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bookcategory: Bizcast

Danielle DiMartino Booth

After correctly predicting the housing crash of 2008 and quitting her high-ranking Wall Street job, Danielle DiMartino Booth was surprised to find herself recruited as an analyst at the Federal Reserve Bank of Dallas, one of the regional centers of our complicated and widely misunderstood Federal Reserve System. She was shocked to discover just how much tunnel vision, arrogance, liberal dogma, and abuse of power drove the core policies of the Fed.

DiMartino Booth found a cabal of unelected academics who made decisions without the slightest understanding of the real world, just a slavish devo­tion to their theoretical models. Over the next nine years, she and her boss, Richard Fisher, tried to speak up about the dangers of Fed policies such as quanti­tative easing and deeply depressed interest rates. But as she puts it, “In a world rendered unsafe by banks that were too big to fail, we came to understand that the Fed was simply too big to fight.”

Now DiMartino Booth explains what really happened to our economy after the fateful date of December 8, 2008, when the Federal Open Market Committee approved a grand and unprecedented ex­periment: lowering interest rates to zero and flooding America with easy money. As she feared, millions of individuals, small businesses, and major corporations made rational choices that didn’t line up with the Fed’s “wealth effect” models. The result: eight years and counting of a sluggish “recovery” that barely feels like a recovery at all.

While easy money has kept Wall Street and the wealthy afloat and thriving, Main Street isn’t doing so well. Nearly half of men eighteen to thirty-four live with their parents, the highest level since the end of the Great Depression. Incomes are barely increasing for anyone not in the top ten percent of earners. And for those approaching or already in retirement, extremely low interest rates have caused their savings to stagnate. Millions have been left vulnerable and afraid.
Perhaps worst of all, when the next financial crisis arrives, the Fed will have no tools left for managing the panic that ensues. And then what?

DiMartino Booth pulls no punches in this exposé of the officials who run the Fed and the toxic culture they created. She blends her firsthand experiences with what she’s learned from dozens of high-powered market players, reams of financial data, and Fed docu­ments such as transcripts of FOMC meetings.

Whether you’ve been suspicious of the Fed for decades or barely know anything about it, as DiMartino Booth writes, “Every American must understand this extraordinarily powerful institution and how it affects his or her everyday life, and fight back.”

Evan Hackel

Companies and leaders that have worked with Evan Hackel to put the philosophy of Ingagment into practice report the following benefits . . .

 

  • An increased flow of innovative new ideas from employees at every level
  • An enhanced ability to spend more time on the activities that build profits and success
  • Increased employee motivation, loyalty, and commitment to company values
  • Improved leadership, built on keen listening skills and other Ingagment activities, that gets the right things done and increases profits, customer satisfaction and ultimate success

 

www.ingage.net/ingagingleadership

Ted Rubin

In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it’s easy to let a connection or a conversation fall through the cracks. We’re super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.

In How to Look People in the Eye Digitally, Ted Rubin re-introduces us to the one-on-one communication skills we’ve forgotten in our rush to new technologies. He shows us how we’ve let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way. Through anecdotes from his own experiences as a busy, socially connected executive and single dad, plus examples from brands that are getting it right, Ted inspires new ways to build relationships online that truly grow and prosper.

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Marcia Reynolds

Leaders, managers, and coaches are charged with getting people to stretch their limits but are often unsuccessful. Top leadership coach Marcia Reynolds says the problem is, incorrectly handled, difficult conversations create more resistance than growth. Reynolds offers a model and methods for discovering what to say so people change their own minds. As a result, leaders equip people to find their own solutions, see situations more strategically, and grow beyond their limitations.

Reynolds explains how to pick the right time and place to enter the discomfort zone and how to create a “safety bubble” so that people will trust your intentions. Then, drawing on recent discoveries in the neuroscience of learning, she helps leaders ask the kinds of questions that short-circuit the brain’s defense mechanisms and habitual thought patterns. Instead of being told, people see for themselves where they’re falling short and how they can do better, resulting in lasting changes. She includes numerous examples and case studies to see the techniques in action.

Conversations in the Discomfort Zone will never be easy. But with Reynolds’ assistance, a trip there will result in breakthrough solutions, lasting changes, and an engaged workforce.

Bizcast-for-CSBC-Website 

Michael Houlihan and Bonnie Harvey

About The Barefoot Spirit

It is hard to believe that such an iconic brand as Barefoot Wines began in a laundry room of a rented farmhouse in the Sonoma County hills. Even more surprising is that the people who started it were just an average business couple, Michael Houlihan and Bonnie Harvey, with no money and no real knowledge about the wine industry.

The part that isn’t a surprise is that, because of their lack of experience, and because the wine business is one massively complicated industry, they ran into difficulties and setbacks that regularly put the brand near death in the first two decades. What kept it going was an unshakable belief in Barefoot’s potential, Michael’s and Bonnie’s use of universal business principles, and their never-say-die outlook despite facing one seemingly insurmountable hurdle after another. Those hardships, that hustle, and their heart, are the essence of the Barefoot Spirit.

For years, Michael and Bonnie, the Barefoot Wine founders, have been asked to write a book about how this brand got started and became a best seller. “The Barefoot Spirit”, a NY Times Bestselling book, traces that history and tells the story of how an unknown novelty wine became an American icon. It chronicles the unlikely events that made it possible, and it lays out the cornerstone business and lifestyle philosophies that made it, ultimately, an enduring success.

If you like wine, the wine country, or a story about how a plucky little winery transformed an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then “The Barefoot Spirit” is for you.

“An irreverent, eye-opening business memoir. Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.”

“Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.”

“An irreverent, eye-opening business memoir.”

-Kirkus Reviews [Read The Full Kirkus Review Here]

 

About The Entrepreneurial Culture

Does Your Company Culture Empower Your People to Think Like Owners? If any business is to thrive in the global marketplace, its employees must be engaged and empowered. In other words, they must think like owners. Problem is, few employees know how. Your job as a leader is to train them to think this way. Because entrepreneurial thinking is a natural extension of company culture, you may need to rebuild yours from the ground up.

Michael Houlihan and Bonnie Harvey—New York Times bestselling authors and founders of Barefoot, America’s #1 wine brand—know how to create the conditions that draw out and nourish people’s inner entrepreneurs. Here, they take the principles that empowered their own tribe of productive, creative and loyal employees to beat the odds and boil those principles down into quick, easy lessons you can put into practice right away. You’ll discover:

  • – How to remove roadblocks to the entrepreneurial spirit
  • – Why everyone at your company must ask questions (including you)
  • – Why your people should embrace mistakes
  • – How to find and hire people with entrepreneurial DNA
  • – How to foster innovation by getting out of your people’s way
  • – How to drive results with performance-based compensation

 

Houlihan and Harvey started the Barefoot Wine brand in their laundry room in 1986, made it a nationwide bestseller, and successfully sold the brand to E&J Gallo in 2005. Starting with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles and create new markets. Today, they are sought-after entrepreneurial thought leaders, consultants, corporate trainers, keynote speakers, and workplace culture experts with hundreds of articles in national and professional publications.

In The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People they take everything they know about the spirit of entrepreneurship and teach C-Suite leaders how to infuse it into their company cultures to engage and empower their employees. The book perfectly complements the lessons from the authors’ New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. Together, these books will give your company the edge it needs to thrive and boost the bottom line.

Purchase your copy of The Barefoot Spirit and exclusively through this C-Suite portal, also obtain a BONUS copy of the companion book, The Entrepreneurial Culture (forward by Jeffrey Hayzlett).

 

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Michael Houlihan and Bonnie Harvey, founders of Barefoot Wine and authors of the New York Times Bestseller The Barefoot Spirit, share with Bizcast host Kevin Craine the creation of the famous Barefoot Wine, establishing an entrepreneurial culture in the business, and give a sneak peak into their new book on that subject: The Entrepreneurial Culture. Michael and Bonnie answer the hard c-suite question: How do you create an entrepreneurial culture within a business and empower employees to act with an entrepreneurial spirit.

Andy Frawley

A new data-driven approach to building customer relationships that fuel sustainable business growth

Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today’s increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world’s largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results.

The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than justtalk at them. Topics include:

  • – Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend
  • – How to make powerful connections by taking full advantage of “atomic moments of truth”
  • – Amplifying the impact of customer experience and engagement
  • – Creating a continuous, measurable, repeatable process for growth

 

The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook “likes” to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

 

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Dirk Beveridge

We are living in disruptive times.  In fact 76% of distributors surveyed believe we are living in an environment we could call the age of disruption. Leaders throughout the industry are challenged by the constant pressures that come at them from all directions. The pressures could be competitive from the marketplace, or come as a result of new government regulations, shifting demographics, the accelerating pace of technology, and more.  Navigating these big shifts to create a sustainable and relevant business has become the new mandate for every leader and every employee in distribution. Innovation is at the core of this new mandate.  Innovative distributors will ensure those on their team relish the challenge – and feel prepared to be a part of change and transformation – that comes with innovation.  They will empower those individuals to think critically about how to improve their companies – and to take action on their ideas.  For innovation to take place, your employees – every one of them – must be prepared, willing, and excited to look at the business as if they have never seen it.  They must understand that the ability to transform for the future resides within them. And, here is the good news… 95% of leaders surveyed feel personally empowered to be a disruptive change agent within their business.  If this is you, INNOVATE! is for you. Throughout this indispensable book, Dirk Beveridge delivers a new voice, a new energy, and a new outlook for distributors.

Bizcast-for-CSBC-Website

D. Keith Pigues

Do your customers make more money doing business with you? 

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives. Learn more about the book and the author at http://www.dkeithpigues.com and view Keith speaking about the topic. View the endorsements for the book here, and learn more about Keen Strategy: http://www.keenstrategy.com/

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Steven Haines

Every day, thousands of new products and innovations are brought to market.   Amid much fanfare, they struggle for shelf-space, mind-share, and market share.   Most studies on the subject suggest that products fail more often than they should.   CEOs, CMOs, and other C-Suite executives expect more from their product leaders and marketers!

Whatever your business sells, Product Management is one of the most important functions in the firm’s pursuit of profits.   With globalization and fierce competition, the stakes are higher than ever, and the room for error narrower than ever!   Therefore, leaders need a reliable resource for their product managers, brand managers, and category managers so these people know what to do, when, and with whom.  This resource is The Product Manager’s Desk Reference (2nd edition) — the most comprehensive book in the world on the subject of Product Management.   Designed for product managers and the leaders who support them, the book clearly explains how:

  • 1)     To conduct the research that lead to valuable market insights
  • 2)     To create the strategies required to drive innovation
  • 3)     To select and justify which products to build
  • 4)     To plan for their profitable creation and development
  • 5)     To launch them to the right markets at the right time
  • 6)     To manage them like businesses across their life cycles
  • 7)     To gracefully retire them
  • 8)     To align people across the organization so everyone’s moving in the same direction

The Product Manager’s Desk Reference (2nd edition) embodies everything “Product.”  Written by Steven Haines, one of the world’s foremost experts on the topic, it’s a comprehensive, versatile, must-have resource for any business person who works in any company, in any industry, who seeks to successfully innovate, market, and manage products and services.

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Sylvie di Giusto

The Image of Leadership is the result of Sylvie di Giusto’s journey through two career paths: one in the field of human resources, the other one as a professional image consultant. The title reflects the reality that everyone can and should acknowledge, which is that true leadership manifests itself in ways that are both seen and unseen.

This book will take you step-by-step through the development of your professional imprint. The focus will be on all of those things that people perceive about you, with an emphasis on your appearance and your image.

By all means, it’s not a “How-to” book, because there simply is no “one-size-fits-all” formula for a look of leadership. Instead this book provides you with a deep understanding of the most important concepts to achieve your image of leadership. Because…

  • – YOU have to create your own professional imprint, which is true to your personality and which works for the duration of your long career.
  • – YOU have to appear confident, authentic, professional, and respectful to be perceived as a leader—no matter your height, weight, color, age or gender.
  • – YOU have to look like a leader long before you are one.
  • – YOU have only 7 seconds to create an imprint of leadership.
  • – YOU have to show people your leadership, every day, consistently.
  • – YOU —and only YOU— can choose to present yourself as a leader, or not.

 

This book is written to be entertaining for leaders at all levels. You’ll encounter hard data drawn from Sylvie’s research and she also shares countless stories from her 20 years of experience in corporations around the world, while she will prove her theories with people who are currently in the public eye. There is no other book that encourages you to learn about your image from famous politicians, CEO’s or pop stars at the same time.

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