Writing To Get Business

Jay Conrad Levinson said that his book, Guerilla Marketing, earned him $35,000 in direct sales and $9.9 million-plus through selling his coaching, training, and more. Today’s businesperson or entrepreneur wants to aim for that kind of impact. Mike Skrypnek, financial service professional, who has written six books, has hit the peaks and valleys in his publishing history. Learn from what he did wrong and what he did right.

• The biggest author’s challenge is getting from zero books published to one published.
• If you learn all you can from experienced authors, you can avoid a lot of potholes.
• As in all areas of life, you can best succeed if you solicit guidance.
• A good coach or editor can tease out of you what you want to say.
• “Done” is better than “Perfect.”

Learn more about your ad choices. Visit megaphone.fm/adchoices

Some of the most helpful books develop from the author’s painful experiences. Three traumatic mergers and acquisitions drove Jennifer Frondrevay to embrace the opportunity to help others successfully handle such crises. She has received very rewarding feedback from her readers and ended up with a career as a consultant.

In this episode of Writing to Get Business, you will learn how becoming an author can be a life-changing experience.

• If you want to help people by publishing a book that addresses major pain points in their lives, you owe it to them and to yourself to do so.
• Books that address the current range of crises society faces are especially important.
• When you consider how to publish it, give special thought to the value of getting it out quickly without sacrificing quality.
• Although the idea of having a company publish your book may lure you, you may market it more effectively yourself, at less personal cost.
• Illustrations bring life to the message of your book.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you found yourself unable to express something that you desperately needed to say? Meet Kristine Grant, who after twenty years as a therapist, applied her knowledge, intuition, and inspiration to the unique writing career of penning messages for people. Could this unusual field be for you? It demonstrates the value of ghostwriting.

• It’s challenging to write about a situation that’s too close to you.
• A writer with the empathy and skills to know what you want to say can help.
• Businesspeople often need help composing messages that can untangle their interpersonal relationships.
• Kristine has repurposed letters and stories connected to her service into books.
• ·She credits empathy and intuition for her success.

Learn more about your ad choices. Visit megaphone.fm/adchoices

An accomplished writer may spend an hour per page on a book. Many busy executives, who don’t have that kind of free time or level of accomplishment, choose to hire a skilled ghostwriter. Mitchell Levy offers an abbreviated option, a mini-book consisting mainly of quotes and links to videos and other material. This kind of book can give you the credibility to get speaking engagements, create successful online courses, and other benefits of having a book that’s an expanded and interactive business card.

• Speakers, consultants, and other entrepreneurs need a book that promotes their services.
• By hiring someone to write your book, you have much more time to promote it.
• You need to maintain an impressive presence on social media.
• ·Getting your books into prospects’ hands is more important than selling them.
• Enhance your credibility with a “credreel.”

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s podcast will be especially helpful for those who want to know how to write a book that will introduce their business to potential customers. Per Sjofers advises companies how to price their products or services. His approach to writing about this is as precise as his pricing solutions.

His advice to those who want to write about their businesses:

• Always include stories in your writing. We are hard-wired to love them.
• Don’t write like an academic. Write in a way that informs and educates.
• Be cautious about including particular information about companies. Honor confidentiality, and don’t give away trade secrets.
• Don’t worry about giving away your own processes. The information you share establishes your value.
• Always convey this message: If you think it’s expensive to hire an expert, consider how expensive it is to hire an amateur.

Learn more about your ad choices. Visit megaphone.fm/adchoices

A series of tragedies led Gillian Lockitch, M.D., to engage in a searching evaluation of life. What she learned about herself and concepts of aging inspired her to write a book. In this podcast she intertwines her writing with her private journey. It will leave you questioning your own beliefs about the aging process and what the numbers really mean. You may, like Gillian, conclude that they mean nothing.

• If a book helps only 200 people, it’s still worth writing.
• How to turn the wrong book into the right book
• The importance of your own story
• If you’re not prepared to be honest with your readers, why should they believe you?
• If you want to write—and live—successfully, keep your mind engaged.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Even though many people seek to become entrepreneurs, many do not or cannot follow that path. Mailys Gatimel, a highly experienced business trainer, decided to write Be the Best Boss to help bosses and employees have mutually rewarding and enjoyable work experiences. This podcast demonstrates that when your passion drives your writing, you will accomplish your goal.

• Personal stories answer the question, “How do I get the results you describe?”
• Always disguise identifying details in your stories, and never mention a company’s name.
• High-tech tip: Post-it notes on a board still work for organizing a book’s content.
• Don’t underestimate the difficulty of the self-publishing process on Amazon.
• A self-imposed deadline helped this author to get her book published on time.
• Giving your book to present or potential clients can help your business.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Personal healing is one of the most powerful benefits of writing. Rene Romano, childhood sexual abuse survivor, shares in vivid and poignant detail the emotional challenges and rewards of writing her story. She emphasizes that the gratitude of those who had comparable experiences encourages her to share her continuing healing journey through online courses and other forms of outreach.

In this episode of Writing to Get Business podcast, Rena shares these key points:

• The determination to heal gives one the courage to write about trauma.
• Writing privately with no intention of publishing can also have a healing effect.
• The knowledge that others will benefit from one’s honesty can help one overcome resistance.
• Freedom from the burden of secrecy may allow for greater visibility and creativity in shaping a future.
• Receiving validation for one’s story can open the door to a new career focused on sharing one’s message.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Evan Hackel is a visionary businessperson who has translated his values of cooperation and employment involvement in decision-making into three books, including a book bought by a publisher and a self-published one. A man with a philosophy of giving, he had no trouble asking many people to read and critique his work, and this has resulted in great success.

Highlights this episode of Writing to Get Business podcast

• “A book springs keynotes, it springs articles, the content can be repurposed a million times.”
• “Beware of high level dumb.”
• “People are motivated either by fear or vision.“
• “What is the statement that you want to make to this world?”
• “What I love about my books is I really feel like I’ve created something that will live past me.”

Learn more about your ad choices. Visit megaphone.fm/adchoices

Lyle Benjamin’s passion to help people has led him down a number of writing and publishing paths. He candidly admits to having self-sabotaged a few times, but he has never failed to learn from every experience. His history demonstrates vividly how an open mind and willingness to take risks can lead to success on all levels.

This episode of Writing to Get Business Podcast will get you thinking about

• Don’t let lost opportunities prevent you from moving forward.
• To best help people, learn what they want.
• You can turn a book into a magazine format to meet the needs of those with short attention spans.
• Always look for the opportunity to repurpose your writing into course form.
• Having a strong value system helps one to make the best choices.

Learn more about your ad choices. Visit megaphone.fm/adchoices