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bookcategory: Bizcast

Adrian Ott

Exponential Influence®:
Designing Digital Habits That Engage Distracted Customers

Everyone knows that repetition forms habits.
But did you know that repetition KILLS Digital Habits?

Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google.

Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy.  Digital Habits integrate human neuroscience with the latest technology to gain more traction throughout the customer journey.

This book provides fresh ideas for CMOs, customer experience, strategy, and digital marketing executives who seek to apply the latest marketing and technology approaches to win more business.  You will discover:

  • – Five Triggers based on neuroscience that engage every prospective buyer
  • – How Amazon, Disney, and  Apple put customer loyalty on steroids by designing Digital Habit Ecosystems
  • – Frameworks that help you apply Digital Habit techniques to grow your business and gain competitive advantage.

 

The Exponential Influence® Book Series

Exponential Influence™ is a series of fast-reading books that enable visionary executives to rapidly learn about leading-edge neuroscience, motivation, marketing and technology strategies used in the Silicon Valley and beyond. Filled with practical case studies and ideas, the series helps you to apply the latest techniques to increase your business and personal success.

bizcast

Dina Simon

Make Unstoppable Simple

Being unstoppable doesn’t mean you are never blocked or stuck on your way through life. It means you need to figure out how to break through life’s obstacles and fully live your journey. That’s the essence of Make Unstoppable Simple.  It is a creative way to problem-solve, learn to see road blocks or people with a different lens, and figure out how to move your life forward.  Many people unnecessarily suffer in silence, letting fear or panic stop them in their tracks.  The fear of failure or of having to admit you need help doesn’t need to end your dreams.  People will line up to help you if you tell them what you need and how they can help you!

Make Unstoppable Simple walks you through my life journey and shares the difficulties I have encountered along the way. The story is unique to me – but not unlike what everyone else faces.  A roadblock doesn’t need to stop you! It can be a signal that a change is needed. Use it as an opportunity to reflect on your skills and capabilities and build on that platform.  There will be times you just need some self-talk and other more serious instances when you need to call in the troops to steer you into gear.  I love to help people grow and accomplish things they never thought they could do. My hope is that Make Unstoppable Simple will serve as a springboard for you to reflect and set some actionable goals to break-through to be unstoppable and achieve whatever you want out of life – both personally and professionally.

bizcast

Peter Friedman

It’s a terrific time to be a senior marketing leader-if you’re prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO’s Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit and social-media-theory crash course to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. With this step-by-step handbook, you’ll learn how to: – Strategize and execute a long-term social media plan, even in a business environment focused on short-term promotion, to create dialogue and deepen customer relationships – Start small and build results so that you can confidently lead your organization to become a customer-centric brand – Develop a social brand identity to bring your brand alive for customers – Define KPIs and measure social media so that you can demonstrate ROI and quantifiable business impact – Create content for social media channels that provides value and creates emotional connection to customers for enhanced loyalty, word-of-mouth marketing, and advocacy – Mitigate the risk of PR landmines and learn how to turn them to your advantage – Engage, understand, and leverage the voice of the customer at a global scale

bizcast