YES, BRAND with Hersh Rephun

Shereen is a Keynote Speaker and Executive Coach with over seventeen years of experience. As a former comedian, her style uniquely inspires employees, managers, and leaders to source solutions from within and develop executive presence.

Shereen – who has shared the stage with greats like Serena Williams, Prince Harry, Pau Gasol, and Les Brown – is never at a loss for words.

“My mother was a badass bitch who left my physically abusive father, so I love to empower women all day, every day,” Shereen offers, summing up the inspiration for her book, her mission, and the roots of her obsession with human behavior. Loss, rebellion, and the hunt for acceptance proved painful, but useful, as Shereen turned to standup comedy, drawing on a combination of sensibilities, chief among them was self-awareness and an ability to turn tough truths into punchlines while driving home a salient point. Comedy also allowed Shereen to polish her oratory skills.

Maturing into an entrepreneur and having found her soul mate and future husband Kenny, Shereen authored her first book – The Coolest Quote Book Eva – to honor the woman in love AND the rebel within. She is also the bestselling author of “Revolutionary Woman.”

She has been featured in Forbes, TEDx, The Wall Street Journal, Insider, Medium, Spike TV, 97.1 AMP Radio, and more. She has worked with clients from all walks of life from entry-level to C-level executives. She has also worked with organizations of all types and sizes like Google, Facebook, Salesforce, Chevron, SHRM, Capital One, Yale, USF, LAUSD, and The Social Justice Learning Institute.

To learn more go to www.shereenthor.com.

(0:00) Introduction and guest Shereen Thor’s early career experiences
(5:04) The impact of sexual harassment on Shereen Thor’s career
(8:14) Shereen Thor’s current work and societal reflections
(14:11) Shereen Thor’s personal journey and transition into comedy and coaching
(20:13) Shereen Thor’s return to stand-up comedy and the impact of coaching
(24:24) Personal connection in comedy and coaching: Hersh Rephun and Shereen Thor
(28:00) Shereen Thor’s comedy style, cultural influences, and decision to write a book
(34:14) Shereen Thor’s career shift and the process of her book launch
(37:01) Content of Shereen Thor’s book “Revolutionary Woman” and future plans
(43:09) Reconciling with cultural norms and the role of humor in life’s challenges
(46:37) Advice for brand building and embracing the spiritual path of entrepreneurship
(48:34) Wrap-up and call-to-action for listeners

This week, Hersh sits down with author, speaker, and customer retention expert Joey Coleman. They dive into the importance of customer and employee relationships. They discuss Joey’s new book, his transition from law to business, and the impact of AI on business relationships.

In my Wall Street Journal #2 best selling book, Never Lose a Customer Again, I share strategies and tactics for turning one-time purchasers into lifelong customers – while dramatically increasing profits along the way. My Wall Street Journal #5 best selling book, Never Lose an Employee Again, details a framework companies around the world can use to reduce turnover and increase employee engagement.

As a recognized expert in experience design and an award-winning speaker at national and international conferences, I specialize in creating unique, attention-grabbing experiences for customers and employees. I works with companies ranging from small VC-funded start-ups, to large Fortune 500s, with hundreds of mid-size businesses in between.

More about Joey here https://joeycoleman.com/

(0:00) Introduction and focus on customer and employee relationships
(1:23) Introduction of guest Joey Coleman, author and customer retention expert
(2:41) Discussion on Joey’s new book “Never Lose an Employee Again”
(8:55) Joey’s transition from law to business and its impact on customer treatment
(11:37) The importance of smooth transitions between different departments for customer experience
(14:30) Connection between customer experience and retention
(21:20) Typical projects for Joey Coleman: Speaking or Consulting
(24:28) Potential impact of AI on business relationships
(27:47) Joey’s resolution for the next decade: Making his 50s his best decade yet
(32:02) Joey Coleman’s desire to live abroad for an extended period
(33:06) Promoting the podcast: The importance of subscribing and leaving reviews

Robert Johnson is the founder & CEO of premium mushroom product company Mycroboost and supplements manufacturer Custom Capsule Consultants. He’s a cannabis and hemp industry veteran, health product expert, psychedelic advocate and seasoned entrepreneur with a 20-year track record of launching successful startup businesses in new and emerging markets. His pioneering product innovations and keen insights into the future of the health marketplace have made him a sought-after consultant, conference speaker, and op-ed contributor. His bylines cannabis, hemp, Delta 8, kratom, and mushrooms of all kinds have appeared in Rolling Stone, Cannabis Industry Daily, MG Magazine, Natural Products Insider, Nutraceuticals World, Nutritional Outlook, and Green Entrepreneur.

(0:00) Introduction and discussion on the popularity of weed and mushroom products
(1:31) Introduction of guest Robert Johnson, CEO of Microboost
(4:17) Initial challenges and strategies in the cannabis business
(9:19) Current regulations for marketing cannabis and THC infused products
(14:06) Reflection on the legalization of cannabinoids and its consequences
(30:01) Origins of Micro Boost and the challenges in the supplement industry
(35:16) Role of celebrity endorsements in the mushroom industry
(41:08) Intertwining of comedy and entrepreneurship in Robert’s career
(46:32) Transition from comedy to public speaking and the importance of authenticity in marketing

Jaclyn Whitt is a screenwriter, specializing in the Family Friendly and Faith-based genres. Whether the subject matter calls for comedy or drama, Jaclyn has always preferred to tell stories in script form (she has this in common with Hersh!). She received accolades on the uniqueness of her characters and their voices, as well as the complex dynamics of their relationships. Dialogue is her strength and she loves to tighten your script or offer suggestions of how to approach complex issues and scenarios.

Website
https://www.faffassociation.com/

(0:00) Introduction to faith-based content
(0:53) Introduction of guest Jaclyn Whitt
(3:47) Hersh Rephun’s background in screenwriting
(5:53) Importance of respecting values in storytelling
(10:49) Teaching various genres within family and faith-based content
(17:32) The impact of faith-based films
(21:51) The influence of inspirational true stories
(28:10) The 10 commandments as a storytelling framework
(32:00) The concept of book-to-screen adaptations and its benefits for authors
(45:00) Final thoughts and encouragement for aspiring screenwriters

Hersh chats with Andrew Kap about harnessing the power of gratitude and overcoming fear. They delve into Andrew’s journey writing “The Last Law of Attraction Book,” his new book “Just Feel Good,” and discuss his 90-day and 30-day programs. Plus, insights on learning from business mistakes and following inspiration.

People can find out more my projects by going to:

http://www.awesomemarvelous.com or http://www.andrewkap.com

(0:00) Andrew Kap: Unlocking brilliance through gratitude
(0:39) Comedic brand introduction
(1:27) Introduction of guest Andrew Kap
(5:03) The journey to writing the last law of attraction book
(12:40) Importance of gratitude and overcoming fear
(14:16) Introduction to Andrew Kap’s book “Just Feel Good”
(18:42) Andrew expands on his 90-day and 30-day programs
(24:15) Recognizing and owning business mistakes
(27:25) Andrew on following inspiration and trusting oneself
(33:05) Activating the audience for new releases
(37:02) Sponsor: [Sponsor Name]

Donnie Boivin is a highly successful entrepreneur, author, and podcaster. As the CEO of three thriving companies, Success Champion Networking, Badass Business Summit, and Champions Table Mastermind, he is a proven leader in the business community.

With five best-selling books under his belt and a top-rated podcast, Growth Mode, Donnie is a recognized authority in the industry. He is committed to empowering other entrepreneurs to achieve their goals and realize their full potential.
Donnie’s passion is to help as many people as possible to achieve freedom through building a successful business. He believes that the path to financial and personal freedom lies in entrepreneurship and is dedicated to helping others achieve that freedom.

Donnie’s mission is to help entrepreneurs develop the skills, knowledge, and mindset they need to grow their businesses and achieve their dreams. He invites anyone looking to take their business to the next level to join the Champions 90 Challenge at Champions90.com and start their journey to success today.

Connect with Donnie
https://successchampionnetworking.com/
https://donnieboivin.com/
https://badassbusinesssummit.com/

(0:00) Introduction of Donnie Boivin and his networking philosophy
(1:06) Hersh introduces the guest and the theme of the episode
(2:41) Discussion on the generic responses in networking
(4:11) Importance of building a network for business growth
(6:05) Donnie Boivin’s give, give, give, take, give formula
(10:45) Donnie Boivin on leveraging your network for cold outreach
(17:06) The honor system vs. transactional networking
(22:12) Donnie Boivin on the success of his podcast “Growth Mode”
(26:06) Introduction to the Champions 90 program
(35:20) Final advice on building a personal brand through networking

Brian Gregory – who sits down with Hersh on YES, BRAND – is the creator of The YES! TEST, a breakthrough tool for small businesses, media firms, consultants and marketing agencies that’s fast and simple to use. The answer is obvious… YES to BOTH!

How would you like to get a Mind-Blowing analysis of YOUR company in ONLY 5 minutes – For FREE!

Discover how YOUR business can use Primal Emotions to dramatically increase sales!

Find out WHY customers will say YES! to you.

Brian spent 24 years in the publishing, advertising, and agency realm and I can tell you ONE THING:

The successful brands didn’t get big first and then find their formulas…they found their formulas first…then they Got BIG!

(0:00) Brian Gregory’s introduction on brand knowledge
(1:15) Welcome to the yes brand podcast
(1:39) Introduction of Brian Gregory, founder and CEO of Admanity
(2:19) Brian Gregory discusses launching a new product
(3:35) Importance of lead generation for small businesses
(4:34) Explanation of the yes test
(5:58) Emotional algorithms and their significance
(7:17) Details of the brand book generated by the test
(10:01) How instinct validates good feedback
(11:23) Process and benefits of gifting the yes test

Sarah St John, entrepreneur and podcaster, shares her journey and insights on launching a new podcast. She discusses her podcast production agency, PodPlanet, the impact of AI on the industry, and the importance of branding. Sarah also introduces her new podcast courses and how to differentiate multiple brands.

(0:00) Sarah St John discusses launching a new podcast
(0:39) Hersh introduces the podcast and its purpose
(1:10) Hersh introduces guest Sarah St John
(2:26) Sarah shares her entrepreneurial journey
(3:54) Sarah talks about her podcast production agency
(5:20) Sarah explains the services offered by podplanet.com
(6:20) Discussion on the impact of AI on podcasting
(9:17) Sarah mentions the importance of branding in podcasting
(12:14) Discussion on differentiating multiple brands
(23:48) Sarah explains her new podcast courses

“I recorded this interview before I’d met Tom in person or been on the Marketer’s Cruise,” notes Hersh Rephun of his sit-down with Tom Beal, aka “The Simplifier.” “It made me an instant fan, so by the time we got to know each other on the ship, I was starstruck.”

In Tom’s own words: “After being born to teenagers, raised around 4 divorces & 6 marriages, going to 9 different schools by 8th grade, and raised on welfare…I was able to become a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years while in the Marine Corps, #1 in 5 sales organizations, Publisher of The North Carolina Home Book, and President of Kelly-Media, Inc (a Jim Kelly – NFL HOF QB company), side by side with Mike Filsaime, producing over $20 million in online results, and President of Strategic Profits for Rich Schefren for 2.5 years. I assist you in understanding that it doesn’t matter where you came from or where you may be right now; there are steps you can take TODAY which can lead you to fulfilling your dreams, personally & professionally. Make Today Great!” – Tom Beal

https://www.linkedin.com/in/tombeal/

(0:00) Introduction to Tom Beal and the concept of intentional living
(2:07) Tom Beal’s browser blackout strategy and time management insights
(6:24) Steve Jobs analogy and valuing your body and time
(9:06) Tom Beal’s work-life balance and the Trinity Success Method
(21:00) Self-actualization, the Maslow hierarchy, and The Four Agreements
(24:06) Embracing uniqueness and the journey from student to teacher
(29:17) Tom Beal’s “Tell your story, share your results, sell your system” framework
(37:18) The 5-step success magnet system and the importance of certainty
(41:55) Lifestyle, happiness, and giving yourself permission to achieve dreams
(43:53) Life analogies and the importance of living intentionally
(46:33) The concept of being a non-drifter and the brevity of life
(48:01) Reminder to subscribe and review the podcast
(48:10) Branding jingle and closing remarks

In this episode of Yes Brand, Tony Richardson shares his inspiring journey from a 24-year U.S. Army veteran to the founder of Harley’s Treats USA, a natural dog treats company. Richardson details the personal motivations behind his venture, including caring for his German shepherd, Buddy, a Marine Corps reject injured in Afghanistan. He explains the adoption of natural, holistic approaches learned in Europe to improve pet health.

The discussion touches on the challenges of the pet food industry, harmful ingredients, and deceptive marketing practices, while highlighting Richardson’s commitment to promoting better nutrition for pets. Richardson also delves into his experiences with grassroots marketing, social media influence, and upcoming product launches, including a new line of dog food. He emphasizes the importance of passion, perseverance, and maintaining product integrity as essential elements for entrepreneurial success.

Connect with Tony at https://www.harleystreatsusa.com/

(0:00) Introduction and Chemicals in Pet Food
(1:21) Tony Richardson’s Inspiration and Harley’s Treats Origin
(3:12) Buddy’s Story and Service Dog Bond
(6:00) The Creation of Harley’s Treats
(10:16) Recipe Development and Healthy Alternatives
(13:32) Big Brand Issues and Harley’s Market Entry
(18:51) Catering to Different Dog Needs
(22:45) Overcoming Marketing Challenges
(28:18) Social Media Impact and Branding with Heart
(31:20) Corporate Responsibility and Personal Accountability
(33:00) Veteran Employment and Community Focus
(34:53) Packaging Choices and Charitable Contributions
(37:48) Expanding Reach with Storefronts and Grassroots Efforts
(39:14) Entrepreneurial Spirit: Persistence and Passion
(40:36) Episode Wrap-Up and Call to Action