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How Do You Deal With Your Competition?

             How Do You Deal With Your Competition?

What makes your business unique other than the same? What do you do that the public (or your ideal prospect) obtain from your services or goods that they cannot get anywhere else? Why should anyone believe you when you state you are unique?     Can You Prove It?

I look upon competition as a benefit, not a liability. You can learn a great deal from your competitors if they only take the time to examine them. If they study them, track them, and learn what works for them and what doesn’t, you can find ways to rise above them and stand out.

Going through this exercise regularly can provide insight to allow you to NOT BE LIKE THEM. Establishing a unique position in the marketplace is key to thriving and surviving.

However, you also have to let the world know you can solve their problems and challenges, ease their pain, and make their lives better in addition to just standing out. If you are truly unique and not a single other entity can compete with you, the sky’s the limit. You are free to charge what you like because you have become the ONLY solution.

Why try to work with everyone when you can have your pick of only those who are destined to work with you? By being the ideal and sole solution to your perfect prospect base will create celebrity status, and establish your authority and expertise for which people will clamor.

You see, these are the types of questions you need to explore deeply to separate yourself from your so-called competition. Don’t worry about others, focus on what makes you the best, the numero uno, the only place in town.

Be Unique.

 

David Dunworth
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