About Specified: Building Materials & Coatings Innovation Podcast

The goal of this podcast is to help the entrepreneurs and the innovators who are making a positive difference in the building materials, coatings, and construction industry. Each episode we’ll tap leaders and experts from inside and outside the industry to provide the mental tools, skills and insights to make an impact. Hosted by Tatsuya Nakagawa from Castagra Products, Inc.

    DateTime Object ( [date] => 2019-11-13 10:52:38.969064 [timezone_type] => 3 [timezone] => UTC )
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    Do you decide if you can do something before you even try it? We tend to choose the path that we know will give us guaranteed results, but what would happen if you stop overthinking and try something different? 

    Listen to this week’s episode of Tats Talks to hear how trying can bring you and your business to a new level. Make sure to subscribe to hear all future episodes


    Please reach out if you have any feedback or questions. Enjoy! 

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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    Practicing humility does not mean you have to lack confidence! It can be hard for entrepreneurs to find the balance. Do you use humility to improve your business?

    Listen to this week’s Tats Talks and let me know what you think! Make sure to subscribe to hear all future episodes


    Please reach out if you have any feedback or questions. Enjoy! 

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram

    @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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    Have you ever heard of the 3 AM test? In this episode of Tats Talks, I discuss putting your ideas to the test and the importance of reaching out to your network for input. 

    Make sure to subscribe to hear all future episodes of Tats Talks

    Please reach out if you have any feedback or questions. Enjoy! 

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/6d2df4de-f14b-11e9-8305-7748f0b5c1b5/stripped_e46f6ba4db1e74a9e118bb4d9ff32928.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN6667973517.mp3 [size] => 6182870 [duration] => 386.43 [uid] => CSN6667973517 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 6ae28c3a-894a-11e9-be8f-23cafff3eaa0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/6d2df4de-f14b-11e9-8305-7748f0b5c1b5/id3/88d3fb8ca2053dfa6c76df0ce4af5b27.mp3 [id3FileProcessing] => [id3FileSize] => 39135 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => TTP009.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
    Array ( [id] => 4097785e-00d3-11ea-b897-fb4291960fb9 [createdAt] => 2019-11-06T12:23:10.986-08:00 [updatedAt] => 2019-11-06T12:24:12.066-08:00 [title] => Ep. 47: Choosing Quality Over Quantity [pubdate] => 2019-11-11T07:30:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/4097785e-00d3-11ea-b897-fb4291960fb9/image/uploads_2F1573071652000-gawqpgm3xyn-1325242946f6a7e42bad4409184b85d7_2FInstagram-2.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 47 [subtitle] => [summary] =>

    Robert Duran is the owner of Durans Roofing & Remodelling. They are a commercial roofing and remodelling contractor for the Houston, Texas area. Robert started off working at a lumberyard, and wanted to start a company of his own in the construction industry. He started Durans Roofing & Remodelling in 1984 in a small town, and grew his business with the community.

    Loyalty and community are very important to Robert, and he makes sure those fundamentals are followed by his team. He believes in only taking jobs that they know they can do to their fullest potential, quality of work is more important than the quantity of jobs. He preaches the importance of always doing the best you can, and never settle for anything less! It’s also important to balance your life, and he encourages people to enjoy things in life besides work.


    Listen to this week’s episode for more of Robert’s story!


    Please reach out if you have any feedback or questions. Enjoy! 

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Robert Duran is the owner of Durans Roofing & Remodelling....
  • Array ( [id] => 4702e986-f11e-11e9-a13f-cbb559133260 [createdAt] => 2019-10-17T13:39:55.404-07:00 [updatedAt] => 2019-10-17T18:49:28.674-07:00 [title] => Ep. 46: Tats Talks - Setting Big Goals [pubdate] => 2019-11-07T07:30:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/4702e986-f11e-11e9-a13f-cbb559133260/image/uploads_2F1571344656359-vuo97mmot8-ea1bcccaf33c606f85e8a746b293716d_2FSquare%2Bcopy%2B3.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 46 [subtitle] => [summary] =>

    How often do you make your goals non-negotiable? It can be really tough, but it’s possible to really commit to success. Listen to this episode of Tats Talks to hear more!

    Please reach out if you have any feedback or questions. Enjoy! 

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/4702e986-f11e-11e9-a13f-cbb559133260/stripped_64e5aeed1bd1f983e19c1dfd76b86411.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN5096752948.mp3 [size] => 4301635 [duration] => 268.85 [uid] => CSN5096752948 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 6ae28c3a-894a-11e9-be8f-23cafff3eaa0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/4702e986-f11e-11e9-a13f-cbb559133260/id3/9c798166807aabafac32141f821b83da.mp3 [id3FileProcessing] => [id3FileSize] => 38953 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => TTP008.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • How often do you make your goals non-negotiable? It can...
  • Array ( [id] => 3625c2a8-fb8e-11e9-8822-4b30ccbc6210 [createdAt] => 2019-10-30T20:26:22.370-07:00 [updatedAt] => 2019-10-30T20:28:45.266-07:00 [title] => Ep. 45: Understanding Product Positioning [pubdate] => 2019-11-04T07:30:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/3625c2a8-fb8e-11e9-8822-4b30ccbc6210/image/uploads_2F1572492206458-ddbz1ojypm7-295de4e9f8744b46f2b7713dc2302e14_2FInstagram.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 45 [subtitle] => [summary] =>

    April Dunford is the author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. Her expertise is built on 25 years as an executive in a series of 7 successful technology start-ups and 3 global tech giants. This included expanding a business area from launch to over $3 billion in under 2 years.


    April started out with an engineering degree, and was introduced to marketing by self-professed “dumb luck”. She realized quickly that marketing was where she was meant to be. She spent a lot of time learning everything she needed to know, but realized that nobody seemed to be able to explain in detail the process of product positioning. She then began working on putting together her own methodology and began running workshops and consulting with new companies to teach them her system.


    April is an active mentor and an accomplished public speaker, having spoken recently at over a dozen conferences focused on innovation, entrepreneurship, and marketing.


    Please reach out if you have any feedback or questions. Enjoy! 

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • April Dunford is the author of Obviously Awesome: How to...
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    Sharon Drew Morgen is an original thinker, thought leader, and author of several books, including the NYTimes Business Bestseller Selling with Integrity, and Dirty Little Secrets: why buyers can't buy and sellers can't sell and What? Did you really say what I think I heard? 

    She is the inventor of Buying Facilitation®, training 100,000 sales folks in global corporations such as IBM, KPMG, Wachovia Bank, Bose, Morgan Stanley, and Kaiser Permanente. Sharon Drew's work focuses on facilitating decision making using collaboration-based, win/win models, working with several industries including sales, healthcare, coaching, leadership, and management, as a coach, consultant, trainer, and speaker. Her award-winning blog www.sharondrewmorgen.com carries original articles on sales, listening, collaboration, leadership, and decision making.

    Also, make sure to check out this amazing article Do We Really Need Proposals? at the following link: http://sharondrewmorgen.com/do-we-really-need-proposals/

    Please reach out if you have any feedback or questions. Enjoy! 

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Sharon Drew Morgen is an original thinker, thought leader, and...
  • Array ( [id] => ceb37d34-e861-11e9-bb37-734abdc4d6d2 [createdAt] => 2019-10-06T10:50:38.872-07:00 [updatedAt] => 2019-10-17T12:56:51.390-07:00 [title] => Ep. 43: Tats Talks - Advice To My Younger Self [pubdate] => 2019-10-24T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/ceb37d34-e861-11e9-bb37-734abdc4d6d2/image/uploads_2F1570383337616-rr47wu3qxpo-7741836c988b56c96dbdfbb68739c784_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 43 [subtitle] => [summary] =>

    What advice would you give to your younger self? Listen to this week's episode of Tats Talks to hear what advice I would give to my younger self about a certain moment in my life.

    Make sure to subscribe to hear future episodes!

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/ceb37d34-e861-11e9-bb37-734abdc4d6d2/stripped_f2877027342ee677df5e1f8dfeb69e78.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN7532459723.mp3 [size] => 4796917 [duration] => 299.81 [uid] => CSN7532459723 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 6ae28c3a-894a-11e9-be8f-23cafff3eaa0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/ceb37d34-e861-11e9-bb37-734abdc4d6d2/id3/235aca7935d1779a19173ccab1b801e9.mp3 [id3FileProcessing] => [id3FileSize] => 39095 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => TTP007.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • What advice would you give to your younger self? Listen...
  • Array ( [id] => 703e9e46-f2ac-11e9-a594-df6ac25b13cd [createdAt] => 2019-10-19T13:10:04.278-07:00 [updatedAt] => 2019-10-19T13:14:14.285-07:00 [title] => Ep. 42: Creating Freedom From Structure [pubdate] => 2019-10-21T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/703e9e46-f2ac-11e9-a594-df6ac25b13cd/image/uploads_2F1571515027188-mmxiqymo6rn-a55fcecf49c4e81a914d8a4bfb933cd9_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 42 [subtitle] => [summary] =>

    Shawn Van Dyke is a construction industry consultant, business coach and mentor. He is a keynote speaker and travels the US training construction business owners. Shawn started off in the industry in engineering, obtaining several degrees, including a masters in structural engineering. He eventually realized he’d rather be out in the field and became a project manager. Since then, Shawn has worked in numerous facets of the construction industry, gaining a vast knowledge of the different aspects of the industry along the way.

    All of his background and knowledge came together when he realized that his systems were scalable and led him to his current career of consulting and mentoring business owners. He’s written two books, Profit First For Contractors and The Paperwork Punch List, and he travels all over the world as a keynote speaker. One of his biggest focuses is prioritizing his time and finding freedom within structure and boundaries. 


    Listen to this week’s episode to hear more about Shawn’s journey!


    Please reach out if you have any feedback or questions. Enjoy! 

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Shawn Van Dyke is a construction industry consultant, business coach...
  • Array ( [id] => bb7f4122-edf6-11e9-9f70-8ffa952070a6 [createdAt] => 2019-10-13T13:19:17.479-07:00 [updatedAt] => 2019-10-16T10:25:55.359-07:00 [title] => Ep. 41: Learning From Mistakes [pubdate] => 2019-10-14T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/bb7f4122-edf6-11e9-9f70-8ffa952070a6/image/uploads_2F1570997517319-0c3ao0i1o5bf-92f1bcefabd01fdb88b634c6f73481f5_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 41 [subtitle] => [summary] =>

    Jonah Lupton is the founder and CEO of Sound Guard, which manufactures a soundproof paint that is applied in hotels and apartment groups around the nation. 

    Jonah started out by working for Wall Street investment banks after college, but when the financial crisis hit in 2008 he decided it was no longer something he enjoyed. He founded a couple start-up software companies in 2011. He was living in a very loud apartment at the time and was getting frustrated with all the noise from his neighbours, and from there the idea of a soundproof paint was born. After a lot of research and networking, Jonah found a developer and struck a deal, and the rest is history!

     Launching new start-ups in this industry can be incredibly difficult, and Jonah was faced with many challenges along the way, which helped teach him some valuable lessons. He understands his market and has worked very hard to learn about his customers and their needs. He believes in the importance of educating his team, and saying no to projects that aren’t right for them.

    Listen to this week’s episode of Specified for more of Jonah’s story!

    Please reach out if you have any feedback or questions. Enjoy! 

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Jonah Lupton is the founder and CEO of Sound Guard,...
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    Going through adversity can be hard, but can have incredibly helpful outcomes if you learn how to deal in a positive way. Listen to this week's episode of Tats Talks to hear how your team can benefit from going through adversity together.

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Going through adversity can be hard, but can have incredibly...
  • Array ( [id] => 4f97b1f4-e718-11e9-bc2c-378929fba89e [createdAt] => 2019-10-04T19:32:01.193-07:00 [updatedAt] => 2019-10-07T06:11:10.527-07:00 [title] => Ep. 39: Putting Quality First [pubdate] => 2019-10-07T06:15:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/4f97b1f4-e718-11e9-bc2c-378929fba89e/image/uploads_2F1570242239085-nfiaxqf1ycp-6346de430d2332a74a2247721d89f91d_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 39 [subtitle] => [summary] =>

    Terry May is the president of MESA, which designs, creates, installs, and maintains cathodic protection systems and pipeline integrity solutions. MESA is a two-time Malcolm Baldridge National Quality Award winner. The Baldridge Program oversees the nation’s only Presidential award for performance excellence. 

    Terry founded MESA in 1979 and has managed its growth from a one-man service operation to a nationwide provider of corrosion control solutions. He credits the incredible growth of his company on knowing the importance of customer service, and looking for opportunities. He believes maintaining customer relations is more important than finding new customers. MESA has a customer retention rate of 98%. His passion is continued improvement, and loves to read and learn as much as possible.

    Listen to this week’s episode of Specified to hear more about Terry.

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Terry May is the president of MESA, which designs, creates,...
  • Array ( [id] => 09ed0eac-e23a-11e9-8b5a-63197eb75af5 [createdAt] => 2019-09-28T14:50:51.388-07:00 [updatedAt] => 2019-10-04T19:26:00.381-07:00 [title] => Ep. 38: Being Fearless in Business [pubdate] => 2019-09-30T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/09ed0eac-e23a-11e9-8b5a-63197eb75af5/image/uploads_2F1569706990106-9goga071ppb-1d80c924d6e9aff7625e77d83f20c7c1_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 38 [subtitle] => [summary] =>

    John Durig is the founder of North American Construction Technologies. John was a founding partner of General Polymers and grew it to 25 million before it was acquired by Sherwin Williams. As an entrepreneur, he made smart choices and focused on recession-proof businesses. He believes the growth he experienced was a result of the technical drive through researching and developing the market needs. He doesn’t spend time worrying about other businesses or his competition and focuses on his own execution instead, and encourages other to do the same.  One of the things he looks for in people he wants to work with are people who are risk-takers and aren’t afraid to make mistakes. All of his biggest life lessons he’s learned are through past failures. He embraces his curiosity and fearlessness and that’s taken him very far as an entrepreneur. John started up InnoVision Consulting in 2014, and loves that he can spread his knowledge and give back to the industry. The focus in on bringing together technical innovation with global market opportunities in coatings, adhesives, and construction chemicals.  Listen to this week’s episode of Specified to hear more about John’s journey!

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • John Durig is the founder of North American Construction Technologies....
  • Array ( [id] => 718669a2-d289-11e9-8e49-ab6ec5050592 [createdAt] => 2019-09-08T15:38:56.885-07:00 [updatedAt] => 2019-09-23T23:05:29.372-07:00 [title] => Ep. 37: Tats Talks - Business Is Personal [pubdate] => 2019-09-26T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/718669a2-d289-11e9-8e49-ab6ec5050592/image/uploads_2F1567982192426-w5nk2zmcja-99a922817bfab8654299c3a635aa1c17_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    What kind of experience are you delivering to your clients? In this week's episode of Tats Talks, I discuss steps that our company is taking every day to improve our customer service experience. 

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • What kind of experience are you delivering to your clients?...
  • Array ( [id] => 0ecd1c96-dca9-11e9-bf03-d3bbe5eb0ba5 [createdAt] => 2019-09-21T12:50:26.726-07:00 [updatedAt] => 2019-09-21T13:08:38.196-07:00 [title] => Ep. 36: Gaining Credibility [pubdate] => 2019-09-23T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/0ecd1c96-dca9-11e9-bf03-d3bbe5eb0ba5/image/uploads_2F1569090900135-ftnsk25fakc-9e30ca2403bd97ed670b289ed9cb3680_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 36 [subtitle] => [summary] =>

    Mitchell Levy is a TEDx speaker and international bestselling author with over 60 business books. He is also a contributor at Entrepreneur Magazine and has provided strategic consulting to over 100 companies. He’s known as the global credibility expert and believes that books are the best form of credibility in the market today.

    He runs the highly successful platform AHAthat, which helps entrepreneurs, business owners, and executives become bestselling authors. Their focus is getting their authors recognized as the go-to experts in their field, as well increasing revenue and credibility. They’ve published over 800 books and have even started the AHAthat Writing School to help guide people through the writing process. You can check them out at AHAthat.com  

    Mitchell also runs a podcast called Thought Leader Life that has produced over 150 episodes. He’s highly insightful and has the gift of bringing the genius out of whoever he speaks with. 

    Listen to this week’s episode of Specified to hear more about Mitchell!

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Mitchell Levy is a TEDx speaker and international bestselling author...
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    Sean Williams has been in the design and architecture industry for over 20 years. He runs Carbon Design and Architecture, which is an architectural design studio that focuses on innovative entrepreneurial solutions and creative sustainability for the building environment. He started as an architect in Florida in 2000 and eventually started his own practice in 2012.

    His first plan was to be a pilot in the air force, but after a medical condition disqualified him from getting in, he realized that he was creative and loved to draw so he took a few classes and got very intrigued by the problem solving and creativity involved with being an architect. 

    He’s also very interested in biomimicry and sustainability. He founded The Center for Biomimetic Research (BAR) and is passionate about finding ideas for sustainability through nature. He’s worked on some amazing projects, including the Dali Museum and the St. Petersburg College Green Living Demonstration Center.

    He’s big on communication and surrounding himself with smart, talented, and diverse people. When he’s not working he’s spending time with his wife and two daughters. 

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Sean Williams has been in the design and architecture industry...
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    On this week’s Tats Talks, I discuss my own wellness journey and how it’s affected my life personally and as an entrepreneur.  Do you make wellness a priority? Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • On this week’s Tats Talks, I discuss my own wellness...
  • Array ( [id] => b318f3e0-cea5-11e9-b108-3746f5ec8ed7 [createdAt] => 2019-09-03T16:51:08.115-07:00 [updatedAt] => 2019-09-03T16:54:10.902-07:00 [title] => Ep. 33: Improving The Standard [pubdate] => 2019-09-09T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/b318f3e0-cea5-11e9-b108-3746f5ec8ed7/image/uploads_2F1567554296864-f744hqr7poe-97e279f2301e0b48887ce22be9bef463_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 33 [subtitle] => [summary] =>

    Henry Staggs, Owner of Preferred Roof Consultants of Arizona, is a veteran in the roofing industry. He is the creator of the site “TheArizonaRoofer.com” and his mission is to improve the roofing industry in Arizona. Henry started out in the industry at only 12 years old, working for his Grandfather. He joined forces with a friend and started his first roofing company when he was 17. He decided to try out other areas as well, and after trying numerous other career paths, he realized his heart and passion was in roofing. Thanks to his desire to branch out, he managed to bring new tools and skills learned in previous jobs to further his roofing career. He helps roofers become more business savvy and improve their companies. Safety is an important component, he helps to educate people on how important it is to identify the hazards on the job and provide protection for employees. He went through some hard times professionally and personally due to an injury, but it opened him up to the world of consulting and hasn’t look back since! He’s learned a lot through the different phases of his life and uses that knowledge to propel his business forward. He has some great ideas for the future, listen to this week’s episode to hear more about his plans!

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Henry Staggs, Owner of Preferred Roof Consultants of Arizona, is...
  • Array ( [id] => 70358394-c906-11e9-941f-5330f441f4ef [createdAt] => 2019-08-27T13:08:30.066-07:00 [updatedAt] => 2019-08-27T13:10:28.553-07:00 [title] => Ep. 32: Making Beneficial Decisions [pubdate] => 2019-09-02T08:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/70358394-c906-11e9-941f-5330f441f4ef/image/uploads_2F1566936010192-yugo95ighl-3679c597ceba3aad74a56ff25716828f_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    Matt Daigle, CEO of Rise (buildwithrise.com), had an idea that grew from his home life. He and his wife, an interior decorator, bought a home that needed a lot of renovation.  When they finished the work, the house was beautiful, but they saw no savings in efficiency. Where could they turn for centrally located information about more environmentally friendly ways for building improvement. Nowhere, it seemed.

    This was his “aha” moment. It gave rise to Rise or buildwithrise.com, a go-to website that’s B2B and B2C for anyone interested in the latest environmental techniques and tools in building products or finding a professional.

    The site started with a small group with the necessary skills to build a website, some adventurous investors and a business plan, and they were on their way. With the aid of several accelerator programs, the site was up and running in no time. 

    Since then, it has grown to become a certified B corporation, a movement that recognizes using business as a force for good, and the leading online authority in sustainable home improvement. Daigle says, “Making business decisions that benefit people, the planet, and profits, just makes good sense for everyone. I’m a firm believer that it is the future of business, not only because it makes sense, but because our world needs it. I’m incredibly proud of our team for making this vision a reality.” To continue growth and outreach, Rise uses social media by having an active presence primarily on Facebook and using SEO by way of Google Lighthouse to their maximum. The site also posts one blog a day from various experts. It maintains its objectivity because it accepts no ads. Recently, it has received press coverage, which will only help the business to grow.

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Matt Daigle, CEO of Rise (buildwithrise.com), had an idea that...
  • Array ( [id] => b2c557c4-c245-11e9-aadd-8728f9eaadbb [createdAt] => 2019-08-18T22:53:41.917-07:00 [updatedAt] => 2019-08-18T22:54:09.022-07:00 [title] => Ep. 31: Tats Talks - Overcoming Fear [pubdate] => 2019-08-29T08:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/b2c557c4-c245-11e9-aadd-8728f9eaadbb/image/uploads_2F1566193910792-tkr6c549ox-abc545f6fab461e3b48c2d778a959627_2FSquare%2Bcopy.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 31 [subtitle] => [summary] =>

    Does fear hold you back from doing the things that you want?

    I share my thoughts on how to overcome fear and start being comfortable with the uncomfortable.

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/b2c557c4-c245-11e9-aadd-8728f9eaadbb/stripped_463523b44b65372a3bf6b70aa041a4db.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN5727544100.mp3 [size] => 5630746 [duration] => 351.92 [uid] => CSN5727544100 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 6ae28c3a-894a-11e9-be8f-23cafff3eaa0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/b2c557c4-c245-11e9-aadd-8728f9eaadbb/id3/bcf6fbe62222ad1cd66dca2d6efe9d45.mp3 [id3FileProcessing] => [id3FileSize] => 38811 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => TatsTalks003.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • Does fear hold you back from doing the things that...
  • Array ( [id] => 71ae161e-c5dc-11e9-8f64-9f72c83a491d [createdAt] => 2019-08-23T12:30:20.135-07:00 [updatedAt] => 2019-08-23T12:36:50.271-07:00 [title] => Ep. 30: Fueling Your Curiosity [pubdate] => 2019-08-26T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/71ae161e-c5dc-11e9-8f64-9f72c83a491d/image/uploads_2F1566588139414-wwv610xl6rm-55a1ea83e44b7ee4e4e18e4192ced3e8_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 46 [episodeNumber] => 30 [subtitle] => [summary] =>

    One of the things most innovators and entrepreneurs have in common is diverse interests and curiosity. Steve Levin, Managing Director of Elemence, which creates new platforms for various clients, and founder ofASI Materials (advanced surfaces and interfaces) has them in abundance. He has been at the helm of many start-ups having to do with technology. At the same time, he sees commonality and synergy between totally different industries to innovate new products with multiple applications.

    Levin is a great believer in taking a multidisciplinary approach to any project so it can find all the possibilities to solving a problem or finding a new product. This approach leads to streamlined, cost-effective results for his clients.

    In the building and construction sector, he and his team, including co-founder Adam Malofsky (see episode 24), are trying to find new ways to replace the labor shortage. One of these ways is to build offsite as modular or prefab work, using new, greener materials, and bring these to the building site. This not only saves on onsite labor but also in reduced development time and less waste.

    Levin’s advice to would-be entrepreneurs is to have diverse interests and keep an open mind. If you remember, Malofsky bakes, and Levin is a musician. Now, those are various interests that have nothing to do with insulation or soundproofing. Or do they?

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • One of the things most innovators and entrepreneurs have in...
  • Array ( [id] => 23958904-c05e-11e9-8b1c-470501a38afd [createdAt] => 2019-08-16T12:43:36.763-07:00 [updatedAt] => 2019-08-16T12:45:32.739-07:00 [title] => Ep. 29: Maximizing Your Business [pubdate] => 2019-08-19T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/23958904-c05e-11e9-8b1c-470501a38afd/image/uploads_2F1565983653967-vscmql0uhm-a82df11fb0ab30ffcb03cc8410020df6_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 29 [subtitle] => [summary] =>

    Many contractors aren’t maximizing their businesses, and sometimes they can be their own worst enemy. That’s where Tom Reber of Contractor Fight, “a movement of home improvement contractors who are taking back control of their businesses and fattening their wallets”, comes in. Reber is a plain-speaking business coach who helps contractors find the way to get their minds straight and improve their businesses.

    Reber didn’t have an easy time growing up. Consequently, he had little self-respect or belief in his ability. Since he had to find a way to make a living and also grew up in the trade, he bought a second-hand truck and a ladder and became a painter. He struggled but managed to make a living and successfully expand his business. His coaching techniques grew out of this experience.

    To improve himself, he started reading books and blogs, which helped him to stretch, and he started to write his blog Daily Fight for contractors. From there he learned the value of social media and created his podcast STRONGpreneur. At the same time, he was asked to become a speaker at conventions and conferences, which led to his coaching and the Contractors Sales Academy. 

     Among the many things Reber encourages his listeners and readers to do is to take control of the process and to stick to their goals. He also teaches it’s OK to show your human side to clientele.

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Many contractors aren’t maximizing their businesses, and sometimes they can...
  • Array ( [id] => 5c0416d6-ba35-11e9-95cf-8f71fb5747b1 [createdAt] => 2019-08-08T16:36:35.106-07:00 [updatedAt] => 2019-08-08T16:37:03.381-07:00 [title] => Ep. 28: Tats Talks - Time Saver [pubdate] => 2019-08-15T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/5c0416d6-ba35-11e9-95cf-8f71fb5747b1/image/uploads_2F1565307082120-glk5ufd1ju6-469f0483cbeb78e200c75a4059700bec_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 28 [subtitle] => [summary] =>

    Do you use your time wisely?

    I'll share my thoughts on how you can improve your efficiency and make smart time-saving choices in this weeks Tats Talks.

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/5c0416d6-ba35-11e9-95cf-8f71fb5747b1/stripped_e765732370394b3f098bca12ba7e947c.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN1968112144.mp3 [size] => 5007569 [duration] => 312.97 [uid] => CSN1968112144 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 6ae28c3a-894a-11e9-be8f-23cafff3eaa0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/5c0416d6-ba35-11e9-95cf-8f71fb5747b1/id3/056f64b59ffd346b60d7625ae794358f.mp3 [id3FileProcessing] => [id3FileSize] => 38801 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => TatsTalks002.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • Do you use your time wisely?I'll share my thoughts on...
  • Array ( [id] => 0c30edf6-ba2f-11e9-aff4-0fc3accb52ea [createdAt] => 2019-08-08T15:51:24.192-07:00 [updatedAt] => 2019-08-12T08:38:30.869-07:00 [title] => Ep. 27: Driving Toward The Future [pubdate] => 2019-08-12T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/0c30edf6-ba2f-11e9-aff4-0fc3accb52ea/image/uploads_2F1565304224686-gqfl4z6rz5-0e264e03fad064a9be7fb6fb72ee0c65_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 27 [subtitle] => [summary] =>

    After a varied career from corporate to nonprofit, Bob Chalker, CAE, is now CEO of NACE International, The Corrosion Society. He started at Packard Electric and crisscrossed his way to NACE, where he really found his current niche.

    NACE is the foremost organization for setting standards and offering certifications in corrosion control. It also provides conferences and direct learning for those in the industry to come together to learn about new products and methods of containing corrosion. NACE has 36,000 members in more than 130 countries.

    Along the way, he acquired experience in strategic planning, governance, operations management, business development, marketing, and financial management. He is also comfortable working globally in countries such as Brazil, China, and India.

    Through the lessons he’s learned, he formed his core philosophy. First, do right by your people, then do right by the business. And always remain mission-based but also fiscally responsible. One of the things he’s done at NACE is to have the website redesigned to improve outreach and to use more online communication such as Facebook and Twitter, even though the industry hasn’t completely caught up to these new avenues.

    He sees many new trends in corrosion mitigation. These new methods are available for extensive online study and courses for certification. These courses help the practitioner to keep pace with the ever-changing world.

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • After a varied career from corporate to nonprofit, Bob Chalker,...
  • Array ( [id] => 29cea5c4-b719-11e9-9d77-63d7f37e06cc [createdAt] => 2019-08-04T17:37:11.471-07:00 [updatedAt] => 2019-08-04T17:39:16.824-07:00 [title] => Ep. 26: Committing To The Best [pubdate] => 2019-08-05T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/29cea5c4-b719-11e9-9d77-63d7f37e06cc/image/uploads_2F1564964981296-rc2c8orvsp-929c527d672950ebd2b78313c0ef7a18_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 26 [subtitle] => [summary] =>

    Ken Kelly of Kelly Roofing and Energy Savings Solutions in Florida is a second-generation roofer. Although he didn’t start out as a roofer, when he was 17 his father seriously injured himself and Ken jumped in to help. Since then, he has expanded the business to include Energy Savings Solutions, a consulting and educational firm that helps others understand environmental conservation. The roofing company also tries to stay as green as possible and has received many green certifications.

    In addition to embracing the green movement, he has modernized his company with a system that streamlines and coordinates preparing estimates and scheduling. In fact, he writes the codes himself, a skill learned in high school. 

    Kelly is a believer in the Japanese business model of kaizen, which means always striving for improvement. To this end, he has weekly staff meetings to assess where they are, where they can go, and how to get there. One of the challenges under discussion is a labor shortage in the future.

    His core values, which are part of kaizen, are always front and center. He believes in a constant commitment to lifelong learning and doing what’s right, both professionally and personally.

    Because of these deeply held values, Kelly is very involved in charity. He helped rebuild homes in Haiti after the devastating earthquake in 2010. Hope Contained, a charity he helped to form, dedicates itself to helping the poorest of the poor throughout the world by recycling and converting steel shipping containers into homes, creating villages and designing micro-farms in developing nations.

    This well-rounded man with many interests and talents stands as an example for any business to follow and achieve success.

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/29cea5c4-b719-11e9-9d77-63d7f37e06cc/stripped_531f027b17ce83843beb0f7bafc87133.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN5402567037.mp3 [size] => 33541642 [duration] => 2096.35 [uid] => CSN5402567037 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 6ae28c3a-894a-11e9-be8f-23cafff3eaa0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/29cea5c4-b719-11e9-9d77-63d7f37e06cc/id3/87285e7fb8b082c68529b8f44ac98322.mp3 [id3FileProcessing] => [id3FileSize] => 42003 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => Specified_Podcast_Episode026.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • Ken Kelly of Kelly Roofing and Energy Savings Solutions in...
  • Array ( [id] => 59426d96-b18c-11e9-aab9-2b74260028d7 [createdAt] => 2019-07-28T16:06:36.242-07:00 [updatedAt] => 2019-07-28T20:51:37.451-07:00 [title] => Ep. 25: Tats Talks - Idea Machine [pubdate] => 2019-08-01T07:30:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/59426d96-b18c-11e9-aab9-2b74260028d7/image/uploads_2F1564372265718-sy8jbaalwoe-b3099225df2020b7720735f93eaf30e2_2FSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 25 [subtitle] => [summary] =>

    When do you come up with your best ideas? Do you even know?

    I'll share my thoughts on how you can improve your effectiveness in this area on a new segment called Tats Talks.

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/59426d96-b18c-11e9-aab9-2b74260028d7/stripped_86474c72cbca2c049829e801c5fd227a.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN3689767854.mp3 [size] => 7494008 [duration] => 468.38 [uid] => CSN3689767854 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 6ae28c3a-894a-11e9-be8f-23cafff3eaa0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/59426d96-b18c-11e9-aab9-2b74260028d7/id3/08ead406d52ec0d318dcd46c9f43c483.mp3 [id3FileProcessing] => [id3FileSize] => 38849 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => TatsTalks001.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • When do you come up with your best ideas? Do...
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    Adam Malofsky of Elemence Advisors in Cincinnati is a man with so many ideas they just flow from his brain. He’s been an innovator all his life and continues to be enthusiastic about finding new ways to streamline, create, and develop new and old products for an ever-changing universe. His first degree (yes, his first of several) is in chemical engineering, so most of his companies concentrated on performance chemicals, polymers and other materials for the building and construction industry, among other fields.

    His current company, Elemence Advisors, takes a multi-dimensional consultative approach to help customers find the new way to do things, the lowest cost, and the fastest path to fruition. He and his team assess the client’s needs and develop a meticulous presentation that may include a sample product, a cost analysis, and an outline on how to eliminate risk and how the company benefits.

    To would-be innovators his advice is to remain grounded but open to all experiences. After all, an open mind can lead to a new viewpoint and new ideas. Having a good foundation in your area is the building block to create new opportunities. At the same time, it’s important to have a wide range of interests (Malofsky’s interests include baking) and curiosity. Finally, don’t hesitate to find people who have the talents and tools needed to achieve goals and dreams and get them excited.

    Please reach out if you have any feedback or questions. Enjoy!

    tatsuya.n@castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Adam Malofsky of Elemence Advisors in Cincinnati is a man...
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    Amy Hopkins, VP of Marketing at Silvaris Corp., tried several careers before she fell into marketing for Silvaris. One of those careers was in logistics and tech software, which helped her to learn the software for this lumber industry, specifically Silvaris’. Silvaris deals in sourcing B grade materials such as that used for paneling, flooring, pallets, crates, and roofing to other businesses and suppliers. Silvaris developed its own software, including CRM and inventory control, to create an efficient process from sourcing to sales. 

    As a marketing manager, Hopkins takes the vision of the company’s leaders and maps out the individual parts that will make the vision come true. She then plans the steps to reach full implementation of the goal and the roles each employee, known as a trader, will play. Also, she uses the company software to generate the data needed to improve efficiency and communication.

    It’s Hopkins’ task to build relationships with the company’s customers and with her traders, who research intensively before signing any new contracts, to accomplish this objective. The company is expanding, so she must be doing something right.

    Since Hopkins didn’t start out her career in marketing, she had to learn it from the ground up. Although she had management skills, she relied on her co-workers to teach her the nuts and bolts of marketing this niche industry. One of her guidelines in life is don’t be afraid to try, so she threw herself into and embraced the world of B lumber and rose to vice president.

    For more information on Hopkins and B lumber, go to http://www.silvaris.com/

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Amy Hopkins, VP of Marketing at Silvaris Corp., tried several...
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    Fourth-generation paint retailer Mark Lipton of Tremont Paint Supply may have fallen into the family business, but he’s just as enthusiastic about it as his great-grandfather was in 1912. With two shops located in New York City, the company offers a full range of painting products from tarps and brushes to high-quality paints. He has something for everyone, including low-end apartment house owners and managers to exactly matched paints for high-end uses.

    To keep things running smoothly, he has two machines to blend paints with varying degrees of accuracy. There’s also a dedicated employee who will work with customers blending and reblending until the paint is an accurate match to the customer’s sample.

    He doesn’t believe that buying paint online is a viable choice, so he’s not concerned with that competition. Because computer screens aren’t calibrated with retail outlets’ websites, the customer has no guarantee the online-purchased paint is the right color, and the shipping costs would be prohibitive.

    He also has long-term contracts with manufacturers, so he can offer great variety to his clientele. Keeping his ear to the ground for trends, he can keep up with whatever the latest demand is.

    Lipton has also embraced social media. He has a blog and a podcast for advice and commentary and has written for trade publications. He’s now planning a video channel once he gets the equipment. Eventually, he will monetize his sites and use target ads and sponsorships.

    Lipton has more to say in this episode of Specified.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Fourth-generation paint retailer Mark Lipton of Tremont Paint Supply may...
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    Charles Antis, founder and CEO of Antis Roofing & Waterproofing, became a roofer quite by accident. In fact, at first he was only a re-roofer. He then made the leap to full-time roofer. Established in Orange County, California, 30 years ago, the company promises to keep families safe and dry.

    Years ago, after an intense and awakening experience with poverty in Thailand and one in this country, he felt impelled to begin his philanthropic activities. He provides free roofing to Habitat for Humanity and Ronald McDonald houses in Orange County. He also serves on the board of Habitat for Humanity.

    His need to serve and live with purpose permeates his entire business, which resulted in his philosophy of people before profits. That combined with his goal of striving for excellence led to a 93 percent retention rate, unheard of in the roofing business. His employees share his feelings and work toward improving their community through service and excellent roofing. There’s even a director of cause and a marketing manager.

    The company actively engages in social media such as LinkedIn to promote the brand and his passion for doing good. This helps the brand resonate throughout the community and the local nonprofits.

    How does this extremely committed man keep himself on track? He keeps a journal to help him focus on what will make the day great, what good he can do and what he’s grateful for. He’s also physically active so mind and body align to create a positive force in the world.

    Listen to him on Specified for more on his story and look at the company’s website https://www.antisroofing.com/our-story/) for more info.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Charles Antis, founder and CEO of Antis Roofing & Waterproofing,...
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    Eric Lussier calls himself the Executor of Advancement at Precision Athletic Surfaces in Burlington, Vermont as a conversation starter. And he’s well-prepared for any conversation about all phases of construction.

    For his day job, he’s a manufacturer’s rep and contractor all over the East Coast for all kinds of athletic flooring, including cushioned sheet vinyl and synthetic turf. To give his customers the very best, he uses modern technology such as 3D modeling and CAD (computer-aided design).

    But his enthusiasm for the trade doesn’t stop there. He and Cherise Lakeside, Specifier for LSW Architects of Vancouver, Washington, representing the West, have created a website/blog, Letsfixconstruction.com, that covers all things construction. They write blogs and record podcasts just for the industry about construction gripes, concrete moisture, specs, project submittals and more. Two of their goals are to transfer knowledge from experienced practitioners to those who are new to the industry and to provide new knowledge to the well-established professionals.

    Lussier is also active in Construction Specification Institute (CSI), a trade organization for construction professionals. CSI provides an opportunity through its site and its conferences for anyone in the industry to learn about new methods, sources and products. In addition, CSI sets the measuring standards for the industry and offers certifications.

    In the podcast, you’ll hear Lussier discuss the habits he’s developed to stay in peak performance and keep his customers happy and coming back for more. He also expresses concern that the new generation of young people are not considering construction as a career.

    Click on this episode of Specified to hear more about Lussier’s ideas.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/5aec5d56-9ccd-11e9-8dc2-e76559ce5f75/stripped_96a27df29a5da9912aff84281557beeb.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN2750372508.mp3 [size] => 39302791 [duration] => 2456.42 [uid] => CSN2750372508 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 6ae28c3a-894a-11e9-be8f-23cafff3eaa0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/6ae28c3a-894a-11e9-be8f-23cafff3eaa0/episodes/5aec5d56-9ccd-11e9-8dc2-e76559ce5f75/id3/82dca727e4fe2c62e0cb9394e46b6ba2.mp3 [id3FileProcessing] => [id3FileSize] => 41891 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Specified_Podcast_Episode020.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )
  • Eric Lussier calls himself the Executor of Advancement at Precision...
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    Edye Fox Abrams has been on a career journey her adult life and has learned specialty chemicals for construction and repair along the way. When she graduated from college, she struck out on her own even though she had a family manufacturing business she could easily have joined.

    Her brother already worked for the family business manufacturing paints, coatings and cementitious concrete restoration and protection for the construction and repair world. However, when her father suddenly died, her brother asked her to help him run the business. Of course, she joined and immediately helped the company improve.

    She also changed the business model from a manufacturer/contractor to a manufacturer/supplier. And Edye learned the chemical end of the business (from helpful staff members) and developed strategies to align different departments so everyone worked to one goal.

    After a while, the company reached a crossroads, and the brother and sister couldn’t agree on its future.  A larger company that wanted to expand in that specific area expressed interest in the firm. So, the duo, with the facilitation of ChemQuest, a business strategy firm, sold the company.

    Edye signed a two-year contract with the buyer to further smooth the transition. When the contract was up, she decided not to stay because it would require relocation, and she didn’t want to uproot her family.

    To find the next step in her career, she made a list of advisers who could help her decide on her route. One of the advisers was ChemQuest, which told her to stop looking. ChemQuest hired her as director of business development.

    To learn more about Edye’s remarkable life, listen to episode 19, Reinventing Yourself.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Edye Fox Abrams has been on a career journey her...
  • Array ( [id] => fa96f36e-9103-11e9-a26e-3f2f983208f9 [createdAt] => 2019-06-17T06:29:48.642-07:00 [updatedAt] => 2019-11-04T23:54:50.096-08:00 [title] => Ep. 18: Making Leadership Scale [pubdate] => 2019-06-17T06:19:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/fa96f36e-9103-11e9-a26e-3f2f983208f9/image/uploads_2F1560778150342-blwyk7rn754-5b4b0a9de9fec269b7ea3d88014cb692_2FJeff%2BHayzlett_Square%2BNew.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 18 [subtitle] => [summary] =>

    This week, we talk to Jeff Hayzlett, C-Suite Network chairman and author of The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures. Jeff has vast experience in marketing and other ventures such as TV and podcasts at both large and small companies. He also serves on the boards of many organizations. In this episode, he discusses great marketing and what makes a leader.

    Jeff emphasizes the importance of communication in marketing and in leadership.

     

    Businesses should use all venues of social media, especially Twitter and BombBomb video email, keep its promises, which will develop a clear brand, capture customer behavior and stay in front. He advises that the best marketing is to set the trend but not to get too far ahead or too far outside norms.

    Leaders must keep current on emails and other communications methods, show enthusiasm, remain organized by keeping lists and calendars and always feel adventurous about business. He also says it’s vital to set standards and values, which is to do the right thing at all times. As long as a business remembers service is paramount, it will get what it wants, and its customers will get what they want.

    For more details about Jeff and his ideas, listen to my interesting conversation with him.

     

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

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  • This week, we talk to Jeff Hayzlett, C-Suite Network chairman...
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    Joseph Hughes was in his family’s marine construction business for about 20 years, and with that broad, deep knowledge turned to marketing. He created his marketing business, Contract Dynamics, six years ago for the construction industry. His purpose is to help clients stay relevant, spend money wisely and find just the right consumers for his clients to reach.

    Hughes believes the best marketing starts with a partnership with the client. If the client knows about marketing, they start the plan there. They know their audience and have some idea about how to craft messages. If the client is in the dark, Hughes and his company use group coaching to help the clients get a snapshot of where it wants to go, define its audience, make plans and define projects.

    Using social media is of paramount importance. He particularly finds the best results from Facebook and YouTube. Audio content such as podcasts are also excellent avenues. Although posting often seems like overkill, he reminds us that not everyone sees everything that is posted.

    Finding ideas for a marketing plan must have a central theme but can have different approaches. For instance, video can show project progress or show the sales meeting to indicate Contract Dynamics is on top of the situation. One of the newer approaches to marketing is educational, which shows thought leadership.

    Listen to today’s podcast and learn even more from Joseph Hughes of Contractor Dynamics.  

     

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

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  • Joseph Hughes was in his family’s marine construction business for...
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    Sarah Weiss of Elite Roofing Supply in Phoenix, Arizona, tells us how she and her family have built a solid business following a belief in mutual respect and open learning. As COO she takes a very hands-on approach to dealing with everyone from employees to partners to customers. Weiss believes in building a consensus, letting everyone come up with new ideas. To do this, she visits the company’s branches frequently to share her enthusiasm with them and they with her. Her open leadership style invites everyone to participate fully in the company’s success.

    Having a properly trained team involves continuing education from employees knowing the distribution list to adopting a welcoming attitude from and for everyone inside and out of the company. This applies to customers and selling partners, the full spectrum. When everyone at Elite Roofing lives and breathes the company culture, everyone wins. 

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

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  • Sarah Weiss of Elite Roofing Supply in Phoenix, Arizona, tells...
  • Array ( [id] => 6ca1570e-894a-11e9-8fce-e760ac70d6be [createdAt] => 2019-06-07T10:33:55.447-07:00 [updatedAt] => 2019-10-17T18:46:44.756-07:00 [title] => Ep. 15: Dealing with Adversity [pubdate] => 2019-05-27T06:28:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6ca1570e-894a-11e9-8fce-e760ac70d6be/image/uploads_2F1560377268798-fngpa63h2ib-3c2d1045013f2a05e18e56980e231eb0_2FAryo_Falakrou_Square%2B2.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 15 [subtitle] => [summary] =>

    The capacity to recover from setbacks is one of the most powerful skills an entrepreneur or innovator can have. Setting yourself up to be more successful under these conditions comes down to one key piece of advice. Entrepreneur and architectural leader, Aryo Falakrou will discuss the secret to being more resilient while pursuing your dream. Listen on itunes and google play Please reach out if you have any feedback or questions.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

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  • The capacity to recover from setbacks is one of the...
  • Array ( [id] => 6cef95ae-894a-11e9-8fce-2bac72eb8c7a [createdAt] => 2019-06-07T10:33:55.961-07:00 [updatedAt] => 2019-10-17T18:45:22.748-07:00 [title] => Ep. 14: Becoming a Better Innovation Leader [pubdate] => 2019-05-20T07:04:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6cef95ae-894a-11e9-8fce-2bac72eb8c7a/image/uploads_2F1560377218658-84z8ddhfimu-797a56edda6df1223645e648fcbdff15_2FCrystal_Morrison_Square%2B2.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 14 [subtitle] => [summary] =>

    Many companies talk about innovation, but when it comes to execution, they achieve much less than expected. This shortfall is a result of not having the right environment for success. Global coatings and building materials innovation veteran and leadership development professional, Crystal Morrison will share her experiences on how to approach creating a productive environment.  

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

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  • Many companies talk about innovation, but when it comes to...
  • Array ( [id] => 6d39fe50-894a-11e9-8fce-c329cacfb160 [createdAt] => 2019-06-07T10:33:56.450-07:00 [updatedAt] => 2019-07-09T12:56:38.475-07:00 [title] => Ep. 13: Selling with the Right Focus [pubdate] => 2019-05-13T06:37:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6d39fe50-894a-11e9-8fce-c329cacfb160/image/uploads_2F1560377091778-y7ohusvs4zn-9477788448fb8b5e78dbe5f179492bd0_2FMatt_Cullen_Square%2B2.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 13 [subtitle] => [summary] =>

    Saying “no” to a shiny opportunity is difficult. But if you don’t, it’s easy to get distracted, and before you know it, you’re spread so wide that you’re not able to capitalize on anything. Sales leader, Matt Cullen from Castagra Products, Inc will discuss his thoughts on optimal sales strategy and teamwork.   

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

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  • Saying “no” to a shiny opportunity is difficult. But if...
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    It takes more than luck to engineer a perfect partnership. Curiosity and gaining trust from key players is critical in creating a great match. Skilled innovator and leader, Clark Chow from Plascon Plastics and Inpress Technologies will detail his winning formula for solving difficult client challenges and creating new opportunities.   

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

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  • It takes more than luck to engineer a perfect partnership....
  • Array ( [id] => 6de07a96-894a-11e9-8fce-df927097e1a3 [createdAt] => 2019-06-07T10:33:57.540-07:00 [updatedAt] => 2019-07-09T12:59:05.237-07:00 [title] => Ep. 11: Doing Less and Achieving More [pubdate] => 2019-04-22T07:21:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6de07a96-894a-11e9-8fce-df927097e1a3/image/uploads_2F1560376855996-owswsqwppic-69f779f23d01e1cacf736dd29e21adcd_2FJim_Estill_Square%2B2.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 11 [subtitle] => [summary] =>

    Scaling a business is about doing less not more. It sounds like a contradiction, but it’s true. Where entrepreneurs and innovators fall down is when they add things to their plate, and they forget to take something off. Overloading your plate leads to a lack of consistency, burnout and low-quality work. Serial entrepreneur Jim Estill (Growth zero to $2 billion) will reveal the blueprint that allowed him to achieve massive success in the marketplace and in life.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

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  • Scaling a business is about doing less not more. It...
  • Array ( [id] => 6e4383f2-894a-11e9-8fce-076bd50fed5f [createdAt] => 2019-06-07T10:33:58.189-07:00 [updatedAt] => 2019-07-09T12:59:25.972-07:00 [title] => Ep. 10: Building Bridges to Opportunity [pubdate] => 2019-04-15T06:38:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6e4383f2-894a-11e9-8fce-076bd50fed5f/image/uploads_2F1560376736774-nt0fh3yqwmd-a7f23305c07a9a72c5bc4d6051a535b6_2FEricBoycott_Square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 10 [subtitle] => [summary] =>

    Originality is overrated. Most ideas are borrowed, stolen or modified from other places and reapplied to create new streams of value. If you are only focused on your immediate area or industry, it’s easy to start thinking like everyone else. When you think like everyone else, your opportunity for progress is limited. International business expert, Eric Boycott from Canadian Building Technologies will help you connect the dots between different cultures and industries to help you build a bridge to your next big idea.   

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

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  • Originality is overrated. Most ideas are borrowed, stolen or modified...
  • Array ( [id] => 6e938c9e-894a-11e9-8fce-f78de8572108 [createdAt] => 2019-06-07T10:33:58.714-07:00 [updatedAt] => 2019-07-09T12:59:50.452-07:00 [title] => Ep. 9: Tackling Your Weaknesses [pubdate] => 2019-04-08T06:45:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6e938c9e-894a-11e9-8fce-f78de8572108/image/uploads_2F1560376428868-q18oajh5fyb-33567340736c193c4bb2458dde45a535_2FBrent_Darnell_Square%2B2.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => 9 [subtitle] => Most of us understand our weaknesses well but don’t know how to improve them. This lack of understanding can put us in a state of confusion or denial that can get in the way of reaching your true potential.Emotional Intelligence expert, Brent Darnell, ... [summary] =>

    Most of us understand our weaknesses well but don’t know how to improve them. This lack of understanding can put us in a state of confusion or denial that can get in the way of reaching your true potential. Emotional Intelligence expert, Brent Darnell, will help identify and tackle obstacles that are holding you back from making a breakthrough.   

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

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    LinkedIn Tatsuya Nakagawa

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  • Most of us understand our weaknesses well but don’t know...
  • Array ( [id] => 6ee7b5d0-894a-11e9-8fce-572874a0f39b [createdAt] => 2019-06-07T10:33:59.265-07:00 [updatedAt] => 2019-10-18T10:16:45.119-07:00 [title] => Ep. 8: Creating Compelling Stories [pubdate] => 2019-04-01T06:43:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6ee7b5d0-894a-11e9-8fce-572874a0f39b/image/uploads_2F1560376334485-8koc2fxf3oj-d33546071420201fb182b53ccf009e72_2FStephanie_Chizik_Square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 8 [subtitle] => [summary] =>

    For those who work day-to-day in a construction business, client projects can begin to seem routine. But, many times, seemingly straight forward projects and client case studies can contain a spark of inspiration that can become a compelling story.

    Editor In Chief of CoatingsPro Magazine, Stephanie Chizik will reveal how to uncover and develop a great feature story.  

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

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  • For those who work day-to-day in a construction business, client...
  • Array ( [id] => 6f2dbd6e-894a-11e9-8fce-bb569ec1e12a [createdAt] => 2019-06-07T10:33:59.725-07:00 [updatedAt] => 2019-07-09T13:06:27.378-07:00 [title] => Ep. 7: Developing a Platform for Growth [pubdate] => 2019-03-25T06:44:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6f2dbd6e-894a-11e9-8fce-bb569ec1e12a/image/uploads_2F1560376266507-xa8c8yc30vc-31f35b4e331cd69ee6e8b7930352d446_2F20190325_637CPI_DevonTilly_Specified.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 7 [subtitle] => [summary] =>

    We are all suffering from information overload. As a result, it has become harder to stand out as an individual/company and to have your voice heard. One strategy is to go in the complete opposite direction that everyone else is going... but it takes guts, knowledge and the right support system to do this. Construction entrepreneur and podcast trailblazer, Devon Tilly, will highlight his experience and strategies to keep everything moving forward at warp speed.   

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

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  • We are all suffering from information overload. As a result,...
  • Array ( [id] => 6f770adc-894a-11e9-8fce-c7f8457c8394 [createdAt] => 2019-06-07T10:34:00.207-07:00 [updatedAt] => 2019-07-09T13:06:47.384-07:00 [title] => Ep. 6: Collaborate to Change the World [pubdate] => 2019-03-18T06:39:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6f770adc-894a-11e9-8fce-c7f8457c8394/image/uploads_2F1560376224422-vjl3gh8j9k-7c4b3ef9e674d7eda6f3587e6fa81fce_2FPeter%2BRoosen%2BSpecified%2BPodcast%2BSquare.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 6 [subtitle] => [summary] =>

    Believe it or not, we all possess the ability to change in the world. Whether you’re an innovation leader or pushing change on the front lines, we can make a huge difference.

    A passing thought, a curious question, or a key insight can spark an idea that could transform the world forever.

    Peter Roosen, CEO and Chief Innovator at Castagra will outline his methodology and share his key habits for success.

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

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    LinkedIn Tatsuya Nakagawa

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  • Believe it or not, we all possess the ability to...
  • Array ( [id] => 6fbfc6aa-894a-11e9-8fce-03bf62932664 [createdAt] => 2019-06-07T10:34:00.682-07:00 [updatedAt] => 2019-07-09T13:06:48.033-07:00 [title] => Ep. 5: Life is good… or is it? [pubdate] => 2019-03-11T14:52:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/6fbfc6aa-894a-11e9-8fce-03bf62932664/image/uploads_2F1560376179655-53t2ci5hd1h-c4d8267d45af58c8d41d8e38d145b7b1_2FTodd%2BDawalt_Square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 5 [subtitle] => [summary] =>

    Life is good. You’re making good progress towards your goal every day. Everything seems fine - Or is it? Todd Dawalt from Construction Leading Edge will discuss a possible roadblock you may be unknowingly hurtling towards. Listen in and find out how to avoid this troubling situation.   

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

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  • Life is good. You’re making good progress towards your goal...
  • Array ( [id] => 7006936e-894a-11e9-8fce-ff9ab3a3356f [createdAt] => 2019-06-07T10:34:01.146-07:00 [updatedAt] => 2019-07-09T13:06:53.868-07:00 [title] => Ep. 4: Are You Focused on Success? [pubdate] => 2019-03-04T14:59:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/7006936e-894a-11e9-8fce-ff9ab3a3356f/image/uploads_2F1560376144166-dm6i2v0pwra-5dc06f706be48fbb82c7b15d3536383c_2FSpecified_Mark_Mitchell_Square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 4 [subtitle] => [summary] =>

    Selling in the building materials and construction industry is complicated. It’s complicated because many stakeholders influence the buying process. Knowing where to focus your time and resources is a challenge for any company. Mark Mitchell, a building materials marketing pioneer will dissect this problem and give practical advice on how to move forward.   

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Selling in the building materials and construction industry is complicated....
  • Array ( [id] => 706b8b3e-894a-11e9-8fce-07f2eca61679 [createdAt] => 2019-06-07T10:34:01.806-07:00 [updatedAt] => 2019-07-09T13:07:17.847-07:00 [title] => Ep. 3: Testing Innovative Products [pubdate] => 2019-02-25T14:08:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/706b8b3e-894a-11e9-8fce-07f2eca61679/image/uploads_2F1560375812332-uwk420ixn7-db96cf8cf343be09e3191fb5a52636a4_2FJef_McCurdy_Square%2B2.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 3 [subtitle] => [summary] =>

    Every building materials and coatings manufacturer feels like their products are the best. They claim to have the best quality, the highest performance, and the best price. The process of selecting the best solution can be especially confusing for the contractor, specifier or property owner, who hears the same story from virtually everyone. Expert contractor and trainer Jef McCurdy will share some of his secret on how to cut through the clutter and get the real deal. Jef McCurdy https://www.linkedin.com/in/jpn321/   

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

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    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Every building materials and coatings manufacturer feels like their products...
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    They say, “Teamwork Makes the Dreamwork,” but is it always the case? When you’re launching a building products innovation is it better to partner early or build it out? In this episode, I will share my thoughts on this and share a story that may shed some light on the matter.   

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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    Taking the first step can be terrifying. It can feel like you’re stepping off a cliff with no safety net below. In this episode, I will talk about why I started this podcast and why you need to tackle your fears head-on.   

    Please reach out if you have any feedback or questions. Enjoy! tatsuya.n [at] castagra.com

    Twitter @TatsuyaNakagawa

    Instagram @tats_n

    LinkedIn Tatsuya Nakagawa

    YouTube Tats

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  • Taking the first step can be terrifying. It can feel...

Specified: Building Materials Innovation Podcast

Tatsuya Nakagawa

Entrepreneur, Author, and Expert on Innovation & Marketing.

Tatsuya Nakagawa is an accomplished entrepreneur, author, and expert on innovation & marketing.

He is the co-founder of Castagra Products. Castagra develops, proves and delivers, game changing innovations for the building materials and coatings industry. Over the past 20 years, Tats has launched hundreds of products and services, co-authored Overcoming Inventoritis: The Silent Killer of Innovation (Forward by Steve Wozniak, co-founder of Apple), spoken to a variety of industry groups including: Chartered Accounts of Canada, Canadian Bar Association, The American Chamber of Commerce and The International Internet Marketing Association, written articles for Fast Company, Construction Today and Industry Week and been quoted on CBS News, Global TV, CBC and in The Globe and Mail and BC Business.
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