DateTime Object ( [date] => 2019-09-22 02:04:17.626324 [timezone_type] => 3 [timezone] => UTC )

Array ( [id] => 845fdf08-beb7-11e9-af22-0738d046cc67 [createdAt] => 2019-08-14T10:18:22.044-07:00 [updatedAt] => 2019-08-14T10:23:39.266-07:00 [title] => BSP 044: 501 Ways to Roll Out The Red Carpet for Your Customers by Donna Cutting [pubdate] => 2020-02-16T22:00:00.000-08:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 44 [subtitle] => [summary] => Donna Cutting’s book, 501 Ways to Roll Out the Red Carpet For Your Customer: Easy to Implement Ideas to Inspire Loyalty, Get New Customers and Make Lasting Impressions, tackles the world of customer service and rolling out the red carpet for all customers. Cutting states that employees need to be armed with all the proper tools in order to provide excellent customer service. When employees don’t have all the tools, there’s a disconnect with the service they ought to provide, but don’t. She says there are four main things to think about:

1. Consistency – Every customer receives the same level of service from every team member at every opportunity, every single time

2. Technical piece – Involves asking the question, ‘Am I delivering the product or service I’m promising?’

3. How do you deliver – How are employees delivering customer service? Are they making the customer feel like they’re important?

4. ‘Wow’ factor – The unexpected moment of surprise and delight that makes people want to talk about you in a positive way. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/845fdf08-beb7-11e9-af22-0738d046cc67/stripped_24d07f160fd203b4463623d7d5bd4bd4.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN4298550411.mp3 [size] => 23423686 [duration] => 975.99 [uid] => CSN4298550411 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 659.5395918367348 [1] => 659.5395918367348 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/845fdf08-beb7-11e9-af22-0738d046cc67/id3/c60224ed84cca234e9c50ba8f2d47e7a.mp3 [id3FileProcessing] => [id3FileSize] => 65464 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 044 501 Ways to Rollout The Red Carpet for Your Customer by Donna Cutting.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

Array ( [id] => 3a797a70-beb7-11e9-99f0-57ca10d77280 [createdAt] => 2019-08-14T10:16:18.054-07:00 [updatedAt] => 2019-08-14T10:22:50.157-07:00 [title] => BSP 043: Keep Stepping by Joy Marsden [pubdate] => 2020-02-09T22:00:00.000-08:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 43 [subtitle] => [summary] => Joy Marsden, author of Keep Stepping! Essential Ways to Lead Yourself and Others Through Challenge and Change, talks about why people need to constantly move forward after challenges in order to achieve their goals. She states how a person’s initial response to a crisis is to stop or stand still but stresses that “If you want to achieve, you have to move.” In order to achieve more, one must shred behaviors — which she defines as taking stock of things we need to let go in order to move forward.

Marsden says that successful companies share one important trait: they stretch boundaries. By stretching boundaries, they become agents of change and continue to move forward, no matter the obstacles ahead.


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Array ( [id] => 9b1a4216-beb6-11e9-9948-8704f2a37786 [createdAt] => 2019-08-14T10:11:50.676-07:00 [updatedAt] => 2019-08-14T10:22:13.578-07:00 [title] => BSP 042: So, What's the Bottom Line? by Yitzchok Saftlas [pubdate] => 2020-02-02T22:00:00.000-08:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 42 [subtitle] => [summary] => Yitzchok Saftlas, author of So, What’s the Bottomline?: 76 Proven Marketing Tips and Techniques for Building your Business and Personal Brand, takes an approach to marketing showcased in short, easy-to-read chapters that are conversational and include action steps at the end of every chapter. The book gives a human approach to some of the most common business challenges companies face on a regular basis.

 Saftlas states that anyone who is successful has perseverance, good marketing and strategic direction, right from the offset, in order to reach the prize. As we’re all constantly bombarded from all directions with a plethora of information, Saftlas says the most important things to remember are: be realistic with yourself and make sure your business’s messaging is crystal clear and spot-on in order to capture your audience’s attention.



[audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/9b1a4216-beb6-11e9-9948-8704f2a37786/stripped_619e805cc4464e13bc683f791842510a.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN5872980675.mp3 [size] => 20307800 [duration] => 846.16 [uid] => CSN5872980675 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 445.26585034013607 [1] => 445.26585034013607 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/9b1a4216-beb6-11e9-9948-8704f2a37786/id3/2d83cfe1a1754619143aec6ee4615dbe.mp3 [id3FileProcessing] => [id3FileSize] => 65048 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 042 So What's the Bottom Line by Yitzchok Saftlas.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

Array ( [id] => 365c27cc-beb6-11e9-932d-43ae749a2011 [createdAt] => 2019-08-14T10:09:01.606-07:00 [updatedAt] => 2019-08-14T10:21:15.173-07:00 [title] => BSP 041: Leadership Sales Coaching by Jason Forrest [pubdate] => 2020-01-26T22:00:00.000-08:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 41 [subtitle] => [summary] => Jason Forrest, author of Leadership Sales Coaching: Transforming from Manager to Coach, compares sales professionals to athletes in the sense that they want to be coached like an athlete, rather than managed like an employee. He also highlights the difference between being a manager and being a coach, stating that a manager makes peoples’ lives easier, while coaches make people better. Forrest is also a big believer in unleashing profits through people. The book, field-tested and shown to reduce turnovers and increase sales, is aimed at those wanting to become the best sales coaches possible, interested in pushing less new ideas onto their staff and more pulling the greatness from within them. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/365c27cc-beb6-11e9-932d-43ae749a2011/stripped_3066f248e73b39fa7662e9db0eeff652.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN2387305558.mp3 [size] => 21249462 [duration] => 885.39 [uid] => CSN2387305558 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 598.6104308390023 [1] => 598.6104308390023 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/365c27cc-beb6-11e9-932d-43ae749a2011/id3/19baca6b76f9f56f1bcec4bc93acea20.mp3 [id3FileProcessing] => [id3FileSize] => 64690 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 041 Leadership Sales Coaching by Jason Forrest.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

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In his book, Be Your Customer’s Hero: Real World Tips and Techniques for the Service Front Lines, Adam Toporek wanted to take a conversational approach to customer service that could be digested as a reference book, aimed at front line employees. Toporek states that front line employees – those who work directly with customers, whether via phone, email, or face-to-face, tend to skew younger and don’t have time for fluff, but still want to learn to be more effective when working directly with customers.

Toporek helps clarify the distinction between customer service and customer experience. Customer service is just part of the one-on-one interaction with a customer; whereas customer experience refers to the entire journey a customer has with an organization, including marketing pieces or emails from the organization. Toporek’s book aims to motivate front line employees, making them more confident in using the necessary tools and techniques to provide excellent customer service.



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Array ( [id] => 9ee611bc-baed-11e9-8c94-7bc3686a91d2 [createdAt] => 2019-08-09T14:35:34.711-07:00 [updatedAt] => 2019-08-09T14:42:41.387-07:00 [title] => BSP 039: Jonas Salk - A Life by Charlotte Jacobs [pubdate] => 2020-01-12T22:00:00.000-08:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 39 [subtitle] => [summary] => Charlotte Jacobs sits down with host Camilla Webster to discuss her book Jonas Salk: A Life and why she chose to take on this American hero in medicine. Jacobs brings to light what influenced the choices Salk made throughout his life as he went through his journey to save lives. Most known for creating the polio vaccine, Salk also co-developed the first influenza vaccine, started the Salk Institute and did pioneering work on AIDS. Kevin Kimberlin, who had a major impact at the end of Jonas Salk’s life and started the Immune Response Corporation with him, joined Jacobs. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/9ee611bc-baed-11e9-8c94-7bc3686a91d2/stripped_72a33dce959d8c4bbc42ce8c234e09ec.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN5354625660.mp3 [size] => 31801469 [duration] => 1325.06 [uid] => CSN5354625660 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 363.53160997732425 [1] => 363.53160997732425 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/9ee611bc-baed-11e9-8c94-7bc3686a91d2/id3/5eca89dc8bbf77ac9b9f0f1a75716e52.mp3 [id3FileProcessing] => [id3FileSize] => 64430 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 039 Jonas Salk - A Life by Charlotte Jacobs Mixdown 1.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

Array ( [id] => 1844f322-bab5-11e9-a44c-9376cbd3818f [createdAt] => 2019-08-09T07:50:57.028-07:00 [updatedAt] => 2019-08-09T14:36:30.524-07:00 [title] => BSP 038: WE-Commerce by Billie Howard [pubdate] => 2020-01-05T22:00:00.000-08:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 38 [subtitle] => [summary] => Billee Howard’s book, WE-Commerce: How to Create, Collaborate and Succeed in the Sharing Economy, highlights a world in which culture and commerce collide in ways that are considered unprecedented and an economy driven by entrepreneurialism and creativity. Howard talks about how the sharing economy ushered a variety of micro-economies that enable people to come together and experience luxuries they’ve never experienced before. She makes the argument that millennials, and Gen Z behind them, aren’t interested in owning possessions, but in sharing, borrowing, and using technology to come together and help make the world a better place. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/1844f322-bab5-11e9-a44c-9376cbd3818f/stripped_c8c06a3f6903116be9461e7f0ac9efce.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN9682348870.mp3 [size] => 20319712 [duration] => 846.65 [uid] => CSN9682348870 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 579.2914285714286 [1] => 579.2914285714286 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/1844f322-bab5-11e9-a44c-9376cbd3818f/id3/1692aad218608983f3878c3bde45b70e.mp3 [id3FileProcessing] => [id3FileSize] => 64538 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 38 Billie Howard WE Commerce.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

Array ( [id] => 66cfb880-b95a-11e9-b5f9-8bcbd13846a3 [createdAt] => 2019-08-07T14:29:13.429-07:00 [updatedAt] => 2019-08-09T14:36:11.588-07:00 [title] => BSP 037: The CMOs Periodic Table by Drew Neisser [pubdate] => 2019-12-29T22:00:00.000-08:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 37 [subtitle] => [summary] => Drew Neisser, author of The CMOs Periodic Table: A Renegade’s Guide to Marketing, takes an interesting approach to marketing by merging science and the periodic table with principles of marketing. He also stresses how no marketing solution is one element, but many. Neisser also lists the three most essential traits for a marketing renegade to possess:

• Non-linear thinker
• Allow serendipity to happen
• Understand the power of “and”

Neisser also describes how the most successful CMO is Courageous, Artistic, Thoughtful, Scientific or CATS. Courageous refers to the notion of doing something outside the box in order to move forward or get ahead. Artistic, (or Artful), refers to the important of ‘artisticness’ and being curious about one’s environment. Thoughtful refers to thinking more about the world and your customers rather than yourself or the brand. Scientific is applying the scientific method to marketing – understand the conditions of satisfaction, set a hypothesis and test your way to success.

Neisser wants readers to walk away with these takeaways: there isn’t a one-size fits all or theory that fits all marketing, you need to adjust and keep adjusting (much like the scientific method) and never forget the basics.




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Array ( [id] => 0a9a2d64-b894-11e9-9f48-8fa1e3a3e226 [createdAt] => 2019-08-06T14:49:18.384-07:00 [updatedAt] => 2019-08-09T14:35:57.484-07:00 [title] => BSP 036: Fearless Leadership by Carey Lohrenz [pubdate] => 2019-12-22T22:00:00.000-08:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 36 [subtitle] => [summary] => Carey Lohrenz, author of Fearless Leadership: High-Performance Lessons from the Flight Deck, was one of the first women to fly fighter jets on and off aircraft carriers for the U.S. Navy. Her book was inspired by her experiences on the flight deck, working with a team full of high performers in volatile conditions where situations are ever-changing and how all of these factors helped to shape how people think about leadership and to identify what worked and what didn’t.


Lohrenz talked about the “secret sauce” that defines fearless leadership and how it can be applied to Fortune 100 company executives. She talks about what fearless leadership looks like on an individual level and how executives can instill those same values on their teams. Lohrenz also adds the biggest difference between those who are successful and those able to take it to the next level, is their ability to work through their fears.

 She urges everyone to constantly push their limits – to do one thing every day that scares you because that’s how you grow.


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Array ( [id] => 3c97e01e-b7c6-11e9-a671-0316dbb2b770 [createdAt] => 2019-08-05T14:16:05.924-07:00 [updatedAt] => 2019-08-09T14:35:47.016-07:00 [title] => BSP 035: Body Language to Win More Negotiations by Greg Williams [pubdate] => 2019-12-15T22:00:00.000-08:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 35 [subtitle] => [summary] => Greg Williams, author of Body Language: Secrets to Win More Negotiations, talks about the importance of being able to read body language correctly and how people can understand what occurs when someone uses their body in certain ways through a number of situations, especially during the negotiation process. Williams’ tag line is, “We are always negotiating” and learning the nuances of a negotiation will help people gain insight on what the opposing negotiator’s body language might be saying.

Williams says there are several types of personalities: easy, difficult, hard, and open and people should conduct subtle tests to know which personality they will be negotiating with. He adds there are seven universal micro-expressions that can help gain additional insight: fear, anger, disgust, surprise, contempt, sadness and happiness. Williams wants people to always remember, “That which you do today, influence tomorrow’s outcomes.”



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Array ( [id] => 8c7d7054-b7c5-11e9-b0e5-e7e5ca5f550c [createdAt] => 2019-08-05T14:11:10.452-07:00 [updatedAt] => 2019-08-05T14:29:59.698-07:00 [title] => BSP 034: 42 Rules for Engaging Members Through Gamification by Willis Turner [pubdate] => 2019-12-08T22:00:00.000-08:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 34 [subtitle] => [summary] => Willis Turner, author of 42 Rules for Engaging Members Through Gamification, discusses how companies can apply gamification principles into their everyday business dealings whether internally with their employees or externally with their customers. Turner argues that companies can install a “silver, gold, diamond” status that hotels and other leisure businesses have to their internal culture. Every time an employee or a customer “levels up”, he says, they are being “gamified”. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/8c7d7054-b7c5-11e9-b0e5-e7e5ca5f550c/stripped_17f47a8eb189e640ad0e905429afac1c.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN5949357297.mp3 [size] => 19643872 [duration] => 818.49 [uid] => CSN5949357297 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 524.1208163265306 [1] => 524.1208163265306 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/8c7d7054-b7c5-11e9-b0e5-e7e5ca5f550c/id3/10bf2d9b941c65f2dbce1c0aa5343222.mp3 [id3FileProcessing] => [id3FileSize] => 64316 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 034 42 Rules for Engaging Members Through Gamifacation by Willis Turner.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

Array ( [id] => 6cb11b64-b7c4-11e9-bae3-9b91409e798d [createdAt] => 2019-08-05T14:03:07.628-07:00 [updatedAt] => 2019-08-05T14:23:32.268-07:00 [title] => BSP 033: How to Look People in the Eye Digitally by Ted Rubin [pubdate] => 2019-12-01T22:00:00.000-08:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 33 [subtitle] => [summary] => Ted Rubin, author of How to Look People in the Eye Digitally, believes in looking people in the eye, even in today’s digital world, as clients and customers want a connection that adds value to their business. Looking someone in the eye conveys that you’re paying attention and that you’re “in the moment.” Rubin states that in today’s heavily connected world, the line between business and personal has disappeared — and that regardless of one’s level of connectivity, at this stage, people might not want to, but they have to engage via social media. He shares his thoughts with Taryn Winter Brill on Best Seller TV on C-Suite TV. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/6cb11b64-b7c4-11e9-bae3-9b91409e798d/stripped_0f6688ea19fad51e783e9974a1c0cdaf.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN3376063954.mp3 [size] => 18112888 [duration] => 754.7 [uid] => CSN3376063954 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 410.99319727891157 [1] => 410.99319727891157 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/6cb11b64-b7c4-11e9-bae3-9b91409e798d/id3/c32f0f810b1c54988e1df7a7e0340ccd.mp3 [id3FileProcessing] => [id3FileSize] => 64606 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 033 How To Look People in the Eye by Ted Rubin.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

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Array ( [id] => 52827f20-b310-11e9-911a-d74566814bf5 [createdAt] => 2019-07-30T14:23:49.663-07:00 [updatedAt] => 2019-08-02T10:11:33.779-07:00 [title] => BSP 027: Screen to Screen Selling by Doug Devitre [pubdate] => 2019-10-20T22:00:00.000-07:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 27 [subtitle] => [summary] => From iPhones and iPads, to laptops and watches, almost everyone has a screen they use on a regular basis; so sales professionals are adapting their techniques to fit the technology.  Times have changed and so have sales techniques, and screen-to-screen selling has become a sign of the times. Executives need to be able to make quick decisions, especially with dynamic changes in the marketplace. Sales managers are also trying to coach sales professionals into increasing meetings and client contacts and whereas geographical constraints used to be a big obstacle, because of technology, this is less of an issue today. Doug Devitre, author of Screen to Screen Selling: How To Increase Sales, Productivity and Customer Experience With The Latest Technology says the book is a checklist that isn’t just measurable, but actionable. Readers can take a look at a specific part they need and create the most results in the least amount of time. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/52827f20-b310-11e9-911a-d74566814bf5/stripped_97780171e54df1368185eb58b89541f3.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN7232592951.mp3 [size] => 18254576 [duration] => 760.61 [uid] => CSN7232592951 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 307.33931972789117 [1] => 307.33931972789117 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/52827f20-b310-11e9-911a-d74566814bf5/id3/f3c5a200d145a679f6caebf5c7082621.mp3 [id3FileProcessing] => [id3FileSize] => 65172 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 027 Screen to Screen Selling by Doug Devitre.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

Array ( [id] => d6d3c8f6-b301-11e9-9297-97ebf11d67a5 [createdAt] => 2019-07-30T12:40:09.187-07:00 [updatedAt] => 2019-08-02T10:10:42.295-07:00 [title] => BSP 026: Think Big, Act Bigger by Jeffrey Hayzlett [pubdate] => 2019-10-13T22:00:00.000-07:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 26 [subtitle] => [summary] => In Think Big, Act Bigger: The Rewards of Being Relentless, best-selling author Jeffrey Hayzlett talks about a myriad of topics that can apply to everyone, regardless of business industry. Hayzlett believes that in order to act big, you need to be a bigger, bolder version of yourself, be comfortable with who you are, ignore the naysayers and surpass the self-imposed obstacles. The book offers a series of interviews, real-life anecdotes and insights from leading c-suite executives aimed at inspiring entrepreneurs to be bold, fearless and even a little pigheaded. What does this mean? Hayzlett says it means business leaders being pushed out of their comfort zones, pushed to the brink. Once that has been achieved, leaders are capable of accomplish things they weren’t even aware they could. It’s not enough to dream big, you have to act big! [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/d6d3c8f6-b301-11e9-9297-97ebf11d67a5/stripped_6cf4ef81ac84d70fd6e68afad2a654f2.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN9096162342.mp3 [size] => 21869505 [duration] => 911.23 [uid] => CSN9096162342 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 504.6160544217687 [1] => 504.6160544217687 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/d6d3c8f6-b301-11e9-9297-97ebf11d67a5/id3/6b9bf280396d52172bbf76be2c1941f1.mp3 [id3FileProcessing] => [id3FileSize] => 64976 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 26 Think Big Act Bigger by Jeffrey Hayzlett.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

Array ( [id] => f1875c5e-b2ec-11e9-8877-4f428cc455d6 [createdAt] => 2019-07-30T10:10:34.556-07:00 [updatedAt] => 2019-08-02T10:09:37.437-07:00 [title] => BSP 025: The Daily Edge by David Horsager [pubdate] => 2019-10-06T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/f1875c5e-b2ec-11e9-8877-4f428cc455d6/image/uploads_2F1564521282807-l0d4i7sokm-4949bcac13e842d5e17405996dab533d_2FBSPod-The-Daily-Edge.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 25 [subtitle] => [summary] => David Horsager, author of The Daily Edge: Simple Strategies to Increase Efficiency and Making an Impact Every Day delves deeper at what it means to be efficient. While we all have academic knowledge of what being efficient is all about, he encourages his readers to ask “how” at least three times. Horsager identified two critical problems with other productivity books: they pushed productivity at the expense of people and were too long, leaving readers searching long and hard for actual, useful tips. With this book, Horsager puts together a series of simple, actionable tenets to help people be efficient. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/f1875c5e-b2ec-11e9-8877-4f428cc455d6/stripped_6fec2809aac4929eb2d0daf783cc86fa.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN7952091524.mp3 [size] => 19164891 [duration] => 798.54 [uid] => CSN7952091524 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 326.75120181405896 [1] => 326.75120181405896 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/f1875c5e-b2ec-11e9-8877-4f428cc455d6/id3/dfc1da8c68903702bbc1328c8297036f.mp3 [id3FileProcessing] => [id3FileSize] => 64486 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 025 The Daily Edge by David Horsager.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

Array ( [id] => 3d210ef0-b2e1-11e9-b4a3-c72d903c0737 [createdAt] => 2019-07-30T08:46:47.430-07:00 [updatedAt] => 2019-08-02T10:08:39.888-07:00 [title] => BSP 024: Creative Strategy Generation by Bob Caporale [pubdate] => 2019-09-29T22:00:00.000-07:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 24 [subtitle] => [summary] => Bob Caporale, author of Creative Strategy Generation discusses in his new book how to compose a strategy using a creative process. This book is meant to be a guide to creating original and successful business strategies enabling individuals to think differently and then applying that thinking to something that hasn’t been done before. Caporale stresses the importance of not using fill in the blank templates for strategy. It's about coming up with new ideas and making them your own. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/3d210ef0-b2e1-11e9-b4a3-c72d903c0737/stripped_90d81389440d7a744884fd7293fecc41.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN6646162625.mp3 [size] => 19061446 [duration] => 794.23 [uid] => CSN6646162625 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 367.71120181405894 [1] => 367.71120181405894 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/3d210ef0-b2e1-11e9-b4a3-c72d903c0737/id3/f9985f2d2dad8336a1b2642c527c09a4.mp3 [id3FileProcessing] => [id3FileSize] => 64262 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 024 Creative Strategy Generation by Bob Caporale.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

Array ( [id] => 1c60d7ce-afd8-11e9-8e0b-fbf7a42a3615 [createdAt] => 2019-07-26T12:03:53.524-07:00 [updatedAt] => 2019-07-30T14:21:02.351-07:00 [title] => BSP 023: Ingaging Leadership by Evan Hackel [pubdate] => 2019-09-22T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1c60d7ce-afd8-11e9-8e0b-fbf7a42a3615/image/uploads_2F1564521638776-c7e4grp3cb5-ccf095158d2d87e3c9b5c160dfc70c44_2FBSPod-Ingagin-Leadership.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 23 [subtitle] => [summary] => Evan Hackel is the author of Ingaging Leadership, A New Approach to Leading that Builds Excellence and Organizational Success, and the book is about how you involve people, inspire people and how to get the best out of the organization. He argues that sometimes people are engaged but not involved (the “I” of ingaged stands for involvement). Hackel believes in involving employees in the decision-making process by having managers listen and allow everyone to contribute ideas when the company is looking to incorporate changes. It’s human nature to fight change, but if employees are fully engaged in the process, they tend to embrace the changes and move the company forward at a much faster pace. Hackel also describes three main types of communication: evasive, conclusive, openness and honesty. Managers must recognize that employees are at different stages at different times; however, managers should not get caught being evasive as it erodes their leadership. Conclusive communication helps drive discussion, but the most important one is an open and honest conversation. It’s a game-changer because it incorporates an idea instead of rejecting it, helping a company become a community where everyone is involved in the process. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/1c60d7ce-afd8-11e9-8e0b-fbf7a42a3615/stripped_bab7d6e474b74779a7ce9c75ee06aa21.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN9658068114.mp3 [size] => 19984300 [duration] => 832.68 [uid] => CSN9658068114 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 276.68897959183676 [1] => 276.68897959183676 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/1c60d7ce-afd8-11e9-8e0b-fbf7a42a3615/id3/b1cf4b47d700ce8811caaa960ffa5d4c.mp3 [id3FileProcessing] => [id3FileSize] => 65744 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 023 Ingaging Leadership Evan Hackel.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

Array ( [id] => d7c1744a-ad55-11e9-bf3f-a7dfbdf1998d [createdAt] => 2019-07-23T07:26:21.497-07:00 [updatedAt] => 2019-07-30T14:19:15.301-07:00 [title] => BSP 022: Stop the Leadership Malpractice by Wally Hauck [pubdate] => 2019-09-15T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/d7c1744a-ad55-11e9-bf3f-a7dfbdf1998d/image/uploads_2F1564521540036-xkdbvsz3rib-13af630c58728f8d6d78f75ae1b8224b_2FBSPod-Stop-Malpractice.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 22 [subtitle] => [summary] => In his book, Stop the Leadership Malpractice: How to Replace the Typical Performance Appraisal best-selling author Wally Hauck talks about why the typical performance appraisal needs to be replaced. He discusses how the current system takes away from the ability to take advantage of a company’s most important asset, its people. These appraisals also erode the ability to trust the organization, which in turn, reduces creativity and innovations.

Hauck says that “more than 50% of HR managers say appraisals aren’t working” yet companies still perform these evaluations that put both bosses and employees in uncomfortable positions. Instead, Hauck believes the entire process needs to be overhauled and cites the following examples on how to do just that:

o Shift the process from one of judgment to a partnership
o Eliminate the “grading” system
o Take the “pay conversation” out of the equation
o Ask questions that enable both parties to look at the quality of the interaction as it changes the dynamic and structure of the appraisal

It is clear the “old way” of doing things is going out the window.




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Array ( [id] => 53e73100-ad55-11e9-8878-4791d5d57f3b [createdAt] => 2019-07-23T07:22:40.282-07:00 [updatedAt] => 2019-07-30T14:08:44.906-07:00 [title] => BSP 021: Think it. Do it. Change it. by Ilja Grzeskowitz [pubdate] => 2019-09-08T22:00:00.000-07:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/53e73100-ad55-11e9-8878-4791d5d57f3b/image/uploads_2F1564520278906-hqq4g7o9sy-4a5a1b7b419b0e9917eb417740be7ed3_2FBSPod-Think-It-Do-It.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 21 [subtitle] => [summary] => Ilja Grzeskowitz, author of Think it. Do it. Change it.: How to Dream Big, Act Bold and Get the Results You Want sits down to talk about his new book which details a step by step process he uses with his clients to make change happen. He feels you need to fire the negative people from your life and that the fear of change can be your best friend. Think it. Do it. Change it. arms you with all the tools you need to make any kind of change happen including the New York quick check “it’s three questions that when you ask yourself these three questions over a period of time great things start to happen”. Referred to as change expert number one in Germany, Grzeskowitz feels dealing with change will be the most important skill everyone will need to master in the upcoming years. [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/53e73100-ad55-11e9-8878-4791d5d57f3b/stripped_79f9b5aded2b0b11421e60192ad3ab0a.mp3 [downloadUrl] => http://traffic.megaphone.fm/CSN1557684162.mp3 [size] => 22114638 [duration] => 921.44 [uid] => CSN1557684162 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 50f6ba78-66cf-11e9-9401-8f40dcca52f1 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( [0] => 538.5171882086167 [1] => 538.5171882086167 ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/50f6ba78-66cf-11e9-9401-8f40dcca52f1/episodes/53e73100-ad55-11e9-8878-4791d5d57f3b/id3/39cc7b3dd5558521ce7374837ecbe20b.mp3 [id3FileProcessing] => [id3FileSize] => 64858 [parentId] => [guid] => [pubdateTimezone] => Central Time (US & Canada) [originalFilename] => BSP 021 Ilja Grzeskowitz Think it Do it Change it Mixdown 1.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [customFields] => )

Array ( [id] => e4d81996-ad54-11e9-a4f6-f73598d29725 [createdAt] => 2019-07-23T07:19:33.957-07:00 [updatedAt] => 2019-07-30T14:22:01.115-07:00 [title] => BSP 020: Digital Wisdom by Shelly Palmer [pubdate] => 2019-09-01T22:00:00.000-07:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 20 [subtitle] => [summary] => What is your strategic approach to living and working in a digital world?  Shelly Palmer, the author of Digital Wisdom, joins Taryn Winter Brill on Best Seller Podcast on C-Suite Radio to discuss understanding the difference between a popularity contest and quality contest and how your online presence should match your offline presence.



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Best-selling authors Michael Houlihan and Bonnie Harvey share their insight and expertise into why c-suite leaders must always keep an entrepreneurial mindset, and instill that entrepreneurial spirit company-wide are unique.




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