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bookcategory: Best Seller TV

Steve Napolitan

Get the proven 3-step process to attract more leads, gain more clients and, most importantly, increase revenue.  This book will show you how the proper art of selling, done with care and appreciation–leads to greater personal and business fulfillment.

No matter what area of business you are in, this will enhance your ability to influence results across all facets of your business; sales, negotiation, leadership, and/or joint business ventures. In this book, you will learn:

  • How to simplify marketing, while maximizing your effort.
  • How to build your business with the right message, so that you capture your perfect client.
  • How to share your business, so you can consistently attract clients.

Lee Bartlett, The No.1 Best Seller

What does it take to be a Top Salesperson? Many books claim to have the answer, but few show you, first hand, exactly how it is achieved.

The No.1 Best Seller is a masterclass in professional selling, as seen through the eyes of a top salesman. Reflecting on an exemplary sales career, predominantly spent selling financial technology to the C-Suite and Investment Banking community, Lee Bartlett shares the mindset and methodology that have allowed him to consistently win the largest mandates in his industry.

The book is split neatly into four sections, which build upon each other to conclude with the full methodology. The focus is not on sales techniques but on the extra-curricular detail, employed by only the best that is often omitted from the following key areas:

– Successful product selection

– Sales execution: forward planning, engraining effective sales processes, working efficiently, client  communication,        pitch preparation, invisible revenue, networking, embracing your ego and recovering lost  sales

– Navigating the various political and emotional obstacles that hinder sales success

– Negotiating a sales-based employment contract

The landscape of professional selling is constantly evolving to suit modern-day buyer habits, but core sales principles will always hold true. This fascinating autobiographical account provides an eye-opening insight into the level of detail and discipline that a top salesperson employs – not only to gain an edge over their competition but, ultimately, to close more business.

This book is a valuable resource for anyone new to the sales industry, or for those wishing to broaden or benchmark their sales knowledge and ability.

Evan Hackel

Companies and leaders that have worked with Evan Hackel to put the philosophy of Ingagment into practice report the following benefits . . .

 

  • An increased flow of innovative new ideas from employees at every level
  • An enhanced ability to spend more time on the activities that build profits and success
  • Increased employee motivation, loyalty, and commitment to company values
  • Improved leadership, built on keen listening skills and other Ingagment activities, that gets the right things done and increases profits, customer satisfaction and ultimate success

 

www.ingage.net/ingagingleadership

Andy Paul

Salespeople today face a fast-paced and increasingly crowded marketplace where meaningful product differentiation has all but disappeared. To compete success fully, sellers must set themselves apart in the eyes of buyers. Amp Up Your Sales shows anyone how to become the trusted sales professional who consistently wins new business. Customers are overloaded with information, overwhelmed by options, and short on time – so the salesperson who is always responsive and completely focused on value, is the one who will stand out from the crowd and get the sale. Combining leading-edge research with field experience, the book shows readers how to: maximize the value of their selling; accelerate responsiveness to build trust and credibility; earn valuable selling time with customers; shape the buyer’s vision; integrate persuasive stories into their sales process; and, build lasting relationships through follow-up and customer service. Insightful and practical, the book arms salespeople with a powerful set of strategies they can use to spur buyers to say yes!

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Marcia Reynolds

Leaders, managers, and coaches are charged with getting people to stretch their limits but are often unsuccessful. Top leadership coach Marcia Reynolds says the problem is, incorrectly handled, difficult conversations create more resistance than growth. Reynolds offers a model and methods for discovering what to say so people change their own minds. As a result, leaders equip people to find their own solutions, see situations more strategically, and grow beyond their limitations.

Reynolds explains how to pick the right time and place to enter the discomfort zone and how to create a “safety bubble” so that people will trust your intentions. Then, drawing on recent discoveries in the neuroscience of learning, she helps leaders ask the kinds of questions that short-circuit the brain’s defense mechanisms and habitual thought patterns. Instead of being told, people see for themselves where they’re falling short and how they can do better, resulting in lasting changes. She includes numerous examples and case studies to see the techniques in action.

Conversations in the Discomfort Zone will never be easy. But with Reynolds’ assistance, a trip there will result in breakthrough solutions, lasting changes, and an engaged workforce.

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Daymond John

In Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle, Daymond John (Founder and CEO) gets to the heart of his unlikely run to the top of the fashion world, and shines compelling light on what it takes to succeed-from the dizzying street corners of his old neighborhood to the dazzling corner offices of corporate America-and what it takes to harness and display the power that resides in us all.

Michael Houlihan and Bonnie Harvey

About The Barefoot Spirit

It is hard to believe that such an iconic brand as Barefoot Wines began in a laundry room of a rented farmhouse in the Sonoma County hills. Even more surprising is that the people who started it were just an average business couple, Michael Houlihan and Bonnie Harvey, with no money and no real knowledge about the wine industry.

The part that isn’t a surprise is that, because of their lack of experience, and because the wine business is one massively complicated industry, they ran into difficulties and setbacks that regularly put the brand near death in the first two decades. What kept it going was an unshakable belief in Barefoot’s potential, Michael’s and Bonnie’s use of universal business principles, and their never-say-die outlook despite facing one seemingly insurmountable hurdle after another. Those hardships, that hustle, and their heart, are the essence of the Barefoot Spirit.

For years, Michael and Bonnie, the Barefoot Wine founders, have been asked to write a book about how this brand got started and became a best seller. “The Barefoot Spirit”, a NY Times Bestselling book, traces that history and tells the story of how an unknown novelty wine became an American icon. It chronicles the unlikely events that made it possible, and it lays out the cornerstone business and lifestyle philosophies that made it, ultimately, an enduring success.

If you like wine, the wine country, or a story about how a plucky little winery transformed an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then “The Barefoot Spirit” is for you.

“An irreverent, eye-opening business memoir. Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.”

“Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.”

“An irreverent, eye-opening business memoir.”

-Kirkus Reviews [Read The Full Kirkus Review Here]

 

About The Entrepreneurial Culture

Does Your Company Culture Empower Your People to Think Like Owners? If any business is to thrive in the global marketplace, its employees must be engaged and empowered. In other words, they must think like owners. Problem is, few employees know how. Your job as a leader is to train them to think this way. Because entrepreneurial thinking is a natural extension of company culture, you may need to rebuild yours from the ground up.

Michael Houlihan and Bonnie Harvey—New York Times bestselling authors and founders of Barefoot, America’s #1 wine brand—know how to create the conditions that draw out and nourish people’s inner entrepreneurs. Here, they take the principles that empowered their own tribe of productive, creative and loyal employees to beat the odds and boil those principles down into quick, easy lessons you can put into practice right away. You’ll discover:

  • – How to remove roadblocks to the entrepreneurial spirit
  • – Why everyone at your company must ask questions (including you)
  • – Why your people should embrace mistakes
  • – How to find and hire people with entrepreneurial DNA
  • – How to foster innovation by getting out of your people’s way
  • – How to drive results with performance-based compensation

 

Houlihan and Harvey started the Barefoot Wine brand in their laundry room in 1986, made it a nationwide bestseller, and successfully sold the brand to E&J Gallo in 2005. Starting with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles and create new markets. Today, they are sought-after entrepreneurial thought leaders, consultants, corporate trainers, keynote speakers, and workplace culture experts with hundreds of articles in national and professional publications.

In The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People they take everything they know about the spirit of entrepreneurship and teach C-Suite leaders how to infuse it into their company cultures to engage and empower their employees. The book perfectly complements the lessons from the authors’ New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. Together, these books will give your company the edge it needs to thrive and boost the bottom line.

Purchase your copy of The Barefoot Spirit and exclusively through this C-Suite portal, also obtain a BONUS copy of the companion book, The Entrepreneurial Culture (forward by Jeffrey Hayzlett).

 

Bizcast-for-CSBC-Website

Michael Houlihan and Bonnie Harvey, founders of Barefoot Wine and authors of the New York Times Bestseller The Barefoot Spirit, share with Bizcast host Kevin Craine the creation of the famous Barefoot Wine, establishing an entrepreneurial culture in the business, and give a sneak peak into their new book on that subject: The Entrepreneurial Culture. Michael and Bonnie answer the hard c-suite question: How do you create an entrepreneurial culture within a business and empower employees to act with an entrepreneurial spirit.

Andy Frawley

A new data-driven approach to building customer relationships that fuel sustainable business growth

Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today’s increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world’s largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results.

The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than justtalk at them. Topics include:

  • – Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend
  • – How to make powerful connections by taking full advantage of “atomic moments of truth”
  • – Amplifying the impact of customer experience and engagement
  • – Creating a continuous, measurable, repeatable process for growth

 

The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook “likes” to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

 

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Dirk Beveridge

We are living in disruptive times.  In fact 76% of distributors surveyed believe we are living in an environment we could call the age of disruption. Leaders throughout the industry are challenged by the constant pressures that come at them from all directions. The pressures could be competitive from the marketplace, or come as a result of new government regulations, shifting demographics, the accelerating pace of technology, and more.  Navigating these big shifts to create a sustainable and relevant business has become the new mandate for every leader and every employee in distribution. Innovation is at the core of this new mandate.  Innovative distributors will ensure those on their team relish the challenge – and feel prepared to be a part of change and transformation – that comes with innovation.  They will empower those individuals to think critically about how to improve their companies – and to take action on their ideas.  For innovation to take place, your employees – every one of them – must be prepared, willing, and excited to look at the business as if they have never seen it.  They must understand that the ability to transform for the future resides within them. And, here is the good news… 95% of leaders surveyed feel personally empowered to be a disruptive change agent within their business.  If this is you, INNOVATE! is for you. Throughout this indispensable book, Dirk Beveridge delivers a new voice, a new energy, and a new outlook for distributors.

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Steven Haines

Every day, thousands of new products and innovations are brought to market.   Amid much fanfare, they struggle for shelf-space, mind-share, and market share.   Most studies on the subject suggest that products fail more often than they should.   CEOs, CMOs, and other C-Suite executives expect more from their product leaders and marketers!

Whatever your business sells, Product Management is one of the most important functions in the firm’s pursuit of profits.   With globalization and fierce competition, the stakes are higher than ever, and the room for error narrower than ever!   Therefore, leaders need a reliable resource for their product managers, brand managers, and category managers so these people know what to do, when, and with whom.  This resource is The Product Manager’s Desk Reference (2nd edition) — the most comprehensive book in the world on the subject of Product Management.   Designed for product managers and the leaders who support them, the book clearly explains how:

  • 1)     To conduct the research that lead to valuable market insights
  • 2)     To create the strategies required to drive innovation
  • 3)     To select and justify which products to build
  • 4)     To plan for their profitable creation and development
  • 5)     To launch them to the right markets at the right time
  • 6)     To manage them like businesses across their life cycles
  • 7)     To gracefully retire them
  • 8)     To align people across the organization so everyone’s moving in the same direction

The Product Manager’s Desk Reference (2nd edition) embodies everything “Product.”  Written by Steven Haines, one of the world’s foremost experts on the topic, it’s a comprehensive, versatile, must-have resource for any business person who works in any company, in any industry, who seeks to successfully innovate, market, and manage products and services.

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