YES, BRAND with Hersh Rephun

Phil Masiello, founder of CrunchGrowth and a seasoned entrepreneur, is known for his revolutionary impact on the e-commerce and business strategy sectors. He embarked on his entrepreneurial journey at 27 and enhanced his expertise with an MBA in Marketing and Finance. Phil’s ventures, including his pioneering role in e-commerce for the meal industry and his transformative work with Raw Essentials, showcase his strategic acumen.

With 800razors.com, he demonstrated creative and effective PR strategies. His agency, CrunchGrowth, stands out for its innovative, cost-effective approaches to maximizing sales, particularly in food products and personal care. Phil also hosts “Crunching Your Growth” on E360tv, where he interviews leading experts and shares that wisdom on entrepreneurship, inspiring a new wave of business leaders. His story reflects a commitment to transformative thinking in the ever-evolving e-commerce realm.

“I don’t play favorites, but let me say that my time with Robert Wolfe and Allison Capaldi ranks right up there,” says Hersh of his joint interview with the brilliant minds behind Zeck the company that is revolutionizing, streamlining, and frankly just making tolerable, the process of preparing decks and holding board meetings and presentations.

Zeck is a cloud-based software platform that is transforming the board meeting. Zeck creates both time efficiency and qualitative improvement of board dynamics. Basically, after living through miserable and outdated board meetings, as both operators and board directors, we decided to completely reimagine the entire board meeting process. 

Zeck is co-founded by Edward Norton, an award-winning actor, filmmaker, and entrepreneur, and by Robert and Jeffrey Wolfe, the founders of Moosejaw (acquired by Walmart) and CrowdRise (acquired by GoFundMe). James Zubok, an incredibly experienced software company operator and private equity investor, is a founding partner. 

Zeck is reimagining the entire board meeting process. Leadership teams are saving a crazy amount of time (Zeck AI is mind blowing) and sending a superior product to their board. But, the ultimate game changer is that Zeck is having a transformational impact on the dynamics between leadership teams and their boards, making the process strategic and forward thinking. You will never again go into a board meeting and scroll through a deck that your board already read. Such a phenomenal waste of everyone’s time. 

Sid Mohasseb is known as the “Entrepreneur philosopher.” Sid is twice best-selling author (“You Are Not Them: The Authentic Entrepreneurs Way” and “The Caterpillar’s Edge: Evolve, Evolve Again and Thrive in Business”), a university professor at both engineering and Business School, a 2 time TED speaker, an advisor to fortune 500 leaders and an innovation thought leader who has built multiple companies and invested in many more. He is a frequent contributor to Forbes, TIME, Newsweek, USAToday, Fox, Independent, Foreign Policy, Globe, London School of Economics, and Harvard Business Review.

Connect with Sid at sid@mohasseb.com

Dr. Thomas Trautmann is a self-described “Happy Tribes Builder” who first fostered community within his own family. Living in the south of France on the picturesque coast, Thomas spends quality time with his patient wife, their three sons, and their furry entourage of dogs, cats, and horses.

Beyond his home life, Thomas builds community with his clients. Following scientific studies in artificial intelligence (Ph.D) and earning an engineering degree in computer science, his career led him to marketing and sales positions at established companies like IBM, HP, AOL, Bosch, and Steelcase. An entrepreneur at heart, Thomas eventually left the corporate world to start his own business – and learn from his mistakes along the way.

Several years ago, Thomas became a Certified Neuromarketing Instructor. He now leverages the latest brain and decision-making science to improve his clients’ marketing, sales, and business strategies. During his studies, Thomas noticed differences between male and female brains. This knowledge inspired him to create the NeuroCouple System and write his first book “Is There a Brain in Your Couple?” to help couples understand each other’s hardwiring.

Though neuromarketing provided powerful insights, Thomas realized the field lacked humanity’s smile. He decided to share this knowledge with his clients to help others make the best decisions. This mission gave rise to his Ethical Persuader System and second book “Get More! Money, Success, Followers.”

By merging the NeuroCouple and Ethical Persuader systems, Thomas created a solution for the married business owner (m/f) to strengthen their personal and professional lives. He helps CEOs, Executives and Business Owners evolve from stressed Chihuahuas to happy and successful Kangals teaching and coaching them to Get More! Trust, Success and Fun!

Becoming a 10X Business Coach with Grant Cardone was a natural next step for Thomas to combine brain science and ethical persuasion with Cardone’s incredible expertise in money, marketing, and sales – helping clients grow 10X.

Today, Thomas gives workshops, trainings, coaching, and seminars for organizations and individuals worldwide. He speaks at global conferences, empowering people to become ethical persuaders and fulfilled business owners living life to the fullest.

Connect with Thomas:

https://www.happy-brains.com/

https://www.linkedin.com/in/thomastrautmann/

In this episode, Hersh Rephun chats with Kerry Shaw Brown and Martin Pazzani about their Unbound Spirits and Milstrom bourbon brands. They discuss the brands’ origins, their targeted premium bourbon consumer, and the launch. They also delve into brand creation’s challenges, such as risk-taking and competition, and their marketing strategies. The conversation wraps up with a look at their daily operations and a glimpse at an upcoming product launch.

(0:00) Introduction and guest introduction: Kerry Shaw Brown and Martin Pazani
(2:10) Background and partnership of Kerry Shaw Brown and Martin Pazani
(3:06) Origin and branding story of Unbound Spirits and Milstrom bourbon
(11:16) Martin Pazzani’s experiences and the typical consumer for premium bourbon
(14:30) The mood, character, and launch of Unbound Spirits bourbon
(18:05) Risk-taking, competition, and advertising in brand creation
(26:38) Marketing strategies: PR, organic storytelling, and third-party validation
(30:02) The role of entrepreneurial risk-taking and comedy in brand building
(36:15) The inspiration, feedback, and daily operations of Unbound Spirits
(46:03) Anticipating a new product launch and dealing with shipping challenges
(48:07) Closing remarks: Call to action and the closing punchline

Listen up, spiritual thought leaders, visionaries, and entrepreneurs with online courses and content: Sara Yamtich has spent a decade introducing you to a growing audience of believers as CEO and Founder of digital marketing agency, Conscious Conversion. And today on YES, BRAND, we talk through some of the challenges associated with pitching a new paradigm and getting the attention of “they” (you’ll have to listen to find out more).

Discover Sara & Conscious Conversion:

https://www.consciousconversion.com/

https://www.instagram.com/resonatewithsara/

https://www.instagram.com/consciousconversion/

https://www.linkedin.com/in/sarayamtich/

More About Sara

Sara Yamtich is the founder and CEO of Conscious Conversion, a holistic multi-media marketing agency supporting thought leaders and spiritual entrepreneurs. With a Masters in Social Work, a background that spans federal policy analysis and life coaching, and a ton of digital marketing experience, Sara takes professionalism, team management, and client care to a whole new level. Her work isn’t just about marketing strategy (though she rocks at that); it’s about helping clients resonate deeply with their audience so they can transform the planet and give voice to the new paradigm. In fact, Sara makes marketing (and everything else she does) a damn-near spiritual experience.

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

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YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

(0:00) Introduction and discussion about conscious conversion and wealth
(2:01) Guest Introduction: Sarah Yamtich and Conscious Conversion
(5:45) Deep Dive into Conscious Conversion and its clients
(9:05) Intersection of Spirituality and Entrepreneurship
(14:58) Importance of Individual and Community Responsibility in Change
(20:09) The Role of Self-Compassion and Forgiveness in Conscious Conversion
(25:42) Concept: Campaign targeting the Ultra-Rich for Positive Change
(33:26) Discussion on the Need for Conscious Conversion in Society
(41:31) Stigma around Doing Good and Having Purpose
(48:32) Collaboration Proposal for a Planet Awakening Campaign
(53:42) Show End: Call for Audience to Subscribe and Leave a Review

Making life easier for people in business is one of the most honorable roles I can imagine. And Steve Ramona’s personal brand boils down to that. He’s even streamlined his bio to convey his direct objective, as his latest venture, InPhone, takes flight:

“I have been in business for myself for 19 years. Always looking at ways to serve others in their business. I believe the more we can help others the more we help ourselves.”

(0:00) Introduction and initial conversation with Steve Ramona
(2:01) Discussion about inPhone and its features
(11:20) Steve Ramona’s journey and inspiration to entrepreneurship
(13:06) Introduction and playing of the improv game “fortunately, unfortunately”
(20:01) Discussion on Steve’s podcasting background and brainstorming a new podcast concept
(26:27) Steve takes calls from ‘Jane’ and ‘Rob’, solving their problems live
(28:48) Steve’s vision for the show and his desire to help others
(30:21) Discussion on the importance of fun and play in overcoming challenges
(33:34) Steve’s announcement about the launch of a college keypad info
(35:22) Hersh’s closing remarks and call to action for listeners

That episode title reads like the headline of a possible profile on Deborah Coviello, aka The Drop In CEO. That’s probably because when wearing my publicist hat, I like to zero in on the essence of the client and drive that message home. To me, Deb has the charm, wisdom, and composure of a modern-day Mary Poppins, helping companies navigate challenges before popping open her umbrella and being whisked away to the next place she is needed. We have a great time breaking down Deb’s brand, and bandying about ways to convey her distinct voice (literally and branding-wise) to our audience of business owners, founders, C-suiters, and marketers.

Find Deb:

Website: https://dropinceo.com

Linkedin: https://www.linkedin.com/in/deborahacoviello/

The CEO’s Compass: https://bit.ly/OrderCEOCompass

Drop in CEO Podcast: https://podcasts.apple.com/us/podcast/the-drop-in-ceo/id1498953914?ls=1

Facebook: https://www.facebook.com/IlluminationPartnersLLC/

Twitter: https://twitter.com/DropinCEO

Instagram: https://www.instagram.com/dropinceo/

About:

Deb Coviello is an advisor, author, podcast host, and Founder of

Illumination Partners, a consulting firm for CEO’s navigating change.

A trusted partner to C-Suite Leaders, Deb brings 30+ years of

experience and strategy in Quality and Operational Excellence roles

combined with her 20 years in the Flavors and Fragrance industry to

support her clients as they work together to identify, assess, and

solve the issues that are preventing their business gro

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

(0:00) Introduction and the importance of personal connection in messaging
(1:37) Guest introduction: Deb Coviello, the Drop-in CEO
(4:40) The unique approach and mission of the Drop-in CEO
(12:25) Discussion on the ‘Yes, Brand’ concept and origin of the ‘Drop-in CEO’ brand name
(16:01) Deb Coviello’s strategy for overcoming skepticism and building trust in companies
(23:03) The role of humor and authenticity in professional interactions
(25:34) Dealing with resistance and pushback in companies: Deb Coviello’s approach
(29:23) The ultimate goal of the Drop-in CEO: helping people do what they love
(34:31) Deb Coviello’s struggle with her brand and her value
(41:58) The importance of personal branding for C-suite leaders
(46:02) CEO guided meditations and the “Mary Poppins effect”
(46:22) Call to action: Liking the show, subscribing, and leaving a review

His company is called Spear and Clover, and on this episode of YES, BRAND, Jason Skeesick and I have a conversation. It’s really that simple. It’s only the second time we’ve spoken, which is important, because I imagine this is how he operates as “a father, husband, fighter, and carrier of heavy things,” to use his description of himself.

It’s also how I operate, as a host, and as a “message therapist” – the discourse depends on you, and that adaptability is to my benefit in more ways than I can enumerate.

Discover Jason:

https://www.instagram.com/spearandclover/?hl=en

https://www.spearandclover.com

https://www.instagram.com/jasonskeesick/?hl=en

https://www.linkedin.com/company/77029933/admin/

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

(0:00) Introduction and guest Jason Skeesick’s elevator pitch for Spear and Clover
(2:12) Hersh Rephun’s views on branding and introduction to Jason’s background
(3:52) Jason’s coaching model at Spear and Clover and its philosophy
(10:31) Insights into Jason’s work-life balance and the concept of a “perfect week”
(14:53) Introduction to Angelo Sisco and the Alpha Hippi philosophy
(19:14) Jason’s experience moving to Indiana Dunes and living towards an ethic
(25:36) Hersh’s views on branding and the importance of truth in a brand
(37:39) Hersh’s approach to problem-solving and personal growth
(41:38) The power of good advice, core values, and the danger of intellectual laziness
(48:23) Embracing struggle as a source of growth and the power of storytelling
(51:16) Closing remarks and show outro

Meet The Good Eggs, protagonists of an eponymous book series created by my guest, Sandy Ciaramitaro, to impart life lessons about virtues, diversity, and service. And today on YES, BRAND, we dive into the experiences of the characters in an effort to unearth some potential marketing strategies so Sandy can retire from teaching and focus on writing children’s books, and presiding over The Good Eggs Foundation!

Guest: Sandy Ciaramitaro, Author of “The Good Eggs Series” (2013) and Founder and President of The Good Eggs Foundation (2019)

Find Sandy:

https://www.thegoodeggs.org

https://www.facebook.com/TheGoodEggsFoundation

https://www.linkedin.com/in/thegoodeggsfoundation/

https://www.instagram.com/thegoodeggsfoundation/

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

Follow us on Instagram: @Hersh4all

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction of guest Sandy Ciaramitaro and her children’s book series, Good Eggs
(3:36) The educational value and humor in the Good Eggs series
(7:41) The Good Eggs series as a character education program and its presence on the Michigan Learning Channel
(13:21) Exploring brand partnerships, sponsorships, and the underlying message of the Good Eggs series
(16:42) Potential for character-based marketing campaigns and the dangers of setting perfect expectations for children
(20:12) The Good Eggs as an audio book and handling heavier topics in children’s books
(24:22) Future plans for the Good Eggs series, Design, and Layout
(26:51) Introduction to The Good Eggs Foundation and its philanthropic efforts
(32:21) Impact of The Good Eggs books on children, communities, and plans for brand expansion
(37:17) Sandy’s message for listeners – the importance of gratitude and positivity, wrap-up and closing remarks