Writing To Get Business

When an author has a passion for her subject, she can write a book that impacts strongly on others. Tracy Cromwell, working with a co-author living in Chile, unraveled the contradictions and propaganda of the food industry, the competing claims of different diets, and the emotional pitfalls that food presents. If food has been your downfall recently—or ever—, you’ll benefit from this podcast.

In this podcast we discuss

• Tracy’s confusion about the right diet for her inspired her to launch an exploration.
• She and her co-author, though raised in different cultures, shared similar struggles with food.
• They found that geographical distance presented no barrier to their collaboration.
• Their interactive web site invites visitors to join them in this journey.
• Tracy has become, through her exploration of the many inequities in food production and distribution, a passionate advocate for reform.

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Speaker and author Lisa Ryan has written 10 books. She has the unique niche of applying principles of gratitude to the workplace and teaching employers how to value their employees. Lisa shares the origins of her various books and shares her insights about inspiration and procrastination.

• Why deadlines defeat procrastination
• How lists can grow into books
• A great title is essential
• When you repurpose material, organize it with care
• How to effectively use Grammarly

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An author who discovers new ways to experience different aspects of the world can change your life. Marc Haine, author of Lights! Camera! Action! has created an original and practical way to understand and change how we do business. Why this title? Read on, and learn how to inject some positive drama into your business life.

• Shakespeare said “All the world’s a stage.” Marc shows how true this is.
• Your business achieves greater success when everyone is working from the same script.
• A playgoer wants entertainment. A customer wants caring service. Committed performances provide both.
• There’s an important difference between selling to someone and serving their best interests.
• If you come up with a unique lens through which to view how people can do business, you will attract a following.

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Paul Rutter, who works in the cruise business, applied the lessons learned in that industry to the general question of customer retention. His book highlights his expertise and has gotten him speaking engagements, consultation work, and other benefits. His second book will be about what goes on behind the scenes on a cruise. Get a sneak peek now.

•  “Write what you know” may be a cliché, but it’s also true.
• Whether you’re a cruise director or an author, you can’t ever please some of the people.
• Always ask how your business will benefit by writing a book.
• Don’t plan weddings on tropical islands during hurricane season.
• Hope your ship never runs out of beer.

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Arjun Sen, entrepreneur and author, found his author’s voice when he decided to write about his experiences as a single father. His other books, one published, one forthcoming, embody his personal touch and desire to communicate deeply with his readers. As an author committed to those who read his book, he has a great deal to teach.

•  Ask yourself who you’re communicating to.
•  Ask yourself what your message is.
• If you don’t feel pride when you’ve completed your book, you may need to rethink it.
• You must turn off your professional/technical self when writing a book.
• Sometimes the best marketing goal is “Touch one more person.”

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The author of 12 books and a highly experienced editor and ghostwriter, Dave Bricker brings his unique history as someone for years lived on a sailboat to the creative voyage of writing. He gives new meaning to the “independent” aspect of independent publishing by emphasizing the freedom to design and publish your book according to your needs and wishes. As an expert navigator, he will guide you to your special destination.

• Learn
• The importance of bringing your life experiences to whatever you write
• How to bring out the deeper lessons that will make your stories compelling to the reader
• To keep foremost in your awareness that people want to be inspired and transformed
• Why independent publishing allows you to realize your vision
• The importance of your published work as a steppingstone to other goals

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If people frequently tell you you should write a book, maybe you should listen. Eric Rozenberg, meeting planner, podcast host, and online course teacher, listened and ended up with a best-seller that enhanced his business. This podcast describes his process. He also gives valuable insights into the future of large meetings and conferences and the importance of gearing your approach as a speaker and meeting planner to cultural differences.

Learn

•  Why, before writing a book, you must be clear about your focus, the outcome you want, and your audience
• How the content of a book can serve as a basis for an online course
• Why it’s important to know that baseball isn’t popular in Spain
• The value of a launch team
• The rewards for you and your family of writing a memoir

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Do you have company material that could be repurposed as books? Ed Bryzchcy’s journey into writing and publishing began when he transformed a company training program for new leaders into a 30-day journal of readings and exercises. Additional books have followed, with each having the potential to be further repurposed into a series of blog posts. Ed shares what he learned the hard way about the nuts and bolts of editing and publishing in a podcast that will help you take a new look at making maximum use of your training and other materials.

You will learn

• What it takes to turn a training manual into a book
• Why having an editor is essential
• The limits of editing programs like Grammarly
• The challenges of creating an ebook
• Why focusing on the value your book will create can inspire you to write it

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Are you reluctant to write a book because you think it will take too long? Meet Charla Anderson, whose first book is 4,000 words in length, the equivalent of about 10 blog posts. She calls it a business card book and carries it everywhere, both to promote her coaching/speaking business and because she believes in her message of love and forgiveness. Consider her “good things in small packages” approach to writing. It could work small miracles for your business.

 Learn

• How Charla’s acts of kindness inspired the writing of her book
• Why who you say you are is who you will become
• The importance of forgiveness
• How Charla’s belief in her message of love inspires her to write
• How a tiny book can be much more memorable than a business card

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Join Rennie Gabriel, an expert on wealth creation, for an enlightening exploration of the world of publishing. A former owner of a publishing company, he describes the crucial differences between traditional, self, and vanity publishing. If you want to publish a book in an effective and affordable way, you need this podcast.

Learn why

·       Having a published book gives you an advantage in all business transactions.

·       Unless you’re famous, traditional publishing may be your least profitable option.

·       If a publishing company approaches you with an offer that seems too good to be true, it probably is.

·       Self-publishing is different from vanity publishing.

·       Spending $10,000 on a book may be the best investment you ever make.

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