Specified: Building Materials Innovation Podcast

    DateTime Object ( [date] => 2019-07-22 22:44:42.228765 [timezone_type] => 3 [timezone] => UTC )
    Array ( [id] => ac279eec-aa79-11e9-a311-3beac9b4a59f [createdAt] => 2019-07-19T18:05:16.739-05:00 [updatedAt] => 2019-07-22T01:36:46.113-05:00 [title] => Ep. 23: Connecting the Right Players [pubdate] => 2019-07-22T09:30:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/ac279eec-aa79-11e9-a311-3beac9b4a59f/image/uploads_2F1563577483165-o2zzuoenh8d-89caba8e9907bcc4ad2f21053b88c9cf_2FAmy_Hopkins_Square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 23 [subtitle] => [summary] => Amy Hopkins, VP of Marketing at Silvaris Corp., tried several careers before she fell into marketing for Silvaris. One of those careers was in logistics and tech software, which helped her to learn the software for this lumber industry, specifically Silvaris’. Silvaris deals in sourcing B grade materials such as that used for paneling, flooring, pallets, crates, and roofing to other businesses and suppliers. Silvaris developed its own software, including CRM and inventory control, to create an efficient process from sourcing to sales. 

    As a marketing manager, Hopkins takes the vision of the company’s leaders and maps out the individual parts that will make the vision come true. She then plans the steps to reach full implementation of the goal and the roles each employee, known as a trader, will play. Also, she uses the company software to generate the data needed to improve efficiency and communication.

    It’s Hopkins’ task to build relationships with the company’s customers and with her traders, who research intensively before signing any new contracts, to accomplish this objective. The company is expanding, so she must be doing something right.

    Since Hopkins didn’t start out her career in marketing, she had to learn it from the ground up. Although she had management skills, she relied on her co-workers to teach her the nuts and bolts of marketing this niche industry. One of her guidelines in life is don’t be afraid to try, so she threw herself into and embraced the world of B lumber and rose to vice president.

    For more information on Hopkins and B lumber, go to http://www.silvaris.com/

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
    YouTube Tats







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  • Amy Hopkins, VP of Marketing at Silvaris Corp., tried several...
  • Array ( [id] => 7214fe2a-a6aa-11e9-af88-9b69c16232d8 [createdAt] => 2019-07-14T21:44:19.993-05:00 [updatedAt] => 2019-07-14T21:46:57.188-05:00 [title] => Ep. 22: Painting a Picture of Success [pubdate] => 2019-07-15T08:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/7214fe2a-a6aa-11e9-af88-9b69c16232d8/image/uploads_2F1563158552852-9ifv64joek6-6145823e940c2a7b2cc4e8e2c1adf83d_2FMark_Lipton_Square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 22 [subtitle] => [summary] => Fourth-generation paint retailer Mark Lipton of Tremont Paint Supply may have fallen into the family business, but he’s just as enthusiastic about it as his great-grandfather was in 1912. With two shops located in New York City, the company offers a full range of painting products from tarps and brushes to high-quality paints. He has something for everyone, including low-end apartment house owners and managers to exactly matched paints for high-end uses.

    To keep things running smoothly, he has two machines to blend paints with varying degrees of accuracy. There’s also a dedicated employee who will work with customers blending and reblending until the paint is an accurate match to the customer’s sample.

    He doesn’t believe that buying paint online is a viable choice, so he’s not concerned with that competition. Because computer screens aren’t calibrated with retail outlets’ websites, the customer has no guarantee the online-purchased paint is the right color, and the shipping costs would be prohibitive.

    He also has long-term contracts with manufacturers, so he can offer great variety to his clientele. Keeping his ear to the ground for trends, he can keep up with whatever the latest demand is.

    Lipton has also embraced social media. He has a blog and a podcast for advice and commentary and has written for trade publications. He’s now planning a video channel once he gets the equipment. Eventually, he will monetize his sites and use target ads and sponsorships.

    Lipton has more to say in this episode of Specified.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
    YouTube Tats


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  • Fourth-generation paint retailer Mark Lipton of Tremont Paint Supply may...
  • Array ( [id] => b51eb22a-a186-11e9-ad88-735b1354a0fa [createdAt] => 2019-07-08T08:45:54.774-05:00 [updatedAt] => 2019-07-09T14:39:30.844-05:00 [title] => Ep. 21: Developing a Culture of Giving [pubdate] => 2019-07-08T08:41:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/b51eb22a-a186-11e9-ad88-735b1354a0fa/image/uploads_2F1562593327484-4tq1t3gcr0i-21eed5d13968f1b2d192b276d0df7352_2FCharles_Antis_Square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 21 [subtitle] => [summary] => Charles Antis, founder and CEO of Antis Roofing & Waterproofing, became a roofer quite by accident. In fact, at first he was only a re-roofer. He then made the leap to full-time roofer. Established in Orange County, California, 30 years ago, the company promises to keep families safe and dry.

    Years ago, after an intense and awakening experience with poverty in Thailand and one in this country, he felt impelled to begin his philanthropic activities. He provides free roofing to Habitat for Humanity and Ronald McDonald houses in Orange County. He also serves on the board of Habitat for Humanity.

    His need to serve and live with purpose permeates his entire business, which resulted in his philosophy of people before profits. That combined with his goal of striving for excellence led to a 93 percent retention rate, unheard of in the roofing business. His employees share his feelings and work toward improving their community through service and excellent roofing. There’s even a director of cause and a marketing manager.

    The company actively engages in social media such as LinkedIn to promote the brand and his passion for doing good. This helps the brand resonate throughout the community and the local nonprofits.

    How does this extremely committed man keep himself on track? He keeps a journal to help him focus on what will make the day great, what good he can do and what he’s grateful for. He’s also physically active so mind and body align to create a positive force in the world.

    Listen to him on Specified for more on his story and look at the company’s website https://www.antisroofing.com/our-story/) for more info.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
    YouTube Tats [audioFile] => https://commondatastorage.googleapis.com/megaphone-prod/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/b51eb22a-a186-11e9-ad88-735b1354a0fa/stripped_eea7593b54fee3d1bbffd64fd8a122c4.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN9883434799.mp3 [size] => 50069420 [duration] => 3129.34 [uid] => CSN9883434799 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 6ae28c3a-894a-11e9-be8f-23cafff3eaa0 [preCount] => 0 [postCount] => 0 [insertionPoints] => Array ( ) [id3File] => https://commondatastorage.googleapis.com/megaphone-prod/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/b51eb22a-a186-11e9-ad88-735b1354a0fa/id3/ac8ab3ba45fd2ff8f5e9b8ce5a658a58.mp3 [id3FileProcessing] => [id3FileSize] => 41687 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Specified_Podcast_Episode021.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • Charles Antis, founder and CEO of Antis Roofing & Waterproofing,...
  • Array ( [id] => 5aec5d56-9ccd-11e9-8dc2-e76559ce5f75 [createdAt] => 2019-07-02T08:29:01.907-05:00 [updatedAt] => 2019-07-09T14:41:43.840-05:00 [title] => Ep. 20: Specifying a Solution [pubdate] => 2019-07-02T08:29:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/5aec5d56-9ccd-11e9-8dc2-e76559ce5f75/image/uploads_2F1562074057985-lboj3oqp4bd-b985fee7084e51953decd48d0d4178c7_2FEric_Lussier_Square%2B_281_29.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 20 [subtitle] => [summary] => Eric Lussier calls himself the Executor of Advancement at Precision Athletic Surfaces in Burlington, Vermont as a conversation starter. And he’s well-prepared for any conversation about all phases of construction.

    For his day job, he’s a manufacturer’s rep and contractor all over the East Coast for all kinds of athletic flooring, including cushioned sheet vinyl and synthetic turf. To give his customers the very best, he uses modern technology such as 3D modeling and CAD (computer-aided design).

    But his enthusiasm for the trade doesn’t stop there. He and Cherise Lakeside, Specifier for LSW Architects of Vancouver, Washington, representing the West, have created a website/blog, Letsfixconstruction.com, that covers all things construction. They write blogs and record podcasts just for the industry about construction gripes, concrete moisture, specs, project submittals and more. Two of their goals are to transfer knowledge from experienced practitioners to those who are new to the industry and to provide new knowledge to the well-established professionals.

    Lussier is also active in Construction Specification Institute (CSI), a trade organization for construction professionals. CSI provides an opportunity through its site and its conferences for anyone in the industry to learn about new methods, sources and products. In addition, CSI sets the measuring standards for the industry and offers certifications.

    In the podcast, you’ll hear Lussier discuss the habits he’s developed to stay in peak performance and keep his customers happy and coming back for more. He also expresses concern that the new generation of young people are not considering construction as a career.

    Click on this episode of Specified to hear more about Lussier’s ideas.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
    YouTube Tats



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  • Eric Lussier calls himself the Executor of Advancement at Precision...
  • Array ( [id] => 8180f6d6-9681-11e9-84cc-d73ccda3eb9a [createdAt] => 2019-06-24T08:10:57.902-05:00 [updatedAt] => 2019-07-09T14:43:54.465-05:00 [title] => Ep. 19: Reinventing Yourself [pubdate] => 2019-06-24T08:02:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/8180f6d6-9681-11e9-84cc-d73ccda3eb9a/image/uploads_2F1561381760155-726pdk7rt0d-37f9559f9adad7aeca9732480d044244_2FEdye_Fox_Abrams_Square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 19 [subtitle] => [summary] => Edye Fox Abrams has been on a career journey her adult life and has learned specialty chemicals for construction and repair along the way. When she graduated from college, she struck out on her own even though she had a family manufacturing business she could easily have joined.

    Her brother already worked for the family business manufacturing paints, coatings and cementitious concrete restoration and protection for the construction and repair world. However, when her father suddenly died, her brother asked her to help him run the business. Of course, she joined and immediately helped the company improve.

    She also changed the business model from a manufacturer/contractor to a manufacturer/supplier. And Edye learned the chemical end of the business (from helpful staff members) and developed strategies to align different departments so everyone worked to one goal.

    After a while, the company reached a crossroads, and the brother and sister couldn’t agree on its future.  A larger company that wanted to expand in that specific area expressed interest in the firm. So, the duo, with the facilitation of ChemQuest, a business strategy firm, sold the company.

    Edye signed a two-year contract with the buyer to further smooth the transition. When the contract was up, she decided not to stay because it would require relocation, and she didn’t want to uproot her family.

    To find the next step in her career, she made a list of advisers who could help her decide on her route. One of the advisers was ChemQuest, which told her to stop looking. ChemQuest hired her as director of business development.

    To learn more about Edye’s remarkable life, listen to episode 19, Reinventing Yourself.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
    YouTube Tats [audioFile] => https://commondatastorage.googleapis.com/megaphone-prod/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/8180f6d6-9681-11e9-84cc-d73ccda3eb9a/stripped_92df8f736e026200a1e416e1d07a3c94.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN9547435133.mp3 [size] => 34423536 [duration] => 2151.47 [uid] => CSN9547435133 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 6ae28c3a-894a-11e9-be8f-23cafff3eaa0 [preCount] => 0 [postCount] => 0 [insertionPoints] => Array ( ) [id3File] => https://commondatastorage.googleapis.com/megaphone-prod/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/8180f6d6-9681-11e9-84cc-d73ccda3eb9a/id3/84b7f49fef684c087502becdd81fa1f7.mp3 [id3FileProcessing] => [id3FileSize] => 41677 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Specified_Podcast_Episode019.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • Edye Fox Abrams has been on a career journey her...
  • Array ( [id] => fa96f36e-9103-11e9-a26e-3f2f983208f9 [createdAt] => 2019-06-17T08:29:48.642-05:00 [updatedAt] => 2019-07-09T14:49:24.894-05:00 [title] => Ep. 18: Making Leadership Scale [pubdate] => 2019-06-17T08:19:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/fa96f36e-9103-11e9-a26e-3f2f983208f9/image/uploads_2F1560778150342-blwyk7rn754-5b4b0a9de9fec269b7ea3d88014cb692_2FJeff%2BHayzlett_Square%2BNew.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 18 [subtitle] => [summary] => This week, we talk to Jeff Hayzlett, C-Suite Network chairman and author of The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures. Jeff has vast experience in marketing and other ventures such as TV and podcasts at both large and small companies. He also serves on the boards of many organizations. In this episode, he discusses great marketing and what makes a leader.
    Jeff emphasizes the importance of communication in marketing and in leadership.
     
    Businesses should use all venues of social media, especially Twitter and BombBomb video email, keep its promises, which will develop a clear brand, capture customer behavior and stay in front. He advises that the best marketing is to set the trend but not to get too far ahead or too far outside norms.

    Leaders must keep current on emails and other communications methods, show enthusiasm, remain organized by keeping lists and calendars and always feel adventurous about business. He also says it’s vital to set standards and values, which is to do the right thing at all times. As long as a business remembers service is paramount, it will get what it wants, and its customers will get what they want.
    For more details about Jeff and his ideas, listen to my interesting conversation with him.
     
    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • This week, we talk to Jeff Hayzlett, C-Suite Network chairman...
  • Array ( [id] => b2174966-8c7d-11e9-ba0e-1f56f077e413 [createdAt] => 2019-06-11T14:18:29.802-05:00 [updatedAt] => 2019-06-17T08:18:40.448-05:00 [title] => Ep. 17: Marketing For the Future [pubdate] => 2019-06-10T00:00:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/b2174966-8c7d-11e9-ba0e-1f56f077e413/image/uploads_2F1560280646110-jrmzp8t6g2i-9d5ce4b2bd3ff4fdc99491e538e0acd9_2FJoe_Hughes_Square_2.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 17 [subtitle] => [summary] => Joseph Hughes was in his family’s marine construction business for about 20 years, and with that broad, deep knowledge turned to marketing. He created his marketing business, Contract Dynamics, six years ago for the construction industry. His purpose is to help clients stay relevant, spend money wisely and find just the right consumers for his clients to reach.

    Hughes believes the best marketing starts with a partnership with the client. If the client knows about marketing, they start the plan there. They know their audience and have some idea about how to craft messages. If the client is in the dark, Hughes and his company use group coaching to help the clients get a snapshot of where it wants to go, define its audience, make plans and define projects.

    Using social media is of paramount importance. He particularly finds the best results from Facebook and YouTube. Audio content such as podcasts are also excellent avenues. Although posting often seems like overkill, he reminds us that not everyone sees everything that is posted.

    Finding ideas for a marketing plan must have a central theme but can have different approaches. For instance, video can show project progress or show the sales meeting to indicate Contract Dynamics is on top of the situation. One of the newer approaches to marketing is educational, which shows thought leadership.

    Listen to today’s podcast and learn even more from Joseph Hughes of Contractor Dynamics.   
     
    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
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  • Joseph Hughes was in his family’s marine construction business for...
  • Array ( [id] => 6c31ba0c-894a-11e9-8fce-1b571a7c0d81 [createdAt] => 2019-06-07T12:33:54.708-05:00 [updatedAt] => 2019-07-09T14:49:55.692-05:00 [title] => Ep. 16: Cultivating a Great Culture [pubdate] => 2019-06-03T08:32:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6c31ba0c-894a-11e9-8fce-1b571a7c0d81/image/uploads_2F1560377310578-u7crp3nmye-ccfef2ff823ecd84d4a28fd383aa52f3_2FSarah_Weiss_Square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 16 [subtitle] => [summary] => Sarah Weiss of Elite Roofing Supply in Phoenix, Arizona, tells us how she and her family have built a solid business following a belief in mutual respect and open learning. As COO she takes a very hands-on approach to dealing with everyone from employees to partners to customers. Weiss believes in building a consensus, letting everyone come up with new ideas. To do this, she visits the company’s branches frequently to share her enthusiasm with them and they with her. Her open leadership style invites everyone to participate fully in the company’s success.

    Having a properly trained team involves continuing education from employees knowing the distribution list to adopting a welcoming attitude from and for everyone inside and out of the company. This applies to customers and selling partners, the full spectrum. When everyone at Elite Roofing lives and breathes the company culture, everyone wins. 

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • Sarah Weiss of Elite Roofing Supply in Phoenix, Arizona, tells...
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    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • The capacity to recover from setbacks is one of the...
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    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
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    LinkedIn Tatsuya Nakagawa
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  • Many companies talk about innovation, but when it comes to...
  • Array ( [id] => 6d39fe50-894a-11e9-8fce-c329cacfb160 [createdAt] => 2019-06-07T12:33:56.450-05:00 [updatedAt] => 2019-07-09T14:56:38.475-05:00 [title] => Ep. 13: Selling with the Right Focus [pubdate] => 2019-05-13T08:37:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6d39fe50-894a-11e9-8fce-c329cacfb160/image/uploads_2F1560377091778-y7ohusvs4zn-9477788448fb8b5e78dbe5f179492bd0_2FMatt_Cullen_Square%2B2.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 13 [subtitle] => [summary] => Saying “no” to a shiny opportunity is difficult. But if you don’t, it’s easy to get distracted, and before you know it, you’re spread so wide that you’re not able to capitalize on anything. Sales leader, Matt Cullen from Castagra Products, Inc will discuss his thoughts on optimal sales strategy and teamwork.   

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • Saying “no” to a shiny opportunity is difficult. But if...
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    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • It takes more than luck to engineer a perfect partnership....
  • Array ( [id] => 6de07a96-894a-11e9-8fce-df927097e1a3 [createdAt] => 2019-06-07T12:33:57.540-05:00 [updatedAt] => 2019-07-09T14:59:05.237-05:00 [title] => Ep. 11: Doing Less and Achieving More [pubdate] => 2019-04-22T09:21:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6de07a96-894a-11e9-8fce-df927097e1a3/image/uploads_2F1560376855996-owswsqwppic-69f779f23d01e1cacf736dd29e21adcd_2FJim_Estill_Square%2B2.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 11 [subtitle] => [summary] => Scaling a business is about doing less not more. It sounds like a contradiction, but it’s true. Where entrepreneurs and innovators fall down is when they add things to their plate, and they forget to take something off. Overloading your plate leads to a lack of consistency, burnout and low-quality work. Serial entrepreneur Jim Estill (Growth zero to $2 billion) will reveal the blueprint that allowed him to achieve massive success in the marketplace and in life.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • Scaling a business is about doing less not more. It...
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    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
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    LinkedIn Tatsuya Nakagawa
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  • Originality is overrated. Most ideas are borrowed, stolen or modified...
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    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • Most of us understand our weaknesses well but don’t know...
  • Array ( [id] => 6ee7b5d0-894a-11e9-8fce-572874a0f39b [createdAt] => 2019-06-07T12:33:59.265-05:00 [updatedAt] => 2019-07-09T15:06:15.447-05:00 [title] => Ep. 8: Creating Compelling Stories [pubdate] => 2019-04-01T08:43:00.000-05:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6ee7b5d0-894a-11e9-8fce-572874a0f39b/image/uploads_2F1560376334485-8koc2fxf3oj-d33546071420201fb182b53ccf009e72_2FStephanie_Chizik_Square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 8 [subtitle] => [summary] => For those who work day-to-day in a construction business, client projects can begin to seem routine. But, many times, seemingly straight forward projects and client case studies can contain a spark of inspiration that can become a compelling story. Editor In Chief of CoatingsPro Magazine, Stephanie Chizik will reveal how to uncover and develop a great feature story.   

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • For those who work day-to-day in a construction business, client...
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    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • We are all suffering from information overload. As a result,...
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    A passing thought, a curious question, or a key insight can spark an idea that could transform the world forever.
    Peter Roosen, CEO and Chief Innovator at Castagra will outline his methodology and share his key habits for success.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • Believe it or not, we all possess the ability to...
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    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • Life is good. You’re making good progress towards your goal...
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    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • Selling in the building materials and construction industry is complicated....
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    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • Every building materials and coatings manufacturer feels like their products...
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    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • They say, “Teamwork Makes the Dreamwork,” but is it always...
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    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com
    Twitter @TatsuyaNakagawa
    Instagram @tats_n
    LinkedIn Tatsuya Nakagawa
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  • Taking the first step can be terrifying. It can feel...

About Specified: Building Materials Innovation Podcast

This podcast helps the entrepreneurs, the difference makers, and the game-changers in the building materials, coatings, and construction industry succeed. Hosted by Tatsuya Nakagawa from Castagra Products, Inc.Hi guys, it’s Tatsuya "Tats" Nakagawa from Castagra. This podcast is for the entrepreneurs, the difference makers, and the game-changers in the building materials, coatings, and construction industry, the people who believe in positive change and innovation. If that’s you, then this podcast is here to help you.
Specified: Building Materials Innovation Podcast

Tatsuya Nakagawa

Entrepreneur, Author, and Expert on Innovation & Marketing.

Tatsuya Nakagawa is an accomplished entrepreneur, author, and expert on innovation & marketing.

He is the co-founder of Castagra Products. Castagra develops, proves and delivers, game changing innovations for the building materials and coatings industry. Over the past 20 years, Tats has launched hundreds of products and services, co-authored Overcoming Inventoritis: The Silent Killer of Innovation (Forward by Steve Wozniak, co-founder of Apple), spoken to a variety of industry groups including: Chartered Accounts of Canada, Canadian Bar Association, The American Chamber of Commerce and The International Internet Marketing Association, written articles for Fast Company, Construction Today and Industry Week and been quoted on CBS News, Global TV, CBC and in The Globe and Mail and BC Business.
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