About CMO Insights

Operationalize the customer experience by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.

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    Peter talks about:Traditional data and how the cloud has changed data.Creating a market and creating awareness.The importance of driving awareness in the market and leveraging Marketo and Salesforce.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD 

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  • Peter talks about:Traditional data and how the cloud has changed...
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    Nnamdi talks about:The T-Shaped marketer.Important attributes to look for when hiring and building a team.Growing a marketing team and the necessity of mentoring and empathy.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD 

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  • Nnamdi talks about:The T-Shaped marketer.Important attributes to look for when...
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    Mark talks about:The importance of creating and developing trusting relationships with your customers.Operationalizing the customer experience and creating a personal experience.The importance of being personal, authentic and transparent in marketing.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD 

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  • Mark talks about:The importance of creating and developing trusting relationships...
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    Gaidar talks about:The evergrowing and super connected marketing world.The marketer’s role is changing and evolving due to marketing technology.Gaining key insights by focusing on the customer journey from the customer’s perspective.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD 

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  • Gaidar talks about:The evergrowing and super connected marketing world.The marketer’s...
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    Megan talks about:Making sure you have a differentiated message and a brand presence.ABM and taking a focused approach to ensure that you are hitting your targeted accounts.Knowing what the target profile customer looks like and focusing on marketing activities you are invested in.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD 

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  • Megan talks about:Making sure you have a differentiated message and...
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    Dana talks about:The overwhelming amount of Martech.Creating an effective marketing team.Marketing changing over the years and becoming measurable.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD 

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  • Dana talks about:The overwhelming amount of Martech.Creating an effective marketing...
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    Tifenn talks about:Marketing becoming more business oriented.Becoming an effective leader in the business and marketing world.The process of not only managing managers but managing leaders.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD 

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  • Tifenn talks about:Marketing becoming more business oriented.Becoming an effective leader...
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    Ron talks about:Selling software to companies in different markets.Unifying the digital MarTech stack and creating a service layer.The marketing challenges of having 3 million customers.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD

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  • Ron talks about:Selling software to companies in different markets.Unifying the...
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    Katrina talks about:Importance of emotionally connecting with the audienceDemand Generation’s future and running marketing like a businessUsing technology to help prove how marketing is effecting and driving revenue

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD

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  • Katrina talks about:Importance of emotionally connecting with the audienceDemand Generation’s...
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    Scott talks about:Using chat bots to help sales internallySpending more on customer acquisition costs due to the long term value of their customersHow AI is revolutionizing transactions

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD

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  • Scott talks about:Using chat bots to help sales internallySpending more...
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    In this video, Melanie talks about:Studying behaviors of users and customers.Measuring marketing initiatives and overall trends.Brand innovation and media innovation during the growing digital age.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD

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  • In this video, Melanie talks about:Studying behaviors of users and...
  • Array ( [id] => 5570e1d2-8df8-11e9-9891-03968a6e982c [createdAt] => 2019-06-13T09:28:53.613-07:00 [updatedAt] => 2019-06-19T10:29:18.204-07:00 [title] => James Thomas, CMO of Solium Capital Inc. [pubdate] => 2019-08-25T15:00:00.000-07:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 5 [episodeNumber] => 10 [subtitle] => [summary] =>

    James talks about:How different companies think about equity and how it drives company growth.Equity management software and how Solium’s platform solves problems for both small and large companies.Using data and information to show how marketing impacts the business.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD

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  • James talks about:How different companies think about equity and how...
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    Christopher talks about:Marketing for emergencies and crisis communicationsBridging the gap of what a communicator already knows with new communication styling Educating companies on marketing approaches to use on social media during a crisis

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD

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  • Christopher talks about:Marketing for emergencies and crisis communicationsBridging the gap...
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    Peter talks about:Category creation: facing but also embracing competition in the market.Identifying ABM (Account-Base Marketing) as the category they wanted to create.How the role of marketing is going to change as AI comes into its own.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD

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  • Peter talks about:Category creation: facing but also embracing competition in...
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    Brennan talks about:The different ways you can use technology to reach your customers.Succeeding in the marketing world while having a small team and limited resources.The importance of training your team and empowering them to make decisions.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD

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  • Brennan talks about:The different ways you can use technology to...
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    Ryan talks about:The changes taking place in the accounting space with technology.Value-added servicesPersonas

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD 

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  • Ryan talks about:The changes taking place in the accounting space...
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    Debbie talks about:Using data to measure and track success.Her focus on being market-driven over being product, sales or customer driven.Her past career in engineering and how it has impacted her marketing career.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD

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  • Debbie talks about:Using data to measure and track success.Her focus...
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    Sterling talks about:Building your product around your customer.The importance of becoming a company that aligns the sales and marketing teams.Creating a customer experience/s for the customer throughout the whole life cycle and not just the beginning.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD

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  • Sterling talks about:Building your product around your customer.The importance of...
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    Michelle talks about:Focusing on the empathy gap and the customer journey.Brands building a connection with emotion.Why most companies do not focus on their existing customers as much as they should.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD 

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  • Michelle talks about:Focusing on the empathy gap and the customer...
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    Thomas talks about:Using data to provide the current experience for the customer.Evolving and providing a leading platform for the digital business.Marketing becoming more accountable in business and digital marketing.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD

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  • Thomas talks about:Using data to provide the current experience for...
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    Tiffany talks about:Integrating new technology to support Paycor’s marketing strategy. Measuring the customer experience. Paycor’s journey to becoming Revenue Marketers.

    For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD

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  • Tiffany talks about:Integrating new technology to support Paycor’s marketing strategy. Measuring...
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    Operationalize the customer experience by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more. 

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  • Operationalize the customer experience by listening to your fellow CMO's...

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