About Ponderings from the Perch
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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Bigfoot. Nessie. The Squonk. Some myths persist because they’re too...
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As Will Rogers famously said, “The farmer has to be...
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Simply put: Your website matters. Like really matters. In a...
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Goodbye competition…Hello collaboration! 2020 has been full of learnings, but...
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Over the past couple weeks, a whole bunch of people...
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Are you struggling with using LinkedIn to effectively grow your...
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You remember regular-old in-person conference fatigue, right? The packing, traveling,...
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During Greenbook’s IIeX North America 2020 event, Priscilla McKinney hosted...
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At Greenbook’s IIEX NA 2020, Priscilla McKinney, Little Bird CEO...
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In this episode, host and Momma Bird Priscilla McKinney talks...
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What constitutes “quality?” As Mark Menig, CPO at PureSpectrum points...
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In the “Dear Priscilla” series, host and Little Bird Marketing...
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Our notion of online quizzes is largely limited to ideas...
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So, you’ve got questions about marketing. Not the type of...
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No, it’s not Christmas, but in this episode we unwrap...
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This episode was originally a live podcast, broadcast during IIeX...
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The last time Michael Brenner was on the Ponderings from...
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This episode was originally a live podcast, broadcast during IIeX...
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As brands attempt to understand how consumers are navigating the...
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In the insights industry Lenny Murphy is a household name....
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If authentic relationships are your thing, this is the episode...
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Robert Gray is co-founder and COO of Paradigm Sample. His...
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Anyone who knows Rob Volpe knows he is a deeply...
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If you're in the qualitative side of the MR business...
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Decisions are like onions. They have layers. And sometimes they...
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Show of hands: Anyone else getting sick of receiving random...
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In the midst of a global pandemic the insights industry...
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Merrill Dubrow is a thoughtful leader, podcast host, blogger, sought...
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Anne Brown is an experienced market research professional and serial...
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Sandy Casey is the Senior Vice President of Global Supply...
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Ryan Barry leads Zappi's global commercial function overseeing its sales,...
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It’s MR Leadership week! Benefit from the collective wisdom of...
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Imagine that you are friends with a guy who has...
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In these trying times, it’s especially important to celebrate success....
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Times are tough. Times are confusing. What is clear is that we...
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In the midst of a global pandemic, companies everywhere are...
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Want to know what it takes to successfully unify a...
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And now for something completely different! By popular request from...
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Growth, as a business owner, strikes up against a number...
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Prost! We’re back from IIeX Europe in beautiful Amsterdam! In...
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Across the market research space, specialization is becoming an increasingly...
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One of the most frequent requests we get is to...
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In this episode, CEO and Momma Bird Priscilla McKinney talks...
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Success is kind of like the triangulation of GPS systems...
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If you believe pop culture wisdom from the 1980s, you...
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Priscilla “Momma Bird” McKinney and Lucy “Colonel Mustard” Davison keep...
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Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect...
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As Communications Director at Keen as Mustard Marketing, fellow road...
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Hark! What’s that we hear? Carolers? Elf on the Shelf?...
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IIeX Asia Pacific in Bangkok was packed with the best...
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In this episode, Little Bird Marketing CEO and Momma Bird...
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Join in as Little Bird Marketing President Priscilla McKinney and...
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In this episode of Ponderings from the Perch, Little Bird...
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A fortnight ago, Insights Association’s Corporate Research Conference (CRC) in...
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Running a business is hard. Running four businesses is quadruple-y...
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For those who attended Insights Marketing Day in Denver, this...
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In this episode of Ponderings from the Perch, Momma Bird...
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Fresh off the heels of Insights Marketing Day in Denver,...
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Goodness, according to Emerson, is where the roots of wisdom...
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In this episode of Ponderings from the Perch, Priscilla McKinney...
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In this episode of Ponderings from the Perch, Momma Bird...
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At any point between 2004 and 2014ish, if Apple had...
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For the sesquicentennial episode of Ponderings from the Perch, Momma...
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She shoots, she scores! Listen to Shelly Bouren, Research Manager...
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In this episode of Ponderings from the Perch, Momma Bird...
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Life is tough and busy, and everyone is looking for...
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If you’ve ever noticed how a single person in a...
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In this episode, Momma Bird Priscilla McKinney talks with Fieldwork,...
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As our old pal, Oliver Wendell Holmes said, “A mind...
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“It’s never been easier to get started. There’s never been...
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Flock Stars is back with a new Women in Research...
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So, you think you’re pretty tough, do you? Well lemme...
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Flock Stars is back with a new Women in Research...
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What do you think of when you hear the word...
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If you really want to fulfill your lifelong dream of...
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Feeling stressed? You’re not alone. Studies have shown that 80%...
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LBM: Are you interested in learning a unique way to...
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Entrepreneurship is a burning thing. And it makes a fiery...
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Travel. Exotic food. Cultural research. Obscure musical instruments. The areas...
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You’d have to be pretty stone cold not to miss...
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One entrepreneur started a marketing company, and loves wigs. The...
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Q: What’s the one thing that Andy Crestodina wants you...
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Anddddd we’re back! After 3 Quirk’s events, Momma Bird, Priscilla...
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Blasting out of the gate with a Baader-Meinhof phenom moment,...
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Despite the fact that LinkedIn predates almost all popular social...
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“It can be easy to forget the motivation that ultimately...
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Why is it important to stay on brand in all...
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The last time Sima Vasa was on the podcast, it...
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Over the pond and through the woods, to the Quirk’s...
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Ponderings from the Perch doesn’t usually get squeakquel episodes. However,...
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Lawn darts. Robotic gutter cleaners. In-car coffee brewers. These are...
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Ready for a dose of the truth? In this episode,...
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EMAIL - an open line of communication between brand and...
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Pretty much every business owner - either brick and mortar...
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Just like our old pal T.S. Eliot said, "last year's...
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The WIRe miniseries has been nothing short of inspiring. In...
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“Reality may not be the best of all possible worlds,...
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In this episode of the Flock Stars WIRe Miniseries, Priscilla...
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Do you need a little Christmas? Right this very minute?...
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Fully recovered from jet lag, but still fresh off a...
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Owning a business is hard work, but learning when it’s...
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Perceptions of the past and future, in relation to marketing,...
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Nancy Hernon has been with WIRe since the beginning, thanks...
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Join Priscilla and workplace futurist Marti Konstant as they delve...
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“Watch out- it’s addictive.” – being an entrepreneur, that is....
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Regular or decaf coffee? Aisle or window seat? Fries or...
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"We're in a place of data-explosion. People know that they...
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Grappling hooks? Check. Ski masks? Affirmative. Lookout van in the...
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What does it mean to be in the front seat...
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“To blog or not to blog?” A question you’ve probably...
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Welcome to Flock Stars! These bite-size episodes feature the movers...
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When’s the last time you practiced the art of being...
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She’s done it– Priscilla McKinney, Momma Bird and CEO of...
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We all know the saying, “teamwork makes the dream work,”...
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Is your content geared to reach your ideal client? When...
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In this episode of Ponderings from the Perch, Priscilla McKinney...
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With all of the headlines about Facebook’s privacy policy and...
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If The Office taught us anything, it’s that managing people...
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If you’ve ever needed something in the realm of market...
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In observation of National Take Your Kid To Work Day,...
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What happens when you put two thought leaders in the...
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Join a fun-filled podcast with design wiz Simon Dunn, from...
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Join Priscilla McKinney, CEO and Momma Bird at Little Bird...
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In this episode, Priscilla McKinney, CEO and Momma Bird at...
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Want to know what makes a blog successful? Join Priscilla...
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Are you desperate to know what kind of fruit you...
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Priscilla and the gang (not to be confused with Kool...
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Join Priscilla McKinney, CEO and Momma Bird at Little Bird...
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Curious about how Wonder Twin Powers activate?Join Priscilla McKinney, CEO...
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