YES, BRAND with Hersh Rephun

In this episode, Hersh Rephun and guest Lori-Ann Duguay discuss her journey in evolving her company and its rebranding to “People Powered Solutions”. They also have A LOT OF LAUGHS, which tends to happen when this American host and his French-Canadian guest get together over accents and business talk.

They delve into the trend of individuals’ desire to work with large organizations or start their own ventures. Lori also shares lessons learned from starting her own consulting business, how it’s grown and how she markets her services and team.

https://bepeoplepowered.com/

(0:00) Introduction of Lori-Ann Duguay and discussion about positive company culture
(1:58) Hersh Rephun’s introduction of the podcast and guest
(4:51) Lori-Ann Duguay on her company’s rebranding and people-centered approach
(10:06) Discussion on challenges of employee retention and career transitions
(14:41) Current trend of employment in large organizations vs. entrepreneurship
(17:17) Transitioning from an institutional setting to entrepreneurship
(20:15) Changing language around roles in companies and leadership
(24:16) Return to discussing conflict resolution and Lori-Ann’s journey
(28:40) Hersh’s concept of side hustles and the start of Yes Brand podcast
(31:01) Advice on building a network, community and varied perspectives in business
(33:09) Hersh ends the show with a call to action for listeners

With all the privacy changes, what worked yesterday will not work tomorrow. Provalytics has innovated “cookieless” privacy-compliant marketing attribution for brands, and here, Hersh Rephun chats with Jeff Greenfield about the changing landscape of digital marketing. They explore the impact of privacy laws, the role of AI in marketing, strategies for visibility and retention, and managing the “cookie apocalypse”. The conversation also touches on work-life balance, the benefits of Provalytics for marketers, and the importance of staying updated in the industry.

• Attribution Playbook: https://provalytics.com/playbook/
• Attribution Certification: https://provalytics.com/attribution-certification/

(0:00) Introduction and guest Jeff Greenfield’s insights on AI and marketing
(4:04) Discussion on successful marketing campaigns and branded entertainment
(11:18) Challenges of digital marketing, privacy laws, and measurement
(13:49) Introduction to Jeff Greenfield’s new brand, Pro Validity, and the role of AI in marketing
(15:13) The impending “Cookie Apocalypse” and the use of AI in decision-making
(18:15) Understanding and reaching out to Pro Validity’s audience
(21:33) The challenges of change in large organizations and nurturing potential customer base
(24:17) The Pro Validity certification course and keeping up with industry changes
(26:54) The importance of maintaining work-life balance in the startup journey
(29:50) Learning from past branding mistakes and closing thoughts on current times
(33:08) Reminder to subscribe, review, and promote Yes, Brand

As CEO and founder of the Institute for Living Courageously, Marni has cultivated a research-based, personalized, and holistic system that inspires ambitious women to shed self-imposed limitations, nurture authenticity, and live life on their own terms. In this episode, Hersh Rephun chats with Marni Battista, CEO of the Institute for Living Courageously. They discuss Marni’s journey, her business evolution, and the rebirth of her ‘Dating with Dignity’ brand. Marni also shares her advice for entrepreneurs experiencing growth plateaus.

https://datingwithdignity.com/

https://www.instagram.com/marnibattista_/

(0:00) Introduction to the show and host Hersh Rephun
(2:29) Guest introduction: Marni Battista, CEO and Founder of the Institute for Living courageously
(4:40) The birth of the Institute for Living courageously and its role in Marni’s journey
(10:21) The importance of evolving your business to reflect your life
(14:37) Introduction to Marni Battista’s book ‘Your Radical Living Challenge’
(19:47) Discussion on Marni’s brand evolution and marketing strategies
(25:34) The death and rebirth of the ‘Dating with Dignity’ brand
(27:58) Marni Battista on her current work with clients and her mission
(29:55) The journey of reinventing her business and scaling implications
(31:07) The last word: advice for entrepreneurs experiencing plateau fever

So much more than a program to exit your business, ExitDNA is about creating the OPTION. Everything can change, but when you adopt the Exit mentality you can easily improve your business on a daily basis! Whether you decide to sell your business or not, the option is there because you worked through all the little details people often miss.

In this episode, Hersh Rephun chats with entrepreneur Mac Lackey about the concept of “exit” in entrepreneurship, the value of alignment in business and personal life, and the strategic importance of a brand. They also discuss the importance of planning for an exit strategy and building a community around a personal brand.

Official Site – https://exitdna.com/

Free Ebook – Creating the Exit opportunity – https://exitdna.com/book/

(0:00) Introduction to the show and guest Mac Lackey
(2:34) Discussion on the concept of “exit” in entrepreneurship
(5:11) The importance of extracting oneself from the business
(8:56) Transitioning and making the decision to prioritize other aspects of life
(14:02) The concept of alignment in entrepreneurship and personal life
(15:08) Discussion on brand voice and company DNA
(18:42) The importance of planning for an exit strategy
(22:04) Building a community and creating a personal brand image
(24:21) The strategic value of a brand
(25:39) Closing remarks

Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than a half billion dollars in annual revenue.

While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses, startups, and entrepreneurs attract devoted customers.

https://www.linkedin.com/in/-parkernash/

https://www.parkertnash.com/

Free Resource – 3-Part Business Boost – https://www.parkertnash.com/boost/
3 quick videos that will help you:
Market like a billion-dollar brand (without spending a billion)
Attract more customers
Grow your business

(0:00) Introduction and common branding mistakes
(2:38) Guest Introduction: Parker Nash
(5:36) The problem with idealizing a brand
(9:54) The ‘Me Monster’ syndrome in branding
(13:27) Knowing your customers and aligning with their values
(23:07) Transitioning from Nike to starting own agency
(26:48) Crafting language for personal brands
(29:03) The three pillars of messaging
(31:56) Emotional connection in branding and marketing
(34:44) Tips for clarity in business messaging
(35:20) Conclusion: The importance of clear branding
(35:35) End of episode: Subscribe and leave feedback

PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, under the moniker PJ Caldas, he released “The Girl From Wudang,” a novel about artificial intelligence, martial arts, and immortality. In that same year, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas.

Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry’s most influential and respected creatives. He has been named to Adweek’s Creative 100, Ad Age’s Creativity 50, and to the 4A’s 100 People Who Make Advertising Great. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts.

Connect with PJ
PJ Caldas | https://www.pjcaldas.com/
Pereira O’Dell | https://pereiraodell.com/
PJ Pereira | Pereira O’Dell https://www.oneclub.org/awards/adcawards/-judge/6718/pj-pereira

(0:00) Introduction to the guest PJ Pereira
(3:20) PJ Pereira’s career journey and transition into advertising
(6:58) Hersh Rephun and PJ Pereira’s thoughts on turning 50 and competition
(10:48) PJ Pereira’s journey as a writer and the story behind “The Girl from Wudang”
(34:48) PJ Pereira: Balancing personal branding in advertising and literature
(42:35) The different audiences in advertising and literature
(45:50) PJ Pereira: The mindset of being an artist vs. a service provider
(51:14) Elements of adventure, sci-fi, and spirituality in PJ Pereira’s book

Jimmy Boheler, is the Founder of Freight Train Marketing. As a dedicated advocate for small business success, he and his business specialize in helping entrepreneurs secure the financial resources they need to fuel growth and expansion.

With a proven track record in financial consulting and funding acquisition, Jimmy has been instrumental in connecting small and mid-size business owners with the capital necessary to turn their visions into reality. “Jimmy is as compelling as he is audacious, and an inspiration to connectors and connectees everywhere,” says Hersh.

Connect with Jimmy
https://www.linkedin.com/in/jimmy-boheler/
https://www.instagram.com/jimmy_boheler/

Website
https://jamesboheler.lpages.co/

(0:00) Introduction and Welcoming Jimmy Boheler
(3:02) Importance of Networking and Personal Brand in Small Businesses
(7:41) Jimmy’s Personal Transformation and Vision for His Businesses
(11:13) The Need for Audacious Goals, Sense of Urgency, and Embracing Failure in Business
(14:20) The Value of Helping Others and the 1099 Mindset in Business
(18:00) Balancing Work and Vacation, and the Concept of Retirement
(20:04) Journey from a Traditional Job to Entrepreneurship
(22:08) Jimmy Boheler’s Final Advice and Hersh Rephun’s Closing Remarks

Chris McNeil, a Strategic Thought Leadership coach and consultant, brings to the table credentials in entrepreneurship, influence, coaching and innovation, including multiple national and regional awards for innovation.

Chris is the creator of the THAUT Process of Strategic Thought Leadership and founder of Thaut, Inc. and 5th Level Web. He is working on his first book on strategic thought leadership, tentatively titled “Pullfillment.”

Connect with Chris

Free Marketers Guide to Strategic Thought Leadership https://thaut.io/guide

Podcast site https://www.thoughtleadershipstudio.com/

Twitter https://twitter.com/MentalGameOfBiz

LinkedIn https://www.linkedin.com/in/chris-mcneil-chs/

(0:00) Introduction to the episode and guest, Chris McNeil
(2:20) Chris McNeil’s journey in the fitness industry and transition to marketing
(8:15) The integral role of the mind game in marketing and strategic thought leadership
(12:40) Case study: Sports youth fundraising company and its business growth
(17:52) Deep dive into understanding your market and customer base
(21:09) Pricing structure for Chris McNeil’s discovery program and introduction to his book: Pull Fulfillment
(26:12) The Vanguard method and designing to demand: Understanding what customers are looking for
(28:37) Building a roadmap for success in business and licensing training
(30:32) Discussion on business size and the downside of large-scale business expansion
(31:19) Conclusion: Making the internet a healthier place and wrapping up the show

Join Hersh as he chats with Brad Axelrad, a seasoned consultant, marketing strategist, podcast host, and event producer with over a decade of remarkable achievements. Throughout his illustrious career, he orchestrated over 200 live events featuring top thought and business leaders, as well as bestselling authors. With a proven track record of delivering results, he serve as a catalyst for individuals seeking to break through barriers and achieve their desired levels of success.

Dedicated to empowering leaders, Brad’s expertise lies in transforming adversity into strength, ultimately paving the way for a life of freedom.

Connect with Brad

https://faceyourdragon.com/

https://www.linkedin.com/in/bradaxelrad/

https://www.instagram.com/bradaxelrad/

(0:00) Introduction and Brad Axelrad on setting yourself free with your brand
(2:35) Brad Axelrad’s interview begins: His journey and the concept of facing your dragons
(9:07) Understanding the five dragons and the influences from childhood
(13:46) The importance of authenticity and transparency in business; Brad Axelrad’s work spectrum
(16:06) Introduction to Brad Axelrad’s podcast, “Face Your Dragon”
(17:18) The impact of addiction and distraction on business growth and the evolution of “Face Your Dragon” brand
(19:44) The importance of a universal concept in branding
(21:03) Discovering your hidden fears with Brad’s online quiz and advice to his younger self
(23:13) Episode closing and a request for reviews

If you are a team leader who understands that attracting and leveraging untapped Neurodivergent talent is the best approach to accelerating their success and navigating their challenges, you should sit down with Meghan Bonde, whose current focus is training and onboarding “for all kinds of minds.”

Meghan designs job-embedded professional learning opportunities to meet the needs and optimize the performance of a team. Through her unique, collaborative “grow interviews,” she uncovers underlying needs, identifying barriers in the system rather than labeling something a personal deficit. This allows for creative problem-solving, expanded inclusivity, and systemic improvement.

Meghan holds a Master’s in Speech Language and Hearing Sciences from the University of Colorado at Boulder, and a Bachelor’s in Psychology with a minor in Spanish from the College of Saint Benedict in Minnesota. She is a bilingual Speech Language Pathologist who specializes in Autism, ADHD, social communication, executive function, assistive technology, and learning differences. Her Educational Specialist degree (Ed. S) is in educational leadership,
from the University of Northern Colorado. Additionally, Meghan holds a Principal license. While studying abroad in Vina del Mar, Chile, Meghan lived with a family and went to the local university to learn about Spanish and Chilean culture.

Connect with Meghan through her brand new podcast mini series

https://www.growtoptalent.com/

(0:00) Introduction and playful interaction with co-host
(1:36) Introduction to guest Meghan Bonde, neurodiversity specialist
(5:06) Discussion on struggles of neurodivergent individuals in traditional education systems
(8:56) Balancing conformity and individuality in systems
(14:21) Meghan Bonde’s upcoming TEDx talk and her efforts to spread awareness about neurodiversity
(16:45) Meghan Bonde’s role in helping organizations understand and embrace neurodiversity
(19:17) Challenges and disagreements in workshops
(23:10) Concept of intensities explained by Meghan Bonde
(25:37) Hersh Rephun’s thoughts on celebrating neurodiversity and its potential advantages
(26:44) Wrap up and subscription encouragement