YES, BRAND with Hersh Rephun

Episode 7

When Your Brand is Personal & LinkedIn, with JD Gershbein

49.51 min Dec 2, 2025

Since 2006, my YES, BRAND guest, JD Gershbein, has been at the forefront of the LinkedIn conversation. One of the world’s first independent LinkedIn consultants and a pioneer in LinkedIn education, JD serves ambitious professionals striving to make their mark in the Digital Age. We have a great t...

Since 2006, my YES, BRAND guest, JD Gershbein, has been at the forefront of the LinkedIn conversation. One of the world’s first independent LinkedIn consultants and a pioneer in LinkedIn education, JD serves ambitious professionals striving to make their mark in the Digital Age. We have a great time talking about HIS brand, and how he helps cultivate a style for YOURS. We also cover comedy, honesty, and decency as pertains to brand presence on the platform.

Find JD:

https://www.linkedin.com/in/jdgershbein

https://www.facebook.com/whoisjd

https://www.twitter.com/jdgershbein

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and JD Gershbein on the power of improv and extemporaneous communication
(2:42) JD Gershbein on personal branding and the role of LinkedIn in it
(10:23) Importance of engagement and standing out on LinkedIn
(20:49) Hersh Rephun’s experiences with different social media platforms
(26:29) Balance between comedy and credibility in personal branding
(27:32) JD Gershbein’s journey with Second City and the role of improv in business
(33:01) Importance of listening and authenticity in conversations
(37:29) Thought leadership and the challenge of comparison on LinkedIn
(44:14) Impact of the pandemic on personal and professional lives and the role of humor
(48:17) JD Gershbein’s role as a LinkedIn specialist and closing remarks

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Episode 8

Figure Out What Your Audience Wants From You: DP Knudten

49.31 min Dec 2, 2025

This season’s theme of “Selling the Truth” provides a unique opportunity for me to sit down with colleagues and test my theory about getting real to get funny. On YES, BRAND this week is DP Knudten, whose book, Nonfiction Brand, challenges you to own your personal brand. We talk ab...

This season’s theme of “Selling the Truth” provides a unique opportunity for me to sit down with colleagues and test my theory about getting real to get funny. On YES, BRAND this week is DP Knudten, whose book, Nonfiction Brand, challenges you to own your personal brand. We talk about DP’s brand, and how he discovered that he wasn’t so much a “writer,” as a “provocateur,” specifically spurring his clients to stop and think.

Find DP Knudten:

www.dpknudten.com

@dpknudten (all social channels)

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction of guest DP Knudten and discussion on personal branding
(7:30) DP Knudten’s career journey and the concept of being ‘unbrandable’
(13:00) Non-fiction branding: Gary Vaynerchuk and Elon Musk case studies
(17:14) Examination of brand loyalty and political affiliations as brands
(26:09) The “Key 3” strategy and importance of brand identity
(30:54) Challenges in branding and the power of brand loyalty: The Coca Cola example
(35:24) Case study: The power of a strong brand message using the United States
(40:13) Political branding: The fear vs guilt dichotomy
(42:14) Discussion on personal branding: Authenticity and taking credit for your work
(47:34) Understanding your personal brand and aligning it with audience expectations
(48:36) Encouragement to engage with the “Yes, Brand” podcast and final call to action for branding

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Episode 9

Negotiating Improv and $500M in Deals with Mike Lander

52.64 min Dec 2, 2025

If you haven’t heard of Mike Lander, this is the best way to meet him: relaxed, having a few laughs, and dropping wisdom nuggets about the art of negotiation. He’s a master at it, that’s his brand at first glance. But there’s so much more to Mike, as you’ll see when we ...

If you haven’t heard of Mike Lander, this is the best way to meet him: relaxed, having a few laughs, and dropping wisdom nuggets about the art of negotiation. He’s a master at it, that’s his brand at first glance. But there’s so much more to Mike, as you’ll see when we discover the similarities between high stakes dealmaking and improvisational comedy.

Mike is also the Chairman of a successful SEO Agency https://resignal.com/

Find Mike:

https://piscari.com/

https://higgle.piscari.com/

https://www.linkedin.com/in/mikelander/

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

(0:00) Introduction and playful banter between Hersh and Mike
(1:45) Mike’s journey: Early life to becoming an entrepreneur
(10:09) The art of conversation: Neurolinguistic programming and active listening
(20:09) The role of experimentation and learning in Mike’s career
(24:06) Discussion on extroversion and introversion
(26:51) Negotiation skills in business: Tips, tricks, and variables
(46:21) Introduction to Resignal: An SEO agency
(49:36) Team dynamics and the blend of business and leisure in Hersh’s life
(50:43) Learning from experiences: Hersh’s insights
(51:20) Mike Lander’s first experience with improv on a podcast
(52:09) Show wrap-up, call for reviews, and brand promotion

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Episode 10

Make Your Mark with Kay Suthar, FFS!!! (must listen to understand)

47.04 min Dec 2, 2025

In this episode, Hersh Rephun chats with Kay Suthar about her journey into podcasting, the creation of her agency, and tips for starting a podcast. They introduce the “YES Brand Challenge” game, discuss the importance of authenticity in business, and explore Kay’s diverse career, i...

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Episode 11

One Plus One = DONE! Chris Joyce of Gusher is Exploding with Insight

40.85 min Dec 2, 2025

Is Gusher the greatest startup engine ever? Is an idea enough? Dive into this high-energy, solution-packed, and laughs-rich chat with Chris Joyce, whose idea for Gusher is helping other bright minds get their products to market.
Chris asks, “Who’s the VIM (vested interest market)?”...

Is Gusher the greatest startup engine ever? Is an idea enough? Dive into this high-energy, solution-packed, and laughs-rich chat with Chris Joyce, whose idea for Gusher is helping other bright minds get their products to market.

Chris asks, “Who’s the VIM (vested interest market)?” These are the people who will make up your team, become your most zealous initial customers, and help you bring your product to the world. Chris is founder of 24 companies in high tech, consumer goods, health, and manufacturing. His products have been sold in more than 11,000 stores in 23 countries. He has users of his tech products in 148 countries across the globe. And NOW, he sits down with Hersh on YES, BRAND, to talk about his current product.

www.gusher.co

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and guest Chris Joyce’s approach to reaching diverse audiences
(2:01) Chris Joyce’s elevator pitch on Gusher and his motivation for starting it
(5:22) Discussion on the concept of performance based equity and its correlation with success
(7:35) Importance of having the right team for your startup and seeking expert help
(10:28) Chris Joyce’s approach to overcoming obstacles in business and the concept of ‘finagling’
(25:51) Importance of passion, honesty, and collaboration in startups
(30:17) Chris Joyce’s commitment gusher offers to businesses and Gusher’s pain points and objectives
(35:00) Overcoming the “too good to be true” perception of gusher and the market’s vetting process
(39:29) The necessity of discomfort in innovative branding and the importance of being evocative in branding
(40:08) Hersh Rephun: Wrapping up the show, encouraging reviews, promoting the podcast, and final thoughts on branding

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Episode 12

Creative Marketing Brings Out the Visionary in You: Tori Barker

30.81 min Dec 2, 2025

It is always a thrill for me to speak with colleagues who do SO well those things that I do not do. This is especially true when they are fellow artists, driven by creativity and thriving in business relationships that are rewarding and rooted in mutual trust. On this episode of YES, BRAND, Tori Bar...

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Episode 13

With a Scalar Light On, the World is Brighter & Healthier: Tom Paladino

34.84 min Dec 2, 2025

Tom Paladino of Scalar Light Healing has spent five decades committed to understanding and utilizing the one form of energy that may solve many of the world’s (as yet) unsolvable issues. On this episode of YES, BRAND we talk scalar light and how to present it to the people!
15 days of FREE sca...

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Episode 14

LA HOPE DEALER Corie Mattie: "Own Your Happy"

26.75 min Dec 2, 2025

Meet artist and LA HOPE DEALER Corie Mattie! The impetus for our interview is the stunning “Own Your Happy” t-shirt collaboration between Corie + Jeremy Novy and streetwear label The KOSHER Brand.
With an eye for the intersection of art and activism, Corie uses a balance of wordplay and ...

Meet artist and LA HOPE DEALER Corie Mattie! The impetus for our interview is the stunning “Own Your Happy” t-shirt collaboration between Corie + Jeremy Novy and streetwear label The KOSHER Brand.

With an eye for the intersection of art and activism, Corie uses a balance of wordplay and imagery to deliver a message that hits you in the gut. Corie was thrust into the spotlight in 2020 as “LA Hope Dealer,” after becoming known for her striking yellow murals encouraging the community to stay home and stay positive during the early days of the pandemic.

Find Corie:

www.lahopedealer.com

Social:

@coriemattie

Philanthropy “The Keep it Kosher Project”

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and guest introduction – Corrie Mattie
(2:25) Discussion on the importance of being proactive and ‘LA Hope Dealer’
(4:02) Exploration of Corrie’s art process and famous quotes
(7:43) Discussion on the Betty White mural and TMZ feature
(10:07) Collaboration with Mercedes and brand considerations in activism
(13:51) Introduction of the upcoming Kosher brand contest
(15:34) Collaboration with Jeremy Novy and the inspiration behind it
(19:59) Struggles of surviving as artists and the need for positive messaging
(23:39) Upcoming campaigns and importance of art in branding
(25:20) The future of advertising: Shift from influencers to impact makers
(26:03) Show outro, mention of the podcast name: Yes, Brand, and host sign-off

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Episode 15

Let Steve Buzogany Show Your Appreciation!

33.01 min Dec 2, 2025

What do Santa’s Elves do the rest of the year? I have an idea, because – and I hope he takes this the right way – my YES, BRAND guest Steve Buzogany has that Head Elf quality. His enthusiasm, not only for gifting, but for client appreciation as well, is off the charts. And, signifi...

What do Santa’s Elves do the rest of the year? I have an idea, because – and I hope he takes this the right way – my YES, BRAND guest Steve Buzogany has that Head Elf quality. His enthusiasm, not only for gifting, but for client appreciation as well, is off the charts. And, significantly, his firm, Appreciation Advocate, does NOT gift on holidays; its strategy is to make it about the client, and the needs of their VIPs, not the mad Nov-Dec rush in which you heartfelt message is most likely to feel commercialized and to simply get lost. Join me for a chat with Steve, to find out how he transitioned from real estate honcho to thankyou guru!

More About Steve:

Since 2012, Steve has been a small business owner who focused his business around one thing…building deep and meaningful relationships. By doing so, he was able to sell nearly $100M worth of real estate working 3-4 days a week and while taking off 1-2 months per year. Today, Steve teaches other small businesses how they can quickly stand out among the crowd, build deep and substantive relationships, eliminate burnout and take more time

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Productio

(0:00) Introduction and setting the stage
(1:04) Introduction of Steve Buzogany and Appreciation Advocate
(5:12) Understanding your clients for impactful gifting
(10:45) The origin and philosophy of Appreciation Advocate
(13:48) Scaling the business and servicing clients efficiently
(17:35) The challenge of selling gratitude and overcoming it
(19:58) Vision for the future of the company
(24:17) The mission of providing affordable services to impact businesses
(27:11) Creative strategies to gain attention: Beyond traditional online platforms
(32:25) Closing remarks and call to action from Hersh Rephun

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Episode 16

Neurobranding Expert Lauren Clemett on How the Brain Sees Brands

31.76 min Dec 2, 2025

She is known as The Brand Navigator, and award-winning Neurobranding expert Lauren Clemett has climbed personal mountains to find her true north.
Told as a child that she had wordblindness and would never be able to read or write properly, Lauren went on to become a 5-time best selling author and no...

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YES, BRAND with Hersh Rephun