Writing Tips for the C-Suite
Executives who write well easily convey their ideas and increase their influence. Poor writing makes you stand out – in an unpleasant way. Here are some tips for smoother writing.
Easily Confused Words: Insure, Ensure, Assure
Insure relates to insurance policies and limiting financial liability.
Assure is something you say or do to make another person comfortable.
Ensure is what you do to guarantee a result.
Here are examples:
I purchased a homeowner’s policy to insure my house.
I can assure you your clients will come away with actionable items.
This program will ensure your employees will improve their customer service.
I insured my car so I could ensure I could fix it and assure my parents.
Who versus That
Present yourself as a polished writer by correct use of “who” and “that”. Who is used with people and that is used with things. I find a lot of people get confused on this point.
Examples
“The client who is ready to buy will need an order form.”
“The plane that was supposed to take me to New York was cancelled.”
What word goes here?
“It includes firsthand perspectives of people ____are familiar with bullies.”
“Who” belongs in the sentence. Who is used with people.
“This is a sudden crisis ____needs to be addressed.”
“That“ is the right choice.
Correct use of semicolons
These often-overlooked punctuation marks make your writing more professional.
A semicolon joins two sentences when there is no conjunction such as “and” or “but” in between.
The HR department completed an assessment; it showed the need for training.
The VP for Sales completed a sound check the morning of the event; she was horrified by the room’s acoustics.
A semicolon separates items in a sentence that has commas.
The corporation has offices in Philadelphia, PA; Chicago, IL; and San Francisco, CA.
Be Brief
Make your writing smoother with a minimal amount of words.
Don’t
Your clients will find our services delightful, will be amazed and come away inspired by our services.
Do
Your clients will be delighted, amazed and inspired by our services.
Be Consistent
Repeat the same grammatical form to make it easy for your reader to assimilate your ideas.
Don’t
The audience cheered, were getting on their feet, and clapped at the end of the speech.
Do
The audience cheered, clapped, and stood at the end of the speech.
Pat Iyer is an accomplished editor and ghostwriter. She has edited or authored more than 800 books, articles, case studies, chapters, or online courses and thousands of blog posts. Pat is a C Suite Network Advisor. Reach her through her website EditingMyBook.com
Do you have an amazing business success you want to share? Pat Iyer has worked with experts helping them share their knowledge since she first began writing and editing books in 1985. Pat Iyer has written or edited over 800 chapters, books, case studies, articles or online courses. She delights in assisting people to share their expertise by writing a book. Pat serves as a developmental editor and ghostwriter.
Pat built a service business assisting attorneys with cases involving medical issues. After growing that business to a multi-million dollar one, after 25 years, she sold it in 2015 and now devotes her time to mentoring, writing and editing. Get tips for polishing your writing style and gaining business through the material you write: Listen to Writing to Get Business Podcast on the C Suite Radio platform.
Reach her through Patiyer.com|Do you have an amazing business success you want to share? Pat Iyer has worked with experts helping them share their knowledge since she first began writing and editing books in 1985. Pat Iyer has written or edited over 800 chapters, books, case studies, articles or online courses. She delights in assisting people to share their expertise by writing a book. Pat serves as a developmental editor and ghostwriter.
Pat built a service business assisting attorneys with cases involving medical issues. After growing that business to a multi-million dollar one, after 25 years, she sold it in 2015 and now devotes her time to mentoring, writing and editing. Get tips for polishing your writing style and gaining business through the material you write: Listen to Writing to Get Business Podcast on the C Suite Radio platform.
Reach her through Patiyer.com|Do you have an amazing business success you want to share? Pat Iyer has worked with experts helping them share their knowledge since she first began writing and editing books in 1985. Pat Iyer has written or edited over 800 chapters, books, case studies, articles or online courses. She delights in assisting people to share their expertise by writing a book. Pat serves as a developmental editor and ghostwriter.
Pat built a service business assisting attorneys with cases involving medical issues. After growing that business to a multi-million dollar one, after 25 years, she sold it in 2015 and now devotes her time to mentoring, writing and editing. Get tips for polishing your writing style and gaining business through the material you write: Listen to Writing to Get Business Podcast on the C Suite Radio platform.
Reach her through Patiyer.com
Pat built a service business assisting attorneys with cases involving medical issues. After growing that business to a multi-million dollar one, after 25 years, she sold it in 2015 and now devotes her time to mentoring, writing and editing. Get tips for polishing your writing style and gaining business through the material you write: Listen to Writing to Get Business Podcast on the C Suite Radio platform.
Reach her through Patiyer.com|Do you have an amazing business success you want to share? Pat Iyer has worked with experts helping them share their knowledge since she first began writing and editing books in 1985. Pat Iyer has written or edited over 800 chapters, books, case studies, articles or online courses. She delights in assisting people to share their expertise by writing a book. Pat serves as a developmental editor and ghostwriter.
Pat built a service business assisting attorneys with cases involving medical issues. After growing that business to a multi-million dollar one, after 25 years, she sold it in 2015 and now devotes her time to mentoring, writing and editing. Get tips for polishing your writing style and gaining business through the material you write: Listen to Writing to Get Business Podcast on the C Suite Radio platform.
Reach her through Patiyer.com|Do you have an amazing business success you want to share? Pat Iyer has worked with experts helping them share their knowledge since she first began writing and editing books in 1985. Pat Iyer has written or edited over 800 chapters, books, case studies, articles or online courses. She delights in assisting people to share their expertise by writing a book. Pat serves as a developmental editor and ghostwriter.
Pat built a service business assisting attorneys with cases involving medical issues. After growing that business to a multi-million dollar one, after 25 years, she sold it in 2015 and now devotes her time to mentoring, writing and editing. Get tips for polishing your writing style and gaining business through the material you write: Listen to Writing to Get Business Podcast on the C Suite Radio platform.
Reach her through Patiyer.com
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