to realize that pairs of particles in the quantum world, famous for never letting go of one another, are a metaphor for the intertwined brand and customer relationship made possible by unrelenting advances in digital
technology. It’s a closeness 95% of companies fail to achieve. This new route to business supremacy is likely to prove as important in today’s business world as the revelations of quantum theory were to physicists in the past century.

Shawn M. Miller

What others say about you is infinitely more powerful than anything you could say about yourself. This is true for your Brand as well. The struggles of your Brand Marketing will be solved by shifting your efforts from Impressions to Engagement, from Traffic to Trust, and from Recognition to Reputation. You can empower your greatest asset, your own Customers, to uniquely communicate your value to others.

Shawn M. Miller, the CXO of Smync, solves your top Social Marketing struggles with this no-nonsense text delivering the equivalent of an intensive professional training experience on Social Brand Advocacy, the real state of Social Media Marketing today and how to produce measurable ROI from Social. You’ll also learn to tie better Social metrics to core business goals while co-creating a rewarding customer community.

Heather F. Lutze, CSP

Marketing Espionage is essential to understand why your competitors enjoy web success and your own online efforts don’t deliver. Leverage the marketing budgets of your competitors and reverse engineer that data to grow your business FAST and EASY!

-SPY On Yourself to Manage Your Online Brand Reputation
-SPY On Your Prospects to Create Content that Sells & Converts
-SPY on your Competitors to Leverage Their Marketing Efforts to Your Advantage
-Does Your Online Presence Make these Massive Mistakes?

Beautiful design without Internet marketing don’t attract the right visitors or convert them
Egocentric marketing makes the business owner happy, but doesn’t serve or attract prospects
Out-dated digital brochure site doesn’t engage visitors or provide information they need to buy now

Accept this Internet Marketing Mission and Learn How to:
-Leverage multi-million dollar online marketing campaigns to your advantage
-Learn the Competitive Intelligence Tools of the online professionals to reverse engineer a marketing plan that beats the competitors with much higher budgets.

Apply Marketing Espionage, a holistic approach with SEO, blogging and social media to dominate page one of search results
Find and use the right keywords for your ideal prospects and customers
Integrate videos, images and social media to boost and your site’s Findability
Build a new website or fix your current site to get found online and dominate your market

Stan Rapp & Sebastian Jespersen

The advance from mass marketing to individualized marketing is about to take a quantum leap to the next big thing — the move to Entangled Marketing™.
A new business model for the digital age is the subject of an innovative book titled “Release the Power of Entangled Marketing™” by Stan Rapp, co-founder of the RAPP agency and Sebastian Jespersen, CEO of the global Vertic agency.
Any company of any size does its utmost to create engaging online content. Something more is needed. We must go beyond mere engagement. The problem is that engagement in the here and now – the next click, “like,” retweet or uploaded video – is easily followed by disengagement in a click-obsessed society. Much more is needed to keep the connection between brand and consumer alive, the kind of enduring, mutually beneficial relationship that delivers robust ROI year-in, year-out.
Stan and Sebastian share how they came to realize that pairs of particles in the quantum world, famous for never letting go of one another, are a metaphor for the intertwined brand and customer relationship made possible by unrelenting advances in digital technology. It’s a closeness 95% of companies fail to achieve.
This new route to business supremacy is likely to prove as important in today’s business world as the revelations of quantum theory were to physicists in the past century.

Richard K Lee

This is a “How To Do It” book written by practitioners who have sat in the reader’s chair. Our Goal: Deliver the definitive book on innovation by walking through the 10-Step Value Innovation Process from start to finish using a down to earth, pragmatic approach. By defining how to deliver exceptional value to the most important customer in the value chain, all the time, every time, it enables Blue Ocean Strategy. The end result: sustainable, profitable growth. Throughout the book, case studies and examples are provided for companies the reader can relate to (e.g., ADM, Aplicare, Chevron, Dyson, Procter and Gamble, RE/MAX International, Samsung, Southwest Airlines, Terex Mining, Thermo King, Virgin Group, plus many more). Each of the tools is explained and examples provided. Each chapter ends with a “Next Steps” and “Takeaways” sections. Any organization of any size, whether its for profit or not-for-profit, whether it’s a manufacturing or services based company, a federal, state or local government agency, an association or charitable organization, a university, school or school board, can benefit from Mastering Value Innovation. As long as there’s a customer you can use Value Innovation methodology and tools. The target audiences are: CEO’s, COO’s, VPs, directors, managers and project leaders of publicly traded and privately held companies; deans and professors at universities and business schools; students; officials at the local, State and Federal government level; School board members and school districts; Staffs of not-for-profit organizations and Associations

Connie Pheiff

Marketing Masters provides creative strategies combining the old school tricks of marketing with today’s digital tactics to connect with the NOW generation. You will immediately convert consumers to customers, relationships into partnerships, and ideas into realities. The tools found in Marketing Masters can be successfully implemented by entrepreneurs, Fortune 500 CEO’s, sales teams, and even nonprofit executives.

Drew Neisser

Imagine how much you would learn if you could talk to 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Says best-selling author Joel Comm, “The CMO’s Periodic Table is like going to the best marketing buffet you could imagine. Each chapter is a delectable morsel of insightful commentary from some of the tastiest ‘chefs’ in the biz. Read it from cover to cover and you’ll be stuffed with insights you’ll be able to apply to just about any marketing challenge on your plate.”