Is It Time For Your Company To Write the “COVID-19” response letter, now?
Another day, another email. Yes, an email from some well-meaning company about Coronavirus. I’m averaging several company emails on this topic each day. Most of them saying what has already been said. Each organization trying to re-iterate information and protect their company from any concerns a customer may have.
It seems this virus, pandemic, disease is going to be with us for a while. So how do you know if, or when your company should send such a letter. Here are a few mindful considerations.
First, back up from the forest and look at the trees. There is a deluge of information some factual others fictional circulating now. Each of these pieces of information or infotainment are seeds in our collective awareness either bringing peace or panic. Do you need to add a message to the forest or is your brand continuously delivering on a safe, healthy, brand promise that your customers would expect nothing less, therefore, making such a letter unnecessary.
Here are the questions you and your senior leadership should consider as you look at communications decisions relating to COVID-19.
- Why do you need to connect with your customers? Have one clear intention when sending this type of mass email. If there is nothing more to say, say nothing.
- How will the letter make your customer/reader feel about receiving the letter? Keep in mind your audience will have many varied perspectives on this topic set clear energetic tone with each word.
- What will the letter say, that has not already been said? With your letter can you send a positive message vs. stir more uncertainty.
There is no one right or wrong answer here, and if you look at each of your personal and professional messages as seeds in the Universe. Are you continuing seeds of panic and chaos or seeds of ease and calm? What each company thinks about we bring about. It’s time to bring more positivity to these letters to move us out of the panic.
If your organization chooses to send such a letter do the following:
- Check, double-check and triple check the facts.
- Cite your sources to a credible resource in the health/medical field or government agency.
- Be personal about the letter addressing the customer by name and sign the letter by the appropriate person.
There is no doubt in a few months we will be looking back at this business situation and reflecting on lessons learned. Don’t be a public relations casualty here advance good data, for the benefit of your customers with that personal touch authentic to your brand and your customers will reward you.
Here are a few quotes from the letters I have received and why I think they matter:
“We remain committed to upholding the highest standards of cleanliness and want you to feel at ease when you visit Hyatt hotels, knowing you’ll experience the quality you expect from the Hyatt brand.” Mark Hoplamazian President & CEO, Hyatt Hotels
Calm customers down, assure brand loyal customers that they are on top of it.
“Rest assured, we are monitoring this developing situation closely, staying in regular contact with federal agencies, health organizations, and other experts. We’ve developed a host of resources to keep you informed and updated along the way, including our Travel Advisory on southwest.com and our Company blog, and we’ll continue to post updates as this situation evolves.” Ryan Green
SVP & Chief Marketing Officer, Southwest Airlines
Connect customers to ongoing information from your company.
“You can expect to see staff cleaning frequently touched surfaces more often, including doorknobs, phones, handrails, and counters throughout all our facilities. Also, we will be limiting physical contact with each other and our members. Our typical greeting with a handshake will not be extended until the virus in under control, and the official recommendations are updated. Additionally, many of our members are choosing to use Digital Banking and our Call Center in place of coming into the branch. Please be aware that our hold times may be slightly longer due to the increased volume. Thank you, Credit Union of Colorado
Suggestion for alternate ways of working with the bank/financial institution many customers may not have considered.
Leading in these transformative and quickly moving times requires new levels of executive presence. If you are exploring what is yours to do as a leadership team, contact Leadership Solutions International for highly effective mindful leadership strategies.
Mindful people: delivering powerful business results.
Are you looking to lead your business in a different, more sustainable way? If so, then a conversation with Holly Duckworth is a must. Holly believes we are human beings, not human doings and teaches leaders how to bridge the personal practice of mindfulness into profitable business culture.
Founder of the C-Suite Network Mindful Leadership Council the premiere community for where mindfulness and leadership connect. The council she leads creates, contributes, and advances mindful leadership as a practice in the workplace. This is an elite group of professionals dedicated to the application of what mindfulness is, and the advancement of personal and emotional support for leaders to grow the income and impact of their businesses.
Holly Duckworth, CAE, CMP, LSP is CEO of Leadership Solutions International, is a trailblazer transforming businesses and industries as a contributor to the New York Times, Producer/Host of the Everyday Mindfulness Show with more than 150 episodes Holly has provides training programs on applied mindful leadership around the world. Bring Holly to your company conference or event to educate, connect or inspire.
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For sales leaders (especially commissioned professionals and top producers) when you need to increase sales in a sustainable way.
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With all the changes in our lives and workplace, the need for a greater inquiry, and the opportunity to imagine the future, why are we not asking visionary questions? When you don’t, much is left on the table and you have minimized your and others’ influence, leadership, curiosity, and change perspectives. Join us to discuss simple yet often not practiced, methods that lead to different types of questions. Notably, visionary questions.
For all leaders when you need to increase creativity, provide clarity, and innovation.
Today Holly takes the best of her strategic vision expertise, blends it with mindful leadership practices and her event background to curate conversations, and experiential events that change hearts, minds and companies.
Holly’s is among Biz Bash most influential thought leaders for 2019, Meetings Today 2018 Trend Setter for her applied mindfulness work and 2016 Smart Meetings Woman of the Year. Holly’s current best-selling book, Sell More, Stress Less: 52 Tips To Become A Mindful Sales Professional offers mindful tips for sales leaders. Her daily motivational book Everday Mindfulness From Chaos to Calm in A Crazy World is a best seller.
|Are you looking to lead your business in a different, more sustainable way? If so, then a conversation with Holly Duckworth is a must. Holly believes we are human beings, not human doings and teaches leaders how to bridge the personal practice of mindfulness into profitable business culture.
Founder of the C-Suite Network Mindful Leadership Council the premiere community for where mindfulness and leadership connect. The council she leads creates, contributes, and advances mindful leadership as a practice in the workplace. This is an elite group of professionals dedicated to the application of what mindfulness is, and the advancement of personal and emotional support for leaders to grow the income and impact of their businesses.
Holly Duckworth, CAE, CMP, LSP is CEO of Leadership Solutions International, is a trailblazer transforming businesses and industries as a contributor to the New York Times, Producer/Host of the Everyday Mindfulness Show with more than 150 episodes Holly has provides training programs on applied mindful leadership around the world. Bring Holly to your company conference or event to educate, connect or inspire.
Overcoming Leadership Stress Through Mindfulness
The importance of being present while having a positive and resilient mindset has never been as vital as it is in today’s world of information overload, social media, and short attention spans. Cut through the challenges and learn how mindfulness can benefit you personally and create more opportunities for your productivity and business growth.
For all leaders, from aspiring through executive who need to perform in high stress or uncertain situations.
Everyday Mindfulness: From Chaos To Calm In A Crazy World
The stress of living today requires us to have stress reduction and focus techniques. Science has proven that mindfulness-based stress reduction is reducing health care costs and improving productivity and happiness. Mindfulness teaches you how to be fully present in each experience to become your best self. This session teaches you 7 applied mindfulness practices you can do at your desk, in your car, everywhere you go.
For leaders of all levels in need of inspiration and motivation to get through the most challenging days.
How To Increase Your Strength, Pride & StaminaAs A Mindful Sales Professional
The stress of living as a sales professional today requires us to have focus and stress reduction techniques while selling. Look at your business mindset and the sales process in a different way. As a result of this session, you will make a commitment to be your most empowered and confident self while selling your unique product, or service.
For sales leaders (especially commissioned professionals and top producers) when you need to increase sales in a sustainable way.
Leadership Begins With Visionary Questions: How Inquiry Increases Your Innovation & Solutions
With all the changes in our lives and workplace, the need for a greater inquiry, and the opportunity to imagine the future, why are we not asking visionary questions? When you don’t, much is left on the table and you have minimized your and others’ influence, leadership, curiosity, and change perspectives. Join us to discuss simple yet often not practiced, methods that lead to different types of questions. Notably, visionary questions.
For all leaders when you need to increase creativity, provide clarity, and innovation.
Today Holly takes the best of her strategic vision expertise, blends it with mindful leadership practices and her event background to curate conversations, and experiential events that change hearts, minds and companies.
Holly’s is among Biz Bash most influential thought leaders for 2019, Meetings Today 2018 Trend Setter for her applied mindfulness work and 2016 Smart Meetings Woman of the Year. Holly’s current best-selling book, Sell More, Stress Less: 52 Tips To Become A Mindful Sales Professional offers mindful tips for sales leaders. Her daily motivational book Everday Mindfulness From Chaos to Calm in A Crazy World is a best seller.
|Are you looking to lead your business in a different, more sustainable way? If so, then a conversation with Holly Duckworth is a must. Holly believes we are human beings, not human doings and teaches leaders how to bridge the personal practice of mindfulness into profitable business culture.
Founder of the C-Suite Network Mindful Leadership Council the premiere community for where mindfulness and leadership connect. The council she leads creates, contributes, and advances mindful leadership as a practice in the workplace. This is an elite group of professionals dedicated to the application of what mindfulness is, and the advancement of personal and emotional support for leaders to grow the income and impact of their businesses.
Holly Duckworth, CAE, CMP, LSP is CEO of Leadership Solutions International, is a trailblazer transforming businesses and industries as a contributor to the New York Times, Producer/Host of the Everyday Mindfulness Show with more than 150 episodes Holly has provides training programs on applied mindful leadership around the world. Bring Holly to your company conference or event to educate, connect or inspire.
Overcoming Leadership Stress Through Mindfulness
The importance of being present while having a positive and resilient mindset has never been as vital as it is in today’s world of information overload, social media, and short attention spans. Cut through the challenges and learn how mindfulness can benefit you personally and create more opportunities for your productivity and business growth.
For all leaders, from aspiring through executive who need to perform in high stress or uncertain situations.
Everyday Mindfulness: From Chaos To Calm In A Crazy World
The stress of living today requires us to have stress reduction and focus techniques. Science has proven that mindfulness-based stress reduction is reducing health care costs and improving productivity and happiness. Mindfulness teaches you how to be fully present in each experience to become your best self. This session teaches you 7 applied mindfulness practices you can do at your desk, in your car, everywhere you go.
For leaders of all levels in need of inspiration and motivation to get through the most challenging days.
How To Increase Your Strength, Pride & StaminaAs A Mindful Sales Professional
The stress of living as a sales professional today requires us to have focus and stress reduction techniques while selling. Look at your business mindset and the sales process in a different way. As a result of this session, you will make a commitment to be your most empowered and confident self while selling your unique product, or service.
For sales leaders (especially commissioned professionals and top producers) when you need to increase sales in a sustainable way.
Leadership Begins With Visionary Questions: How Inquiry Increases Your Innovation & Solutions
With all the changes in our lives and workplace, the need for a greater inquiry, and the opportunity to imagine the future, why are we not asking visionary questions? When you don’t, much is left on the table and you have minimized your and others’ influence, leadership, curiosity, and change perspectives. Join us to discuss simple yet often not practiced, methods that lead to different types of questions. Notably, visionary questions.
For all leaders when you need to increase creativity, provide clarity, and innovation.
Today Holly takes the best of her strategic vision expertise, blends it with mindful leadership practices and her event background to curate conversations, and experiential events that change hearts, minds and companies.
Holly’s is among Biz Bash most influential thought leaders for 2019, Meetings Today 2018 Trend Setter for her applied mindfulness work and 2016 Smart Meetings Woman of the Year. Holly’s current best-selling book, Sell More, Stress Less: 52 Tips To Become A Mindful Sales Professional offers mindful tips for sales leaders. Her daily motivational book Everday Mindfulness From Chaos to Calm in A Crazy World is a best seller.
Founder of the C-Suite Network Mindful Leadership Council the premiere community for where mindfulness and leadership connect. The council she leads creates, contributes, and advances mindful leadership as a practice in the workplace. This is an elite group of professionals dedicated to the application of what mindfulness is, and the advancement of personal and emotional support for leaders to grow the income and impact of their businesses.
Holly Duckworth, CAE, CMP, LSP is CEO of Leadership Solutions International, is a trailblazer transforming businesses and industries as a contributor to the New York Times, Producer/Host of the Everyday Mindfulness Show with more than 150 episodes Holly has provides training programs on applied mindful leadership around the world. Bring Holly to your company conference or event to educate, connect or inspire.
Overcoming Leadership Stress Through Mindfulness
The importance of being present while having a positive and resilient mindset has never been as vital as it is in today’s world of information overload, social media, and short attention spans. Cut through the challenges and learn how mindfulness can benefit you personally and create more opportunities for your productivity and business growth.
For all leaders, from aspiring through executive who need to perform in high stress or uncertain situations.
Everyday Mindfulness: From Chaos To Calm In A Crazy World
The stress of living today requires us to have stress reduction and focus techniques. Science has proven that mindfulness-based stress reduction is reducing health care costs and improving productivity and happiness. Mindfulness teaches you how to be fully present in each experience to become your best self. This session teaches you 7 applied mindfulness practices you can do at your desk, in your car, everywhere you go.
For leaders of all levels in need of inspiration and motivation to get through the most challenging days.
How To Increase Your Strength, Pride & StaminaAs A Mindful Sales Professional
The stress of living as a sales professional today requires us to have focus and stress reduction techniques while selling. Look at your business mindset and the sales process in a different way. As a result of this session, you will make a commitment to be your most empowered and confident self while selling your unique product, or service.
For sales leaders (especially commissioned professionals and top producers) when you need to increase sales in a sustainable way.
Leadership Begins With Visionary Questions: How Inquiry Increases Your Innovation & Solutions
With all the changes in our lives and workplace, the need for a greater inquiry, and the opportunity to imagine the future, why are we not asking visionary questions? When you don’t, much is left on the table and you have minimized your and others’ influence, leadership, curiosity, and change perspectives. Join us to discuss simple yet often not practiced, methods that lead to different types of questions. Notably, visionary questions.
For all leaders when you need to increase creativity, provide clarity, and innovation.
Today Holly takes the best of her strategic vision expertise, blends it with mindful leadership practices and her event background to curate conversations, and experiential events that change hearts, minds and companies.
Holly’s is among Biz Bash most influential thought leaders for 2019, Meetings Today 2018 Trend Setter for her applied mindfulness work and 2016 Smart Meetings Woman of the Year. Holly’s current best-selling book, Sell More, Stress Less: 52 Tips To Become A Mindful Sales Professional offers mindful tips for sales leaders. Her daily motivational book Everday Mindfulness From Chaos to Calm in A Crazy World is a best seller.
|Are you looking to lead your business in a different, more sustainable way? If so, then a conversation with Holly Duckworth is a must. Holly believes we are human beings, not human doings and teaches leaders how to bridge the personal practice of mindfulness into profitable business culture.
Founder of the C-Suite Network Mindful Leadership Council the premiere community for where mindfulness and leadership connect. The council she leads creates, contributes, and advances mindful leadership as a practice in the workplace. This is an elite group of professionals dedicated to the application of what mindfulness is, and the advancement of personal and emotional support for leaders to grow the income and impact of their businesses.
Holly Duckworth, CAE, CMP, LSP is CEO of Leadership Solutions International, is a trailblazer transforming businesses and industries as a contributor to the New York Times, Producer/Host of the Everyday Mindfulness Show with more than 150 episodes Holly has provides training programs on applied mindful leadership around the world. Bring Holly to your company conference or event to educate, connect or inspire.
Overcoming Leadership Stress Through Mindfulness
The importance of being present while having a positive and resilient mindset has never been as vital as it is in today’s world of information overload, social media, and short attention spans. Cut through the challenges and learn how mindfulness can benefit you personally and create more opportunities for your productivity and business growth.
For all leaders, from aspiring through executive who need to perform in high stress or uncertain situations.
Everyday Mindfulness: From Chaos To Calm In A Crazy World
The stress of living today requires us to have stress reduction and focus techniques. Science has proven that mindfulness-based stress reduction is reducing health care costs and improving productivity and happiness. Mindfulness teaches you how to be fully present in each experience to become your best self. This session teaches you 7 applied mindfulness practices you can do at your desk, in your car, everywhere you go.
For leaders of all levels in need of inspiration and motivation to get through the most challenging days.
How To Increase Your Strength, Pride & StaminaAs A Mindful Sales Professional
The stress of living as a sales professional today requires us to have focus and stress reduction techniques while selling. Look at your business mindset and the sales process in a different way. As a result of this session, you will make a commitment to be your most empowered and confident self while selling your unique product, or service.
For sales leaders (especially commissioned professionals and top producers) when you need to increase sales in a sustainable way.
Leadership Begins With Visionary Questions: How Inquiry Increases Your Innovation & Solutions
With all the changes in our lives and workplace, the need for a greater inquiry, and the opportunity to imagine the future, why are we not asking visionary questions? When you don’t, much is left on the table and you have minimized your and others’ influence, leadership, curiosity, and change perspectives. Join us to discuss simple yet often not practiced, methods that lead to different types of questions. Notably, visionary questions.
For all leaders when you need to increase creativity, provide clarity, and innovation.
Today Holly takes the best of her strategic vision expertise, blends it with mindful leadership practices and her event background to curate conversations, and experiential events that change hearts, minds and companies.
Holly’s is among Biz Bash most influential thought leaders for 2019, Meetings Today 2018 Trend Setter for her applied mindfulness work and 2016 Smart Meetings Woman of the Year. Holly’s current best-selling book, Sell More, Stress Less: 52 Tips To Become A Mindful Sales Professional offers mindful tips for sales leaders. Her daily motivational book Everday Mindfulness From Chaos to Calm in A Crazy World is a best seller.
|Are you looking to lead your business in a different, more sustainable way? If so, then a conversation with Holly Duckworth is a must. Holly believes we are human beings, not human doings and teaches leaders how to bridge the personal practice of mindfulness into profitable business culture.
Founder of the C-Suite Network Mindful Leadership Council the premiere community for where mindfulness and leadership connect. The council she leads creates, contributes, and advances mindful leadership as a practice in the workplace. This is an elite group of professionals dedicated to the application of what mindfulness is, and the advancement of personal and emotional support for leaders to grow the income and impact of their businesses.
Holly Duckworth, CAE, CMP, LSP is CEO of Leadership Solutions International, is a trailblazer transforming businesses and industries as a contributor to the New York Times, Producer/Host of the Everyday Mindfulness Show with more than 150 episodes Holly has provides training programs on applied mindful leadership around the world. Bring Holly to your company conference or event to educate, connect or inspire.
Overcoming Leadership Stress Through Mindfulness
The importance of being present while having a positive and resilient mindset has never been as vital as it is in today’s world of information overload, social media, and short attention spans. Cut through the challenges and learn how mindfulness can benefit you personally and create more opportunities for your productivity and business growth.
For all leaders, from aspiring through executive who need to perform in high stress or uncertain situations.
Everyday Mindfulness: From Chaos To Calm In A Crazy World
The stress of living today requires us to have stress reduction and focus techniques. Science has proven that mindfulness-based stress reduction is reducing health care costs and improving productivity and happiness. Mindfulness teaches you how to be fully present in each experience to become your best self. This session teaches you 7 applied mindfulness practices you can do at your desk, in your car, everywhere you go.
For leaders of all levels in need of inspiration and motivation to get through the most challenging days.
How To Increase Your Strength, Pride & StaminaAs A Mindful Sales Professional
The stress of living as a sales professional today requires us to have focus and stress reduction techniques while selling. Look at your business mindset and the sales process in a different way. As a result of this session, you will make a commitment to be your most empowered and confident self while selling your unique product, or service.
For sales leaders (especially commissioned professionals and top producers) when you need to increase sales in a sustainable way.
Leadership Begins With Visionary Questions: How Inquiry Increases Your Innovation & Solutions
With all the changes in our lives and workplace, the need for a greater inquiry, and the opportunity to imagine the future, why are we not asking visionary questions? When you don’t, much is left on the table and you have minimized your and others’ influence, leadership, curiosity, and change perspectives. Join us to discuss simple yet often not practiced, methods that lead to different types of questions. Notably, visionary questions.
For all leaders when you need to increase creativity, provide clarity, and innovation.
Today Holly takes the best of her strategic vision expertise, blends it with mindful leadership practices and her event background to curate conversations, and experiential events that change hearts, minds and companies.
Holly’s is among Biz Bash most influential thought leaders for 2019, Meetings Today 2018 Trend Setter for her applied mindfulness work and 2016 Smart Meetings Woman of the Year. Holly’s current best-selling book, Sell More, Stress Less: 52 Tips To Become A Mindful Sales Professional offers mindful tips for sales leaders. Her daily motivational book Everday Mindfulness From Chaos to Calm in A Crazy World is a best seller.
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