DateTime Object ( [date] => 2019-09-21 11:41:14.818418 [timezone_type] => 3 [timezone] => UTC )

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• Traditional data and how the cloud has changed data.
• Creating a market and creating awareness.
• The importance of driving awareness in the market and leveraging Marketo and Salesforce.

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• The T-Shaped marketer.
• Important attributes to look for when hiring and building a team.
• Growing a marketing team and the necessity of mentoring and empathy.

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• The importance of creating and developing trusting relationships with your customers.
• Operationalizing the customer experience and creating a personal experience.
• The importance of being personal, authentic and transparent in marketing.

For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD  [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/6008fca0-773d-11e9-825d-4f2f9ec69d1c/episodes/b6ddf984-8dfb-11e9-8be5-13f12ebe2806/stripped_3183978b8e25919e41efa823cb673a92.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN1996127984.mp3 [size] => 8006270 [duration] => 800.63 [uid] => CSN1996127984 [originalUrl] => [bitrate] => 80 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 6008fca0-773d-11e9-825d-4f2f9ec69d1c [preCount] => 0 [postCount] => 0 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/6008fca0-773d-11e9-825d-4f2f9ec69d1c/episodes/b6ddf984-8dfb-11e9-8be5-13f12ebe2806/id3/e30fedf0c049fb67a7882dbb4da5af06.mp3 [id3FileProcessing] => [id3FileSize] => 206337 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => CMO Insights featuring Mark Floisand.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

Array ( [id] => 72e2ba94-8dfb-11e9-b7fa-cf21b8a4d631 [createdAt] => 2019-06-13T12:51:11.514-04:00 [updatedAt] => 2019-06-19T13:33:03.523-04:00 [title] => Gaidar Magdanurov, CMO of Acronis [pubdate] => 2019-10-20T18:00:00.000-04:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 5 [episodeNumber] => 18 [subtitle] => [summary] => Gaidar talks about:

• The evergrowing and super connected marketing world.
• The marketer’s role is changing and evolving due to marketing technology.
• Gaining key insights by focusing on the customer journey from the customer’s perspective.

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Array ( [id] => 259dfe24-8dfb-11e9-8846-a3e28cf313ed [createdAt] => 2019-06-13T12:49:01.878-04:00 [updatedAt] => 2019-06-19T13:32:43.749-04:00 [title] => Megan Lueders, CMO of Zenoss [pubdate] => 2019-10-13T18:00:00.000-04:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 5 [episodeNumber] => 17 [subtitle] => [summary] => Megan talks about:

• Making sure you have a differentiated message and a brand presence.
• ABM and taking a focused approach to ensure that you are hitting your targeted accounts.
• Knowing what the target profile customer looks like and focusing on marketing activities you are invested in.

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Array ( [id] => cfcef142-8dfa-11e9-b57c-7765b34ae759 [createdAt] => 2019-06-13T12:46:37.908-04:00 [updatedAt] => 2019-06-19T13:32:10.574-04:00 [title] => Dana Poleg, VP of Marketing, Kaltura [pubdate] => 2019-10-06T18:00:00.000-04:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 5 [episodeNumber] => 16 [subtitle] => [summary] => Dana talks about:

• The overwhelming amount of Martech.
• Creating an effective marketing team.
• Marketing changing over the years and becoming measurable.

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• Marketing becoming more business oriented.
• Becoming an effective leader in the business and marketing world.
• The process of not only managing managers but managing leaders.

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Array ( [id] => eb7e3cf0-8df9-11e9-b7b3-27ecca32c789 [createdAt] => 2019-06-13T12:40:14.860-04:00 [updatedAt] => 2019-06-19T13:31:27.104-04:00 [title] => Ron McMurtrie, Executive Vice President of Customer Marketing, Sage [pubdate] => 2019-09-22T18:00:00.000-04:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 5 [episodeNumber] => 14 [subtitle] => [summary] => Ron talks about:

• Selling software to companies in different markets.
• Unifying the digital MarTech stack and creating a service layer.
• The marketing challenges of having 3 million customers.

For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD






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• Importance of emotionally connecting with the audience
• Demand Generation’s future and running marketing like a business
• Using technology to help prove how marketing is effecting and driving revenue

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• Using chat bots to help sales internally
• Spending more on customer acquisition costs due to the long term value of their customers
• How AI is revolutionizing transactions

For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD







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Array ( [id] => ae74ee0e-8df8-11e9-ac2c-bb69e6277488 [createdAt] => 2019-06-13T12:31:22.963-04:00 [updatedAt] => 2019-06-19T13:29:54.045-04:00 [title] => Melanie Huet, VP Marketing, KraftHeinz Corporation [pubdate] => 2019-09-01T18:00:00.000-04:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 5 [episodeNumber] => 11 [subtitle] => [summary] => In this video, Melanie talks about:

• Studying behaviors of users and customers.
• Measuring marketing initiatives and overall trends.
• Brand innovation and media innovation during the growing digital age.

For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD




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Array ( [id] => 5570e1d2-8df8-11e9-9891-03968a6e982c [createdAt] => 2019-06-13T12:28:53.613-04:00 [updatedAt] => 2019-06-19T13:29:18.204-04:00 [title] => James Thomas, CMO of Solium Capital Inc. [pubdate] => 2019-08-25T18:00:00.000-04:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 5 [episodeNumber] => 10 [subtitle] => [summary] => James talks about:

• How different companies think about equity and how it drives company growth.
• Equity management software and how Solium’s platform solves problems for both small and large companies.
• Using data and information to show how marketing impacts the business.

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• Marketing for emergencies and crisis communications
• Bridging the gap of what a communicator already knows with new communication styling 
• Educating companies on marketing approaches to use on social media during a crisis

For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD






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• How the role of marketing is going to change as AI comes into its own.

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• The different ways you can use technology to reach your customers.
• Succeeding in the marketing world while having a small team and limited resources.
• The importance of training your team and empowering them to make decisions.

For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD






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• The changes taking place in the accounting space with technology.
• Value-added services
• Personas

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• Her past career in engineering and how it has impacted her marketing career.

For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD





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• Building your product around your customer.
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For seasons 1-4 visit the following page: https://bit.ly/2XKMvqD






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• Focusing on the empathy gap and the customer journey.
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• Why most companies do not focus on their existing customers as much as they should.

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• Using data to provide the current experience for the customer.
• Evolving and providing a leading platform for the digital business.
• Marketing becoming more accountable in business and digital marketing.

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• Paycor’s journey to becoming Revenue Marketers.

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