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The Influence Shift: The Hidden Gap Keeping You Invisible

Despite your impressive track record, the doors you expected to open may remain stubbornly closed.
It’s not because you lack qualifications — it’s because you lack strategic visibility.

In my work with senior leaders and executives, I see this pattern time and again.
You’ve put in the hard work. You’ve delivered results. You’ve built a stellar reputation — inside your organization.

But outside your organization?
Decision-makers, recruiters, and board nominating committees don’t know you exist.

This is the hidden influence gap.


The Silent Barrier to Your Next Opportunity

Most executives worry about making a good first impression.
But there’s a problem even bigger than that: the missed impression.

The reality is that decision-makers aren’t starting with your name.
They’re searching for keywords — qualifications, specialties, and leadership characteristics relevant to the roles they’re filling.

If your profile isn’t optimized to show up in these searches, you’re invisible.
You don’t make a poor first impression — you make no impression at all.

And even when you do surface in search results, you still face the first impression problem.

Does your profile tell the story of a trusted leader, ready for board service, the C-suite, or strategic advisory roles?
Or does it read like an outdated résumé, listing past roles but offering no insight into your value, voice, or influence?

When these silent signals of credibility and influence are missing, the opportunity goes elsewhere.


Making The Influence Shift

The good news? This is fixable — without spending hours posting random content or chasing engagement.

The shift is simple but powerful:

Move from being present on LinkedIn to being influential on LinkedIn.

This means:

✅ Crafting a profile that positions you as the leader you are
✅ Sending clear, silent signals of influence to those who are searching
✅ Engaging strategically — with purpose, not just presence

When you make this shift, doors open.
You don’t have to chase opportunity — you begin to attract it.


A Personal Invitation

In the coming weeks, I’ll be guiding you step by step through this process in my #littlelinkedinlesson series.

And if you’re ready for a deeper transformation, I’m inviting a select group of leaders into the Founders Group of the Executive Influence Revolution™, where you’ll learn to position yourself for the next level of leadership, opportunity, and influence. Learn more here.

Let’s make your brilliance impossible to ignore.


Carol Kaemmerer
Carol Kaemmererhttp://www.carolkaemmerer.com
Promote your brand with authenticity, tact and power. In 2022, The American Reporter identified Carol Kaemmerer as one of the top 6 personal branding experts after discovering her on LinkedIn. Carol's urgent message about the importance of branding oneself effectively online has reached audiences worldwide through master classes, presentations, and her award-winning book, LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power - 2nd Edition. Her passion was ignited when she observed three 50+-year-old executive colleagues who lost their jobs in the 2008 recession conclude that they "guessed that they had retired" after a year of searching unsuccessfully for a new position. Several years later, when Carol's long-term consulting role ended due to a company downsizing, she realized her now-retired colleagues had failed to understand that recruitment for executive roles was no longer dependent on the physical attractiveness of one's resume but on information freely accessible 24/7 via LinkedIn.  Before her personal branding and LinkedIn work, Carol developed messaging and marketing communications materials for a Fortune 500 high-tech medical device company, participating in global therapy and product launches. Since 2011, Carol has been shining her branding brilliance on people rather than products.  She helps C-suite executives and senior leaders use LinkedIn powerfully, creating positioning and messaging reflecting their true business passion with authenticity. Pairing her marketing flair and ability to communicate with her deep knowledge of the ever-changing LinkedIn platform, she optimizes her clients’ ability to be found on this essential social medium. She also teaches clients how to use LinkedIn graciously to nurture professional relationships and cultivate thought leadership with their ideal audience so they can increase their visibility and influence, attract high-performing talent, and steer their careers. As a professional member of the National Speakers Association and Certified Virtual Presenter, Carol is a popular speaker and corporate trainer, specializing in effectively using LinkedIn as a personal branding and business development tool. Businesses engage Carol to create a larger footprint on LinkedIn, teach about LinkedIn and personal branding, provide one-on-one coaching to their top executives, and conduct employee workshops. When employees look good on LinkedIn, the company looks good too. Carol is an Advisor to the C-Suite Network and an Esteemed Faculty Member of its Women's Coaching and Consulting Council and Thought Council. For personal one-on-one executive consultation, speaking or training, contact Carol through her website, carolkaemmerer.com or LinkedIn profile.
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