About The Conversational Podcast

I am inspired on a regular basis by the people I meet and work with in the marketing, advertising, and digital space. This podcast is dedicated to those that have inspired me in the hopes that it will do the same with you.

    DateTime Object ( [date] => 2019-11-12 22:29:14.361950 [timezone_type] => 3 [timezone] => UTC )
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    How did a teenager from Amish country become the countries premiere trend-spotter and wildly successful entrepreneur? Listen in.

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    Jennifer Gilbert, founder of Save the Date, serial award winner, speaker, author of I Never Promised You a Goodie Bag, and survivor of 37 stab wounds inflicted in a brutal attack. Listen in.

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  • Jennifer Gilbert, founder of Save the Date, serial award winner, speaker,...
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  • Dr. Harry Cohen is the author of “Be the Sun,...
  • Array ( [id] => b2b54ac2-d56f-11e9-b6ee-af86a19f9a16 [createdAt] => 2019-09-12T10:12:12.771-05:00 [updatedAt] => 2019-09-23T08:27:47.559-05:00 [title] => Episode 7: Interview with Robin Domeniconi, CEO/Founder, Threaded Tales [pubdate] => 2019-10-02T23:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/b2b54ac2-d56f-11e9-b6ee-af86a19f9a16/image/uploads_2F1568640297736-ettzb4k7ncf-b39eb7564d5c1fbc9da74d525d1c37ad_2Frobin-title.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => 7 [subtitle] => [summary] =>

    Robin was on top of the world...and then she broke...and breaking was a gift that led to true happiness. Listen to her story.

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  • Robin was on top of the world...and then she broke...and...
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    Trust your gut - literally. Take a risk. Two philosophies that define Carrie Kerpen's career, family, and life. Listen in to hear how.

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  • Trust your gut - literally. Take a risk. Two philosophies...
  • Array ( [id] => f2528cec-cffe-11e9-a4f0-7317c2d53ab1 [createdAt] => 2019-09-05T12:02:30.550-05:00 [updatedAt] => 2019-09-23T08:27:12.602-05:00 [title] => Episode 5: Interview with Peter Horan, Founder, Horan MediaTech Advisors [pubdate] => 2019-08-28T23:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/f2528cec-cffe-11e9-a4f0-7317c2d53ab1/image/uploads_2F1567785756473-hqtu3fdw49-799cf4ccb4315df605ce09db0b8dae9f_2Fpeter.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => 5 [subtitle] => [summary] =>

    How does a guy who was kicked out of high school for his parents bad behavior become CEO and independent director, President and COO of Answers Corp, CEO of IAC Media and Advertising, CEO of about.com, CEO of allbusiness.com and more? Listen in and find out.

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  • How does a guy who was kicked out of high...
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    Listen in to hear how Lori finds inner strength and rises to the top of her game after being told that  "I had the highest paying job I would ever have in his company as a woman."

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  • Listen in to hear how Lori finds inner strength and...
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    Tim Clevenger, VP of Marketing at Cambia Health Solutions, a kid who grew up in a rural ranching town of 200, wore a suit to the 2nd grade, had a life plan that was squashed in a college art class – shares his story of success.

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  • Tim Clevenger, VP of Marketing at Cambia Health Solutions, a...
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    Katie O’Grady, acclaimed actress, owner of Alcove Productions LLC, Acting for Kids and Teens, The Studio Northwest, and native Oregonian was told to “Stop smiling” then found her truth, turned her life upside down and now helps teens find their truth.

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  • Katie O’Grady, acclaimed actress, owner of Alcove Productions LLC, Acting...
  • Array ( [id] => d1bf7776-cf2f-11e9-b923-9b13a8e925bd [createdAt] => 2019-09-04T11:19:50.063-05:00 [updatedAt] => 2019-09-23T08:24:45.501-05:00 [title] => Episode 1: Interview with Carol Kruse, Independent Board Member, Valvoline, Inc., Oregon Venture Fund investor and advisor, former CMO of ESPN and Cambia Health, Head of Global Digital for The Coca-Cola Company [pubdate] => 2019-07-04T19:58:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/d1bf7776-cf2f-11e9-b923-9b13a8e925bd/image/uploads_2F1567785694295-b0qdf7yvkv9-adc92bfc2074d256a7b96ca38b4e0453_2Fcarol.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => 1 [subtitle] => [summary] =>

    Listen in as Carol Kruse, former CMO at ESPN and Cambia Health Solutions, shares how a small town girl from Pennsylvania who loves national parks, the outdoors and sports, rocked corporate America, found her way to Oregon, and now finds joy in the most incredible ways.

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  • Listen in as Carol Kruse, former CMO at ESPN and...

The Conversational Podcast

Julie Roehm

Host

I have been given many monikers over my career. Change Agent. Utilitarian Player. Best Athlete. I, however, consider myself a Fearless Fusion - part geek, part creative mind, part strategist, part therapist. I thrive on the tough problems. I pride myself in creative solutions that evolve from doing the hard, analytical work. As a result, I am constantly growing and learning and evolving. I may not always be right, but I am always pushing and never complacent and as a result, I move the ball forward.

Nothing inspires me more than a transformation project. My own career has seen its share of transformations. From CMO to Chief Storyteller, to Chief Experience Officer. The world doesn’t stand still and neither can we. “It is not the strongest or the most intelligent who will survive but those who can best manage change.” --Charles Darwin

I have been interviewed many times over the years and am often asked how to succeed in the face of adversity. My answer is the quote from Alexander Graham Bell. “When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.” The goal is to see when a door is closing and then understand if it is an opportunity to find another door, or even a window. If the opportunity is there, then the job is to understand what should be done when it is opened before you.

I left Ford Motor company, when they were making $6 billion and paying record bonuses, for a job at Chrysler, which was losing $6 billion, so that I could resurrect the Dodge brand. Daimler-Benz had just made a huge bet on Chrysler and it was a do-or-die moment. I was asked to resurrect a brand that represented more than half of the company’s revenue. The door opened, and I walked through it. That led to Dodge: Grab Life By the Horns, the reinvention and resurrection of the Hemi engine brand, an online transformation, and then responsibility for the Jeep and Chrysler brands too. We succeeded. When I left, Chrysler was making $2.5 billion and a tiny little plaque with my name on it now resides in the Automotive Hall of Fame. AIong the way I was also named “Marketer of Year” by BrandWeek, Brand Innovators 'Top 50 Women in Brand Marketing', the Tri-State Diversity Council’s “Most Powerful and Influential Woman”, an Automotive News “Marketing All-Star” and one of Working Mother's “Top 25 Women”. Chrysler was also named “Interactive Marketer of the Year” under my watch but the real pride point for me was the “Distinguished Alumni Award” I received from the University of Chicago’s Graduate School of Business (now Booth), my alma mater.

Leading a team is a huge responsibility and one that I take very seriously. As a leader, I set a very high bar. I believe in setting a vision that is audacious, transformative, that gets people excited, and makes them feel like they’re part of something bigger than themselves. The last company I was a part of was a $1 billion revenue collision repair company in an industry that is $40 billion.

I set a goal and built a vision to transform the customer experience for the company AND the industry. To convince our insurance carrier partners (who drove over 90% of our revenue) that this transformation would also transform how they measure customer satisfaction by focusing on the customer effort. In addition to this noble goal, I wanted to increase the conversion of repair assignments from our carriers to repair orders by 5%, which would drive $50 million directly to our EBITDA. I enlisted my new team members, my leadership peers in technology, operations and business development and empowered my team to imagine the best possible customer journey. They were apprehensive at first because they had known a world of limitation which in turn limited their thinking of the possible. When that veil was lifted and their ideas put into action, it became very personal to them. Not everyone rose to the challenge because some people aren’t comfortable with challenge and change…but some, thrive on it! I have had the pleasure of helping my team members move on to their own leadership and executive roles while bringing others along with me as I forge ahead. There is nothing more satisfying than seeing those who you’ve helped to grow go on to do amazing things.
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