DateTime Object ( [date] => 2020-01-29 03:32:44.155423 [timezone_type] => 3 [timezone] => UTC )

Array ( [id] => 40a34ca2-3e17-11ea-9de9-17a4f46aa759 [createdAt] => 2020-01-23T11:33:37.772-08:00 [updatedAt] => 2020-01-23T11:35:54.989-08:00 [title] => Priscilla and Lucy Davison in the Conservatory with the Lead Pipe [pubdate] => 2020-01-16T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/40a34ca2-3e17-11ea-9de9-17a4f46aa759/image/uploads_2F1579807988639-t2m43ouuhso-9582579074f65b631a9bc421f85b9677_2Fpriscilla-and-lucy-davison-in-the-conservatory-with-the-lead-pipe.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing President Lucy Davison talk about thought leadership's role in marketing, Insights Marketing Day, and similarities between B2C and B2B messaging. [summary] =>

Priscilla “Momma Bird” McKinney and Lucy “Colonel Mustard” Davison keep it real in this episode of Ponderings from the Perch! Lucy is founder and president of Keen as Mustard Marketing, and she talks with Priscilla about Insights Marketing Day 2020, B2B marketing intricacies, mustard (of course) and Women in Research.

Hold that thought for a second, though. 

FIRST, you must know that Insights Marketing Day London is fast approaching - like, January 30 fast. If you haven’t jumped on that yet, now’s a really good time. SECOND, you must know that Keen as Mustard Marketing is to Insights Marketing Day UK as Little Bird Marketing is to Insights Marketing Day US. 

So to recap - Priscilla and Lucy both have badass superhero names, they’re both founders and presidents of content-driven marketing firms, and they both support Greenbook in the production of Insights Marketing Day. Consequently this podcast is reminiscent in a multivers-esque way of watching Captain America and Thor trade off Mjölnir and smash an army of bad guys. Okay. 

Listen to the whole thing to learn more about the balance between brand building and sales activation for B2B, the role of thought leadership in marketing and some superb BBC podcasts (Fortunately, and The Missing Crypto Queen). 

AND SERIOUSLY. GET YOUR TICKETS FOR IMD EUROPE.

From our sponsors:

Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.

---

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

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Array ( [id] => c35a78fe-319d-11ea-a049-8f89204c46c3 [createdAt] => 2020-01-07T14:33:44.520-08:00 [updatedAt] => 2020-01-07T14:36:14.955-08:00 [title] => Priscilla and Steve August Do Not Block the Exit (Strategy) [pubdate] => 2020-01-09T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/c35a78fe-319d-11ea-a049-8f89204c46c3/image/uploads_2F1578436403613-qb8z99gq3eh-c9ffceee7630672fdfdadf9bd649f753_2Fpriscilla-and-steve-august-do-not-block-the-exit-strategy-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August talk about the entrepreneurial adventure, scaling and exiting companies, and Steve's workshop strategy. [summary] =>

Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August are no strangers to the “stunning discomfort of entrepreneurship.” In this episode, Steve recounts the early experiences in scaling and exiting the digital qualitative research platform Revelation. Along his journey, which includes multiple successful exits, he witnessed a continuity between entrepreneurs. This observation led him to found Disconnect | Reconnect to help those entrepreneurs reframe and move beyond their obstacles. 

From the Lightning Round:

Steve’s fave podcast: How I Built This

Fave app: Our Pact (designed for parental controls, but Steve uses it to limit his own cell usage!)

Fave book: Traction by Gino Wickman

Fave blog: LinkedIn, for its curated blog aggregation services

From our sponsors:

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

---

Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.

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Array ( [id] => 2a5b6ed2-2bea-11ea-bb9d-c3327c99de06 [createdAt] => 2019-12-31T08:25:32.106-08:00 [updatedAt] => 2019-12-31T08:27:15.664-08:00 [title] => Priscilla and Adam Warner on Insights Marketing and Scotch Eggs [pubdate] => 2020-01-02T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/2a5b6ed2-2bea-11ea-bb9d-c3327c99de06/image/uploads_2F1577809289854-hzs8qfab3p-2476ec7364c79e3295064409a94e7137_2Fpriscilla-and-adam-warner-on-insights-marketing-and-scotch-eggs-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Little Bird Marketing President Priscilla McKinney and Keen as Mustard Marketing Communications Director Adam Warner discuss the importance of well-researched marketing for the insights industry, and the finer points of British cuisine. [summary] =>

As Communications Director at Keen as Mustard Marketing, fellow road warrior, and foodie, Adam Warner and Priscilla McKinney have a lot in common, and a lot to talk about. In this episode, they discuss the state of marketing in the insights industry, the importance of persona development, the upcoming Insights Marketing Day event in London (Jan. 30), and of course, food. Adam’s previous experience as the Marketing and Digital Communications Manager at ESOMAR, as well as his experience at KaM have instilled in him a deep understanding of effective messaging for the insights industry and beyond. He also knows where to get the best Scotch egg in London.

Check out the full episode to hear more! Also, get your freaking ticket to IMD London!

From our sponsors:

Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.

---

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

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Array ( [id] => 4d4b288e-25ae-11ea-b496-27f29e41a8d4 [createdAt] => 2019-12-23T10:01:53.947-08:00 [updatedAt] => 2019-12-23T20:46:30.821-08:00 [title] => 2019 Holiday Spectacular! Spectacular! [pubdate] => 2019-12-19T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/4d4b288e-25ae-11ea-b496-27f29e41a8d4/image/uploads_2F1577124030187-oqlhxctfbtm-a20664970f34418d6324ceecf45f5460_2F20191223-lbm-holiday-spectacular.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Take a walk in a winter wonderland with your favorite peeps in a fun-filled holiday episode featuring music, games, trivia and more! [summary] =>

Hark! What’s that we hear? Carolers? Elf on the Shelf? MARLEY? No, wait! It’s the 4th annual Little Bird Marketing Holiday Spectacular Spectacular! 

In this episode, Momma Bird Priscilla McKinney and the Peeps take a sleigh ride through the magical world of Christmas and holiday music. Play along with a top 20 trivia musical game show, identify decontextualized holiday music snippets, learn some weird trivia behind some of your favorite classics, and hear everyone’s favorite and least favorite holiday tunes! It’s the gift that keeps giving, Clark!

This episode is sponsored by the Annual Market Research Podcast Award:

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

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Array ( [id] => f1a226dc-2b33-11ea-b3ca-1b4976477efd [createdAt] => 2019-12-30T10:41:08.536-08:00 [updatedAt] => 2019-12-30T10:42:41.355-08:00 [title] => Priscilla Goes Back to Bangkok [pubdate] => 2019-12-12T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/f1a226dc-2b33-11ea-b3ca-1b4976477efd/image/uploads_2F1577730835027-thboqae2uu-cad6f8af3aacd6f978131df465054309_2Fpriscilla-goes-back-to-bangkok-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Priscilla and pals talk about insights and takeaways from the amazing IIeX AP in Bangkok. Special show intro by Greenbook's Colleen Kennedy. [summary] =>

IIeX Asia Pacific in Bangkok was packed with the best and brightest of the insights industry, joining forces to discuss latest research and emerging trends in market research. Colleen Kennedy, Director of Marketing at GreenBook gets the ball rolling in this special episode, sharing information about GreenBook’s events and initiatives, which include the GreenBook Directory, the GRIT Report, and the GreenBook Global Event Series. 

Little Bird Marketing President Priscilla McKinney, in addition to speaking at the event, also took time to interview a few fellow speakers, sponsors and attendees about their perspectives and takeaways. Those guests include Oscar Carlsson of Cint, Pravin Shekar of Outlier Marketing, Gracie Igaya of Kadence International, and Andrew Cannon of Global Research Business Network. Check out the episode to hear all the amazing highlights!

From our sponsors:

Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.

---

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

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Array ( [id] => 89ee7d7e-2025-11ea-9319-4fd408287d4c [createdAt] => 2019-12-16T09:00:18.773-08:00 [updatedAt] => 2019-12-16T09:01:07.873-08:00 [title] => Priscilla Gives a Shoutout to the Mentors [pubdate] => 2019-12-05T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/89ee7d7e-2025-11ea-9319-4fd408287d4c/image/uploads_2F1576515597062-lh73m24exz-9c906f5fa1217d89ae54833d896cd3ac_2F20191206-priscilla-gives-a-shoutout-to-the-mentors-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Little Bird Marketing President Priscilla McKinney discusses the importance of mentorship, sponsorship and talks about three business consultants that have helped shape her journey. [summary] =>

In this episode, Little Bird Marketing CEO and Momma Bird Priscilla McKinney discusses how mentorship and sponsorship have shaped her journey as a business owner and a thought leader. This journey has been fundamentally shaped by several associates and consultants, each of whom has left a lasting mindset mark. Priscilla shares those mindsets, and lists her top three mentors, which include: 

Brett Baker of TrustPoint

Christine Kane of Uplevel You

Kristin Luck of ScaleHouse

Listen to the episode to hear key takeaways Priscilla has gleaned from these mentors!

This episode is sponsored by the Annual Market Research Podcast Award:

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

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Array ( [id] => 5b068f82-0faa-11ea-8673-d71bd5950796 [createdAt] => 2019-11-25T09:38:13.408-08:00 [updatedAt] => 2019-11-25T09:45:27.306-08:00 [title] => Priscilla and Emma Are On Their Best Behavior [pubdate] => 2019-11-21T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/5b068f82-0faa-11ea-8673-d71bd5950796/image/uploads_2F1574703236581-i1q51441uca-1eeae6f413e396d6b6db9f259c275570_2F20191122-priscilla-and-emma-are-on-their-best-behavior-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Little Bird President Priscilla McKinney and Content Marketing Specialist Emma Hanson hit the floor at Greenbook's IIeX Behavior in Boston to talk with speakers and attendees about their takeaways. [summary] =>

Join in as Little Bird Marketing President Priscilla McKinney and Content Marketing Specialist Emma Hanson talk with speakers and attendees of Greenbook’s IIeX Behavior in Boston. This groundbreaking event is a global learning experience focused on behavioral insights and technology. This episode of Ponderings from the Perch features a selection of micro-interviews from these special guests:

Ryan Baum, CEO at Wolvereye

Luke Cahill, Managing Principal at Real Insight

Julia Durgee, Artist and Consultant

Jeff Datillo, founder DIG (Datillo Insights Group)

Phiphi Gavalas, Senior Manager of Digital Engagement at Best Friends Animal Society

Derek Sawchuk, VP Sales at Maru/Matchbox

Dana Stanley, COO at GreenBook

Brandon Thompson, Senior Enterprise Sales Executive at Canvs

A word from our sponsor:

Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!

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Array ( [id] => 4eb54804-0a32-11ea-9e2f-7fc156aff59b [createdAt] => 2019-11-18T10:36:17.307-08:00 [updatedAt] => 2019-11-25T10:06:29.012-08:00 [title] => Priscilla and Jill Bishop - Cultural Anthropologists Unite! [pubdate] => 2019-11-14T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/4eb54804-0a32-11ea-9e2f-7fc156aff59b/image/uploads_2F1574101816368-3jt5uwqnyn9-31c2fabd08885af267353c2190fbd02b_2Fpriscilla-and-jill-bishop-cultural-anthropologists-unite-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => In this episode, Priscilla chats with Jill Bishop, founder and CEO of Multilingual Connections about how her career has evolved, the joys entrepreneurship, nuanced translation and how much is the right amount of sour cream at Chipotle. [summary] =>

In this episode of Ponderings from the Perch, Little Bird Marketing President and Momma Bird Priscilla McKinney talks with Multilingual Connections founder and CEO Jill Bishop. With similar backgrounds in cultural anthropology, the two discuss a variety of linguistic eccentricities as they apply to marketing, as well as the importance of nuanced translation. They also discuss Jill’s time as a Culture, Diversity and Language Consultant with Chipotle Mexican Grill, where, among other things, the ambiguity of the word “skosh” has been a foe for as long as anyone can remember. (“Just a skosh of sour cream, please!)

Multilingual Connections provides translation, transcription and multimedia localization in 75 different languages, provided by a team of 25 full-time staff members and hundreds of language specialists. Jill talks about the differences between translating qualitative and quantitative surveys, managing remote employees, and Turkish coffee and baklava!

Rapidfire Session:

Fave podcast: Today Explained and The Daily

Fave app: Google Keep

Fave book: Traction by Gino Wickman

Fave blog: Scary Mommy

Check out the whole episode for further insights and recounts of infamous translation blunders!

A word from our sponsor:

Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!

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Array ( [id] => 0d403cea-00e5-11ea-ad74-3bd3ef98ac70 [createdAt] => 2019-11-06T14:30:35.789-08:00 [updatedAt] => 2019-11-11T12:34:50.353-08:00 [title] => Priscilla is Down with CRC (Yeah You Know Me!) [pubdate] => 2019-11-07T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/0d403cea-00e5-11ea-ad74-3bd3ef98ac70/image/uploads_2F1573079281350-s4e9974pqj-74b8525ac438d1d15e22b67c467a3534_2Fpriscilla-is-down-with-crc.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => The Insights Association's Corporate Research Conference in Orlando was a jam-packed knowledge-fest! In this episode, Momma Bird and Little Bird Marketing President Priscilla McKinney and Ashley LeBlanc interview fellow speakers and attendees to bring you all the best takeaways! [summary] =>

A fortnight ago, Insights Association’s Corporate Research Conference (CRC) in Orlando brought together the best and brightest market research specialists from around the world.

At this premier event, Momma Bird Priscilla McKinney, along with fellow podcasters Jamin Brazil (Happy Market Research Podcast), Sima Vasa (Data Gurus Podcast), and David Paull (Engagious & Audible Insights Podcasts) hosted a one-day Insights Leadership Symposium. This is where you're all... "Four podcasters hosting an event?! That should have a catchy title!" Right you are. Something like “Podcastic Four?” Or how about “The Four Horsemen of the A-podcast-lypse?!” Great, we have that settled now. 

In this episode, Priscilla and Ashley LeBlanc get the straight scoop from fellow event speakers including:

Adrian Amrine - Lead Qualitative Researcher at Grubhub

Andy Storch - Talent Development Consultant, host of Talent Development Hotseat Podcast and The Andy Storch Show

Jennifer Reece - Global technology marketing expert at Microsoft

Katherine Ephlin - COO at Gongos

Maya Bourdeau - Founder and DEO at Attune LLC

Bonus: Check out an amazing blog by Julie Kurd, VP of Business Development at Chadwick Martin Bailey covering her takeaways from CRC!

A word from our sponsor:

Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!

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Array ( [id] => 1e770c54-000a-11ea-87d6-0f5787ffa738 [createdAt] => 2019-11-05T12:23:24.888-08:00 [updatedAt] => 2019-11-05T14:12:23.590-08:00 [title] => Priscilla's Top Three Technology Tools [pubdate] => 2019-10-31T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1e770c54-000a-11ea-87d6-0f5787ffa738/image/uploads_2F1572984258154-ivdi6m8os0q-4a3e07c05fcb0bc98e4ff3475d4e9eb8_2Fpriscillas-top-three-technology-tools.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => If you're looking to make your life harder, just go ahead and skip this episode! In this episode, Momma Bird Priscilla McKinney and producer Leighton Cordell discuss Priscilla's top three pieces of technology that have made a breeze of multipreneurship! [summary] =>

Running a business is hard. Running four businesses is quadruple-y hard. In the olden days, people who ran four businesses were just tired and grouchy all the time, but with the advent of mechanized looms and subsequently the internet, things have changed. In this episode, Momma Bird Priscilla McKinney dishes on the top 3 technological advancements that allow her to continue being a chill individual, whilst juggling a host of businesses and employees (not literal employee juggling, btw.)

Those three golden geese are:

• Trello - A project management system to end all project management systems. Little Bird has been a big Trello enthusiast since the beginning, and with the development of our SOAR System, we created a proprietary Trello template to wrangle a plethora of tasks that would otherwise be unmanageable.
• Lastpass - A password vault and generator that will literally free up brain space. Need more brainspace? Yeah you do! Stop lugging all those passwords around in your noggin so you can get more stuff done.
• Rocketbook - A smart notebook, with real pages, that you really write in, and it magically sends your notes to all the places you need them. You know what the opposite of a smart notebook is? A dumb notebook. Don't use a dumb notebook. S/O to our esteemed clients and comrades, Fieldwork, for the heads up on this lifesaver.

What else? Oh, Leighton is in the booth too, providing all the Thomas the Tank Engine references you ever needed. What? You only need one? You're in luck!

OH YEAH! There's a giveaway too! Get your paws on a Rocketbook or maybe some sweet Beacons to jump-start your productivity!

A word from our sponsor: Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!

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Array ( [id] => 62f5cc06-ffe9-11e9-9a85-df19f8831145 [createdAt] => 2019-11-05T08:29:06.408-08:00 [updatedAt] => 2019-11-05T12:36:02.072-08:00 [title] => Priscilla and Pals Recap Insights Marketing Day Denver [pubdate] => 2019-10-24T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/62f5cc06-ffe9-11e9-9a85-df19f8831145/image/uploads_2F1572970596332-soexfgk6tf-286c787722886d0e292ade8dd8e2742d_2Fpriscilla-and-pals-recap-insights-marketing-day-denver.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Maybe you were there and want to relive the glory; maybe you weren't and that's why you feel a mile low. Either way, listen to this podcast to hear highlights and takeaways from Insights Marketing Day Denver, with our special guest hosts Jamin Brazil and Brian Peterson! [summary] =>

For those who attended Insights Marketing Day in Denver, this podcast serves as a keepsake of the lessons learned and the good times shared. May we remember forever! For those who couldn’t make it, this podcast will allow you to share in the magic vicariously. Oh, and for those about to rock…we salute you!

Listen in as special guests Jamin Brazil, host of Happy Market Research Podcast, and Brian Peterson, Digital Marketing Director at EMI Research Solutions hit the floor at Insights Marketing Day, talking to speakers about their presentations, and talking to attendees about their top takeaways!

Check this guest list!

Hannibal Brooks - Olson Zaltman

Matt Gershner - Greenbook

Patricia Houston - MMR Live

Justin Conley - Carter JMRN

Debbie Howard - Carter JMRN

Rebecca Brooks - Alter Agents

Dana Marion - KS&R

Abby Ramirez - Focusvision

Tyler Johnson - L&E Research

Joseph Wiley - Precision Sample

Molly Strawn - Pure Spectrum

Kyle Burnham - Intengo

Andy Crestodina - Orbit Media 

Insights Marketing Day is brought to you by Greenbook, Keen as Mustard, and Little Bird Marketing.

Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!

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Array ( [id] => 8f552ee8-f5e1-11e9-a7c2-6f96a59cd0a3 [createdAt] => 2019-10-23T15:07:53.246-07:00 [updatedAt] => 2019-11-05T12:36:20.337-08:00 [title] => Priscilla and Adam Jolley Do Not Pounce [pubdate] => 2019-10-17T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/8f552ee8-f5e1-11e9-a7c2-6f96a59cd0a3/image/uploads_2F1571927269941-gvwhmqev5nk-f2bedb0b0fd85c6fb21832ceffde82da_2Fpriscilla-and-adam-jolley-do-not-pounce.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Some sales people are pouncers. Some aren't. Priscilla McKinney and Adam Jolley land on the relational side of sales, which is more about developing friendships and pursuing new knowledge. In this episode, they discuss sales, podcasting, and content creation. [summary] =>

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with EMI Research Solutions President, and Intellicast Podcast host Adam Jolley about how freaking much they have in common.

Separated at birth? You decide. Here’s what we know: They’re both selling presidents. They both work in the market research field. They both go to conferences galore, and value making connections over making pouncy-sales. They’re both podcast hosts. They both have blue hair. Ok, that last one isn’t true at all, but the rest are!

Priscilla and Adam discuss different methods of sales, the importance of continued personal growth and mentorship, how to keep podcasts fun, and Adam’s great love of sports (separated-at-birth hypothesis now debunked!!) 

Adam’s fave podcast: 

How Did This Get Made

Watch What Crappens

Adam's fave app: 

Calm

Adam's fave books:

Radical Candor by Kim Scott

Gmorning, Gnight! Little Pep Talks for Me & You by Lin Manuel Miranda

Adam's fave blogs: 

Shea Serrano’s contributions to The Ringer

Mike Foster

Catch Adam’s great content on LinkedIn and Twitter, and listen to the Intellicast Podcast to get even more great insights. 

Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!

Think this episode is rad? You should check out the rest of them. Subscribe and never miss a new episode!

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Array ( [id] => 85a7b6ce-ec48-11e9-9399-5b93ef39ee7b [createdAt] => 2019-10-11T09:59:43.557-07:00 [updatedAt] => 2019-10-11T09:59:58.574-07:00 [title] => Priscilla's Top 3 Tips for a Successful Conference Season [pubdate] => 2019-10-11T09:15:48.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/85a7b6ce-ec48-11e9-9399-5b93ef39ee7b/image/uploads_2F1570812105703-fw3x9ki4x97-b6396b3b7d16cf41b2e4275f1cdd1a3d_2F20191011-priscillas-top-3-tips-for-a-successful-conference-season.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Ponderings from the Perch Host and Momma Bird Priscilla McKinney offers three expert tips to help you persist in kicking ass through the duration of conference season! [summary] =>

Fresh off the heels of Insights Marketing Day in Denver, Priscilla McKinney checks in from the road to share her top 3 tips for a successful conference season, in a fun and informative micro-episode! Can we be real for a second? Conference fatigue is a real thing, and it’s a beast. Momma Bird’s three easy tips can help you maximize your learning, connection-making, and enjoyment at any conference you’re planning to attend. 

Did you miss Insights Marketing Day in Denver? No worries! You can get caught up at Insights Marketing Day Europe on January 30, 2020, or back in the U.S. for the Chicago event next fall. 

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Array ( [id] => 10a414a4-e6ed-11e9-9ebc-8f8093583baf [createdAt] => 2019-10-04T14:22:27.241-07:00 [updatedAt] => 2019-10-04T14:35:33.930-07:00 [title] => Priscilla and Baillie Buchanan Fight the Good Fight [pubdate] => 2019-10-03T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/10a414a4-e6ed-11e9-9ebc-8f8093583baf/image/uploads_2F1570223388911-t5rgew9lslc-b380663ea0749a5458242ae0d0064c98_2Fpriscilla-and-baillie-buchanan-fight-the-good-fight-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Priscilla McKinney and Baillie Buchanan, cofounder of Research for Good talk about the state of MR where it concerns tech, humanizing data, and working remotely. [summary] =>

Goodness, according to Emerson, is where the roots of wisdom are planted.

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Baillie Buchanan, cofounder and CRO of Research for Good. Research for Good has a disruptive business model. They specialize in market research sample and fieldwork solutions, but their unique mission provides charitable donations for each response, in addition to compensating the respondents. For the past few years, that charity has been Action Against Hunger.

Baillie and Priscilla talk about what motivates respondents to provide the highest quality of feedback, how technology is impacting the market research landscape, and the future of work culture. Research For Good, beginning with only three founders, has grown to over 50 employees as an entirely remote-based business. Baillie says this feat is attributable to accountability, as well as a few technological advancements.

They also talk about humanizing data, recognizing survey fatigue, and the awesomeness of Women in Research’s WIRexec. Check out Research for Good, and find Baillie on Twitter and LinkedIn.

Baillie’s fave podcast(s): 1. Happy MR2. How I Built This3. Wow in the World (for the kiddos!)

Fave app: Le TotePssst!! Baillie got us a hookup with Le Tote for a FREE TOTE! What?! Go to https://letote.com/freetote/BAILLIE3

Fave Book: The Power by Naomi Alderman

Fave Blog(kinda not really a blog, but blogesque): #fivesmartreads by Hitha Palepu

ALSO, if you enjoy this podcast, and would like to hear more, please subscribe and you'll be privy to all the forthcoming goodness! If you're already a subscriber, consider leaving us a glowing review on iTunes. If you've already subscribed AND left us a glowing review on iTunes...you're the best. Thanks!

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Array ( [id] => 711626c8-dfaa-11e9-8d01-4363a621f3db [createdAt] => 2019-09-25T08:37:54.607-07:00 [updatedAt] => 2019-09-25T08:49:12.706-07:00 [title] => Priscilla and Xenia Muntean Make A Plan With Planable [pubdate] => 2019-09-19T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/711626c8-dfaa-11e9-8d01-4363a621f3db/image/uploads_2F1569425562295-sxney7yc1a-ab330babbfeb04ab70b9065a5e5492e2_2Fpriscilla-and-xenia-muntean-make-a-plan-with-planable-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Priscilla and Xenia Muntean discuss Planable, content management, and how to balance workflow and scheduling for social media. [summary] =>

In this episode of Ponderings from the Perch, Priscilla McKinney and Xenia Muntean discuss the best ways to develop micro and macro content, how content management is handled for B2B models compared to B2C, and how people in the content management world seemed to be lacking the perfect tool to handle social media in a modern way. That's until Xenia came along with Planable, a program that made social media content management more efficient, allowing workflow and scheduling to overlap perfectly. 

Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 4,000 teams at brands like Jaguar Land Rover, Viber, and World Food Program. Prior to launching Planable, at 20 years old, she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017.

Xenia’s Favorite Podcast: Freakonomics   

Fav Book: Sapiens By Yuval Noah Harari 

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Array ( [id] => bff530f0-d987-11e9-8ff8-3316f21d5064 [createdAt] => 2019-09-17T13:14:27.568-07:00 [updatedAt] => 2019-10-04T12:53:02.019-07:00 [title] => Priscilla and Jackie Rousseau-Anderson Climb Ev’ry Mountain [pubdate] => 2019-09-12T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/bff530f0-d987-11e9-8ff8-3316f21d5064/image/uploads_2F1568753993306-31ohgdpc1mu-e250f1ba027521b6ac61201cee059ae7_2Fpriscilla-and-jackie-rousseau-anderson-climb-evry-mountain-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Priscilla and Jackie Rousseau-Anderson talk about business growth and scaling, measuring social metrics, and preparation for convention season! [summary] =>

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Jackie Rousseau-Anderson about analytics, self-promotion, being a champion of other women, and business growth.

Jackie is a Strategic Advisor and Growth Strategist with ScaleHouse, working alongside Ponderings from the Perch friend and alumni Kristin Luck.  Jackie’s impact and work on social media and customer satisfaction won her a 2013 ARF Great Minds Award. Her understanding of social media and specialization in millennial connections has been cited in the New York Times and the Wall Street Journal.

Jackie’s work with ScaleHouse focuses on helping companies identify their strengths and mitigate their weaknesses, both strategically and operationally, to maximize their growth potential. Prior to ScaleHouse Jackie was the Chief Client Officer at Simmons Research where, as a member of the executive team, she lead the company’s transition to a client-centric organization across both the syndicated and custom lines of business. Through her roles leading sales, custom research and new product development with companies like Simmons, Experian, JD Power and Forrester, Jackie has helped design products and teams that bring value to customers while driving revenue for companies.

This episode is sponsored by a Masters In Clarity Workshop on Oct. 3-4. Join PR & Media Expert Deirdre Breakenridge and Speaker & Communications Strategist Dolores Hirschmann for a live workshop in New York City - turn up the volume and engage with your audience.

Use code PMSPECIAL for 10% off!

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Array ( [id] => 5ab8d2fe-d325-11e9-bb59-a3d3f19b63fe [createdAt] => 2019-09-09T10:15:00.153-07:00 [updatedAt] => 2019-09-12T13:36:32.625-07:00 [title] => Priscilla and Jeffrey Hayzlett Dance on iTunes' Grave [pubdate] => 2019-09-05T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/5ab8d2fe-d325-11e9-bb59-a3d3f19b63fe/image/uploads_2F1568320585781-wtxwd9e2f4r-879f7e19fde96d359ed3fa3aae1d0b96_2Fpriscilla-and-jeffrey-hayzlett-dance-itunes-grave-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => iTunes is going away and nobody seems to give a crap. But there's a reason for that, and Priscilla discusses the ramifications/lack of ramifications with C-Suite Network Chairman Jeffrey Hayzlett [summary] =>

At any point between 2004 and 2014ish, if Apple had announced that it was doing away with iTunes, music consumers and tech-heads around the world would have dejectedly tossed down their 2nd gen. 4 gig capacity blue ipod minis and shouted, “But my music!” Recently, however, when Apple casually mentioned that they were killing the service (in name, at least), it was sort of met with a worldwide “Ok, whatever.” In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney met with Jeffrey Hayzlett to discuss - at least partially - if there will be any discernible impact for podcasters and podcast listeners during the separation and renaming of Apple’s various media services. Spoiler: it’s unlikely.

Jeffrey Hayzlett is the Chairman of C-Suite Network, host of The HERO Factor Podcast on C-Suite Radio, a primetime television host and a bestselling author. In addition to the iTunes kerfuffle, he and Priscilla discuss the art of podcasting, good guests, bad guests, and the importance of a network related to individual podcast genres. Ponderings from the Perch is a member of C-Suite Network, which Hayzlett founded to give c-suite themed podcasts a familial bond to share resources and connections. 

What else? Celebrity look-alikes, of course! We’ll get you the photographic documentation in a forthcoming blog recap, but the Little Birds have collectively suggested that Hayzlett bears a resemblance to the great Hugh Bonneville - in short, we foresee Mr. Hayzlett answering to “Lord Grantham” in the near future!

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Array ( [id] => 2263e57a-cb72-11e9-ba1d-af00e3fb5a28 [createdAt] => 2019-08-30T15:04:27.497-07:00 [updatedAt] => 2019-08-30T15:06:21.621-07:00 [title] => Priscilla and Bob Ferro Have a Very Particular Set of Skills [pubdate] => 2019-08-29T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/2263e57a-cb72-11e9-ba1d-af00e3fb5a28/image/uploads_2F1567202661413-keud36fry2e-2804249f8e10b08640fbba6b146c5148_2Fpriscilla-and-bob-ferro-have-a-very-particular-set-of-skills-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => 1 [subtitle] => Momma Bird Priscilla McKinney talks about the intricacies of recruitment in the market research field [summary] =>

For the sesquicentennial episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and special guest Bob Ferro dig down to the core of talent acquisition in the Market Research field. Ferro is the Managing Director at Trusted Talent, which specializes in executive recruiting for market research and insights professionals.

They talk about retention of innovative employees, how the MR industry is being impacted by the gig economy, and the importance of urgency in the hiring process - across the ever-evolving landscape of market research.

Bob is a regular attendee of MR conferences, and earlier this year was awarded Little Bird’s quasi-fictional “BEST SHOES” award during the Quirk’s Chicago Event.  Bob says that the combination of shared experience within Trusted Talent, in addition to face-to-face connection through various MMR events helps him better understand the kinds of people his clients are wanting to hire.

Trusted Talent has a free tool to help narrow the focus for the hiring process. Check it out now, or save it for your sempiternal future reference. Priscilla also highly recommends the Trusted Talent blog!

Bob’s fave podcast - Sixty Savage Seconds

Fave app - The Language of Letting Go

Fave book - Younger Next Year

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She shoots, she scores! Listen to Shelly Bouren, Research Manager for the NBA’s Detroit Pistons, as she discusses the overarching connection between building relationships and the research that glues those buyer personas together.

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and Bouren pass baskets of knowledge back-and-forth, from discussing how to use data and research to better target the market you’re trying to reach, to the non-linear journey of the buyer persona, and to segmenting that information once you have it so you’re not advertising the same content to the same people.

Shelly leads research and insights for the Detroit Pistons, supporting data-driven decision making throughout the business organization. Working with ticket sales, corporate sponsorships, operations, marketing and entertainment; and she is passionate about giving fans the best possible experience while maintaining a continuous focus on revenue. Prior to working with the Pistons, she spent several years in marketing and advertising support for automotive and financial services brands.

This episode is sponsored by a Masters In Clarity Workshop on Oct. 3-4. Join PR & Media Expert Deirdre Breakenridge and Speaker & Communications Strategist Dolores Hirschmann for a live workshop in New York City - turn up the volume and engage with your audience.

Use code PMSPECIAL for 10% off!

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In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney discusses the importance of knowing your audience and understanding your Buyer Persona with David Paull, who likes to deliver value to content marketing. Paull has used marketing research technology to focus on political and focus group research, but has morphed those strategies into a real-time scoring system for action sports through his company Dialsmith.

David Paull also has a podcast, called Engagious, where he has respectfully interviewed the likes of Ryan Serhant, Kristin Luck, Dr. Lindsay Portnoy, Tom Hoffman, and the well-known entrepreneur, Gary Vaynerchuk, or more notably GaryVee. During this podcast, Priscilla and David also discuss some of the technical concepts of operating a podcast, how to interview properly, and managing time with a busy schedule.

Be sure to subscribe to Engagious podcast, or check it out on iTunes?

Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.

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Array ( [id] => 08bb1118-c378-11e9-b1d7-779091ef192c [createdAt] => 2019-08-20T11:26:32.132-07:00 [updatedAt] => 2019-08-20T11:40:58.075-07:00 [title] => Priscilla and Wendy Yellen Talk About Transformation [pubdate] => 2019-08-08T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/08bb1118-c378-11e9-b1d7-779091ef192c/image/uploads_2F1566325472398-gdyw048u3mi-7eee07b5df8a28f03d54b20654ee8296_2Fpriscilla-and-wendy-yellen-talk-transformation-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Priscilla McKinney speaks with Eidetic Image Therapy expert Wendy Yellen about mental and emotional transformation [summary] =>

Life is tough and busy, and everyone is looking for a quick fix for problems within their family, business, and overall livelihood. In this episode of Ponderings from the Perch, Priscilla talks with Wendy Yellen, who believes the best solution for managing our lives isn’t a band-aid, rather a deep understanding of our brain through the power of Eidetics. Eidetic Image Therapy is defined as a system of psychotherapy.

The method of Eidetic therapy techniques and exercises have been successful in altering everyday behavior and more importantly, in strengthening emotional and physical health.

Wendy has introduced thousands of men and women around the world to the evidence-based treatment of Eidetics. This practice, based on Ancient Greek knowledge and 21st century science, enables business people and creatives to unlock their full potential and remove the weight of old, often “unseen” vulnerabilities which have been holding them back.

Listen to the whole podcast to hear Priscilla and Wendy talk about this ancient form of knowledge that has been molded to help the modern entrepreneur and business owners find their own personal “ruts in energy” so they can address those issues and operate at full capacity.

Visit myspiritualmanifesto.com/bird for a free download of the Spiritual Manifesto!

Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.

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Array ( [id] => 55c9daf0-bd3f-11e9-93c4-d36214526c21 [createdAt] => 2019-08-12T13:25:33.120-07:00 [updatedAt] => 2019-08-19T08:28:31.963-07:00 [title] => Priscilla and Anese Cavanaugh Spread the Good Vibes [pubdate] => 2019-08-01T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/55c9daf0-bd3f-11e9-93c4-d36214526c21/image/uploads_2F1565641517869-n32s5obycxn-dafd7a7109fbb64df47c377c2d48453f_2F20190809-priscilla-and-anese-cavanaugh-spread-the-good-vibes-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Priscilla McKinney and Anese Cavanaugh discuss contagious workplace culture, intentionality and authenticity [summary] =>

If you’ve ever noticed how a single person in a bad mood can negatively impact a room full of people, then you understand the importance of presence. In this episode of Ponderings from the Perch, Priscilla McKinney talks with her friend Anese Cavanaugh, author of “Contagious Culture” and new book “Contagious You.” Anese and Priscilla discuss the books as well as Anese’s IEP Method (Intentional Energetic Presence) that can be used to make intentional personal decisions that can have a wide-reaching impact - for which there is a free downloadable presence guide and IEP sheet.

In addition to her books, Anese also wrote “The Leader You Will Be,” an illustrated inspirational journey of leadership that began its life as a 1,000 word poem. Priscilla discusses writing, authenticity, and collective culture in this uplifting podcast.

Anese’s fave podcast(s) - Beautiful Writers Podcast  The Tim Ferriss Show

Fave app - Todoist

Fave book(s) - Ignore Everybody by Hugh McLeod, The Book of Joy by Dalai Lama, Desmond Tutu and Douglas Carlton Abrams

Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.

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Array ( [id] => 3b9cef4a-b7be-11e9-b229-f340a9293c9b [createdAt] => 2019-08-05T13:18:48.307-07:00 [updatedAt] => 2019-08-05T13:20:43.468-07:00 [title] => Priscilla and Nikki Darré Hold The Field [pubdate] => 2019-07-25T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/3b9cef4a-b7be-11e9-b229-f340a9293c9b/image/uploads_2F1565036295769-e3jbl9pidw-dcf4e2254b7bf625c0592937639c6826_2Fpriscilla-and-nikki-darre-hold-the-field-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Priscilla talks with Fieldwork Denver President Nikki Darré about the role the Fieldwork plays in market research, the importance of MR industry events, employee longevity, and bangs. [summary] =>

In this episode, Momma Bird Priscilla McKinney talks with Fieldwork, Inc. Executive VP and  Fieldwork Denver President, Nikki Darré. They discuss Darré’s journey within Fieldwork, and the impressive longevity of project managers and supervisors at Fieldwork. They also discuss change within the industry and how Fieldwork keeps up with design trends to maximize the client experience.

Fieldwork Denver is the host of Insights Marketing Day on October 10, and Priscilla and Nikki talk about the importance of industry events, keeping up with trends and forming relationships.

Nikki’s fave podcast: How I Built This

Fave App: Headspace

Fave book: Pride and Prejudice

Fave Blog: Pursuitist

Also, check out a recent interview with Nikki on Medical Recruiting!

Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.

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Array ( [id] => e9b8c506-b2e4-11e9-ac94-df0cc015da08 [createdAt] => 2019-07-30T09:13:05.486-07:00 [updatedAt] => 2019-08-05T13:20:32.400-07:00 [title] => The Priscilla and Tricia Houston Experience - From Shoes to Zoos to Chick-Fil-A [pubdate] => 2019-07-18T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/e9b8c506-b2e4-11e9-ac94-df0cc015da08/image/uploads_2F1564503128241-p5yrw5pqmoo-cebc33e9386a6c1ecbd59cb799186dff_2F20190701-the-priscilla-and-tricia-houston-experience-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Priscilla and Tricia Houston, of MMR Live, discuss the importance of experience, and how it can be designed from start to finish. [summary] =>

As our old pal, Oliver Wendell Holmes said, “A mind that is stretched by a new experience can never go back to its old dimensions.”

He probably wasn’t talking about the business and consumer dynamic, but as this episode illustrates, it certainly applies. This week, Priscilla discusses how experiences between businesses and customers can be consciously designed toward excellence, with MMR Live Founder and Chief Operating Officer Tricia Houston. In addition to speaking about experience strategy’s impact on all levels of a business, Tricia also discusses how MMR Live has evolved since being founded in 2017. Along the way, they talk about the Atlanta Zoo, Zappo’s customer-first mentality, and how Chick-Fil-A wins at apologies.

Want to hear more? Be sure to follow Tricia and MMR Live, and you can also catch her as a speaker at the upcoming Insights Marketing Day!

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Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.

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Array ( [id] => 40bba0fe-a8d0-11e9-a0de-7be77e4cdc81 [createdAt] => 2019-07-17T13:20:00.403-07:00 [updatedAt] => 2019-08-01T06:13:42.517-07:00 [title] => Priscilla and Nicholas Holland Talk Hubspot [pubdate] => 2019-07-11T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/40bba0fe-a8d0-11e9-a0de-7be77e4cdc81/image/uploads_2F1563394663148-bfw0ustaox-7b409642e0423f3a3464d79e4df7dba8_2Fpriscilla-and-nicholas-holland-talk-hubspot-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => Priscilla and Nicholas discuss the innovations of the CRM, trajectory of content marketing, and how ads don't have to be annoying. [summary] =>

“It’s never been easier to get started. There’s never been a time in all of business where there’s more things at your fingertips to help you be successful. But on the flip side, it’s also never been harder to scale, because competition is so fierce.”

In this episode of Ponderings from the Perch, Priscilla talks with Nicholas Holland, GM/VP of Product at Hubspot. In case you don’t know, Hubspot is a Customer Relationship Management (CRM) solution for inbound or content marketing. Little Bird has been a Hubspot Certified Agency Partner for five years, and loves working with the platform. In this episode, Priscilla and Nick talk about content marketing, the access that businesses have to helpful content marketing tools, and the overall direction of the marketplace. Nicholas believes that good, helpful marketing is a quality-over-quantity endeavor, and that paid advertisements can be integrated in such a way that they are also compelling content. Listen to the whole episode, then read a few excellent blogs written by Nicholas here and here!

Deets from the lightning round:

Nicholas’s fave podcasts- 1. Ariel Helwanis MMA Show 2. Freakonomics

Nicholas’s fave app - Google Keep

Nicholas’s fave book, for its societal significance - Steven King’s The Stand

Nicholas’s fave blog538 blog - “There’s nothing like it.” - https://fivethirtyeight.com/

There’s still time to sign up for the Badass Women Giveaway! Check all the goods and enter RIGHT HERE!

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Array ( [id] => 3e3535a0-a292-11e9-91a3-53e0be388d3a [createdAt] => 2019-07-09T14:41:00.394-07:00 [updatedAt] => 2019-07-09T14:44:13.931-07:00 [title] => Flock Stars WIRe Miniseries 2 - Episode 2: Notes From the WIRExec Retreat [pubdate] => 2019-07-04T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/3e3535a0-a292-11e9-91a3-53e0be388d3a/image/uploads_2F1562708425603-a0f4t0y69n9-9d4aa7ffbf02acd6cfe8d2c3305bb0c6_2Fflock-stars-miniseries-2-episode-1-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Priscilla McKinney interviews a selection of the amazing attendees of the WIRExec Retreat [summary] =>

Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source! 

You'll hear from:

Tacie Avedikian, Director of Customer Development at Critical Mix Brin Moore, partner at Trusted Talent & San Francisco Loval Event Lead at WIRe Natasha Stevens, Executive Vice President at GfK Alisa Hamilton, Atlanta Chapter Organizer at Women in Research Sima Vasa, Founder and CEO at Infinity Squared Ventures and host of Data Gurus Podcast 

Don’t forget to enter in our Badass Women Giveaway. This giveaway is in honor of these badass women and all they have accomplished. For this round, we’ve pieced together an incredible prize package full of amazing stuff you definitely want. Check all the goods and enter RIGHT HERE!

Are you enjoying this podcast? If so, please take a moment to subscribe, rate and review Ponderings from the Perch on iTunes. 

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Array ( [id] => 18ae005a-9d15-11e9-a93b-033f67cc69ca [createdAt] => 2019-07-02T15:02:34.528-07:00 [updatedAt] => 2019-07-03T06:25:09.077-07:00 [title] => Priscilla and Andy Crestodina Are Risktakers! [pubdate] => 2019-06-27T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/18ae005a-9d15-11e9-a93b-033f67cc69ca/image/uploads_2F1562104637103-cipmkeki73-c2df48cd571d3998a41a15f91815a681_2Fpriscilla-and-andy-crestodina-are-risktakers-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Priscilla and Andy discuss a mostly-controversial blog, the purpose of which is to cast a shadow of doubt in the direction of Wordpress as a hosting service. [summary] =>

So, you think you’re pretty tough, do you? Well lemme introduce you to a couple toughies who eat fear for breakfast. Their names: Priscilla McKinney and Andy Crestodina. I heard they’re so accustomed to living on the edge that they don’t even flinch at…using Wordpress for a web host. Pretty hardcore, yeah?

In this episode, Momma Bird Priscilla McKinney enlists the cognitive muscle and steely reserve of Orbit Media Co-Founder and CMO Andy Crestodina, to analyze an article arguing that Wordpress is “A Risky Choice” for web hosting. The daredevil duo offers a series of sound counterpoints to the article, while acknowledging a few of its valid points.

In addition to rebuffing the content of the specific blog itself, the conversation also touches on a type of blog-writing that Priscilla and Andy feel is less than helpful.

Priscilla says, “I feel very committed to the integrity of our industry, and when I see something like this that’s just written out there that really in the end looks like clickbait to me, it’s a little upsetting. So I feel like it’s our duty to come back and say, ‘No, this is not not quite right.’ Just because it got published, does not mean that it’s true.”

Andy agrees about this concern, because it reiterates biases: “We all have built-in to our brains the confirmation bias - when you come across an article that supports something you already believe, you tend to place more weight on it.”

Listen to the whole podcast to hear the shakedown on all five points listed in the original blog. If you want to see how blogging is actually supposed to work, by providing helpful information, check out the Orbit Media blog.

ALSO! In celebration of the launch of our next Flock Stars podcast miniseries, it’s time for yet another Badass Women Giveaway. This giveaway is in honor of these badass women and all they have accomplished. For this round, we’ve pieced together an incredible prize package full of amazing stuff you definitely want. Check all the goods and enter RIGHT HERE!

Are you enjoying this podcast? If so, please take a moment to subscribe, rate and review Ponderings from the Perch on iTunes. 

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Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source!

You'll hear from:

Sandy Casey, SVP of Global Strategic Alliances at Toluna

Shannon Smith, COO at Jibunu

Erica Van Lieven, Managing Partner at InSites Consulting

Kerri Edelstein, President and Founder at Research Narrative

Michelle Andre, Managing Director at Women in Research

ALSO! In celebration of the launch of our next Flock Stars podcast miniseries, it’s time for yet another Badass Women Giveaway. This giveaway is in honor of these badass women and all they have accomplished. For this round, we’ve pieced together an incredible prize package full of amazing stuff you definitely want. Check all the goods and enter RIGHT HERE!

Are you enjoying this podcast? If so, please take a moment to subscribe, rate and review Ponderings from the Perch on iTunes. 

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Array ( [id] => 5949f4d2-9213-11e9-a1ad-af97cbde7ecb [createdAt] => 2019-06-18T14:52:21.133-07:00 [updatedAt] => 2019-06-25T09:04:05.623-07:00 [title] => Priscilla and Michael Roderick Have Unrestricted Access [pubdate] => 2019-06-13T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/5949f4d2-9213-11e9-a1ad-af97cbde7ecb/image/uploads_2F1560894921010-fdbaswp6dei-ba76cb698ad39909f49d2bc3fe87da63_2Fpriscilla-and-michael-roderique-have-unrestricted-access-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => 1 [subtitle] => Momma Bird Priscilla McKinney and Small Pond Enterprises CEO Michael Roderick talk all about relationship skills, packaging, and doing things you're genuinely interested in. [summary] =>

What do you think of when you hear the word “access?” Do you think of exclusive backstage tickets, a master key, or getting your foot in the door? In this episode, Momma Bird Priscilla McKinney and Michael Roderick, host of the podcast “Access to Anyone,” discuss how access is less about sneaking in, and more about sharing interest.

Michael went from being a high school English teacher to a Broadway producer in under two years,  then started his journey toward establishing Small Pond Enterprises. From there, he launched his podcast and started sharing his strategies and mindsets, which include associative leverage, vertical threading and carrying bags of apples. This episode is also dedicated to all the acronym fans out there. Your moment, full of RAB and TAC, has finally come. Bask in the glory.

Some housekeeping links:

Michael’s fave podcast: The Unmistakable Creative

Michael’s go-to app: Evernote

Michael’s present-favorite books:This is Marketing by Seth Godin + Overdeliver by Brian Kurtz

Aforementioned acronym fans: Please take a moment from your acronym-filled days to subscribe, rate and review Ponderings from the Perch on iTunes. Ratings and reviews are one way that your collective of fellow acronym-lovers will be able to find our show. Did we not dedicate this episode to you???

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Array ( [id] => 3b34655c-8c7f-11e9-8284-3362dc3a9c3e [createdAt] => 2019-06-11T12:29:29.338-07:00 [updatedAt] => 2019-06-11T12:43:14.962-07:00 [title] => Priscilla and Kahlief - Shoe Shopping Under the Scrutinous Eye of Google [pubdate] => 2019-06-06T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/3b34655c-8c7f-11e9-8284-3362dc3a9c3e/image/uploads_2F1560281313716-ywyp6hobk3d-9e33ac1cd005fb50f7ac359fbd7fae47_2Fpriscilla-and-kahlief-shoe-shopping-google-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Priscilla McKinney and Google Ads Specialist Kahlief Steele discuss the nuts and bolts of Google Ads, why to use them, and how to use them. [summary] =>

If you really want to fulfill your lifelong dream of swimming through gold coins like Scrooge McDuck, you’re going to need to make some smart marketing decisions. Does anybody know a way to drive real, ready-to-buy-things customers to your website? Like - we’re talking 50% more customers than are driven organically? Anyone? Oh look! It’s Priscilla and Kahlief!

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney gets into the sweet details about Google Ads with Little Bird’s own Graphic Designer/Google Ad Magician Kahlief Steele. They talk about the difference between display ads and search ads, walk through a fictitious shoe-shopping adventure wherein Kahlief finally snags those high-fashion kicks, discuss monthly ad budgets, and commonly-made (yet avoidable) mistakes.

Basically, this episode answers everything you wanted to know – but were afraid to ask – about Google Ads. Do you have a marketing question you need answered? Drop us a line or leave a comment in iTunes. 

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Feeling stressed? You’re not alone. Studies have shown that 80% of Americans are afflicted by stress, and that number is on the rise. In this episode, Priscilla is joined by her friend and Ponderings from the Perch alumni Rachael O’Meara. Rachael is a transformational leadership and executive coach who wrote the critically-acclaimed 2017 book Pause: Harnessing the Life-Changing Power of Giving Yourself A Break.

Rachael and Priscilla discuss intentionality and incremental mindset changes, and they walk through a “Daily Pause” together.

Rachael’s new program, “Thrive, Lead and Succeed,” is a 9-month virtual group coaching program, designed to lead participants out of the overwhelm and place them on the road to thriving. Ponderings from the Perch listeners - this episode contains a special $500 course discount using the code: BIRD.

Check out the whole episode to learn more and take part in the Daily Pause!

If you want to hear more of what Rachael has to say, connect with her on Facebook, Instagram or Twitter.  And don't forget to check out her Pausecast!

ALSO - Check out our Ultimate Content Marketing Giveaway! Whether you're a wizened content marketing wizard, a total tenderfoot, or somewhere in the abyss between -  entering is easy and the prizes are phenomenal! From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level. Click here to learn more!

So, summarily:

1. Listen to the podcast - PAUSE and breathe - feel amazing and informed.

2. Use that sweet discount on Rachael's "Thrive, Lead and Succeed" program.

3. Sign up for our awesome giveaway.

4. Give us some love on iTunes. It helps people find the show.

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Array ( [id] => f0b0d2c2-8224-11e9-9a28-074f7c4a12e5 [createdAt] => 2019-05-29T08:17:57.989-07:00 [updatedAt] => 2019-05-29T08:28:25.131-07:00 [title] => Priscilla and Ashley Teach Robots to Chat [pubdate] => 2019-05-23T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/f0b0d2c2-8224-11e9-9a28-074f7c4a12e5/image/uploads_2F1559142933007-m0c14lq5r2-5097931844dce9642ddee73fc74055ab_2Fpriscilla-and-ashley-teach-robots-to-chat-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => In this episode of Ponderings from the Perch, Priscilla McKinney and Ashley Le Blanc talk all about the different ways you can use chatbots to deliver messages, offer sweet deals, and share pertinent information to your obviously interested customers! [summary] =>

LBM: Are you interested in learning a unique way to boost social engagement by using programmable chatbots, which can help you circumnavigate algorithms that might otherwise suppress your awesome links? Comment “yes” or “no” below.

YOU: “Yes.”

...typing

LBM: So glad that you want to know more about chatbots!

...typing

LBM: Check out this episode of Ponderings from the Perch, where Priscilla McKinney and Ashley Le Blanc talk all about the different ways you can use chatbots to deliver messages, offer sweet deals, and share pertinent information to your obviously interested customers!

...typing

LBM: Do you like winning cool stuff?

YOU: "Yes."

...typing

LBM: Check out our Ultimate Content Marketing Giveaway. Whether you're a content marketing master, a total greenhorn, or somewhere between -  you need to enter!From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level. Click here to learn more!

YOU: I love this podcast so much, I'm going to subscribe, rate and review Ponderings from the Perch on iTunes.

...typing

LBM: We love you. 

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Array ( [id] => 0064b216-7be4-11e9-874c-4f275338b098 [createdAt] => 2019-05-21T09:18:00.070-07:00 [updatedAt] => 2019-05-29T08:28:49.760-07:00 [title] => Priscilla and John Lee Dumas Fell into a Burning Ring of Fire [pubdate] => 2019-05-16T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/0064b216-7be4-11e9-874c-4f275338b098/image/uploads_2F1558455469058-dftuf3pr71f-32d0e4d23e772650679b6f0dab8f1d2f_2Fpriscilla-and-jld-fell-into-a-burning-ring-of-fire-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => Priscilla talks with John Lee Dumas, host of the award-winning daily Entrepreneurs on Fire podcast about both entrepreneurship and podcasting - the best things! [summary] =>

Entrepreneurship is a burning thing. And it makes a fiery ring. Seriously though, in this episode Priscilla talks with John Lee Dumas (or JLD) about two of her favorite things: entrepreneurship and podcasting. JLD is host of the award-winning Entrepreneurs on Fire - a daily podcast that features interviews with successful entrepreneurs as well as tips and creative solutions from the host. He and Priscilla discussed FireNation, his listener network, and the importance of listening to the audience. They also talk about SMART goals, brand-building, and mastering productivity during their jam-packed (fire-filled!) interview.

Check out all 2,000+ episodes of Entrepreneurs on Fire, and for those who are interested in learning more about how podcasting works, JLD has assembled a Free Podcast Course to help show the way.

Hey! Are you a content marketing master, a total greenhorn, or somewhere between?

Regardless of your answer, you NEED to enter our ULTIMATE CONTENT MARKETING GIVEAWAY! From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level.

We've partnered with some of our favorite authors, thought leaders and brands to compile a gift set valued over $250.00!

____

Giveaway items:

- Little Bird Marketing tote bag

- Little Bird Marketing yeti tumbler

- Dynata insulated water bottle

- other Dynata travel swag (chapstick and hand sanitizer)

- netquest headphones

- P2Sample Wireless Charger

- P2Sample Travel Backpack

- AYTM leather journal and t-shirt (large)

- Effective Sales Enablement by Pam Didner and small gift pack

- Marketing Landmines by Karen Tibbals

- Social Selling by Tim Hughes and Matt Reynolds

- Brilliant Social Media by Adam Gray

- Content Chemistry by Andy Crestodina

Oh, and hey again! Are you enjoying this podcast? If so, please take a moment to subscribe, rate and review Ponderings from the Perch on iTunes. 

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Travel. Exotic food. Cultural research. Obscure musical instruments. The areas of overlapping interest in a Venn diagram between Priscilla and Andrew Kuiler, founder and CEO of The Silk Initiative are so abundant that we might actually need a larger diagram.

In this episode, Priscilla and Andrew discuss how The Silk Initiative - brand insight, strategy and innovation firm - uses their specialized knowledge and custom research to provide detailed consulting for the international food and beverage industry.

Along the way, they also talk about travel, their favorite snack foods, and Andrew's favorite food cities - those include Myanmar, Israel, Melbourne, Toronto and New York City. Most importantly, they discuss their love of unconventional musical instruments - Priscilla's autoharp may not be quite as loud as Andrew's bagpipes, but the collective musical clout has effectively raised the bar for all future podcast guests.

Andrew's fave podcast:   

Masters of Scale podcast - Reid Hoffman

Andrew's fave book:

The E-Myth - Michael Gerber

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. 

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Array ( [id] => 64b4999c-7113-11e9-bf94-973af9d7bd80 [createdAt] => 2019-05-07T14:59:31.924-07:00 [updatedAt] => 2019-05-20T12:24:06.855-07:00 [title] => Priscilla, Ashley and Emma in Bird On The Street - IIeX NA Edition [pubdate] => 2019-05-02T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/64b4999c-7113-11e9-bf94-973af9d7bd80/image/uploads_2F1557266338297-f810ea79t6c-1e62a95b8ec748660d2c06db06dd345e_2Fbird-on-the-street-iiex-north-america-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => You’d have to be pretty stone cold not to miss Austin as soon as you got to the city limits. That’s how Priscilla, Ashley and Emma felt when IIeX North America was over. [summary] =>

You’d have to be pretty stone cold not to miss Austin as soon as you got to the city limits. That’s how Priscilla, Ashley and Emma felt when IIeX North America was over.

Hosted by GreenBook, IIeX is all about new ideas, new approaches and new connections in market research and insights.

In addition to co-chairing the event with our pal Will Leach, teaching a master class, and doing her part to Keep Austin Weird, Priscilla and the Little Bird crew attended amazing lectures, hit the pavement for Bird on the Street podcast interviews, and critically evaluated every scenario so that they could bestow upon four lone stars the (completely fictional) Little Bird Awards.

Those sessions herein are compiled for your listening pleasure. Tune in to hear from IIeX staff, attendees and presenters. Including:Colleen Kennedy - Director of Marketing at GreenBookSasha McCune - Director at Conifer ResearchTim Lawton - Co-founder at SightX Jackie Anderson - Growth Strategist at ScaleHouseMark Macellaio - Vice President of Sales at FuelCycleShelly Bouren - Research Manager with the Detroit Pistons Anne Brown - CEO of Gazelle Global Research ServicesEmma Borochoff - Marketing Director at Remesh Inc.Other important links:IMD - https://www.insights-marketing.org/Scott Andrew James, Typewriter Poet https://www.scottandrewjames.com/WIRe - https://www.womeninresearch.org/Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

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Array ( [id] => b459ceee-683b-11e9-8987-57038609dec1 [createdAt] => 2019-04-26T08:55:24.947-07:00 [updatedAt] => 2019-05-07T15:00:11.811-07:00 [title] => Priscilla and Carliz Sotelo Moore Flip Their Wigs [pubdate] => 2019-04-26T09:32:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/b459ceee-683b-11e9-8987-57038609dec1/image/uploads_2F1556293598229-j8soexe70zp-afa902fe3423fa0461ad183fc966b78a_2Fpriscilla-and-carliz-sotelo-moore-flip-their-wigs-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, talks with Carliz Sotelo Moore, the founder of Wigs.com about the adventures of entrepreneurship [summary] =>

One entrepreneur started a marketing company, and loves wigs. The other started a wig company, and loves marketing.

Put them together, and what do you get? This episode of Ponderings from the Perch!

Listen in as Priscilla chats with Carliz Sotelo Moore, founder of wigs.com - the largest online hair and wig retailer in the world!

They discuss a wide array of topics including:

• Employee buy-in, and the importance of making a positive impact

• Growth of the non-need based wig industry

• The important role that content plays in creating value for customers

• How power of invested influencers who love to share

• How to facilitate the best feedback from customers, and use it to shape the future

They also talk about the magical powers of wigs, meeting Raquel Welch, and making awesome videos. Check out the whole episode, and be sure to follow wigs.com on Instagram, Twitter and Facebook!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. 

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Array ( [id] => effc3d16-62e5-11e9-bad1-6f562a927bbe [createdAt] => 2019-04-19T13:58:52.468-07:00 [updatedAt] => 2019-05-29T08:29:31.390-07:00 [title] => Priscilla and Andy Crestodina Get Super Specific About Content [pubdate] => 2019-04-19T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/effc3d16-62e5-11e9-bad1-6f562a927bbe/image/uploads_2F1555707492297-21ium818t94-31a5fbd8f9a2600ee87741e4f6267b46_2Fpriscilla-and-andy-crestodina-get-super-specific-about-content-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => In this episode, Andy and Priscilla talk about the multifaceted nature of content marketing, including SEO and influencer marketing - taking an in-depth look at several tactics businesses can use to improve their ranking and levels of engagement. [summary] =>

Q: What’s the one thing that Andy Crestodina wants you to get better at?

A: Specificity!

Here’s what you need to know about Andy: He’s the co-founder and CMO of Orbit Media, Chicago-based web design and development firm, he’s the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and he’s the founder of Content Jam, Chicago’s largest marketing conference. Oh, and he was named a Top 10 Online Marketing Expert by Forbes Magazine!

In this episode, Andy and Priscilla talk about the multifaceted nature of content marketing, including SEO and influencer marketing - taking an in-depth look at several tactics businesses can use to improve their ranking and levels of engagement. They also talk about the nuts and bolts of content creation, including books, blogs, and podcasts, wherein Andy shares a brilliant checklist for improving headlines.

Later, Colton Harrington goes full-on Reading Rainbow, offering his thoughts on Andy’s book, Content Chemistry (take a look, it’s in a book!). Also, keep your peepers over the next month, because we will be launching a new giveaway that includes a copy of Andy’s book. 

As mentioned in the episode, here's the list of Andy's favorite: Podcast - Experts On The Wire - “The best SEO podcast in the game.”App - Google Photos - “It organizes everything!”Book - Marketing Rebellion by Mark Schaefer - “Direct, accurate, true.”Blog - Enchanting Marketing by Henneke Duistermaat

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. 

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Array ( [id] => ecd1a3a2-6087-11e9-964a-cb296f8f894e [createdAt] => 2019-04-16T13:40:52.137-07:00 [updatedAt] => 2019-05-07T14:51:30.216-07:00 [title] => Priscilla and Ashley Go to Quirk's Chicago [pubdate] => 2019-04-11T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/ecd1a3a2-6087-11e9-964a-cb296f8f894e/image/uploads_2F1555447230064-1tmayw9sds-6181d10b31ef69c59132ee53b532bbcd_2Fpriscilla-and-ashley-in-chicago-bird-on-the-street-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => In this episode of Ponderings from the Perch, Priscilla and Content Marketing Manager, Ashley Le Blanc, discuss their favorite parts of Quirk's Chicago, including: networking events, the MR Jam Band and eating french fries in bed after a long day. [summary] =>

Anddddd we’re back! After 3 Quirk’s events, Momma Bird, Priscilla McKinney is in the podcast booth and recapping her time at the most recent Quirk’s Event in Chicago.

In this episode of Ponderings from the Perch, Priscilla and Content Marketing Manager, Ashley Le Blanc, discuss their favorite parts of the conference, including: networking events, the MR Jam Band and eating french fries in bed after a long day.

Per usual, the two give out a few awards for their favorite giveaway item, best shoes and the coveted, Quirk’s Spirit Award. 

The two attended the conference well-prepared with recorder in hand. Listen in as Priscilla and Ashley interview attendees, staff and presenters of Quirk’s Chicago 2019. Guests include: Katie Kulp - Quirk's MediaZoe Dowling - Focus Vision Sanjay Vrudhula - Recon MRTina Gaffney - RealeyesMichael Kissen - Fuel CycleRiley Maynard - DapresyKevin Mahler - Schmidt Market ResearchJustin Blomgren - 20|20 ResearchJim Jacobs - Focus InsiteJill Bishop - Multilingual ConnectionsJignesh Shah - RybbonLeann Donovan - KNow ResearchGarrett Gil de Rubio - P2SampleCheryl Jordan-Aguilera  - Pop ResearchAmit Choudhary - Jasper Colin ResearchBenjamin Rietti -  E-Tabs Aaron Frey - Insight Strategy GroupLastly, we want to say a BIG thank you to WIRe for hosting an amazing opening night reception. Thank you to event sponsor’s Focus Forward, Multilingual Connections, ULTA Research Services and Globalexicon.

If you are in the MR industry and aren’t a part of WIRe, you are truly missing out. Join now for free!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. 

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Array ( [id] => 0e2b76ba-5bd6-11e9-899e-8752c5794acb [createdAt] => 2019-04-10T14:17:33.024-07:00 [updatedAt] => 2019-05-22T11:42:42.503-07:00 [title] => Priscilla and Jamin Brazil Show How the Sausage Gets Made [pubdate] => 2019-04-04T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/0e2b76ba-5bd6-11e9-899e-8752c5794acb/image/uploads_2F1554930839566-vuia41onlz-380cb681ef1be403b0c30cb8caa4039a_2Fpriscilla-and-jamin-brazil-show-how-the-sausage-gets-made_sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => This week on Ponderings from the Perch, Priscilla and fellow podcaster Jamin Brazil keep things real by pulling back curtains you weren't even supposed to know existed. [summary] =>

Blasting out of the gate with a Baader-Meinhof phenom moment, Priscilla and Jamin Brazil hit the ground running in this episode of Ponderings from the Perch.

Jamin, CEO of Happy Market Research podcast discusses his early love of market research methodology that led him to found Decipher, a market research software company, eventually selling the product to and becoming CEO of FocusVision.

Brazil currently wears many hats, but the art of podcasting is top among his discussion points. Priscilla and Jamin talk about the craft of storytelling, the singularity of passive consumption, and their upcoming presentations at IIeX Austin:

Jamin’s Presentation: 3 Ways You Can Leverage The Power of Podcasts

Priscilla’s Masterclass: Effective Content Strategies for Being Heard Above the Noise

Other topics of conversation included upcoming tech, incremental improvement, and why it’s okay to stop worrying about older, potentially embarrassing podcast episodes and embrace them as artifacts of progress.

Badass recommendations from this episode

• Jamin’s favorite recent podcast is with his mentor, Merrill Dubrow

• A podcast Jamin and Priscilla both love: Sima Vasa’s Data Gurus

• Priscilla’s mobile podcast rig includes a Zoom H4N Field Recorder and a pair of MOVO lapel mics (for if things get dicey!)

• Jamin’s re-reading the book Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

This episode is jam-packed with goodness. Want to hear more shows like this? Let us know by subscribing, rating and reviewing Ponderings from the Perch on iTunes.

About our sponsor: IIeX North America cometh on April 23-25 in beautiful Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with promo code LITTLEBIRD to save 20%! 

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Array ( [id] => 73fb32c4-5644-11e9-baee-b7634caf1611 [createdAt] => 2019-04-03T12:12:41.497-07:00 [updatedAt] => 2019-04-08T09:14:30.194-07:00 [title] => Priscilla and Ashley Demystify LinkedIn [pubdate] => 2019-03-28T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/73fb32c4-5644-11e9-baee-b7634caf1611/image/uploads_2F1554318109127-bs952gj7yvc-43c94e4e9d85002ca6d0accca6cc05fa_2Fpriscilla-and-ashley-demystify-linkedin-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney, and Content Marketing Specialist Ashley Le Blanc pop the hood of LinkedIn to reveal tips for authentic interaction. [summary] =>

Despite the fact that LinkedIn predates almost all popular social networking sites (2003!!), there are still a lot of relatively savvy internet users who have no idea what the social business site is all about. Until now. Listen in as Priscilla and Ashley discuss common misconceptions, what the site is and is not designed for, and how to utilize the platform to facilitate authentic connections.

Priscilla - an undeniable LinkedIn whiz - gives special shoutouts to former podcast guest Tim Hughes for the innovative thoughts put forward in his book Social Selling, and to Adam Gray for the groundbreaking book Brilliant Social Media Business Strategy.

From there, Priscilla and Ashley talk shop with five actionable LinkedIn tips including best practices for endorsements, introductions, and articles. Check out the whole episode and stop telling people that LinkedIn is the social site of the jobless. Hurtful!

Want to hear more shows like this? Let us know by subscribing, rating and reviewing Ponderings from the Perch on iTunes.

About our sponsor: IIeX North America cometh on April 23-25 in beautiful Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with promo code LITTLEBIRD to save 20%! Do it!

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Array ( [id] => dc2a0a74-509e-11e9-bcc2-c787696971e1 [createdAt] => 2019-03-27T07:44:44.015-07:00 [updatedAt] => 2019-03-27T07:48:27.267-07:00 [title] => Priscilla and Leonard Murphy Keep It Weird [pubdate] => 2019-03-21T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/dc2a0a74-509e-11e9-bcc2-c787696971e1/image/uploads_2F1553697873787-5bb1o87jjrj-799bc03fe7e921c22cb6b32762b25819_2Fpriscilla-and-leonard-murphy-keep-it-weird-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => In this episode, Priscilla talks to Leonard Murphy about some of the experiences that shaped his path, and the most exciting new developments in GreenBook and IIeX. [summary] =>

“It can be easy to forget the motivation that ultimately all we’re here to do is to help people. And we help people by connecting supply and demand, as new opportunities emerge. So we work hard to fight against that. To remind everybody, every day: This is what we’re here to do. We’re here to help folks.” 

It’s impossible to overstate the impact that GreenBook Executive Director Leonard “Lenny” Murphy has had on the world of market research. In this episode, Priscilla talks to Lenny about some of the experiences that shaped his path, and the most exciting new developments in GreenBook and IIeX. One of those developments is the upcoming IIeX from April 23-25, which will be held in Austin for the first time ever. Leonard and Priscilla talk about what prompted the move, and hatch a plan to “Keep Austin Weird” during the event which is co-chaired by Priscilla and Will Leach.

Leonard discusses the vital role that content plays for GreenBook, how the agency shifted from a directory to a content creator, and eventually to a wide-scale content curator. He and Priscilla also talk about exciting new tech implementations, process innovation (Savio and Veriglif), and the validity of DIY market research.

Other topics include secret office codewords, wig-wearing birthday rules, comic books and Stranger Things. Check out the full episode for more!

Click here to read posts by Leonard on GreenBook Blog

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

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Array ( [id] => 3ab19134-4a69-11e9-9a76-97ed87835d64 [createdAt] => 2019-03-19T10:05:42.806-07:00 [updatedAt] => 2019-03-19T10:06:57.509-07:00 [title] => Priscilla Is Gone: Kahlief and Leighton Break The Podcast [pubdate] => 2019-03-14T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/3ab19134-4a69-11e9-9a76-97ed87835d64/image/uploads_2F1553013663659-f4k3kkay1ug-5c5795326e51f354ecff74c597fafd4b_2Fpriscilla-is-gone-kahlief-and-leighton-break-the-podcast-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => In this episode, The Design Dojo - a.k.a. two of Little Bird's lead graphic designers - discuss the importance of graphic design for inbound marketing. [summary] =>

Why is it important to stay on brand in all elements of design? What’s the most challenging part of designing specifically for content marketing? Will Little Bird invest in a memes department in 2019?

It was Priscilla's birthday, and Kahlief and Leighton said, "G'ahead and have a great trip... we'll handle the podcast for you!" Then they did it. In this episode, The Design Dojo - a.k.a. two of Little Bird's lead graphic designers - discuss the importance of graphic design for inbound marketing. Video, branding strategy, the GIF debate, and how the ideal buyer persona impacts the design process are all part of this short, feature-packed episode.

A great listen for both marketers and designers alike!

Don't forget to enter the Badass Women Giveaway before the month of March is over. Click here to enter!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

P.S. Check out some of our FREE resources on developing and utilizing your buyer personas. As Leighton explains, these are perfect for someone who knows what they're looking for, but doesn’t know where to start:The Perfect PersonaPriscilla Beats the Persona DrumThe Do’s and Don’ts of Buyer PersonasYou’re Reading This Because You Fit Our Buyer Persona

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Array ( [id] => d24b6af6-41e0-11e9-b5af-5ff0bccb1977 [createdAt] => 2019-03-08T12:29:06.796-08:00 [updatedAt] => 2019-03-13T10:15:02.913-07:00 [title] => Priscilla and Sima Vasa on Tech, Podcasting and Armadillo Racing [pubdate] => 2019-03-07T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/d24b6af6-41e0-11e9-b5af-5ff0bccb1977/image/uploads_2F1552076933572-7542cyir0lc-1942c8512c2c2c364c9d846e7d5a621b_2Fpriscilla-and-sima-vasa-discuss-tech-podcasting-and-armadillo-racing.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => In this episode, Priscilla and Sima Vasa discuss how founding Infinity Squared Ventures allowed her to combine her knowledge of research with her entrepreneurial experience to help entrepreneurs scale for growth or for sale. [summary] =>

The last time Sima Vasa was on the podcast, it was for the Flock Stars WIRe miniseries. In this episode, she and Priscilla discuss how founding Infinity Squared Ventures allowed her to combine her knowledge of research with her entrepreneurial experience to help entrepreneurs scale for growth or for sale:

“Taking the emotion out of things and really looking at financials objectively, and saying, ‘okay, if I peel back the layers here, I have to be realistic in what I think I can sell this company for based on the financial story.’ And also historical, like - look, if you have a growth rate that’s amazingly, consistently, year over year just knocking it out of the park, I mean, there’s nuances to every scenario. But that’s kind of the base piece I think is really important for people to understand. I think the second thing is, If you’re going to exit, or even if you’re going to raise money, that management team has to be strong. Whenever you put money in, you want to know that there’s a team behind it that’s committed to executing against goals. And whether that’s a merger where you have an earnout, or if you’re actually just raising money to accelerate growth, that management team is so crucial.”

Sima will chair the upcoming Samplecon, a conference that brings together and celebrates the different parts of the data collection ecosystem. She says the event will have speakers on topics like blockchain and gamification, debates, and armadillo racing (yes, you read that).

Like Priscilla, Sima is also a podcast host (Data Gurus Podcast), and she and Priscilla share their favorite things about podcasting as well as catching up on favorite books, podcasts and apps.

Don't forget to enter the Badass Women Giveaway before the month of March is over. Click here to enter!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

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Array ( [id] => 3dd91d6e-3ecf-11e9-aa11-d3849e4c4b3b [createdAt] => 2019-03-04T14:45:42.814-08:00 [updatedAt] => 2019-04-18T10:23:19.661-07:00 [title] => Priscilla in London Bird on the Street [pubdate] => 2019-02-28T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/3dd91d6e-3ecf-11e9-aa11-d3849e4c4b3b/image/uploads_2F1551739479462-50gqvi0ys2o-cd78584f3fc8689233e97ed8089ffcba_2Fpriscilla-in-london-bird-on-the-street-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, recaps her time at the very first Quirk’s Event in London, England. [summary] =>

Over the pond and through the woods, to the Quirk’s Event we go! In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, recaps her time at the very first Quirk’s Event in London, England.

Tune-in as Priscilla and Ashley review the benefits of attending industry events and give out a few awards like Best Interactive Booth and Best Giveaway Item (spoiler: Priscilla also gives her own award for Best Pants).

This isn’t your average event recap. Listen in as Priscilla takes to the streets of London for a Bird on the Street segment featuring Quirk’s Event attendees. Guests share their favorite parts of the event and their personal insights on the future of MR.

"Research can be a very myopic type of business. If you’re in qual, you tend to be in a very narrow tunnel, and you don’t see how other people do stuff. And if you’re in the quantitative side, you have a structure of how you tend to write things. I think coming to these conferences and hearing people present and speak, you hear different perspectives. I have been blown away by the quality and insights that I’ve gotten from these speakers." - Susan Fader

In this episode, you’ll hear from:Sarah Kotva - Executive VP, Fieldwork Inc. & President Fieldwork Network-InternationalBob Ferro - Managing Director, Trusted TalentJanel Hagaman - Sr. Product Engagement Manager, AYTMSusan Fader - Insight Navigator at Fader & Associates Lance Streff - Sales Representative, Quirk’sJay Mace - Senior VP, MindfieldBecky Harris + Pete Hearn - Key Account Directors, Lightspeed ResearchNancy Hernon - President, G3 TranslateAttending an upcoming Quirk’s Event? In this episode, Priscilla gives a few tips for people attending an upcoming Quirk’s Events in Brooklyn and Chicago.

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. 

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Ponderings from the Perch doesn’t usually get squeakquel episodes. However, when we heard that our friend Pam Didner had a new book, we were like, “Look who’s invited to the podcast now,” and also kind of like, “I still know this is going to be a great podcast!”

For those who don’t know, Pam is a sales, marketing & communication consultant, two-time author, prolific blogger, and global marketing speaker. She was also a guest of Ponderings way back in episode 39. Pam’s latest book, “Effective Sales Enablement,” is written for marketers to foster collaborative sales and marketing efforts. This time around, Priscilla and Pam quickly got back in the habit, discussing authorship, public speaking, the perils of marketing silos, and what marketers can do to better support their sales teams.

It’s a truly bogus journey.

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

P.S. Props to anyone who caught all of our sequel references in this week's show notes.

About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

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Lawn darts. Robotic gutter cleaners. In-car coffee brewers. These are just a few things that have enjoyed more commercial success than Google+.

Google’s social networking endeavor seemed poised to make big waves… something about their $719 billion in market capital lent a bit of credibility to the effort that turned out to be an almost immediate cricket-fest. The recent announcement that they would be pulling the plug on the sleeping giant wasn’t a huge shock to most people, but it’s not without ramifications.

In this episode, Priscilla McKinney and Ashley Le Blanc do a quick once-over on the cause, effects, and potential side-effects of G+’s upcoming journey upon the pale horse.

RIP, Google+. You were the Jar Jar Binks of social networks. We made fun of you so much, we started to feel guilty about it. Goodnight, sweet prince.

Social Media Resources:

- BLOG: 3 WAYS LITTLE BIRD MARKETING USES SOCIAL MEDIA TO EXPAND YOUR MARKETING MESSAGE

- BLOG: PRISCILLA’S 4 TIPS FOR BUSINESSES STRESSED BY THE NEW FACEBOOK ALGORITHM

- BLOG: EXPOSE YOURSELF: THE POWER OF SOCIAL MEDIA MARKETING

- PODCAST: PRISCILLA AND ASHLEY TALK TURKEY, ROBOTS AND BLOGGING

- PODCAST: PRISCILLA GETS A NEW PONY

- DOWNLOAD: HOW TO ATTRACT CUSTOMERS WITH FACEBOOK

- DOWNLOAD: PRISCILLA'S TOP 10 WAYS TO CRUSH IT ON SOCIAL MEDIA

About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

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Array ( [id] => 07edacc0-2beb-11e9-babb-1bd45c491d4e [createdAt] => 2019-02-08T13:46:46.154-08:00 [updatedAt] => 2019-03-13T10:14:17.433-07:00 [title] => Priscilla and Kelly McNelis Speak The Truth [pubdate] => 2019-02-07T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/07edacc0-2beb-11e9-babb-1bd45c491d4e/image/uploads_2F1549662395990-e31m3m739hp-95b678fdccc2d80e7880bbe70f9a212d_2Fpriscilla-and-kelly-mcnelis-speak-the-truth-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => In this episode, Priscilla discusses “messy brilliance,” inspiring confidence, and the power of truth telling with Women for One founder Kelly McNelis. [summary] =>

Ready for a dose of the truth? In this episode, Priscilla discusses “messy brilliance,” inspiring confidence, and the power of truth telling with Women for One founder Kelly McNelis.

Women for One is a global community that empowers women to find and embrace their own voices, inspiring the confidence needed for them to achieve their dreams. McNelis’s journey has seen not only the creation of this community, but also the launch of the Truth Teller Tour, a series of courses, and toolkits aimed at the same goal:

“I just wanted women to be able to share their stories and as soon as I  intended to do that, and created a container for women to submit their stories for free, and really get out their experiences to the world so they can feel more connected and other women can feel less alone when they read it, It’s just resonated with society.”

Her book, “Your Messy Brilliance: Seven Tools for the Perfectly Imperfect Woman,” is set to be featured in Entrepreneur Magazine and O Magazine this year. Check out the full podcast for more in-depth stories, and a lightning round with Priscilla!

As mentioned in the podcast, Kelly’s favorite bloggers are Kris Carr and Kelly Notares. Oh, and don't forget to check out the Women for One Podcast!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: Don't miss IIeX North America on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

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Array ( [id] => fb1043c0-2a2b-11e9-bf86-878aeafc7c42 [createdAt] => 2019-02-06T08:26:39.549-08:00 [updatedAt] => 2019-03-13T10:14:06.228-07:00 [title] => Priscilla Presents Bird On The Street [pubdate] => 2019-01-31T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/fb1043c0-2a2b-11e9-bf86-878aeafc7c42/image/uploads_2F1549470391296-40sig0nmyyj-e419da2152b40e07b65e70394354460b_2Fbird-on-the-street-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => [subtitle] => In this episode of Ponderings from the Perch, Priscilla hands the mic to Colton Harrington of Little Bird Marketing and he takes to the streets to interview everyday people about their email behaviors in a new segment we’re calling THE BIRD ON THE STREET. [summary] =>

EMAIL - an open line of communication between brand and buyer.

With this kind of direct contact, it makes sense that emails have remained a fundamental part of our marketing strategies for years. In this episode of Ponderings from the Perch, Priscilla hands the mic to Colton Harrington of Little Bird Marketing and he takes to the streets to interview everyday people about their email behaviors in a new segment we’re calling THE BIRD ON THE STREET.

Over the years, as people continued to receive more and more marketing emails, their behavior has shifted. As marketers, we keep adjusting our strategies to try and reflect these behaviors. But what are they?

Colton asks questions to uncover just that:

- “Is there a particular time of day you check you email most?”

- ”If an email uses your name in the subject line, is it creepy or more likely to make you open it?”

- “What’s the main reason you unsubscribe from emails?”

Learn more about how you can take your email strategy to the next level with our free resource, "9 Reasons People are Ignoring Your Emails."

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: Don't miss IIeX North America on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

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Pretty much every business owner - either brick and mortar or online - understands that increased traffic doesn’t always equate to increased sales. In this episode of Ponderings from the Perch, Priscilla talks with Chris Dayley, a neuromarketer and A/B testing wizard with Disruptive Advertising, about the differences between search engine optimization and conversion rate optimization.

Dayley’s small testing and optimization startup, Dayley Conversion merged with Disruptive Advertising in 2016. He and Priscilla dive deep into the importance of asking the right questions, the differences between small and large business, and approaching potential clients with a mentality of abundance.

Bonus! Chris has put together a free A/B testing starter guide featuring recommended tools, first tests to try, and case studies that is available here!

Connect with Chris on Twitter, LinkedIn or Disruptive Advertising.

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: Hosted by GreenBook, IIeX Europe (February 18th and 19th) is all about new ideas, new approaches, and new connections in market research and insights. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, visit the event site here. Register with the promo code LITTLEBIRD to save 20%!

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Just like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await another voice."  In this episode, Momma Bird - Priscilla McKinney and Little Bird Content Marketing Specialist - Ashley Le Blanc talk about greeting the new year with a swift karate chop, and ditching all those bad marketing habits you might have picked up through the years.

Want a sneak peek? Here's the overview of the tips!

1. Stop selling so hard. Learn about Priscilla's Rule of 15, which lays out a balanced framework for social posting that integrates sales without being annoying.

2. Stop treating social media like an afterthought. Short form content is an art form unto itself, and shouldn't be approached haphazardly, or shoved off on the nearest administrative assistant.

3. Stop pretending that "content" equals "blogging." Google looks at more than just the blog to determine your site's authority - think video and audio - and expand your content landscape.

[ 3a. If it's not an important topic to your ideal client persona, stop blogging about it. Pull reports. Analyze the data. Adapt. ]

4. Stop keyword spamming. You can't just cram a keyword between every other word in a blog and expect to get results. It was never a good practice anyway, now it's bad form and completely ineffectual. Just stop please. For more blogging tips, tune-in to "Priscilla and Ashley Talk Turkey, Robots and Blogging."

[ 4a. Don't put all your eggs in the backlink basket. Internal links build a better network for authority. ]

5. Stop winging it. Make a plan, and hold your content accountable to your organization and your strategy.

This episode is not just brimming; it's overflowing with actionable tips you need to implement to get your 2019 marketing plan whipped into shape. Shape it up. Set it straight.

Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes!

More about this episode's sponsor:  IIeX Europe is just around the corner! This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!

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The WIRe miniseries has been nothing short of inspiring. In the final episode of this series, Priscilla interviews Brin Moore. In addition to being a partner at Trusted Talent, where she helps market research firms find the right talent for the right jobs, Brin has been an integral part of WIRe in San Francisco, heading up the biannual events in the Golden City.

In this episode, the two talk about the best parts of WIRe, the importance of local networking and the changing landscape of executive recruiting in conjunction with the market research and consumer insights industry:

“There’s a tremendous amount of talent out there. And there are amazing opportunities out there. The marketplace is just teeming with opportunities. And people are being very, very picky about what they want - they’re looking for the right fit. Both on the client side and the researcher. They’re looking for the right culture fit, lifestyle fit, and expertise fit. They’re being very diligent about, ‘What is the position, what is it that you want us to do, and is it really a good fit for me?’ Which is really exciting, because people are putting a lot of thought into where they’re going next.”

Want to know more about WIRe? Click here for information about becoming a member for free!

For previous episodes in this series, check out our iTunes, website or blog.

P.S. IIeX Europe is just around the corner! This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!

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“Reality may not be the best of all possible worlds, but it’s still the only place where you can get a decent steak.” - Woody Allen

In this episode, Priscilla McKinney talks with Charlie Rosenbury, founder and president of Self Interactive, a Springfield, MO based software development company specializing in virtual (V) and augmented (A) reality experiences. In addition to discussing the differences between VR and MR, Priscilla and Charlie talk about the future and present of this technology and how it can, when properly utilized, present a truly creative solution to a wide variety of problems. Learn about the difference between three and six degrees of freedom, the possible applications of Snapchat filters, meatball machines, and that time Priscilla’s brain went swimming with whales.

In addition to being the president of Self Interactive, Rosenbury is also a co-founder of Springfield Creatives.

After checking out this episode, Perch fans might be interested in revisiting Priscilla’s interview with Kyle Drenon, whose twin brother Tyler works with Self.

Hosted by GreenBook, IIeX Europe is right around the corner on February 18th and 19th. Hosted in beautiful Amsterdam, this IIeX event is all about new ideas, new approaches, and new connections in market research and insights. Sounds amazing, right? It gets better. One of the most stand-out parts of IIeX is the focus on startups and how they are challenging the status quo in the market research space. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, visit the event site here. Register with the promo code LITTLEBIRD to save 20%!

Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes! 

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In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Lilah Koski - a 25-year veteran of the insights industry, motivated to understand human decision making. As founder and CEO of Logica Research (formerly Koski Research), she's driven to help organizations use research to better engage with customers and improve people's financial lives. Logica Research excels in creating customized research solutions that answer our clients’ most complex business questions.

“Our focus is providing insights to financial service organizations to help them develop products and services that will improve people’s financial lives.”

Lilah also shares her personal experience with WIRe and describes the organization as a "tremendously supportive community." Want to know more about WIRe? Click here for information about becoming a member for free!

Don’t miss an episode of this special miniseries. Subscribe to Ponderings from the Perch on iTunes!

P.S. What are you doing February 18th and 19th? If your answer wasn't IIeX Europe, it needs to be. This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!

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Do you need a little Christmas? Right this very minute? Perhaps you have the candles in the window and are only lacking the carols at the spinet? Well, you’re in for a treat, because it’s time for the 3rd annual Little Bird Holiday Spectacular Spectacular!

Join in the fun as the Little Bird gang talks fave and least fave holiday movies (spoiler: there are a lot of conflicting opinions). Listen to Priscilla and Ashley discuss the Little Bird holiday-themed blog, "If Marketing was a Christmas Movie," and hear your favorite carols performed by the Little Bird band, including Priscilla’s autoharp and melodica, the ukulele quartet, and some switched-on holiday classics! Finally, don’t forget to place your bets on who will win the Hallmark Christmas movie themed quiz show: Plot or Not? (We’ve got 100 bucks on Emma to take the whole thing!)

What’s our holiday wish? That’s sweet of you to ask! Well, it’d be great if you left us a glowing 5-star review on iTunes! Imagine us waking up in the morning, running down the stairs and unwrapping that review. It’s another Festivus miracle!

Missed our first and second holiday podcast specials? Here they are for your listening pleasure: 2017 Holiday Spectacular! Spectacular! and Priscilla Hosts the Extravaganza Spectacular 1st Annual Little Bird Marketing Superfluous Talent Variety Christmas Show.

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Fully recovered from jet lag, but still fresh off a trip to Bangkok, Priscilla took a few minutes in the podcast booth with Little Bird Content Marketing Specialist, Colton Harrington, to discuss her experiences as Co-Chair and Presenter during IIeX Asia Pacific. In addition to discussing some of her favorite presentations, she shares a few market research stories, and tells Colton all about the amazing fruit and candy selections that Thailand has to offer.

In addition to amazing insights, fellow presenters and IIeX Asia Pacific attendees Ray Poytner or NewMR, Aung Thura of Catalyst Human Insights, and Andrew Kuiler of Silk Initiative call in to share their favorite parts from the event - all the cutting edge AI, Ikigai in market research, mobile/app emphasis, and predictive modeling. Check out the whole show for more information!

There's still time to make it to an IIeX event. Next up, IIeX Europe on  February 18th and 19th. Then, IIeX is is headed to the US. Don't miss IIeX North America from April 23rd-25th in Austin, TX. These events are brought to you by GreenBook and are all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes! 

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Array ( [id] => 551b9272-f96f-11e8-b44a-53263baa5d95 [createdAt] => 2018-12-06T07:55:19.924-08:00 [updatedAt] => 2019-09-25T10:59:05.242-07:00 [title] => Flock Stars WIRe Miniseries: Meet Dianne Gardiner [pubdate] => 2018-12-06T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/551b9272-f96f-11e8-b44a-53263baa5d95/image/uploads_2F1544111327066-ws1s8y7p9s9-7c87338b6ecfcaf8547164b32e3332c2_2Fflock-stars-dianne-gardiner-square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 112 [subtitle] => In this episode of the Flock Stars WIRe Miniseries, Priscilla is joined by Dianne Gardiner – CEO of Bastion Latitude. [summary] =>

Owning a business is hard work, but learning when it’s time to let it go can be even harder. For Dianne, choosing to sell 80% of her business was a difficult, but necessary to propel her and her company forward. In this episode of the Flock Stars WIRe Miniseries, Priscilla is joined by Dianne Gardiner – CEO of Bastion Latitude.

“My journey started over 10 years ago when I took the leap of faith and actually started my own research business called Latitude Insights.”

Widely credited as being a leader in online community research in Australia, Dianne's passion for pragmatic insight runs deep. She established Latitude Insights over 10 years ago, joining the Bastion Collective in 2016, and today she heads up an international team of research experts.

“Change is hard for anyone, but unless we lean into it, we aren’t going to become better people.”

Dianne and Priscilla’s conversation is packed full of insights on owning your own business, mentorship and learning when its time to let go.

Traveling the furthest, Dianne came from Melbourne to participate in the WIRexec Leadership Summit. However, for Dianne, it was all worth it. “It was that moment where I found my tribe.” Want to know more about WIRe? Click here for more information about becoming a WIRe member for FREE.

To celebrate the badass women featured in this miniseries, we’re hosting a badass giveaway. Click here to enter!

Don’t miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes.

P.S. I need you to check your calendar right now. What are you doing February 18th and 19th? If your answer wasn't IIeX Europe, it needs to be. This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!

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Array ( [id] => 3db1210e-f408-11e8-9671-4784a6aeeff0 [createdAt] => 2018-11-29T10:54:46.662-08:00 [updatedAt] => 2018-11-29T14:36:50.250-08:00 [title] => Priscilla and Ray Poynter Leave The Past Behind [pubdate] => 2018-11-29T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/3db1210e-f408-11e8-9671-4784a6aeeff0/image/uploads_2F1543530807200-3klri0ts4m2-1d0a428add5831a79ab3ed4a041b4769_2Fpriscilla-and-ray-poynter-leave-the-past-behind_sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 111 [subtitle] => In this episode of Ponderings from the Perch, Priscilla talks with Ray Poynter about how we fit in the still-developing timeline of market research. [summary] =>

Perceptions of the past and future, in relation to marketing, are often conflicting. Some people dread the future and its inevitable robo-takeover, while clinging to oft-antiquated traditions. Others are gung-ho over the latest bells and whistles, trend-hopping from new thing to new thing. In this episode of Ponderings from the Perch, Priscilla talks with Ray Poynter about how we fit in the still-developing timeline of market research.

As Ray says, there's room for both enthusiasm for the future and a retention of traditional values:

"Probably my niche in the market is that I’m a very cynical lover of the new. So, yes, I do like new things, but I’m not easily swayed.  I’ve got a very good grounding in the traditional aspects of applying the science; applying methodology and seeing where things fit. I’m much more interested in how they work than how shiny they are."

Ray is the founder of NewMR, author of "The Handbook of Online and Social Media Research," and "The Handbook of Mobile Market Research," and the editor of ESOMAR's book "Answers to Contemporary Market Research Questions." He's also a prolific writer with 40 years of expertise in market research and innovation. Priscilla and Ray discuss changes in insights, legitimacy of new innovation, and what's on the horizon for the future of market research.

Find Ray at NewMR, LinkedIn, or Twitter to read more of his insights.

Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes!

This episode is sponsored by GreenBook. Hosted in beautiful Amsterdam, GreenBook’s IIeX Europe is all about new ideas, new approaches and new connections in market research and insights. Sounds amazing,

right? It gets better. One of the most stand-out parts of IIeX is the focus on startups and how they are challenging the status quo in the market research space. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!

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Array ( [id] => e5ed1820-f19a-11e8-bf1d-bb5881f5db01 [createdAt] => 2018-11-26T08:47:01.948-08:00 [updatedAt] => 2019-09-25T11:00:45.252-07:00 [title] => Flock Stars WIRe Miniseries: Meet Nancy Hernon [pubdate] => 2018-11-22T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/e5ed1820-f19a-11e8-bf1d-bb5881f5db01/image/uploads_2F1543250217775-d18bk3v21qj-75e5ed0915cb1600bebfcc4add878bab_2Fflock-stars-nancy-hernon-square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 110 [subtitle] => In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Nancy Hernon, Chief Executive Officer of G3 Translate. [summary] =>

Nancy Hernon has been with WIRe since the beginning, thanks to her friend and colleague Kristin Luck. “We never had a forum to come together in one place and she gave us that platform.” In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Nancy Hernon, Chief Executive Officer of G3 Translate.

With over two decades of experience in the field, Nancy provides a global voice to clients across several industries. Working with major corporations, Nancy has launched new projects and websites and overseen translations for qualitative and quantitative marketing research, technical copy, advertising and legal content.

For her, WIRe is a place to connect with like-minded, business-driven women. Starting as a member of WIRe, Nancy has now attended the WIRexec Leadership Summit multiple times. “I just love the way that Kristin has structured it– to make it about the head and the heart, the business and the personal. It’s so different from any industry event I’ve ever been to.”

This episode is sponsored by our friends at GreenBook. Through their blog, leading market research directory and other publications, GreenBook connects marketers and insights professionals with people, information and ideas that generate better business results. Whether you’re looking for a focus group facility or just want to stay up-to-date with the ever-evolving insights industry, GreenBook is the resource for you. Check out all they have to offer at: greenbook.org.

Want to know more about WIRe? Click here for more information about how you can join for free!

Don’t miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes!

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Array ( [id] => 3b602ae6-e92a-11e8-b205-f330c514010b [createdAt] => 2018-11-15T15:00:22.869-08:00 [updatedAt] => 2018-11-16T06:16:08.012-08:00 [title] => Priscilla and Marti Konstant Limber Up [pubdate] => 2018-11-16T05:49:06.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/3b602ae6-e92a-11e8-b205-f330c514010b/image/uploads_2F1542322594976-xoygziskx5q-860fc9bb224f4a30de7966fde4c90e26_2F20181116-priscilla-and-marti-konstant-limber-up-sq.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 109 [subtitle] => Join Priscilla and workplace futurist Marti Konstant as they delve into the vibrant world of Agile! [summary] =>

Join Priscilla and workplace futurist Marti Konstant as they delve into the vibrant world of Agile! Though traditionally thought of as a methodology for software development, Marti first worked on applying the methods to the marketing process, and eventually to individual career management. The result was her book, Activate Your Agile Career: How Responding to Change Will Inspire Your Life’s Work. It also led to the foundation of the Agile Careerist Project.

In this episode, Priscilla and Marti tackle tricky topics like:

• How to maintain team buy-in

• Individual career growth

• How to move away from siloing and hierarchical job structures

• The importance of ongoing learning

• And more!

Put simply, “If you’ve got more skills and knowledge in part of what is the future of marketing, you’re going to be more in demand and more needed in the future.”

This is the “Duty Now for the Future” that Devo told us about. Check the episode out for more details!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

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Array ( [id] => ec8ed3ea-e2d0-11e8-ac4a-0ff87f79e9df [createdAt] => 2018-11-07T13:05:58.456-08:00 [updatedAt] => 2019-09-25T11:07:19.386-07:00 [title] => Flock Stars WIRe Miniseries: Meet Dyna Boen [pubdate] => 2018-11-08T22:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/ec8ed3ea-e2d0-11e8-ac4a-0ff87f79e9df/image/uploads_2F1542310833523-gkmttuggubd-a2a5de55db38abf57661414267a272c9_2Fflock-stars-dyna-boen-square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 108 [subtitle] => In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Dyna Boen, President of Market Research at Survata. [summary] =>

“Watch out- it’s addictive.” – being an entrepreneur, that is. After 15 years of experience, Dyna Boen would know. In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Dyna Boen, President of Market Research at Survata.

“Once I have a vision for something, I can just clearly go after it. People say that I like to jump into the deep end with both feet.”

This interview is packed with noteworthy insights fueled by Dyna’s experience. She was the co-founder of UBMobile, which sold to Critical Mix in 2018, an early member at MarketTools-Zoomerang, which sold to Survey Monkey in 2012, co-founder of the data quality company TrueSample, which merged with Imperium in 2017, and co-founded the WIRexec Leadership Summit which started in 2016.

Listen-in for a behind the scenes look at the WIRexec Leadership Summit and to find out what new MR tech excites Dyna. Want to know more about WIRe? Click here for information about becoming a member for free.

Brought to you by GreenBook, the IIeX conference season has begun and if you haven’t bought tickets to one of these events - you absolutely need to! Join Priscilla on November 28th and 29th in Bangkok for IIeX Asia Pacific. This event has an amazing speaker line-up including thought leaders like Nestle, AirAsia, BBC and Diego. For registration and event details, visit: iiex-ap.insightinnovation.org. Plus, save 20% on registration with the promo code LITTLEBIRD. Remember, things happen first at IIeX.

Don’t miss an episode of this miniseries. Subscribe to Ponderings from the Perch on iTunes!

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Array ( [id] => e4b93994-dee3-11e8-b3b2-27ee4f85e392 [createdAt] => 2018-11-02T14:11:41.095-07:00 [updatedAt] => 2018-11-15T11:41:53.566-08:00 [title] => Priscilla and Will Leach Tackle Difficult Decisions [pubdate] => 2018-11-02T13:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/e4b93994-dee3-11e8-b3b2-27ee4f85e392/image/uploads_2F1542310888154-lttha27otja-c4e9d82eaaaeba71827dbf2899331e7d_2Fpriscilla-and-will-leach-tackle-difficult-decisions-square.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 107 [subtitle] => In this episode, Priscilla talks with Will Leach, founder of Trigger Point Design, a leading behavioral research and design consultancy. [summary] =>

Regular or decaf coffee? Aisle or window seat? Fries or tots…or curly fries? For most of us, these are just a few of the hundreds of decisions we make every day without conducting a cost-benefit analysis. We make these choices intuitively, using some magical portion of our brain/consciousness that’s able to just *snap* make decisions immediately. In this episode, Priscilla talks with Will Leach, founder of Trigger Point Design, a leading behavioral research and design consultancy. Trigger Point helps brands understand how to align their designs with the reality of how people actually make decisions - or, “match marketing toward behavior.”

Will is also the author of “Marketing to Mindstates,” a brilliant guide that demystifies these non-conscious filters and illustrates ways to create messages that activate emotional engagement. He and Priscilla discuss the highlights and challenges of authorship, and how the information in the book can be applied to a whole variety of situations.

Brought to you by GreenBook, the IIeX conference season has begun and if you haven’t bought tickets to one of these events - you absolutely need to! Join Priscilla on November 28th and 29th in Bangkok for IIeX Asia Pacific. This event has an amazing speaker line-up including thought leaders like Nestle, AirAsia, BBC and Diego. For registration and event details, visit: iiex-ap.insightinnovation.org. Plus, save 20% on registration with the promo code LITTLEBIRD. Remember, things happen first at IIeX.

Don't forget to find Ponderings from the Perch on iTunes!

The first 5 people that leave us a review and email podcast@littlebirdmarketing.com with a screenshot will receive a copy of Will Leach's book. 

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"We're in a place of data-explosion. People know that they have access to so much data now and they're embracing that change."

Serial entrepreneur, Sima Vasa, is not an exemption. She's making waves in the market research industry by embracing new technology and encouraging MR execs to be more than just experts in data. In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Sima Vasa of Infinity Squared Ventures and host of the Data Gurus podcast.

"I've had a pretty varied experience in the market research industry. I was on the client side at IBM and now I'm an entrepreneur."

Sima's specialty is her deep and longstanding experience in building and growing businesses. As CEO and Founder of Infinity Squared Ventures, she focuses on accelerating new and emerging businesses in the market research space.

Keeping up with the market research industry can be exhausting, but Sima explains that WIRe has helped her recharge, refocus and tackle big goals.

"I'm always delighted when I leave the WIRexec Retreat on how recharged I feel."

Want to know more about WIRe? Click here to join for FREE or for more information about the organization.

To celebrate the badass women featured in this miniseries, we're hosting a badass giveaway. Click here to enter!

Don't miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes!

P.S. Here's a little more on TRME and the presentation by Marina Kosten that Priscilla mentions in this episode!

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Array ( [id] => 5b7ae4e0-d635-11e8-a3ac-2b62290dc189 [createdAt] => 2018-10-22T13:02:09.101-07:00 [updatedAt] => 2018-11-02T09:08:47.033-07:00 [title] => Priscilla and Matt Koenig Hack into the Mainframe [pubdate] => 2018-10-17T00:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/5b7ae4e0-d635-11e8-a3ac-2b62290dc189/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 105 [subtitle] => [summary] =>

Grappling hooks? Check. Ski masks? Affirmative. Lookout van in the parking lot? Yep! Get ready, because in this episode, Priscilla and Matt Koenig, Owner and Chief Developer at MK Web Development, are hacking into the mainframe of web development knowledge. In this heretofore uncompromised maximum security vault of information, questions are everywhere, and answers are like unto shadows. 

Priscilla and Matt get straight to the heart of things, answering tough questions like:

Why the heck is my site so slow?What questions should I ask of a hosting service?What plugins should I be running on my Wordpress site?And more!

Matt offers practical and helpful advice on database optimization, firewalls, backups, and image size, and Priscilla recounts the tale of the mysteriously windy website. 

Resource links:

PingdomGoogle page insightsGT MetricsSmush, Imagefy, Shortpixel - are WP plugins that downsize too big photos 

Like it? Love it? Want some more of it? Let us know by leaving a review on iTunes!

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Array ( [id] => 5bf842be-d635-11e8-a3ac-f713e9e8a4ac [createdAt] => 2018-10-22T13:02:09.924-07:00 [updatedAt] => 2019-09-25T11:06:35.849-07:00 [title] => Flock Stars WIRe Miniseries: Meet Katrina Noelle [pubdate] => 2018-10-12T00:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/5bf842be-d635-11e8-a3ac-f713e9e8a4ac/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.jpeg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 104 [subtitle] => [summary] =>

What does it mean to be in the front seat of a female-driven market research company? In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Katrina Noelle of KNow Research and Scoot Insights.

“We landed on ‘female-driven’ because that is who is behind the wheel of our team. It’s come out of a personal history, for me, of endorsing and supporting women in the research industry because that’s how I’ve ended up where I am.”

Katrina Noelle is a self-proclaimed “time-zone agnostic” and president of KNow Research. For over 15 years, KNow Research has been designing custom qualitative research design for clients by combining methodologies from traditional in-person research with online and mobile approaches. To serve even more qualitative research needs, Katrina co-founded Scoot Insights, an agile qualitative methodology provider.

To describe her companies, Katrina regularly uses the terms “boots on the ground” and “front lines.” Why? Because her team does it all. From meeting with clients to collecting actual data, Katrina has excelled in building a team of people passionate about research and storytelling.

As a WIRexec member, Katrina has attended the WIRexec Summit for two years. “This year I was really able to set some goals of things I want to accomplish in the next year. I used the time to figure out how I’m going to achieve those goals alongside people who are doing the same thing.” For more insights on women in leadership, the future of the market research industry and learning to “be present,” listen to the episode!

Want to know more about WIRe? Click here for more information about becoming a member for FREE.

To celebrate the badass women featured in this miniseries, we’re hosting a badass giveaway. Click here to enter!

Don’t miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes!

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Array ( [id] => 5c37f3b4-d635-11e8-a3ac-cfc16906220b [createdAt] => 2018-10-22T13:02:10.347-07:00 [updatedAt] => 2018-11-02T14:16:15.430-07:00 [title] => Priscilla and Ashley Talk Turkey, Robots and Blogging [pubdate] => 2018-10-08T00:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/5c37f3b4-d635-11e8-a3ac-cfc16906220b/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 103 [subtitle] => In this episode of the Little Bird Marketing company podcast, Momma Bird - Priscilla McKinney and Content Marketing Specialist - Ashley Le Blanc explore the benefits and complexity of blogging. [summary] =>

“To blog or not to blog?” A question you’ve probably asked yourself a time or two as a business owner. So what’s the answer? In this episode of the Little Bird Marketing company podcast, Momma Bird - Priscilla McKinney and Content Marketing Specialist - Ashley Le Blanc explore the benefits and complexity of blogging.

“Blogging - it's been around for a while now and seems like it might just be something that anyone can do, but we're here to say, maybe not everyone should be doing it, and if you are doing it, maybe you should have a strategy.”

Here’s the reality - the internet is exploding with content. There are millions of articles posted daily and you can't beat it by posting more. That's right— there's no point in adding clutter. To see ROI on your blogs, you need to focus on the quality of your content and how well you’re answering the questions of your ideal customer.

“This is a bigger question than just writing words that go on your website. It's about reaching your ideal client. Not just any client, not just any customer, but your ideal customer.”

Tune-in for more blogging insights, including:

Best practices for word count, keyword usage and social promotionCurrent stats, numbers and trendsHow to and why you should work with robotsTargeting your ideal customer

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

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Welcome to Flock Stars! These bite-size episodes feature the movers and shakers in marketing, advertising and surrounding industries. Our first season is all about Women In Research and each minisode will feature an inspiring woman who attended the 2018 WIRexec Leadership Summit. In this first episode, Priscilla McKinney interviews Kristin Luck– Ponderings from the Perch vet, supporter of women and Founder of WIRe.

“There’s so much direction in what we need to change to be successful, versus really stepping into understanding what our strengths are as women and as business leaders.”

Kristin is a serial entrepreneur and a globetrotting, internationally recognized keynote speaker on marketing measurement. She’s a futurist and growth hacking expert, specializing in nontraditional marketing and branding strategies. In 2007, Kristin was inspired to start WIRe after connecting with 50 women in the market research industry over drinks. Since that first cocktail mixer, WIRe has grown to become a global not-for-profit organization with 24 events worldwide in 2018.

WIRe is completely free to join. Kristin explains, “We don’t want a membership fee to be a barrier to folks to having access to our programming and services.” Want to know more about WIRE? Click here for more information about becoming a WIRE member.

To celebrate the badass women featured in this miniseries, we’re hosting a badass giveaway. Click here to enter!

Don’t miss an episode of the Flock Stars - WIRE Miniseries. Subscribe to Ponderings from the Perch on iTunes.

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Array ( [id] => 5cc5066e-d635-11e8-a3ac-177c4fc83be9 [createdAt] => 2018-10-22T13:02:11.272-07:00 [updatedAt] => 2018-11-02T09:10:29.188-07:00 [title] => Priscilla Gets Selfish with Sarah Marshank [pubdate] => 2018-09-21T00:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/5cc5066e-d635-11e8-a3ac-177c4fc83be9/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 101 [subtitle] => In this episode of Ponderings from the Perch, Priscilla McKinney is joined by Sarah Marshank - entrepreneur and author. [summary] =>

When’s the last time you practiced the art of being selfish? Before you tell on us for using the “s-word,” let us explain. We’re talking about carving out time for self-exploration and inquiry. This week on the Little Bird Marketing company podcast, we brought in an expert on the journey to finding your authentic self.

In this episode of Ponderings from the Perch, Priscilla McKinney is joined by Sarah Marshank - entrepreneur and author. Sarah started Selfistry, a comprehensive integrative educational system for mastering the art of being human. She’s also the author of the “Being Selfish: My Journey for Escort to Monk to Grandmother.” Based in the SF Bay Area, Sarah teaches and speaks internationally, offers online courses, consults with corporate clients and works one-on-one with individuals.

Sarah’s inspiring conversation with Priscilla is filled with questions like, “How do we become the author of our own life?” and important insights like, “There is nothing wrong with continuing to grow ourselves.”

If you’re on a journey to self-discovery or in the process of crafting an authentic marketing strategy, this conversation will give you the motivation and encouragement you need to move forward.

Love our show? Subscribe, rate and review Ponderings from the Perch on iTunes!

P.S. We’re starting a special miniseries next week! Our first Flock Stars minisode premieres Friday, September 28th. Our first season features conversations with the inspiring women who attended the 2018 WIRexec Leadership Summit.

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She’s done it– Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, has turned 100 (in podcast years). To celebrate, she’s teamed up with friend and co-host Dan Leadbetter for a special show!

This episode is packed full of throwbacks, true stories, entrepreneurial insights and guest appearances.

“I still remember all of those milestones. As the company progresses and you bring new people on, it’s important to tell the story– as it was.”

Making it to episode 100 wouldn’t be possible without our amazing guests, staff and, of course, listeners. A giant thank you to all of our the Ponderings from the Perch alumni, including the ones featured in this episode:

Doug Sandler Maribeth Kuzmeski David Reimherr Tim Hughes Rachel O’Meara Deirdre Breakenridge Tony Cheevers Beck McKinneySawyer McKinneySteve McKinneyAlso, don’t miss our announcement about our NEW upcoming mini-series. Flock Stars premieres Friday, September 28th and you won’t want to miss it– so subscribe on iTunes!

Like what you hear? Don’t forget to rate and review Ponderings from the Perch on iTunes.

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Array ( [id] => fec06ba0-a7ca-11e8-a7e5-0f65e2164ab4 [createdAt] => 2018-08-24T11:24:53.393-07:00 [updatedAt] => 2018-11-02T09:11:07.806-07:00 [title] => Priscilla and Deirdre Breakenridge Cast a Wide Net [pubdate] => 2018-08-24T00:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/fec06ba0-a7ca-11e8-a7e5-0f65e2164ab4/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 99 [subtitle] => In this episode of Ponderings from the Perch, Priscilla McKinney and guest Deirdre Breakenridge of the Women Worldwide podcast prove that networking can be one of the most valuable tools for your business. [summary] =>

We all know the saying, “teamwork makes the dream work,” but in this episode of Ponderings from the Perch, Priscilla McKinney and guest Deirdre Breakenridge of the Women Worldwide podcast prove that networking can be one of the most valuable tools for your business.

Sharing in their love of communication, marketing and podcasting, Deirdre and Priscilla share their biggest networking successes and the mediums that facilitated them. Each using their podcast as their vessel, these two marketing badasses have mastered the art of getting the most out connections.

Deirdre shares, “Your [podcast] guests are an opportunity to do something together…That guest in the seat is really important.”

In addition to learning how Deirdre grew her podcast to 5,000 organic listens per episode, you’ll gain these insights on podcasting:

AdvertisingMeasuring ROINailing the fundamentalsGive Deirdre’s podcast, Women Worldwide, a listen (we suggest this interview with Jennifer Wilkov) on iTunes or C-Suite Radio.

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

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Is your content geared to reach your ideal client? When it comes to marketing strategy, one of the biggest mistakes businesses make is failing to identify their ideal client. In this episode of the Little Bird Marketing podcast, Ponderings from the Perch, Priscilla McKinney and Dan Leadbetter explore the topic of buyer personas.

“Buyer personas give you the research you need to create content and messages for the person who is most likely to buy your product.”

Throughout the episode, Priscilla shares her experience and the tips she’s learned creating buyer personas for clients and for her own business. The buyer persona drum is one she beats often - catch more content on this topic on our blog or in our free Ideal Client Personas guide!

Are you ready to get the most out of your marketing budget? Tune-in to this episode and do your buyer persona homework.

Like what you hear? Subscribe to Ponderings from the Perch on iTunes and while you’re there, leave us a rating and review.

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In this episode of Ponderings from the Perch, Priscilla McKinney teams up with her podcast sister– Maribeth Kuzmeski of the Female Insight Zone podcast and Red Zone Marketing. Throughout the episode, the two share insights from their experiences as entrepreneurs, marketers and podcast hosts.

Maybe you're a podcaster looking to take your craft to the next level, or maybe you're just an avid listener who appreciates the nuances of the medium... either way, you're in for a treat as Maribeth shares the strategies she uses for her podcast, the Female Insight Zone. Want a sneak peak?

“If you listen to really good interviewers, people who actually want to get to the heart of something, they’re doing a little research - they’re doing some background - they’re not just hitting start and then just reading the bio. You’ve got to know something about the people you’re interviewing so you can come up with really good questions.”

Give this episode a listen for more podcast tips and advice on altering your marketing message to resonate with your ideal marketing prospect.

Love our show? Don't forget to give us a great review on iTunes!

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With all of the headlines about Facebook’s privacy policy and algorithm changes, you’ve probably been left scratching your head and asking questions like: How is my Facebook feed going to change? How do I get more interactions on my Facebook business page? Why did Mark Zuckerberg have to testify before Congress? And why doesn’t he ever blink?

In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, is back with Dan Leadbetter. Join them as they discuss the ever-changing world of digital media.

Whether you're up-to-date on the newest Facebook algorithm changes or stuck in the days of dial-up Internet, this episode will give you tips on improving your Facebook marketing strategy.

Tune-in as Priscilla and Dan discuss:

Major Facebook changes over the yearsWhy buyer personas are important for your social media marketing strategyHow to get the most out of Facebook advertisingWant more information on how you can use Facebook for your business? Check out the Little Bird Marketing resource page!

And of course, don't forget to subscribe, rate and review Ponderings from the Perch on iTunes!

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If The Office taught us anything, it’s that managing people is harder than it looks. From creating an enjoyable work environment to fostering creativity and innovation, being a good boss takes practice, intention and a little bit of skill. While Priscilla is definitely not Michael Scott, in this episode of Ponderings from the Perch, she reveals which fictional boss she identifies with most. Tune-in as Priscilla answers questions about leadership styles, creating stellar office culture and supporting your employees.

Here’s a sneak peek of the questions she answers in this week’s episode:

What’s your first memory of being a leader?What characteristics does it take to be a good leader and boss?What is your biggest management mistake?What’s your biggest management accomplishment?How do you get to know your employees and their work styles?What’s one piece of advice for bosses and one for employees?Like it? Love it? Want some more of it? Let us know by leaving a review on iTunes!

“I guess the attitude that I've tried to create here is that I'm a friend first and a boss second and probably an entertainer third.” —Michael Scott

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Array ( [id] => 00aeefea-a7cb-11e8-a7e5-9fc021fc873b [createdAt] => 2018-08-24T11:24:56.637-07:00 [updatedAt] => 2018-11-02T09:14:15.085-07:00 [title] => Priscilla and Dana Hit the (Green) Books [pubdate] => 2018-06-15T00:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/00aeefea-a7cb-11e8-a7e5-9fc021fc873b/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 94 [subtitle] => In this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, Priscilla McKinney interviews Dana Stanley– Director of Operations at GreenBook. [summary] =>

If you’ve ever needed something in the realm of market research, you’re probably familiar with the name GreenBook. The GreenBook Directory is a vast online resource of marketing research suppliers, facilities, and consultants. In this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, Priscilla McKinneyinterviews Dana Stanley– Director of Operations at GreenBook.

Once a literal green book, GreenBook has grown to be the go-to resource for market research. Outside their online directory, they’ve developed a series of worldwide conferences (IIEX), the infamous Insights Marketing Day and heaps of helpful (and downloadable) content.

Tune-in as Priscilla and Dana talk:

Go-to market research conferencesEncouraging innovation in your industrySpeaking and presenting tipsLike what you hear? Subscribe to the podcast and leave us a review on iTunes.

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In observation of National Take Your Kid To Work Day, Priscilla and Beck McKinney co-host a special edition of Ponderings from the Perch. In doing so, they learn more about each other, and verily, more about themselves in the process.

Beck has prepared a special pop quiz full of insightful questions for Priscilla about entrepreneurship, motivators, goals, and the importance of the silence during the Masters. Priscilla turns the tables back on Beck to find out why he thinks the office is slightly boring, and which of the Peeps is the most hilarious (spoiler: it’s Kahlief).

Join us for what is guaranteed to be the sweetest podcast you will listen to on any given day (except maybe that one podcast that’s just a bunch of kittens purring).

Love our show? Don't forget to give us a great review on iTunes! 

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What happens when you put two thought leaders in the same room? In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, and Dan Leadbetter explore the different roles of thought leaders.

After getting asked the same question at numerous speaking engagements, Priscilla honed in on the topic of thought leadership. Whether they acknowledge it or not, Priscilla explains, “Companies are built around thought leadership.” Identifying and amplifying your thought leadership style can give your brand the advantage in your industry.

At this point, you might be asking, “But how do I know what my thought leadership style is?” Don’t fret! Our “What Kind of Thought Leader Are You?” quiz will tell you that very thing. In this episode, Priscilla (the Radical) and Dan (the Visionary) compare their leadership styles after taking the quiz.

In addition to thought leadership, Priscilla and Dan dive into the topic of content marketing. They discuss:

How to develop unique content for your brand3 common “Content Traps”Priscilla’s #1 rule of content marketingSo are you a Visionary, Radical, Inspiration, or Revolutionary? Find out your thought leadership style by taking the quiz!

Don’t forget to head over to iTunes and leave a review with your results.

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Array ( [id] => 01c133a2-a7cb-11e8-a7e5-7f791e80d0dd [createdAt] => 2018-08-24T11:24:58.435-07:00 [updatedAt] => 2018-11-02T09:15:05.703-07:00 [title] => Priscilla and Simon Dunn are "Really, Really Keen" [pubdate] => 2018-03-16T00:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/01c133a2-a7cb-11e8-a7e5-7f791e80d0dd/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 91 [subtitle] => [summary] =>

Join a fun-filled podcast with design wiz Simon Dunn, from Keen As Mustard Marketing, as he and Priscilla discuss holistic marketing strategy methods, data visualization, and the importance of industry networking.

Simon, with Keen as Mustard, has been finding new ways for agencies to understand research and insights for the past ten years, with an indisputable understanding of the complexities of the field.

“You don’t just do a new brand, or launch a new website, sit back and wait for the work to come in. It’s all about actually doing all of those things, joining them up, having a plan - segmentations - targeting. It’s a whole joined-up web of stuff that you’re doing - and you do need to be doing all of them. And for quite a long time!”

In addition to providing marketing research PR and media relations, Keen as Mustard also helped develop Viz-Fest, an annual 4-day webinar full of market research insights.

While the discussion is rife with extremely serious industry discussion, Simon and Priscilla find time to reminisce about Simon’s classiness, laugh about rebranding difficulties, and share a moment of sadness about Priscilla’s missed opportunity for Scotch eggs.

While you’re enjoying the episode, be sure to connect with Simon on LinkedIn, register for Viz-Fest, and give Ponderings from the Perch a swell review on iTunes!

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Array ( [id] => 022ae856-a7cb-11e8-a7e5-6fb51530222c [createdAt] => 2018-08-24T11:24:59.128-07:00 [updatedAt] => 2018-11-02T09:15:31.885-07:00 [title] => Priscilla and Kathrin O'Sullivan Move a Giant Ship [pubdate] => 2018-03-02T00:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/022ae856-a7cb-11e8-a7e5-6fb51530222c/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 90 [subtitle] => [summary] =>

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kathrin O'Sullivan, organizational development consultant, facilitator, executive coach, and extraordinary public speaker. O'Sullivan is a twelve-year veteran of Google, where she most recently served as Leadership Development Manager, and has studied with some of the most distinguished thought leaders in her field.  

Priscilla and Kathrin discuss the complexities of effecting change through coaching in an organization, and how it can often resemble the efforts of steering a giant boat. O'Sullivan brings a fresh and progressive viewpoint to the topic of how individuals and teams relate to their work. 

"From a company perspective, it’s like, ‘How can we help people become more productive in their work?’ And you do this by helping people - or, at least it’s my personal philosophy - enjoy their work more. The more they enjoy their work, the more they will collaborate, and the better the results will be."

They also discuss:

How to navigate complexityThe importance of cultures that stimulate creativityThe rise of short-term teamsHow to approach coaching for first-timersThis episode is positively bursting with thought-leadership insights, and is an excellent starting point for anyone wanting to escape the waldeinsamkeit of job dissatisfaction. 

Be certain to follow Kathrin on LinkedIn, check out her website and read her blog for even more wisdom. 

Love our show? Don't forget to give us a great review on iTunes! 

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Array ( [id] => 027d5c12-a7cb-11e8-a7e5-4b4bd52eff02 [createdAt] => 2018-08-24T11:24:59.669-07:00 [updatedAt] => 2018-11-02T09:15:50.768-07:00 [title] => Priscilla and Fritz Grutzner Slay the Brand Dragon [pubdate] => 2018-02-16T00:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/027d5c12-a7cb-11e8-a7e5-4b4bd52eff02/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 89 [subtitle] => [summary] =>

In this episode, Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing chats with Fritz Grutzner, founder and President of Brandgarten. As a brand strategy consultant with 30 years of brand-building experience for Fortune 500s and non-profits in the U.S. and abroad, he shares his insights about how emotion drives behavior. His superpower involves identifying emotional insights and drivers of brand choice, helping organizations discover their most compelling, authentic brand story and teaching them to tell it in a consistent way.

While Brandgarten is primarily a strategy firm they do a lot of in-depth marketing research, because their strategies depend on having deep human insights. Fritz pontificates on his perspective about brand building and delivering actionable insights from the research. In the end, their team works with client to: 

understand the latest brain research and how to deal with the 95% of our cognitive activity that is really subconscious.help brands tell memorable stories instead of focusing on brand facts.help marketers understand the core emotions and total volatility of consumer loyalty.integrate empathy into brand stories for bigger impact.use current methodologies to tap into consumer's unfiltered thoughts.You'll enjoy some of Fritz's personal stories including his work with Johnson & Johnson baby products. If you enjoyed this interview, you'll enjoy Fritz's recommendation of Nobel Prize winner, Daniel Kahneman's book entitled Thinking Fast and Slow. 

Find Fritz on LinkedIn, and check out their amazing case studies about their work with company greats including Delta, Rogaine, Organic Valley, Band-Aid, Acuvue, and more!

And of course, if you loved this episode and want to hear more don't forget to give our podcast show a great review on iTunes! 

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Array ( [id] => 02de7542-a7cb-11e8-a7e5-13fd779d4c1b [createdAt] => 2018-08-24T11:25:00.304-07:00 [updatedAt] => 2018-11-02T06:43:17.705-07:00 [title] => Priscilla Reviews Lifestyle Blogging with Kyle Drenon: Content Strategies for In-house Marketing Teams [pubdate] => 2018-02-02T00:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/02de7542-a7cb-11e8-a7e5-13fd779d4c1b/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 88 [subtitle] => [summary] =>

Want to know what makes a blog successful? Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kyle Drenon, Director of Marketing at Murney Associates in Springfield, MO. After attending Mozcon 4 years ago, he details his slightly-Jerry Maguire story about how he came back to his job ready to take his company's marketing a new direction. 

Find out what happened next to bring this man, this myth, this Springfield, MO lifestyle guru to leading a small but mighty team making real estate fun again. “Our strategy on content creation is to sell more than just a house; we’re selling a community, too.” From this concept came a fresh batch of blogs people actually want to read. “We felt like we were uniquely qualified to speak about that because we’re in those communities every day. It was a natural fit to start writing a lifestyle blog about Springfield and the surrounding areas.”

In this podcast they tackle not only strategy and tips for good content, but they also talk about the process needed to keep a team inspired and organized. They also discuss:

Repurposing contentCreative brainstormingSEO vs. PPCTypes of content piecesSocial distribution strategies Killing your babies (how to let a piece go that just isn't working out)Reviewing your statsWhy Kyle loves wearing a robeCheck out this most excellent article they reference: 26 Things Only People who Lived in Springfield in the 90s Will Remember

In parting, we leave you with this: 

“How’d we come up with the robe? Was some guy just like, ‘Hey, I’ve got an idea! Why don’t we make a coat out of a towel? You can have a little belt that goes around. You could dunk the belt in the toilet! Have a toilet belt.’”

-Jim Gaffigan

Love our show? Don't forget to give us a great review on iTunes! 

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Array ( [id] => 034dccd0-a7cb-11e8-a7e5-5f3daf3ea992 [createdAt] => 2018-08-24T11:25:01.034-07:00 [updatedAt] => 2018-11-02T06:43:44.739-07:00 [title] => Priscilla Tries Interact - a Quiz Taking Software with Josh Haynam [pubdate] => 2018-01-05T00:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/034dccd0-a7cb-11e8-a7e5-5f3daf3ea992/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 87 [subtitle] => [summary] =>

Are you desperate to know what kind of fruit you are?

Need to know who is your celebrity style icon?

First, join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Josh Haynam of Interact, a quiz software company. In this episode we ask:

When was the last time you took a fun quiz?

When was the last time you took a meaningful quiz?

And, for the purposes of this show,

When was the last time someone took a quiz and it turned into a sale for your business?

Yup, Josh is the founder of Interact where their software helps businesses and non-profits create quizzes to not only boost brands, but generate leads. 

But "Why?" you ask. Why do businesses need to create quizzes for lead generation success? Well, according to an IBM study, email marketing has an ROI of 43x, meaning that for every $1 spent on email marketing you’ll earn $43 back. Email is also the way businesses SECURE their ownership of direct access to their potential customer base. So, growing your business email list is incredibly important and quizzes are one of the best ways to generate new subscribers.

In this episode Priscilla and Josh answer some tough questions for marketers like: 

How do you attain a average conversion rate of 50% or higher?How can interactive quizzes create personalized workflows to drive sales? How can quizzes spark genuine conversation to increase social media reach? How can quizzes integrate into my automated marketing dashboard? Josh reveals the ease with which anyone can choose an already created quiz and they discuss the strategy involved in creating your own custom quiz. Specifically, Priscilla discusses how she uses her completely custom quiz, WHAT KIND OF THOUGHT LEADER ARE YOU? to help her audience understand what kind of blogging or content creation will align best with their thought leadership style.

Lead generation quizzes can help move a business marketing plan and it can go far beyond deciding what vegetable or Star Wars character you are. Believe us, this is just the beginning. Try Interact for yourself.

Love our show? Don't forget to give us a great review on iTunes! 

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Array ( [id] => 03a3aa1a-a7cb-11e8-a7e5-232b5620ccc2 [createdAt] => 2018-08-24T11:25:01.596-07:00 [updatedAt] => 2018-11-02T06:42:07.698-07:00 [title] => 2017 Holiday Spectacular! Spectacular! [pubdate] => 2017-12-22T00:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/03a3aa1a-a7cb-11e8-a7e5-232b5620ccc2/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 86 [subtitle] => [summary] =>

Priscilla and the gang (not to be confused with Kool and the Gang) bring to you the Little Bird Marketing second annual Holiday Spirit Variety Show: Spectacular! Spectacular! 

Get your cup of cocoa, sit back in front of a roaring fire (either in the fireplace, or the YouTube looped video if you are a millennial) and soak in the entertainment, interviews, original music and general nonsense as you break through your deepest desire to know the "peeps" more intimately (except for Ryan). 

Do you love us yet? All we want for Christmas is a 5-star iTunes rating from...you!

Because we love you, here are all of the links to help you through the maze of wonderment and autoharp grandeur: 

Priscilla:

Into Great Silence: https://www.youtube.com/watch?v=pK1FGpd03Ig

Ozark: https://www.youtube.com/watch?v=5hAXVqrljbs

S-Town: https://stownpodcast.org/

Hillbilly Elegy by J.D. Vance: https://www.amazon.com/Hillbilly-Elegy-Memoir-Family-Culture/dp/0062300547

Men Explain Things to Me by Rebecca Solnit: https://www.amazon.com/Men-Explain-Things-Rebecca-Solnit/dp/1608464660

Return to Love by Marianne Williamson: https://www.amazon.com/Return-Love-Reflections-Principles-Miracles/dp/0060927488

Ready Player One by Ernest Cline: https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448

Brad:

Stranger Things Season 2: https://www.youtube.com/watch?v=vgS2L7WPIO4

Dark: https://www.youtube.com/watch?v=zy0b9e40tK8

Kahlief:

The Futur.: https://www.thefutur.com/category/podcasts/

Emma:

The Perfect Christmas Present: https://www.youtube.com/watch?v=UBT6G0BPUpk

Please promise us you will watch this!

Leighton:

Root Division: https://rootdivision.bandcamp.com

Plantasia: https://www.amazon.com/Mother-Earths-Plantasia-MORT-GARSON/dp/B00VKZVLWA

Priscilla (part two):

"Exactly What You Wish For" 2015 Toys R Us Commercial: http://www.military.com/video/family-and-spouse/deployment/exactly-what-you-wish-for/4653796142001

(WARNING: I even cried just reviewing it to post here.)

The Last Jedi Trailer: https://www.youtube.com/watch?v=Q0CbN8sfihY

A Head Full of Dreams by Coldplay: https://www.amazon.com/Head-Full-Dreams-Coldplay/dp/B017JGRJH4/

Up and Up by Coldplay: https://www.youtube.com/watch?v=BPNTC7uZYrI

Gifs for Content Marketers: https://blog.hubspot.com/marketing/writing-gifs-content-marketers

Music by KS, LC

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Array ( [id] => 03fd016e-a7cb-11e8-a7e5-afd3f9649b83 [createdAt] => 2018-08-24T11:25:02.182-07:00 [updatedAt] => 2018-11-02T06:41:42.872-07:00 [title] => Priscilla Gives Matt Hayman a 5-Star Review [pubdate] => 2017-12-08T00:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/03fd016e-a7cb-11e8-a7e5-afd3f9649b83/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 85 [subtitle] => [summary] =>

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Matt Hayman, founder at Review Minder where he develops and executes on-line strategies to improve companies' online presence and clout. 

Matt understands not only the intricacies of this ever changing digital landscape, but he is also able to translate his knowledge into practical tips with true business benefit. 

Business owners are being inundated with tactics, multiple channels, a never ending string of review sites and in general there are lots of fads and shiny options available. In the face of this complexity, the importance of online reviews can get lost. Too much confusion surrounds how companies can use them as a powerful part of their marketing mix. Companies looking to improve their visibility on the web are wise to listen in on this casual and informative conversation. They tackle relevant questions like:

How you you effectively grow positive reviews online and improve your company’s reputation? What should companies to to manage negative reviews and how can they be an opportunity?Why are online reviews so important? What motivates people to leave positive and negative reviews?How can small businesses owners take negative reviews as constructive criticism? How do companies scale a process to ask for positive reviews from clients?How important are Google reviews vs. Yelp and other platforms?What are the dangers of "perfect", 5-star reviews?Don't miss their fun and funny discussion on some of these favorite and hilarious online reviews. We'd say they are parodies, but they've happened in real-time on real products, so enjoy! Click here or copy and paste this link: https://www.amazon.co.uk/BIC-Her-Medium-Ballpoint-Pen/dp/B004FTGJUW/ref=cm_cr_arp_d_product_top?ie=UTF8. The customer questions and answers are also hilarious.

Check out some of his great blogs on Matt Hayman's LinkedIn page to continue this great conversation. Visit https://www.reviewminer.co to learn more about their methodologies and customized services! 

And of course, don't forget to give our podcast show a great review on iTunes! We'd appreciate your feedback! In fact, that might be all we want for Christmas!

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Array ( [id] => 04504220-a7cb-11e8-a7e5-178e79ab2f23 [createdAt] => 2018-08-24T11:25:02.728-07:00 [updatedAt] => 2018-11-02T06:41:13.148-07:00 [title] => Priscilla Activates her Wonder Twin Powers with Kristin Luck [pubdate] => 2017-10-20T00:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/04504220-a7cb-11e8-a7e5-178e79ab2f23/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 84 [subtitle] => [summary] =>

Curious about how Wonder Twin Powers activate?Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kristin Luck, Growth Strategist, entrepreneur, Global Strategic Advisor and dynamic powerhouse behind Luck Collective. Kristin is busy traveling the world, serving clients across Asia Pacific, Europe, North America and speaking at multiple marketing research conferences and entrepreneurial events. In this podcast, she pauses to reflect on her journey toward consulting and multiple successes when the stakes have been quite high. 

Her firm, Luck Collective, is the go-to in the market research industry for growth hacking. As a consultant, she has a unique perspective from her many years of hands-on work. She founded two companies, help grow and sell three and she has held many jobs along they way. She worked as an analyst, in sales and marketing and product development departments, to name a few. These years of personal experience is the foundation to her tried and true methodologies she shares with her clients to achieve their growth and revenue goals. She proves over and over again that success in business is more than luck - it requires know-how, persistence and an organized application of an effective strategy. Luck, is the icing on the cake!

Her passion project, started in 2007, is Women in Research (WIRe). Now with over 5,000 members globally, WIRe is a free to join association facilitating education, entrepreneurship and other career development goals for women in the market research industry through informal networking events around the globe, an educational webinar series, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program. 

Follow Kristin Luck on Twitter or connect with Kristin Luck on LinkedIn. 

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Array ( [id] => 04a78904-a7cb-11e8-a7e5-1f46f3299dac [createdAt] => 2018-08-24T11:25:03.300-07:00 [updatedAt] => 2018-11-02T06:40:36.306-07:00 [title] => Priscilla Does Inbound with Gray MacKenzie [pubdate] => 2017-09-22T00:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/04a78904-a7cb-11e8-a7e5-1f46f3299dac/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 83 [subtitle] => [summary] =>

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Gray MacKenzie, co-founder of Guava Box and DoInbound. Over the last 7 years, Gray has helped businesses grow efficiently by increasing revenue and reducing overhead. They take their combined expertise and tackle the deeper topic of bringing sales and marketing together in a comprehensive revenue strategy. They talk shop as mutual agency owners and discuss inbound in general. 

His day to day at Guava Box was helping companies create efficient customer acquisition systems to expand. That work led him to create DoInbound, a project and process management tool built specifically for agencies, in 2013.

DoInbound helps agencies grow profit, improve client results, and increase team happiness while leveraging proven processes to reduce the typical chaos and inefficiency of agency life. He shares some of his most applicable lessons about leveraging processes to scale marketing and growth efforts. They created a strategy for growing consistency in how inbound services are delivered, which provides more consistency in the results. Gray talks honestly about some of the early mistakes they made in inbound efforts which led them to creating proper sales and marketing standards. 

As both of their agencies are HubSpot agencies, they discuss their journeys to becoming a content and results driven organizations. They highlight the need for agencies to bring sales and marketing into a documented process for planned company growth.

For more conversations within the content marketing industry, Gray also hosts Inbound Agency Journey, the DoInbound podcast.  This weekly podcast shares the growth stories of agency owners, tips and tricks shared by actual agency owners.

Have more questions? Catch Gray MacKenzie on Twitter. 

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with her long-time friend, Tony D'Amato, Senior Sponsorship & Experiential Marketing Leader with 3M's auto care business development unit. If you think that's quite a title wait until you hear about his travel schedule! 

Serving together on the board of Enlace for more than a decade, they bonded over their shared passion for poverty alleviation and community transformation in El Salvador. They've laughed, they've cried over many years whilst traveling the Pan American Highway. 

Tony works in the industrial auto care aftermarket division at 3M driving deeper customer experience with the brand throughout the country and across their entire footprint. He speaks specifically about his experience working with digital and physical influencers and how that is nuanced in his market due based on the generational differences. 

As an experienced event marketing expert he leads a team to personally activate at over 75 events per year. On top of the logistics that entails, they additionally activate sponsorship of 3,000 to 4,000 unique car shows per year. With life moving so fast, Tony keeps his team focused on the root of the relational experience at each event knowing that their goal is always to build brand confidence through education. 

He offers expertise around these pressing questions: 

How can brands drive consumer loyalty through industry influencers? 

Just how excited do you get about car wax? 

How important are gift baskets? (ok, this is just an inside joke)

Who really is a celebrity? 

Do you remember when we sent paper invitations?

Don't you just love a great balloon arch? 

If you're on a plane, look for him. If you miss him catch Tony D'Amato on LinkedIn.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Peter Levitan of Saatchi & Saatchi fame. Priscilla and Peter have been friends for years and love to catch up on all things marketing - especially when it comes to change in the agency world. 

Far beyond his global marketing agency fame, Peter also ran his own Portland agency and raised over $15 million for his two internet start-up companies. Not too shabby for a Ponderings from the Perch podcast guest, right? 

If you're a marketing agency owner, you won't want to miss this guy and his insight. Even if you are not an agency owner, but an entrepreneur, you'll appreciate his approach to helping companies codify what they are good at, how to understand how to consistently deliver and understand the benchmarks that should be watched for measures of success. 

Peter continues to consult with forward-thinking brands and agencies. He has even distilled his more than 2 decades of creating winning presentation strategies into a comprehensive ‘how to’ book that is focused on helping agencies win more pitches. You can check out the first chapter of  for free here, or if you really enjoy winning, just buy the book, The Levitan Pitch. Buy This Book. Win More Pitches. 

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Robyn Crane, Money & Business Growth Expert known for hosting the TV show, The Financial G-Spot, Radio Show, Let’s Talk Money and as a 4-Time #1 Best Selling Author. Robyn's a self-starter and totally authentic entrepreneur introduced to Priscilla through a mutual friend. Their straight-forward approach to sales and marketing is refreshing. 

They talk about the nonsense involved when people refer to as an "overnight success". Robyn also talks candidly about her experience and total commitment to her dream business and dream life. With a shift in mindset, she chartered her course to becoming an in-demand speaker and is open about her business ups and downs. Through thsi journey she discovered her passion is sharing her IMPLEMENTATION-based, not INFORMATION-based processes for financial freedom. 

This impressive guest has shared her blueprint for financial and relationship success on ABC, The Motley Fool, and Fox Business News.

Ready to borrow positive belief in from your community of support and take action toward your next big deal? Robyn is on a mission to empower committed and passionate women business owners to make more money and help more people, so they can have a bigger impact on the world. Through her seminars and FEMM Mentorship™ program (Female Empowered Money Makers). Check her out on her website, and get her free book called Make More Money; Help More People. 

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Paul Kortman, Digital Marketer, SEO expert and lead nomad of the Kortman family. He and his wife take Priscilla's favorite motto of "carve out the life you want to live" very seriously. He weaves expert marketing advice in with tails from the road on this episode.  

As a self-proclaimed certified nerd he originally worked at an agency where he couldn't keep his mouth shut, saying they were doing SEO and PPC wrong. Ultimately, he built a successful internal digital advertising department within that agency and happily trained someone to take his place. 

Now he is the owner of Connex Social, a Digital Marketing agency specializing in increasing conversions and increasing quality traffic. Day in and day out, Paul accomplishes business objectives through solid strategy and on time tactics every time. He's living the freelancer dream and continues to work remotely while his family is totally engaged in this location-independent lifestyle. He and is wife paved the way for families who want this freelance and roaming life while maintaining a healthy focus kids and family connectivity. 

Paul gives us a bit of the behind-the-scenes look at how he has morphed his company over time. He tells the story of productizing their business and building the new machination of their brand at Connex Digital Marketing. In the end, he is an entrepreneur and gives insight about the nuts and bolt of what actually works in PPC and SEO. He doesn't leave us without sharing a few actionable marketing and Facebook advertising tips, and mentions some of his favorite tools for getting business done remotely. 

You can read more about this semi-nomadic life their fun and adventurous blog Nomad Together. As travel hackers of sorts, they offer their insights and experience with mastermind groups as well. Check out their podcast here. 

It doesn't matter where you are in the world, you'll reach Paul Kortman here. 

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Array ( [id] => 06776ede-a7cb-11e8-a7e5-dfad9bfa6f38 [createdAt] => 2018-08-24T11:25:06.331-07:00 [updatedAt] => 2018-11-02T06:37:10.877-07:00 [title] => Priscilla Takes a Pause with Rachael O'Meara [pubdate] => 2017-06-30T00:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/06776ede-a7cb-11e8-a7e5-dfad9bfa6f38/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 78 [subtitle] => [summary] =>

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Rachael O'Meara, the author of Pause: Harnessing the Life-Changing Power of Giving Yourself a Break. Having first met at Emerging Women conference, these two had an immediate connection on the drive for living for their "why" instead of solely for the paycheck and glory. They both had been anxiously awaiting the release of this first book and deliver thought provoking conversation on finding meaning along the way to a successful career. To answer the age old question, you can have it all and it can be awesome, but it first must be #pausesome. 

Rachael expounds on some pretty powerful messages about how to incorporate mindfulness into an already pressing schedule. In fact, most oft the pauses she recommends are tiny habits with long-lasting benefits. First they discuss recognizing the signs that you desperately need a pause and then she offers simple tools to get yourself back into alignment with your values and your authenticity. 

If you're ready to lead a more fulfilling life, intentionally aligned with your personal goals and in tune with your emotional intelligence, then you're ready for Pause! 

Rachael is a transformational leadership and executive coach, assisting others to fulfill their potential. She is a sales executive at Google and hosts authors with meaningful messages about mindfulness and emotional intelligence for the TalksAtGoggle YouTube channel. She regularly contributes to Huffington Post and leads workshops and speaks on the practice of pausing. Find out more on her website. 

Pause. 

Now connect with her on Facebook, Instagram or Twitter. Whatever you do, don't miss her Pausecast. 

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Array ( [id] => 06d4df56-a7cb-11e8-a7e5-df1cfd9178b9 [createdAt] => 2018-08-24T11:25:06.950-07:00 [updatedAt] => 2018-11-02T06:36:44.931-07:00 [title] => Priscilla Discusses Changemakers with Tim Hughes: Accelerate Your Pipeline with Social Media [pubdate] => 2017-06-16T00:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/06d4df56-a7cb-11e8-a7e5-df1cfd9178b9/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 77 [subtitle] => [summary] =>

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Tim Hughes, co-founder of Digital Leadership Associates and author of best-selling book, Social Selling - Techniques to Influence Buyers and Changemakers. They discuss a new mindset for social selling and effective ways to get fast responses selling by using social. The transformation he offers is not just about Social Selling, but providing a complete new way of working for sales and marketing teams. He also elaborates on the difference between buyers and changemakers.

The book is relevant because of the reality that the digital landscape has changed buyers' habits. It is also increasingly difficult to reach them early enough in their decision-making processes. Additionally, developing relationships with decision makers through social networks has become a critical skill for the modern selling professional.

Tim discusses how he was getting tired about the narrative surrounding social in relation to lead generation and practical sales growth. Over time, he felt the discussion about social selling had gone backwards. Once the first excitement wore off for some people, they left social media without really understanding what a powerful tool it is when used correctly. He offers expertise around these pressing questions:

How do you increase your influence online?

How do you stop wasting time online?

How do you successfully build a community online?

How do you develop a system to use technology to your advantage and shorten the sales cycle?

How do you identify changemakers and deal with them successfully?

In this episode you not only get great advice about proper use of social media for business, but you'll discover where to get a proper drink in London as well. Suffice to say, they both recommend lunch at The Savoy.

You can hear Priscilla's thought before she left for London where she and Tim met on our episode called Priscilla Goes to London Town.

For a good time, follow Tim on Twitter. 

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Array ( [id] => 072e552c-a7cb-11e8-a7e5-53d25a614640 [createdAt] => 2018-08-24T11:25:07.539-07:00 [updatedAt] => 2018-11-02T06:36:04.600-07:00 [title] => Priscilla Gets Emotional With Paul Conner: Lessons from a Specialized Market Researcher [pubdate] => 2017-06-02T00:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/072e552c-a7cb-11e8-a7e5-53d25a614640/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 76 [subtitle] => [summary] =>

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Paul Connor of Emotive Analytics. Group. Together they consider the deeper human feelings behind our actions and how market research can handle measuring these emotional associations. This podcast is a great follow up to Priscilla Looks at Consumer Relationships with Brands, where Priscilla and Dan discussed these sometimes hidden forces which compel us toward or against a brand. In this episode, Paul reveals how marketers can measure for this qualitative reaction, quantitatively. 

A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking a component to reveal WHY people do what they do. These deeply sub-conscious or even non-conscious emotional dynamics need to be understood to deliver the whole truth of insights about brands and their products or services. 

Paul used psychology and neuroscience to assess the role of emotions in our processing of preference, dislike and a myriad of other reactions as we make seconds in micro seconds. Emotive Analytics' proprietary DIY program, IEPro You, helps companies measure a variety of explicit and implicit responses to enhance market research efforts. 

Paul is a prolific blogger and has been published in Quirk's QRCA News, NMSBA's Insights, and Marketing News. He is a frequent speaker in the industry and will be speaking again at IlexNA, this year in Atlanta on June 13th. 

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Ahava Liebtag of Aha Media Group. They discuss Priscilla's favorite topic, the "stunning discomfort of entrepreneurship". The hard work and passion for great writing is still driving both of them to lead creative teams. 

In terms of content that responds to the current needs of clients, Ahava talks about how consumers are actually zigging and zagging throughout their thought their interactions with brands. Because of the multiple ways people interact with content, she underlines the importance of starting with the end in mind before ever writing a word. Her group builds the user experience using layers of multiple questions because consumers don't interact with content in a linear fashion. They laugh about the notion that people are rational and simply plan accordingly. 

Ahava shares her entrepreneurial story about how she started the now powerful Aha Media Group. This boutique content consultancy delivers marketing strategy and digital communications solutions including web writing and content development. 

Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Greg Shugar, serial entrepreneur and prolific writer. He, along with his wife Gina started Tie Bar in 2004 in true entrepreneurial fashion. They built the business from the ground up, starting alone in their basement with no employees. Over the next 9 years, they grew their brand and their business, employing 55 employees. Having sold the majority share to a private equity firm in 2013, Greg sheds a little light on his newest venture, Thread Experiment, the only brand in the world dedicated to the design of masculine bedding. 

They discuss what it truly means to disrupt the market and the opportunities that are out there when you develop the entrepreneurial mindset. Believe it or not, there was a day when going directly to e-commerce was just not done. They revisit his journey discussing the difference between obstacles in 2008 as opposed to the challenges we face now in 2017. He shares some of their best wins and most hard-won lessons. 

Be sure to connect with Greg on LinkedIn here and get wow'd with the masculine bedding options at Thread Experiment. 

He also shares his favorite apps just to make it more fun!

Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with Author, global B2B Marketing Consultant and Keynote Speaker, Pam Didner. Pam is an expert creating global marketing strategies to guide a company's content marketing efforts and together they dig into the nitty gritty of effective content marketing for the Fortune 100 Senior Marketer. Most pressing in this world is the challenge of scaling content across not only multiple teams, but multiple languages and indeed, cultures. They discuss the real cost of content marketing (HINT: It's not free) and agree that measuring the effectiveness of content marketing is they only way to improve results and truly understand what is going on in the market.

Be sure to connect with her on LinkedIn, Twitter, and Facebook. You can also download her FREE course - How To Build A Global Content Marketing Team or check out her book, Global Content Marketing. 

Want more info about the special world of B2B Marketing? Check out her guest blog, "5 Tips for Better Content Marketing". 

Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss consumer relationships with brands. What brands do you love? What brands do you hate? What brands do you love to hate? Interestingly many people don't consider that their lives are full of actual relationships with brands. They are tied into our family stories, our values, our conversations, daily routines and holiday traditions. 

No matter how much you think about it, we do develop actual relationship with brands throughout our lives. Priscilla reaches back to an older article she considers foundational regarding brand relationships and consumer behavior. This article can be found here: http://bit.ly/consumerrelationships if you want to go deeper. 

Priscilla loves Roku. 

Dan loves Zildjian. 

Also, in this episode they do not explain jazz. If you don't get it on your own, there's really nothing they can do. 

Any chance you feel like doing your good deed for the day and giving a 5 star review of this show on iTunes? 

Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with author, prolific writer and marketing guru, Mitch Joel. As the President of Mirum, a global digital marketing agency operating in close to 20 countries, he has earned the right to direct huge brands as they navigate digital marketing. He talks openly about how the marketing industry must come to grips with how consumers adopt quickly to technology while agencies and brands tend to lag behind. 

Since Mitch is a prolific speaker to the likes of LEGO, Wal-Mart, Starbucks, Twitter, Oracle, Nestle, Procter and Gamble, Unilever and more, his ideas have been put to the test. He breaks down complex strategies by focusing on three points on his "bull’s-eye" approach. Listen in for more of his musings on the nuance between the art and science of marketing. 

More than anything, Mitch believes in his work as craft and labors under the conviction that he simply wants to create things that are deeply meaningful to him. He writes, and challenges us to live our own truth as it rings true to us regardless of how it is received. In that way, he prefers the more creative approach to the absolute embrace of formulaic success. 

Follow Mitch's blog and be sure to subscribe to his fantastic podcast, Six Pixels of Separation. 

Don't miss his books, Six Pixels of Separation and CTRL ALT Delete. 

Learn more at: www.mitchjoel.com.

Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they celebrate her St. Patty's Day birthday. As they are fellow-holiday birthday peeps (Dan having debuted on New Year's Eve) they talk about the joys and perils of a holiday birthday. What they can't wrap their minds around is the reality of actual St. Patrick's Day Birthday cards for sale. Seriously, individualized cards celebrating your birthday falling on this holiday. Hmmmm....

To celebrate, Dan delivers another pop quiz in which Priscilla rants a bit about marketing pet peeves. Seeing as it is her birthday, and will be wearing a green wig all day, he lets her vent. Included in those questions are also some reflections on entrepreneurship and of course, her memory of the top three birthday presents she's ever received. 

They also wrap up highlights from her trip to London and she offers some travel and networking tips. 

Was this supposed to be a marketing podcast? You'd better complain to the authorities! But, if you loved it and were wondering what to get her for her birthday, **SPOILER ALERT** she'd like a 5 star review of this show on iTunes. 

Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Stoney deGeyter of Pole Position Marketing. He is the author of the very definitively titled book, The Best Damn Web Marketing Checklist, Period! among others. Where others focus on search engine optimization (SEO) only for ranking results, his team goest beyond with a laser focus on total web presence optimiation for the sake of helping the visitor. 

Stoney elaborates on his process of writing his book. His journey of writing his own proprietary checklists for the work he did over the years. He uses his own book as a reminder to stay true to these fundamentals. Again, front and center to his advice and prolific blogging is his motivation to truly help his clients. 

Other books by Stoney deGeyter include:

SEO 101: Everything You Need to Know about SEO (But Were Afraid to Ask)

Keyword Research and Selection: The Definitive Guide to Gathering, Sorting, and Organizing Your Keywords into a High-Performance SEO Campaign

They also both enjoy Belgian waffles. This is true. 

Don't forget to give us a 5 star rating on iTunes and give us a suggestion with who could play Stoney in the movie about his life! 

Original theme music by the illustrious Leighton Cordell.

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Array ( [id] => 09ff1a52-a7cb-11e8-a7e5-9f41bbb03a52 [createdAt] => 2018-08-24T11:25:12.262-07:00 [updatedAt] => 2018-11-02T06:32:27.407-07:00 [title] => Priscilla Gets Some Life Coaching from Robin Barr [pubdate] => 2017-02-24T00:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/09ff1a52-a7cb-11e8-a7e5-9f41bbb03a52/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 68 [subtitle] => [summary] =>

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Robin Barr, Chief Inspiration Officer at Unleash Your Brilliance in this episode. As a Life Coach Robin works with high performing executives who feel as if they are "dying at their desks". She addresses the true suffering many experience when they are out of alignment with their own values and are frustrated with their own inability to alter behaviors or outcomes they so strongly desire to change. 

They discuss the role of stress in modern life (especially how that shows up for entrepreneurs) and the different ways males and females tend to deal with this foundational issue. Along with our normal stress, she discusses how we layer habits of "checking out" on top by either living more in the past, or fixating on the future. Robin is passionate about helping people expand and integrate their emotions and stay present in order to create a life they truly love regardless of thes stress they feel. Together they debunk popular misconceptions about Life Coaching as an industry.  

Robin shares how she incorporates brain science to help stressed-out, hard-working professionals learn to live authentic, purpose-driven lives they love. This requires dismantling well-worn neuro pathways in your brain in order to reconfigure more positive ways of staying with and walking through our emotions. They explore how a Life Coach helps build capacity to stay with such difficult emotions. Robin offers a few simple techniques to incorporate into our every day lives, helping us bring our best self to work, to our families, and increase our own personal well being. 

Just know that Priscilla's business is definitely NOT a strong, muscular, winged pegasus (you'll have to listen in for that inside joke). She is still, however, building her capacity to walk through what she calls the "stunning discomfort of entrepreneurship."

Original theme music by the illustrious Leighton Cordell.

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Array ( [id] => 0a59e608-a7cb-11e8-a7e5-6bc131bc46d1 [createdAt] => 2018-08-24T11:25:12.857-07:00 [updatedAt] => 2018-11-02T06:31:59.617-07:00 [title] => Priscilla Goes to London Town [pubdate] => 2017-02-17T00:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/0a59e608-a7cb-11e8-a7e5-6bc131bc46d1/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 67 [subtitle] => [summary] =>

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss her upcoming speaking engagement in London. As she heads out to speak to marketing researchers about the future of social media she focuses on what she continues to do to disrupt the market. 

She discusses how her book of business differs from most other agency owners she meets. Any given day the team could be working content about turbo engines, chiropractic care, sheet metal or autism solutions, just to name a few. This industry diversity requires her team to stay focused on process at all times. She also gets pretty vulnerable about how she has garnered a high rate of repeat customers. Priscilla believes this is because she has consistently respected client's marketing budgets and treated their money like her own. 

They also discuss some business development issues. She gets honest about how hard it is to strike a balance between dividing her time marketing her own company and completing work for clients. Every small agency should be living in the terror of that daily decision, in her humble opinion. This involves hard conversations and daily refocusing. These powerful conversations led the Little Bird Marketing team to assess their business by understanding where their talents, services and products fall into the following five buckets:

seedingsproutinggrowingmaturingmastering Her suggested travel reading list includes: 

McCarthy's Bar by Pete McCarthy

Pink Tanks and Velvet Hangovers by Douglas Lytle

 

To enter the official LONDON MUG CONTEST simply email us at info@littlebirdmarketing.com with those words in the subject line and we'll let you know who wins when we end the contest on 5/31/17. 

 

Just for morbid curiosity, here is the link to the story of the woman who died and went unnoticed in London. 

Original theme music by the illustrious Leighton Cordell.

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Array ( [id] => 0ab640d8-a7cb-11e8-a7e5-871a0b735390 [createdAt] => 2018-08-24T11:25:13.463-07:00 [updatedAt] => 2018-11-02T06:31:22.777-07:00 [title] => Priscilla Gets a Taste of Qualitative Research with Liz Van Patten [pubdate] => 2017-02-10T00:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/0ab640d8-a7cb-11e8-a7e5-871a0b735390/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 66 [subtitle] => [summary] =>

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Liz Van Patten, an accomplished qualitative researcher. Her experience discovering marketing insights for companies, advertising agencies, governments and industry groups for more than 25 years has honed her skills in marketing research. They discuss the difference between qualitative and qualitative research and how they fit into concept testing/development, understanding path-to-purchase and decision-making, new product development, positioning development, communications research, and social media listening. 

As an early adopter of online qualitative research methods, Liz is an acknowledged expert in the use of asynchronous approaches such as online discussion forums, insight communities, in-depth interviews, online diaries, mobile interviews, and as well as real-time methods including webcam and text based online focus groups.

Liz's journey has run the gamut from handling focus groups with six year olds, to examining the effectiveness of copy on national brand campaigns. They discuss some of the more interesting branding and packaging work. They discuss the role of marketing research to truly deliver to brands meaningful discoveries and even get nitty gritty into some tools such as projective techniques to truly find out what people think about brands, services, projects, logos and more. They also discuss the blocks small companies have with accessing qualitative research along with the dangers of DIY models for consumer surveys. 

Original theme music by the illustrious Leighton Cordell.

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Array ( [id] => 0b0cbabc-a7cb-11e8-a7e5-fbb921ed4add [createdAt] => 2018-08-24T11:25:14.029-07:00 [updatedAt] => 2018-11-02T06:31:02.300-07:00 [title] => Priscilla Tackles the Nitty Gritty of Content Marketing with Michael Brenner [pubdate] => 2017-01-27T00:00:00.000-08:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/0b0cbabc-a7cb-11e8-a7e5-fbb921ed4add/image/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.bin?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 65 [subtitle] => [summary] =>

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Michael Brenner, CEO of Marketing Insider Group. Michael is a sought-after keynote speaker on Leadership, Culture, and Marketing. He is the co-author of best selling book The Content Formula.

As a recognized Top CMO Influencer, B2B Marketer, Content Marketer, and Social Media Marketer, Michael delivers insight into the content marketing industry. They discuss what it means to truly start a conversation with your brand followers and bring authenticity to marketing efforts across the board. They go deeper into the disruption that can happen when agencies and clients walk away from a simplified attempt to "just sell more" and instead create something more meaningful for better marketing. But even for those who have moved into the content marketing spaces he keenly points out that "Marketing with content is not the same as content marketing." They discuss the role of empathy in marketing as Michael alludes to this reckoning that is coming for the marketing industry which will hopefully, cut the fluff and look for better alternatives to simply buying clicks. Follow Michael on Twitter @BrennerMichael.

Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, David Reimherr, founder of Magnificent Marketing. These two have a lot in common and a lot to talk about. They both lead a team of creatives at full-service marketing agencies with specialized expertise in content marketing. He is also the host of the Magnificent Marketing Podcast. You'll enjoy his take on mixing old school techniques with the latest and greatest marketing tools and strategies for maximum results.

Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Bernie Borges, CEO of Find and Convert, a content marketing agency serving B2B clients across the U.S. He is the author of Marketing 2.0, one of the first 50 books written on social media strategy. He can be found pontificating on his expertise on his podcast called Social Business Engine which can be found at http://www.socialbusinessengine.com/podcasts/. In this episode they discuss the nuance and expertise that B2B marketing efforts require including technical integrations and closed loop sales reporting. Professional businesses need to establish that professional legitimacy from the first client interaction and yet strike a very personal and human balance in the mix. As experienced B2B marketers they discuss tips and tricks to do just that. As they both lead a HubSpot certified agency they also discuss the power of fully integrated marketing dashboards. Regardless of the sophistication of integration and automation, however, they both agree that curating content with the higher purpose of being helpful to people reaps the best rewards regardless of your choice of dashboard.

Original theme music by the illustrious Leighton Cordell.

Check out important links to upcoming events mentioned in this show here:

Upcoming Lithium Webinar

https://www.lithium.com/resources/webcasts?ga-link=nav

Social Media Strategies Summit 2017 in San Francisco 2/7 - 2/9

http://socialmediastrategiessummit.com/san-francisco-2017/

Social Media Marketing Words 2017 in San Diego 3/22 - 3/24

http://www.socialmediaexaminer.com/smmworld/

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Join Priscilla McKinney, CEO and Momma Bird and all of the creative "peeps" at Little Bird Marketing for the EXTRAVAGANZA SPECTACULAR 1st ANNUAL SUPERFLUOUS TALENT AND CHRISTMAS VARIETY SHOW! You'll laugh, you'll cry and "You'll poke your eye out kid!" Enjoy cherished Christmas memories, dramatic readings, horrible holiday jokes and musical interludes featuring the ukulele, records and of course, the autoharp. This episode features Priscilla McKinney, Dan Leadbetter, Brad Jones, Beth Claybrook, Ryan Boydston, Kahlief Steele, Amelia Hill and Leighton Cordell. The best way to spread Christmas cheer is blaring this podcast for all to hear!

Original theme music by Leighton Cordell.

DISCLAIMER: Christmas cheer varies from listener to listener. No elves were harmed in the taping of this show.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Tony Cheevers. With 20 plus years experience working in sales and marketing leadership roles with global brands like Virgin, KLM, Schlumberger and the U.S. Postal Service. They talk about the reality that with social media and more sophisticated marketing dashboards, companies are getting "insights" and data about their clients. But even with this access to what only large companies could see before many companies still don't know what to DO with this information. They discuss the real difference that can be made when companies, even small companies let a professional handle their business challenges like properly formatting a customer survey, finding the right people for a focus group and so much more. At Researchscape International, he collaborates with brands and their agencies, providing "Do It For You" survey research at DIY prices. Check out their amazing menu of services at http://www.researchscape.com/shop/.

Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they ponder the modern tragedy that is the ubiquitous TO-DO LIST. As the CEO of three companies, she has learned some ways to be freakishly productive. As her reality doesn't include simply not being interrupted on a normal basis, she offers some insights about how to calendarize tasks, understand what is your "genius work", effectively delegate and maintain clarity about how to use her time wisely. She reflects on what she learned from watching her office burn to the ground and how she relies on her team to help achieve their goals. In the end, she focuses on to-do items and actions which are directly tied to actual goals. Wouldn't it be an amazing life without decision fatigue? Call us and tell us all about it. Otherwise, listen to this episode. Also, they AGAIN discuss the Shoji Tabuchi Show, which is one of their favorite topics.

Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they gaze into the marketing crystal ball. As a keynote and breakout session speaker, Priscilla has been traveling much lately, called upon to talk mostly about the FUTURE OF MARKETING. She gives highlights from the road along with answers to some of the most frequently ask questions. Mostly, people are just confused about what is NEXT in marketing. Whether she is speaking with market researchers, app builders, small business owners, or c-level executives, they all are feeling that traditional marketing is broken. For those who have ventured heavily into digital market they are also confused about what is really working and what will work in the future. While every marketing strategy needs to be nuanced, she sticks with 3 points she believes for sure about who will WIN in the brave and bold marketing future. Here's a sneak peek at what must be done, in her humble opinion: - Brands must pay attention to changing consumer behavior - Companies must understand the meaning behind their own data - Leaders must spend their very best resources developing epic content Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Vivian Blade. She is a powerful woman of experience and recognized talent management expert, working with companies to build solid and sustainable bench strength in their leadership pipeline. In her work as a consultant, author, keynote speaker, trainer and executive coach, her passion in building leaders and developing excellence empowers companies to fuel incredible leadership, and professionals to fuel incredible careers. They discuss what do do when you're not in right seat at your company, what to do when your great work is not being recognized and how to move your career forward with purpose. Vivian teaches her four principles about career development which focus on EXECUTION, REPUTATION, REACH and RELATIONSHIPS. Vivian is a prolific writer whose articles, featured in a number of professional, industry, and business publications, and published books have helped thousands of professionals succeed. She is the author of two books that reveal the inside secrets of career success: "FuelForward: Discover Proven Practices to Fuel Your Career Forward" (http://vivianblade.com/books.html), and a contributor to "Find Your Fit", a book from the Association for Talent Development (https://www.td.org/Publications/Books/find-your-fit). When you realize you are ready to be responsible for your own career, you're ready for this episode! Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as she takes a pop quiz! Priscilla takes an awful lot of compliments from Dan right before he announces that he is going to shoot questions at her and put her on the spot! He collected questions from listeners and added some of his own. He starts with an easy pitch about what albums she would take if she were stranded on a deserted island. Once they finish discussing Freddy Mercury, they move on with the quiz. He moves on to ask about her most satisfying moments in business which include some highs and some lows interestingly enough. They discuss fears and inspirations and much, much more. Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss the pros and cons of consulting. It seems these days there is a consultant for every kind of expertise needed and in some ways it can seem frivolous until that day you NEED that expertise and someone truly delivers thoughts, tools and concepts that help you take your business or personal life to the next level much more efficiently. They ask questions about what kinds of expertise would be worth loads of money. They talk about consultant experiences that are worth the money and which ones seem like a waste of money. They celebrate Michael Bolton's whole collection. Also, bonus advice: Don't watch the movie Office Space with your mother. Original theme music by the illustrious Leighton Cordell.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Kathryn Budig. She is the author of "Aim True: Love Your Body, Eat Without Fear, Nourish Your Spirit, Discover True Balance!" She is a totally authentic and beautiful person demystifying good health, self love and whole body health. Priscilla gushes on and on about how amazingly stylized this book is and seriously wants you to buy multiple copies of this for all of your friends this year. THIS WILL MAKE YOU POPULAR. Kathryn Budig is an American yoga teacher. She authored the multiple books and writes regularly for publications including The Huffington Post and Yahoo! The recipes are also to die for! Be sure to check out her website about Aim True at http://kathrynbudig.com and tackle a great online course at http://www.mindbodygreen.com/classes/aim-true-21-day-journey. Original theme music by Chris Stewart.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss brand positioning statements. As companies step out into the market they seem to ask questions about how to position themselves, but as older companies morph over time they sometimes fail to come back to reviewing their brand positioning statement even as their company has completely changed and the people who they serve has changed. They grapple with the dilemma of how you figure out how you be totally true to the brand and WHERE a brand fits in the market. They discuss how the process truly help you understand who you BEST serve. They take an amazing digression into completely reviewing the Shoji Tabuchi Show playing in Branson, Missouri. Just for reference, Shoji Tabuchi is a Japanese American country music fiddler and singer who currently performs at his theater, The Shoji Tabuchi Theatre, in Branson, Missouri. Go figure. Original theme music by Chris Stewart. As promised, Dan Leadbetter's Brand Positioning Statement: I'm Dan Leadbetter, a professional emcee who will ignite the social vibe at your next event. I bring spontaneous humor and engaging observations to create a fun and comfortable atmosphere for your eventing. I kick corporate events up a notch with industry-specific humor. I also help causes struggling in obscurity deliver an effective fundraising event. I bring a fresh perspective to the issue that sparks conversation and ultimately compels the audience to open their wallets. Whether entertainment or infotainment, I am always a crowd pleaser.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Dan Chiodo. He is the author of "Perfect Timing" a book about how to gain at least two hours each day through developing time saving strategies. As a Certified Mastermind Executive Coach (CMEC) he works with Fortune 500 companies and others to help them ask the best possible questions in order to create the best possible work. As a solopreneur he gives great advice about how to spin your greatest expertise into valuable services your clients will come back to you for time and time again. Included in this podcast are tips about listening, organizing, and maximizing your time in a way that help you carve out the life you want to lead. That is a topic that is near and dear to Priscilla's heart. Enjoy his practical and insightful tips and apply them to your life today. Learn more about Dan at www.impactbydan.com. Original theme music by Chris Stewart.

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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss the state of marketing. Every once in awhile someone will comment to me that they believe social media to be dead. On the contrary, it is alive and kicking. What seems to be more the issue is HOW people are using social media and WHY marketers are using it. This episode really focuses on the changes that are here to stay because of the major shift in the advertising world which is the dominance of the end-user. Gone are the days of prime time TV and big media buys in the local newspaper for many businesses. People are tuning out from content that interrupts and want their content when they want it, where they want it and on the device of their choosing. It is not that traditional media buys are dead, but that marketers must adapt. But simply adapting to a new medium or channel like Facebook is not enough. Companies who advertise there must still understand they are building their kingdom on leased land. Content marketing instead offers to build a platform where companies can engage with their clients in meaningful ways to garner direct connection to them. With effective email list building companies can choose whatever medium of the moment, but can still grow their list with lead generating efforts. In accordance with the prophecy, this leads to sales automation and lead nurturing, which this Momma Bird loves to talk about. And, as they say in the business, the original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird and CEO at Little Bird Marketing as she talks with Mary Maru about website design, user experience and user interface and how they go hand in hand to create amazing design. As creative director of Mary Maru Design, she works with clients who are ready to make a significant impact on their overall marketing strategy with the help of her design and technical expertise. Check out her clean and beautiful aesthetic at www.marymaru.com. Once you see her work you'll completely walk away from the scatter shot approach to website design. They discuss the importance of company brand and message clarity as a successful part of any website build and marketing strategy. Mary gives some parting thoughts about trends in web design that will get you thinking maybe it's time for a new website for your business. By then end, you'll simply wonder when the champagne cart will be by to celebrate your success! Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Bari Tessler Linden, MA, Financial Therapist, Mentor Coach and Mama-preneur. Bari’s gentle, body-centered approach weaves together personal, couple, and creative entrepreneurial money teachings into one complete tapestry. She is the founder of The Art of Money: a global, year-long money school, which integrates Money Healing, Money Practices and Money Maps. Bari is also the Author The Art of Money: A Life-Changing Guide to Financial Happiness. Visit her website for a free offer and learn more about Bari at: http://baritessler.com/. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter trends in website builds. The discuss what Priscilla is hearing from clients about their websites and how she challenges clients about their perception of their website. Even for clients who are not actually selling products a website is a tool. They discuss their biggest frustrations with websites that don't work, and especially those that don't work on your phone. She also is amazed by how many business owners don't even look at their own website and think critically about how it can be a tool to advance their business goals. She gets transparent about the changes they have made to the Little Bird Marketing website and how content marketing, lead generation and sales automation can be accomplished with an amazing website, coupled with a dynamic content marketing strategy. As with everything in marketing, Priscilla forces the client to come back to the WHY for building a website. They also discuss typical mistakes people make in website design. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about books they love. But before they get started you'll enjoy the BONUS STUNNING AUTOHARP INTRO by Priscilla herself and special whistling guest, Leighton Cordell. Once they stop relishing the goodness of her new autoharp, they discuss books and the general disdain Priscilla has for business books that gloss over self doubt and instead choose a revisionist history. They discuss the following books: How to Read a Book by Charles Van Doren and Mortimer J. Adler Cather in the Rye by J.D. Salinger Franny and Zooey by J.D. Salinger Thrive by Arianna Huffington Leadership Secrets of Attila the Hun by Wess Roberts Big Magic by Elizabeth Gilbert Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds by Carmine Gallo Presence: Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy Finish Big: How Great Entrepreneurs Exit Their Companies on Top by Bo Burlingham The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks PhD The Martian by Andy Weir Riding the Iron Rooster: By Train Through China by Paul Theroux The Gifts of Imperfection by Brene Brown The big ideas start flowing about addressing "upper limit problems" and what our reactions are when things aren't going well, or when things are just about to go REALLY well. These are amazing concepts to help in all aspects of your life.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Doug Sandler of the Nice Guys on Business podcast. Not only do they share their favorite podcast, but they get into the WHY and HOW of podcasting. In the middle of some truly helpful information you'll learn about "chicken pot pie", "beef stroganoff" and how just to not be a jerk in general. This is a favorite theme of Doug Sandler, author of Nice Guys Finish First, which you really should buy and read! Deep in the conversation they get into monetizing, producing and promoting podcasts. Inherent in these conversations is rich strategy! Check him out at www.dougsandler.com and listen in on his amazing interviews at https://overcast.fm/itunes966086057/the-nice-guys-on-business. You can also pester him on Twitter @djdoug, which is what Priscilla does! Original theme music byOriginal theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Wendy Limbert about her recent start up, Popcorn Coaching. If you're ready to take the entrepreneurial plunge or wonder what would possess anyone to leave behind a well-paying traditional job for the uncertainty of business ownership, then this episode is for you! They discuss process, marketing, packages, and putting yourself and your expertise out there. As a life coach, Wendy also provides insight into the current market for life coaches and personal coaches. She explains the process of how coaching is really an offering for clients to discover themselves. They also discuss the place of play, art and creativity and how that works in the coaching process. Check out her website at http://www.wendylimbert.com/ for her current free download to enjoy! Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about her newest acquisition - HER VERY OWN AUTOHARP. Once they stop talking about it, they get back to marketing issues specifically, dealing with content and content marketing. It is no small subject matter, but with 4 Content Marketing Specialists on her award-winning team they get down to demystifying INBOUND MARKETING, DIGITAL MARKETING and CONTENT MARKETING. No matter what you call it, it is the basics of a digital platform every company needs to put into place. As a certified partner with HubSpot, she knows her stuff and loves bringing clarity to sales strategy by creating working systems that deliver sales automation and effective lead generation. Mostly, she feels content marketing involves a culture shift and should be seen as a long-term commitment to your company and goals. Want to know more? Check out www.littlebirdmarketing.com/inbound-marketing/. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the importance of online reviews. She most certainly was not going to go to Medieval Times without doing her research. After Yelp!, Trip Advisor and Facebook reviews she decided she would probably live through the experience and not hate it - as long as Borat does not show up. But what can be said about online reviews and ratings. Do they provide instant legitimacy? Do they sway the potential client? Do they affect SEO rankings? How important are 3rd party ratings and personally written reviews? They discuss this, along with winning strategies business owners and marketing managers should consider to shore up the love from loyal clients. They also discuss how to handle negative ratings and keep focused on social proof that your company truly is amazing. She also gives a free Google Review instruction page which companies can send to their clients to request these valuable reviews at http://info.littlebirdmarketing.com/review-my-business-on-google-3298493802. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Nancy Milton about REAL communication and what it takes to set yourself up for total success in your personal and work relationships. These two fierce female entrepreneurs slide into a comfortable dialogue about designing alliances in order to engage wholeheartedly in any given instance. As a speaker and facilitator she inspires leaders and change-makers to use communication tools to increase effectiveness and satisfaction. Check out her work at http://nancymilton.ca/ and don't forget to check out her book THE HAPPY PLACE. With a deep commitment to living authentically, she challenges everyone to truly show up and live in the accountability of the words you speak and bed you make. Don't miss her explanation of the PLATINUM RULE and how that can change your life and relationships. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Doug Sandler about his "Mr. Nice Guy" paradigm for success. They discuss the habits we form in business and how we can control our own behavior and always take the high road while still coming out ahead. With his 30 years of experience as an entrepreneur, his take on the importance of positivity as an important part of not only being kind to ourselves, but truly valuing others around us. While some may think his "just be nice" approach is perhaps sophomoric, he challenges you to find a better way to a successful and fulfilling career. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller and don't miss his podcast with Strickland Bonner at https://itunes.apple.com/us/podcast/the-nice-guys-on-business/id966086057?mt=2. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about her ideal client. First of all they are "better than your average bear" but their marketing is not telling the truth. Her team is looking for clients who are great at what they do, but their marketing hasn't caught up yet and the peeps want to make up the gap. Dan knows she loves her job, but she shares the three things that she is thinking about when arriving to work each morning. It is what also makes Little Bird Marketing also be "better than your average bear." They discuss mules at length and agree that they don't need any more conversation starters. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the WHY behind blogging. She gets a lot of questions about blogging, but she worries more about the people who are NOT asking her. They discuss how blogging is such an integral part of search engine optimization and how important it is in establishing one's expertise as a part of a company's strategic marketing platform. They discuss positioning and usefulness of blogs along with other creative aspects such as originality and proper voicing. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how she keeps her mojo - even through a very demanding schedule and the pressure of growth. She talks about paying attention to your life and how you carve out a great balance by simply becoming awake and alive to what inspires you and what truly feeds you. She challenges listeners to think about separating out what makes you money and what makes you happy and making sure you know the difference. She starts her day with thinking about how she wants to feel in the end, and lets that be her guide. Also, in this episode Dan discovers that Oprah is no longer on TV. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the do's and dont's for trade shows. Especially after the 2008 downturn in the economy many companies trimmed the budget and cut out trade shows. That was much to Priscilla's liking in what seems like the wasted time and effort at most trade shows. But trade shows done correctly can be AMAZING. Done poorly they are a TOTAL WASTE OF MONEY. She challenges the listeners to not only think about the desired outcomes, but in fact, lining out specific goals for the show - otherwise don't go! Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about listening to your life in such a way as to lower the stress levels and get more done that is TRULY MEANINGFUL to you. She openly admits she loves goals and New Year's resolutions!!!! Really, she does, but she hates it when people make meaningless resolutions without thinking about meaning first. She focuses on how small habits can make radical changes in your life and encourages people to start with the development of a personal mission statement. End the year with gratitude and then carve out a wonderful new year! Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Brett Baker of Trustpoint Management. As her sales coach, he has brought infinite wisdom and deep personal growth at a critical time in her entrepreneurial journey. They talk about bringing your sales process in alignment with your values and how to respect yourself and others when faced with other personalities and methods for making decisions. They discuss the worst podcast episode ever http://www.thisamericanlife.org/radio-archives/episode/513/129-cars in which the traditional sales management approach literally makes your skin crawl. Brett's Sandler training is imperative to understanding why sales people chase their own tails and how you can cut through the bull and actually have real conversations you can count as a pipeline. They also discuss voicemail jail and email jail and why people insist on engaging in behaviors that don't help them meet their goals. If you are looking for solid, traditional, old-school sales training you should definitely steer clear of Brett Baker at Trustpoint Management. His fresh approach is welcome at Little Bird Marketing. His website is http://www.trustpoint.sandler.com/ and check him out on LinkedIn here https://www.linkedin.com/in/brettbaker66. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about why understanding your ideal client makes a powerful impact on your marketing strategy. She talks about the "red flag" statements she hears from marketing managers and business owners which tell her that they are no longer considering their audience. With the insanely important need to create epic and relevant content for digital marketing, social media engagement and search engine optimization, she is convinced this can not be ignored. Check out http://info.littlebirdmarketing.com/a-little-bird-guide-to-personas for today's freebie guide which is a step-by-step guide to understanding and creating your personas to get your marketing plan back on track. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the reality of entrepreneurship and how hard it is to keep up with all you should know about business. Priscilla talks candidly about the shame that surrounds what we don't know about business and how few risk showing their vulnerability. Priscilla talks about how to listen to fear and use it to bring your true self to the table to grow through the process. They discuss the risk of entrepreneurship, why so many go for it, and how that life can be lonely. She points out, however, that EVERYONE is risking something, but few know what they are risking. She shares her personal story and gives practical advice about start up risks, social risks and financial risks. Before they even start the podcast content they digress into a discussion about "elusive on-hold music" from an episode of This American Life podcast which you can find at http://www.thisamericanlife.org/radio-archives/episode/516/stuck-in-the-middle. Enjoy! Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Chantal Pierrat, the amazing power behind Emerging Women. This movement was birthed out of a true transformation she experienced in her career as she emerged into owning her feminine power. They discuss what it means to walk through life with focused self reflection and how that can offer opportunities for total alignment with our true selves. They talk about finding support, the courage to be who we truly are, the power of personal transformation, why the feminine is at home in connection, what it means to truly lead with soul and why it is so important to build a tribe. Chantal created Emerging Women, a tribe of 48,000 brilliant women creating change in the world. They talk with anticipation about the upcoming thought leaders set to speak at Emerging Women Live 2015 coming in October. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the meaning of generational differences. Popular business culture demands that management change their practices to accommodate specific generations, but Priscilla's entrepreneurial experience has left her to believe she should do no such thing. They discuss The Economist's article "Myths about Millennials" http://www.economist.com/news/business/21660110-businesses-should-beware-dubious-generalisations-about-younger-workers-myths-about which vindicates Priscilla's stance that most of the millennial touchstones are a myth. They discuss funny ironies found in the millennial generation and Billie Joel might have said it best when he sang, "You can't dress trashy 'til you spend lots of money." Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the importance of asking for what you need. Key ingredient of asking for what you need is first knowing what you need. She points out that companies many times fail to craft a successful calls to action because they don't truly know what they need clients or potential clients to do. Perhaps that comes from a lack of understanding profit, or simply a lack of understanding the audience. They discuss personas as they pertain to helping write effective sales copy and the power of being CLEAR with people about their next step. Also, Priscilla would like to be called Prisca and Dan needs a nickname. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how LinkedIn is NOT a dating site. They explore the mighty, mighty power of LinkedIn and the mighty, mighty fears people have about maintaining a presence online. However, as more than 300 million other professionals are using it to successfully connect and generate leads on a wide scale it is high time you created a profile. Priscilla likes to refer to her teachings on LinkedIn use as a primer on how to become six times more likely to exceed their sales quota. That is the reality of successful models of amazing uses for LinkedIn. Original theme music by Chris Stewart. Listen in for an amazing freebie she offers to podcast listeners!

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she interviews Chris Stewart, who you might know as the musician behind the Ponderings from the Perch soundtrack. Priscilla has known Chris for more than two decades and has worked with him on multiple music projects for clients. They dive into the difficulty of marketing yourself as an artist, and making something as subjective as music for commercial purposes. They tried to keep the Spinal Tap references to a minimum but agree that D minor is truly the saddest of all keys. The best part is that after the podcast he and two other friends touring the Midwest performed an office party right at Little Bird Marketing. Original theme music by Chris Stewart. Check out Avery at averyhilltunes.com, Kelly Bosworth at kellybosworth.com and more from Chris at chrisstewart.net.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about dream jobs. Starting with an interesting list, they discuss the pros and cons of having some portion of your hobby become your job. If you love to cook, do you really want to have to do it as a J.O.B.? From cooks, to bed and breakfast owners to travel writers, they discuss the pros and cons of so many jobs people consider to be dream jobs. Just know that you can't be a Purveyor of Fine Cognac as Priscilla already wants that job! Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about careers. They ruminate about the reality that so many viable careers did not even exist when they were in school, question their own career paths and are faced with how to explain to 4th and 5th graders what they actually do all day! They discuss the rate of technological change and try to imagine an advertising agency job without social media. Priscilla discusses digital marketing, platform building, and bizarre soft skills that are required for today's successful professional career. As they prepare to walk into a Career Day for 4th and 5th graders they talk about what they wish someone would have told them "back in the day". Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about art and collecting art. Priscilla discusses difficult conversations she has in her job every day as she critiques work of multiple graphic artists. She explains how a culture which protects people's self-worth creates an environment where they can be vulnerable, fail multiple times, learn from mistakes, grow as a designer and ultimately succeed in producing their very best work. She holds fast to her belief "we will succeed or fail in groups," which provides the underlying basis for her company culture. As an award-winning agency, they feel the pressure to continue to produce amazing work, and yet it is a semi-subjective industry. She explains how they work as a team to push each other in problem solving, process and time management and how often she feels like Heidi Klum. Auf Wiedersehen! Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she has a morning conversation with fellow globetrotter, Helene Sheeler-Johnson. As they both work marketing and PR angles in the same small town in the Midwest they exchange several knowing glances. Yet they continue to work day in and day out to bring the marketing and PR aspects of their jobs into the same strategy. With Helene's massive experience with companies like Midway, Nike, Nestle and more, she gives real-world examples of the debacle that ensues when Marketing and PR Departments don't communicate. Although they discuss Helene's husband's Neanderthal origins, Helene also sheds light on tips for getting free press to advance strategic marketing goals. With a background in journalism, she talks about the full-court press that must be done to convince someone in the news to pick up your story. They end with a fun plug for a new product Helene has brought to market of her own creation, Back to Beauty Anti-Wrinkle Head Cradle which is available on Amazon. They revel in the great shape their face and necks will be in 20 years time. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with the illustrious Jeff Cannata. As fellow podcasters they explore the idea that revealing the inner-workings of making a podcast might indeed be like making sausage - a bit messy, but worth it all in the end. First and foremost she is a huge fan of WE HAVE CONCERNS podcast which he co-writes and hosts with Anthony Carboni. They discuss the process of starting a podcast, naming conventions for episodes, consistency and technical issues. Jeff also sheds light on the Patreon model and the selection of social media they use for their show. More importantly, they discuss the importance of being authentic. Jeff's expertise in developing epic content, building an audience, managing growth and mastering the dad jokes should not be missed!

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter the most fascinating case of complete and utter faking. Priscilla reaches back to the story of the sign language interpreter for the Nelson Mandela memorial service and discusses, with incredulity, the absolute audacity some people have and the painful experience that is watching fakers try to spin their story. They discuss the cost on businesses when they hire a faker and the on-going costs if they are not let go. They decide that it is not immediately clear if these people are "using a different method of communication" or not. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about finding unique win-win-win situations in marketing. She gets bored with the typical promotional giveaways and questions marketing decisions that make companies all look the same. She talks about her thought process in developing marketing strategies that will offer that will create the right behavior with clients which lead to increased revenue. They marvel at Baz Lurhmann's genius and discuss what makes people influential in marketing. Priscilla expounds on the need to embrace your natural curiosity about people's revenue picture in order to craft a winning marketing plan. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about podcasting. She pours out her heart on her love for podcasting and reveals some of her current personal playlist. As both are podcasting professionals, they discuss the virtues of podcasting and how it compares to blogging. Join them as they marvel at the wide variety of experts available to everyone totally for free. She also elaborates on the intimacy a podcast listener can feel with the podcaster. Want to start a podcast of your own or simply tell better stories at cocktail parties? Either way, you'll wonder to yourself, “What would I podcast about if I were brave enough to get started?” Let us know your answer in the comment section as you review this podcast on iTunes. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter in a follow up conversation about creating New Year’s resolutions in the workplace and aligning them with your business values. She gets practical and talks about how and why to make SMART goals which are S for specific, M for measurable, A for assignable, R for realistic and T for time-driven. In a fast-paced work environment, she talks about stepping back and asking yourself what is meaningful to you this year. She again pontificates on her love for her business coach of Trustpoint Management and Sandler fame, Brett Baker. She elaborates on why this type of goal setting is the basis for a disciplined culture and how it contributes to creating a real space for creativity and excellence. She shares her thoughts about the importance of creating a WISH LIST each year and how writing down goals are really the only way to provide a benchmark for your company's growth. Did we mention she gives away a freebie in this episode? Well, freebie #2 from this podcast. Just email her and she'll send a beautiful powerpoint presentation ready to go for you to create your goals in a visually appealing way. She is convinced if it looks nice, you'll be more apt to do it! Finally, she ends with asking you "What gets in the way?" Help clear your mind and accomplish your goals in 2015! Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Gary Hood, Sales Manager at KSNF/KODE, local affiliates of the NBC and ABC stations. Join these two golf enthusiasts as they discuss ad agency ownership and life working in the media. Listen as these old friends examine the long-term benefits of marketing for consumers and offer advice for small mom and pop shops looking to advertise in television. And who knows, you might even get some advice on your backswing! Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creating New Year’s resolutions in the workplace and aligning them with your business values. In a fast-paced work environment, she talks about stepping back and asking yourself what is meaningful to you this year. She also gives insight about simplifying life — at work and home — by using energy towards the things that truly matter. She discusses her company’s process of setting SMART goals and shares tips given to her by business coach Brett Baker, of Trustpoint. Most importantly, she shares her New Year’s resolutions with us and how she plans to accomplish them. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity and what it is like to "turn it on" when you are a paid creative. In an industry where ideas are inventory, how do you stick to a winning process for idea generation. She also gives insight into the environment of allowed failure which keeps creatives encouraged to explore new ideas. She discusses the value or lack of value people place on creative thought, and the importance of practicing creativity throughout your lifestyle - beyond work hours. Most importantly, she tells her tale of singing Bette Midler's WIND BENEATH MY WINGS at a funeral. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Stella Garber, Marketing Director at Trello. Speak with Priscilla for 5 minutes about organization and she'll MAKE you sign up for Trello. Why not? It's free and it is SUPER AWESOME to say the least. Join these two funny and smart girls (wearing amazing lipstick) as they discuss the many uses for Trello from shopping lists, party planning to managing large advertising budgets. BEHOLD the first podcast giveaway with Stella giving instructions on how to get a free month of premium or business class just because she is awesome. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the big WHY behind every website build. She encourages clients to have patience for the STRATEGY needed to develop a great website. Clients are an integral part of understanding what problems a website can solve for them. As they discuss creativity, relevance, page ranking, sales cycles, and mostly integration of marketing strategy online, etc., she reveals a few words which cannot be uttered at Little Bird Marketing including, but no limited to starburst, synergy, Comic Sans and tri-fold brochure. They finish up with a review of 2014 website design trends. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the purpose of a website, website design trends. From cascading tiles, to She confesses purchasing the domain addresses of her kids' names for safekeeping. If you have been wanting a website opening with a chicken and a balloon, this is the episode for you! Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity. From Emily Dickinson's poem, "There is no frigate like a book..." she takes inspiration to read and write as one lump event and explores the interconnectivity of multiple creative endeavors. Fighting the Protestant Work Ethic's notion of doodling as lazy, she encourages everyone to dive into their creative side and listen to one's own life for creative threads which can lead to amazing discoveries. Also, if you have an extra autoharp lying around, please send it to her immediately! Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the huge growth of native advertising and how much of a demand for creative writing exists with current digital marketing trends. They discuss writing as a profession, finding writing talent and the forthcoming opera entitled BREAKER, BREAKER, ONE NINE. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the huge growth of native advertising and how much of a demand for creative writing exists with current digital marketing trends. They discuss writing as a profession, finding writing talent and the forthcoming opera entitled BREAKER, BREAKER, ONE NINE. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the "garage days" and the deep connection you breed with co-workers when you have really been through a challenge together. She discusses the value of asking for help from her team to assuage the mild panic that occurs when you try to do it on your own. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her superfluous talents. Life in the Midwest has so far brought her fluency in Spanish no where fast, which keeps coming as a big shock to her system. She and Dan discuss the nuances of culture and how different ethnicities relate to different marketing messages, and different marketing platforms. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her journey to trusting her sixth sense. She delves into the compassion she feels for her clients as they walk the frightening path of perceived loss of control of their brand as they engage with an agency for the first time. This experience is only improved with a strong dose of communication. Original theme music by Chris Stewart. 

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter in a completely superfluous and sensational way about a not-so-current event which leads them to wonder if China might be using censorship as a thinly veiled attempt to parent their teenagers. This podcast falls outside of the current frugality campaign. Original theme music by Chris Stewart. 

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her experience bringing her companies back after disaster. Located in Joplin, an EF5 tornado destroyed 30% of their town and three weeks later she arrived at her studio just in time to watch it all burn to the ground. Disaster preparedness is not a sexy topic, but this entrepreneur puts it on the line. This is part two of a previously published podcast. Original theme music by Chris Stewart. 

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her experience bringing her companies back after disaster. Located in Joplin, an EF5 tornado destroyed 30% of their town and three weeks later she arrived at her studio just in time to watch it all burn to the ground. Disaster preparedness is not a sexy topic, but this entrepreneur puts it on the line. Original theme music by Chris Stewart. 

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about liminal moments and the frightening void that calls out to be filled with creative thinking. They discuss reliance on instincts, collaboration with a great team and the art of trusting your process to produce something truly beautiful. Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Ledbetter about her journey into discovering her native genius. She ruminates about her exposure to Kristen Wheeler's trademarked Native Genius Method and how it dovetails with her journey to authentic branding, connecting larger ideas, and "dream whispering". Original theme music by Chris Stewart.

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Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Ledbetter about her journey to owning a marketing firm. Entrepreneurship, she says, is sometimes as surprising to the entrepreneur as it is to those around them. It is always an interesting set of skills, natural abilities and curiosity, unique to each person, which helps them carve out their own particular career. Listen in as she reflects on her journey and deep commitment to helping clients grow their market share. Original theme music by Chris Stewart.

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