DateTime Object ( [date] => 2019-11-20 02:50:32.528721 [timezone_type] => 3 [timezone] => UTC )

Array ( [id] => 845fdf08-beb7-11e9-af22-0738d046cc67 [createdAt] => 2019-08-14T13:18:22.044-04:00 [updatedAt] => 2019-08-14T13:23:39.266-04:00 [title] => BSP 044: 501 Ways to Roll Out The Red Carpet for Your Customers by Donna Cutting [pubdate] => 2020-02-17T01:00:00.000-05:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 44 [subtitle] => [summary] =>

Donna Cutting’s book, 501 Ways to Roll Out the Red Carpet For Your Customer: Easy to Implement Ideas to Inspire Loyalty, Get New Customers and Make Lasting Impressions, tackles the world of customer service and rolling out the red carpet for all customers. Cutting states that employees need to be armed with all the proper tools in order to provide excellent customer service. When employees don’t have all the tools, there’s a disconnect with the service they ought to provide, but don’t. She says there are four main things to think about:

1. Consistency – Every customer receives the same level of service from every team member at every opportunity, every single time

2. Technical piece – Involves asking the question, ‘Am I delivering the product or service I’m promising?’

3. How do you deliver – How are employees delivering customer service? Are they making the customer feel like they’re important?

4. ‘Wow’ factor – The unexpected moment of surprise and delight that makes people want to talk about you in a positive way.

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Array ( [id] => 3a797a70-beb7-11e9-99f0-57ca10d77280 [createdAt] => 2019-08-14T13:16:18.054-04:00 [updatedAt] => 2019-08-14T13:22:50.157-04:00 [title] => BSP 043: Keep Stepping by Joy Marsden [pubdate] => 2020-02-10T01:00:00.000-05:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 43 [subtitle] => [summary] =>

Joy Marsden, author of Keep Stepping! Essential Ways to Lead Yourself and Others Through Challenge and Change, talks about why people need to constantly move forward after challenges in order to achieve their goals. She states how a person’s initial response to a crisis is to stop or stand still but stresses that “If you want to achieve, you have to move.” In order to achieve more, one must shred behaviors — which she defines as taking stock of things we need to let go in order to move forward.

Marsden says that successful companies share one important trait: they stretch boundaries. By stretching boundaries, they become agents of change and continue to move forward, no matter the obstacles ahead.

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Array ( [id] => 9b1a4216-beb6-11e9-9948-8704f2a37786 [createdAt] => 2019-08-14T13:11:50.676-04:00 [updatedAt] => 2019-08-14T13:22:13.578-04:00 [title] => BSP 042: So, What's the Bottom Line? by Yitzchok Saftlas [pubdate] => 2020-02-03T01:00:00.000-05:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 42 [subtitle] => [summary] =>

Yitzchok Saftlas, author of So, What’s the Bottomline?: 76 Proven Marketing Tips and Techniques for Building your Business and Personal Brand, takes an approach to marketing showcased in short, easy-to-read chapters that are conversational and include action steps at the end of every chapter. The book gives a human approach to some of the most common business challenges companies face on a regular basis.

 Saftlas states that anyone who is successful has perseverance, good marketing and strategic direction, right from the offset, in order to reach the prize. As we’re all constantly bombarded from all directions with a plethora of information, Saftlas says the most important things to remember are: be realistic with yourself and make sure your business’s messaging is crystal clear and spot-on in order to capture your audience’s attention.

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Jason Forrest, author of Leadership Sales Coaching: Transforming from Manager to Coach, compares sales professionals to athletes in the sense that they want to be coached like an athlete, rather than managed like an employee. He also highlights the difference between being a manager and being a coach, stating that a manager makes peoples’ lives easier, while coaches make people better. Forrest is also a big believer in unleashing profits through people. The book, field-tested and shown to reduce turnovers and increase sales, is aimed at those wanting to become the best sales coaches possible, interested in pushing less new ideas onto their staff and more pulling the greatness from within them.

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In his book, Be Your Customer’s Hero: Real World Tips and Techniques for the Service Front Lines, Adam Toporek wanted to take a conversational approach to customer service that could be digested as a reference book, aimed at front line employees. Toporek states that front line employees – those who work directly with customers, whether via phone, email, or face-to-face, tend to skew younger and don’t have time for fluff, but still want to learn to be more effective when working directly with customers.

Toporek helps clarify the distinction between customer service and customer experience. Customer service is just part of the one-on-one interaction with a customer; whereas customer experience refers to the entire journey a customer has with an organization, including marketing pieces or emails from the organization. Toporek’s book aims to motivate front line employees, making them more confident in using the necessary tools and techniques to provide excellent customer service.

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Charlotte Jacobs sits down with host Camilla Webster to discuss her book Jonas Salk: A Life and why she chose to take on this American hero in medicine. Jacobs brings to light what influenced the choices Salk made throughout his life as he went through his journey to save lives. Most known for creating the polio vaccine, Salk also co-developed the first influenza vaccine, started the Salk Institute and did pioneering work on AIDS. Kevin Kimberlin, who had a major impact at the end of Jonas Salk’s life and started the Immune Response Corporation with him, joined Jacobs.

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Array ( [id] => 1844f322-bab5-11e9-a44c-9376cbd3818f [createdAt] => 2019-08-09T10:50:57.028-04:00 [updatedAt] => 2019-08-09T17:36:30.524-04:00 [title] => BSP 038: WE-Commerce by Billie Howard [pubdate] => 2020-01-06T01:00:00.000-05:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 38 [subtitle] => [summary] =>

Billee Howard’s book, WE-Commerce: How to Create, Collaborate and Succeed in the Sharing Economy, highlights a world in which culture and commerce collide in ways that are considered unprecedented and an economy driven by entrepreneurialism and creativity. Howard talks about how the sharing economy ushered a variety of micro-economies that enable people to come together and experience luxuries they’ve never experienced before. She makes the argument that millennials, and Gen Z behind them, aren’t interested in owning possessions, but in sharing, borrowing, and using technology to come together and help make the world a better place.

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Array ( [id] => 66cfb880-b95a-11e9-b5f9-8bcbd13846a3 [createdAt] => 2019-08-07T17:29:13.429-04:00 [updatedAt] => 2019-08-09T17:36:11.588-04:00 [title] => BSP 037: The CMOs Periodic Table by Drew Neisser [pubdate] => 2019-12-30T01:00:00.000-05:00 [author] => [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 37 [subtitle] => [summary] =>

Drew Neisser, author of The CMOs Periodic Table: A Renegade’s Guide to Marketing, takes an interesting approach to marketing by merging science and the periodic table with principles of marketing. He also stresses how no marketing solution is one element, but many. Neisser also lists the three most essential traits for a marketing renegade to possess:

• Non-linear thinker

• Allow serendipity to happen

• Understand the power of “and”

Neisser also describes how the most successful CMO is Courageous, Artistic, Thoughtful, Scientific or CATS. Courageous refers to the notion of doing something outside the box in order to move forward or get ahead. Artistic, (or Artful), refers to the important of ‘artisticness’ and being curious about one’s environment. Thoughtful refers to thinking more about the world and your customers rather than yourself or the brand. Scientific is applying the scientific method to marketing – understand the conditions of satisfaction, set a hypothesis and test your way to success.

Neisser wants readers to walk away with these takeaways: there isn’t a one-size fits all or theory that fits all marketing, you need to adjust and keep adjusting (much like the scientific method) and never forget the basics.

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Carey Lohrenz, author of Fearless Leadership: High-Performance Lessons from the Flight Deck, was one of the first women to fly fighter jets on and off aircraft carriers for the U.S. Navy. Her book was inspired by her experiences on the flight deck, working with a team full of high performers in volatile conditions where situations are ever-changing and how all of these factors helped to shape how people think about leadership and to identify what worked and what didn’t.

Lohrenz talked about the “secret sauce” that defines fearless leadership and how it can be applied to Fortune 100 company executives. She talks about what fearless leadership looks like on an individual level and how executives can instill those same values on their teams. Lohrenz also adds the biggest difference between those who are successful and those able to take it to the next level, is their ability to work through their fears.

 She urges everyone to constantly push their limits – to do one thing every day that scares you because that’s how you grow.

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Greg Williams, author of Body Language: Secrets to Win More Negotiations, talks about the importance of being able to read body language correctly and how people can understand what occurs when someone uses their body in certain ways through a number of situations, especially during the negotiation process. Williams’ tag line is, “We are always negotiating” and learning the nuances of a negotiation will help people gain insight on what the opposing negotiator’s body language might be saying.

Williams says there are several types of personalities: easy, difficult, hard, and open and people should conduct subtle tests to know which personality they will be negotiating with. He adds there are seven universal micro-expressions that can help gain additional insight: fear, anger, disgust, surprise, contempt, sadness and happiness. Williams wants people to always remember, “That which you do today, influence tomorrow’s outcomes.”

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Willis Turner, author of 42 Rules for Engaging Members Through Gamification, discusses how companies can apply gamification principles into their everyday business dealings whether internally with their employees or externally with their customers. Turner argues that companies can install a “silver, gold, diamond” status that hotels and other leisure businesses have to their internal culture. Every time an employee or a customer “levels up”, he says, they are being “gamified”.

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Ted Rubin, author of How to Look People in the Eye Digitally, believes in looking people in the eye, even in today’s digital world, as clients and customers want a connection that adds value to their business. Looking someone in the eye conveys that you’re paying attention and that you’re “in the moment.” Rubin states that in today’s heavily connected world, the line between business and personal has disappeared — and that regardless of one’s level of connectivity, at this stage, people might not want to, but they have to engage via social media. He shares his thoughts with Taryn Winter Brill on Best Seller TV on C-Suite TV.

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In her book Own It: Redefining Responsibility – Stories of Power, Freedom & Purpose, Meridith Elliott Powell talks about the need for both leaders and employees to take responsibility, not only in their work life, but in their personal life as well. She decided to write the book after discovering how powerful taking ownership of your own life and career can be. Powell feels that, “If people could learn how to take responsibility and the skill of it they can do or accomplish anything they wanted” and when both leaders and employees take responsibility she states you have “a serious recipe for success.”

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In his book Big Social Mobile, author David Giannetto explains to Best Seller TV host Taryn Winter Brill the three initiatives that companies are spending money on right now, but ironically, are still struggling with trying to get it right. The three initiatives are: big data, social media, and mobile technology. Companies are investing significantly in these three initiatives more than ever, but have yet to see a definite ROI, despite the investment.

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Michelle Tillis Lederman, author of The 11 Laws of Likability sits down with host Taryn Winter Brill to discuss why likability is everything and why people want to do business with someone they like over somebody who has a better product or even a cheaper price. Lederman points out that you must be true to yourself and authentic as you cannot make others like you but you can enable them to see what is likable about you.

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In her book, Coming Alive: The Journey to Reengage Your Life and Career, Ruth Ross talks about her personal decision to leave her corporate job in Human Resources after a thirty-year career as she was able to self-diagnose her disengagement in the workplace. She cites a Gallup poll putting employee disengagement at 87% globally – 68.5% in the U.S. alone, but what is engagement? Ross also states the different levels of disengagement, caused by a number of factors, such as frustration. However, this problem is not exclusive to employees. Managers can also become disengaged and they’ll have a hard time turning things around with their employees when the problem is prevalent at the top. Companies can turn it around, but they need to acknowledge the problem first. Bosses need to understand where their employees are on the spectrum and talking to their employees goes a long way in turning things around. Ross’ adage is, “if you’re a dead battery, you can’t charge others.”

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Linda Kaplan-Thaler, co-author with Robin Koval, of Grit to Great: How Perseverance Passion and Pluck Take You From Ordinary to Extraordinary, explains what ‘grit’ is and why is it important to have it.  Today’s greats weren’t born great – Michael Jordan didn’t make his basketball team in high school; Steven Spielberg didn’t get into film school. Passion and tenacity are the reasons they made it big and it’s never too late to reinvent yourself and find your ‘grit.’

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From iPhones and iPads, to laptops and watches, almost everyone has a screen they use on a regular basis; so sales professionals are adapting their techniques to fit the technology.  Times have changed and so have sales techniques, and screen-to-screen selling has become a sign of the times. Executives need to be able to make quick decisions, especially with dynamic changes in the marketplace. Sales managers are also trying to coach sales professionals into increasing meetings and client contacts and whereas geographical constraints used to be a big obstacle, because of technology, this is less of an issue today. Doug Devitre, author of Screen to Screen Selling: How To Increase Sales, Productivity and Customer Experience With The Latest Technology says the book is a checklist that isn’t just measurable, but actionable. Readers can take a look at a specific part they need and create the most results in the least amount of time.

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In Think Big, Act Bigger: The Rewards of Being Relentless, best-selling author Jeffrey Hayzlett talks about a myriad of topics that can apply to everyone, regardless of business industry. Hayzlett believes that in order to act big, you need to be a bigger, bolder version of yourself, be comfortable with who you are, ignore the naysayers and surpass the self-imposed obstacles. The book offers a series of interviews, real-life anecdotes and insights from leading c-suite executives aimed at inspiring entrepreneurs to be bold, fearless and even a little pigheaded. What does this mean? Hayzlett says it means business leaders being pushed out of their comfort zones, pushed to the brink. Once that has been achieved, leaders are capable of accomplish things they weren’t even aware they could. It’s not enough to dream big, you have to act big!

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David Horsager, author of The Daily Edge: Simple Strategies to Increase Efficiency and Making an Impact Every Day delves deeper at what it means to be efficient. While we all have academic knowledge of what being efficient is all about, he encourages his readers to ask “how” at least three times. Horsager identified two critical problems with other productivity books: they pushed productivity at the expense of people and were too long, leaving readers searching long and hard for actual, useful tips. With this book, Horsager puts together a series of simple, actionable tenets to help people be efficient.

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Bob Caporale, author of Creative Strategy Generation discusses in his new book how to compose a strategy using a creative process. This book is meant to be a guide to creating original and successful business strategies enabling individuals to think differently and then applying that thinking to something that hasn’t been done before. Caporale stresses the importance of not using fill in the blank templates for strategy. It's about coming up with new ideas and making them your own.

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Array ( [id] => 1c60d7ce-afd8-11e9-8e0b-fbf7a42a3615 [createdAt] => 2019-07-26T15:03:53.524-04:00 [updatedAt] => 2019-07-30T17:21:02.351-04:00 [title] => BSP 023: Ingaging Leadership by Evan Hackel [pubdate] => 2019-09-23T01:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/1c60d7ce-afd8-11e9-8e0b-fbf7a42a3615/image/uploads_2F1564521638776-c7e4grp3cb5-ccf095158d2d87e3c9b5c160dfc70c44_2FBSPod-Ingagin-Leadership.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 23 [subtitle] => [summary] =>

Evan Hackel is the author of Ingaging Leadership, A New Approach to Leading that Builds Excellence and Organizational Success, and the book is about how you involve people, inspire people and how to get the best out of the organization. He argues that sometimes people are engaged but not involved (the “I” of ingaged stands for involvement). Hackel believes in involving employees in the decision-making process by having managers listen and allow everyone to contribute ideas when the company is looking to incorporate changes. It’s human nature to fight change, but if employees are fully engaged in the process, they tend to embrace the changes and move the company forward at a much faster pace. Hackel also describes three main types of communication: evasive, conclusive, openness and honesty. Managers must recognize that employees are at different stages at different times; however, managers should not get caught being evasive as it erodes their leadership. Conclusive communication helps drive discussion, but the most important one is an open and honest conversation. It’s a game-changer because it incorporates an idea instead of rejecting it, helping a company become a community where everyone is involved in the process.

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Array ( [id] => d7c1744a-ad55-11e9-bf3f-a7dfbdf1998d [createdAt] => 2019-07-23T10:26:21.497-04:00 [updatedAt] => 2019-07-30T17:19:15.301-04:00 [title] => BSP 022: Stop the Leadership Malpractice by Wally Hauck [pubdate] => 2019-09-16T01:00:00.000-04:00 [author] => [imageFile] => https://megaphone.imgix.net/podcasts/d7c1744a-ad55-11e9-bf3f-a7dfbdf1998d/image/uploads_2F1564521540036-xkdbvsz3rib-13af630c58728f8d6d78f75ae1b8224b_2FBSPod-Stop-Malpractice.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 22 [subtitle] => [summary] =>

In his book, Stop the Leadership Malpractice: How to Replace the Typical Performance Appraisal best-selling author Wally Hauck talks about why the typical performance appraisal needs to be replaced. He discusses how the current system takes away from the ability to take advantage of a company’s most important asset, its people. These appraisals also erode the ability to trust the organization, which in turn, reduces creativity and innovations.

Hauck says that “more than 50% of HR managers say appraisals aren’t working” yet companies still perform these evaluations that put both bosses and employees in uncomfortable positions. Instead, Hauck believes the entire process needs to be overhauled and cites the following examples on how to do just that:

o Shift the process from one of judgment to a partnership

o Eliminate the “grading” system

o Take the “pay conversation” out of the equation

o Ask questions that enable both parties to look at the quality of the interaction as it changes the dynamic and structure of the appraisal

It is clear the “old way” of doing things is going out the window.

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Ilja Grzeskowitz, author of Think it. Do it. Change it.: How to Dream Big, Act Bold and Get the Results You Want sits down to talk about his new book which details a step by step process he uses with his clients to make change happen. He feels you need to fire the negative people from your life and that the fear of change can be your best friend. Think it. Do it. Change it. arms you with all the tools you need to make any kind of change happen including the New York quick check “it’s three questions that when you ask yourself these three questions over a period of time great things start to happen”. Referred to as change expert number one in Germany, Grzeskowitz feels dealing with change will be the most important skill everyone will need to master in the upcoming years.

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What is your strategic approach to living and working in a digital world?  Shelly Palmer, the author of Digital Wisdom, joins Taryn Winter Brill on Best Seller Podcast on C-Suite Radio to discuss understanding the difference between a popularity contest and quality contest and how your online presence should match your offline presence.

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Allison Graham talks of her book From Business Cards to Business Relationships, which is a start-to-finish guide that demystifies the networking process and teaches how to truly benefit from getting connected. In the book is an easy-to-follow road map readers can utilize to take their business networking game to the next level. 

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D. Keith Pigues, author of Winning with Customers, asks do your customers make more money doing business with you? Companies need to understand what their value proposition is and what things they can do differently for their customers that competitors can’t.

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Peter Friedman, the author of The CMO’s Social Media Handbook, shares how senior leaders can utilize social media as a place in which to foster an environment where customers can talk to each other and engage the brand to transform marketing for their brands.

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Dov Baron, the author of Fiercely Loyal, approaches the concept that millennials are now the future of business, and shares strategies for retaining such talent. Baron argues that millennials need a mission, vision, and purpose on Best Seller Podcast on C-Suite Radio.

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What does it take for a company to build loyalists – better yet, zombie loyalists? Peter Shankman, author of “Zombie Loyalists” shares with Taryn Winter Brill on Best Seller Podcast who a zombie loyalist is, what companies are creating great zombie loyalists, and what your company can do to build your own fan base of rabid zombies.

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This episode features Shep Hyken, author of Amaze Every Customer Every Time as he explores the demanding and important world of customer service, and how stellar service can elevate a company from good to great using Ace Hardware as the model of great.

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Steven Haines’ discusses his book The Product Manager’s Desk Reference which is a “how-to” reference where business people can go to practice the art of product management and also examines the role of the “knowledge worker”.

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Best-selling authors Michael Houlihan and Bonnie Harvey share their insight and expertise into why c-suite leaders must always keep an entrepreneurial mindset, and instill that entrepreneurial spirit company-wide are unique.

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Andy Paul, the author of Amp Up Your Sales, gives the audience an inside look at how salespeople can become the trusted sales professional telling why it is important to focus on the “how” of selling and helping the customer make fast and favorable decisions.

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Scott McKain sits down to talk about his book, 7 Tenets of Taxi Terry, and how one cab driver/entrepreneur’s approach, passion, and commitment to customer service can and should be applied to all businesses, companies, and organizations no matter the size.

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Sylvie di Giusto sits down to discuss her new book “The Image of Leadership”. In this book, she explains how people have 7 seconds to make a professional imprint and how the combination of her “ABCD’s” can reveal a person’s story.

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This episode of Best Seller TV features Epsilon President and best-selling author Andy Frawley, whose book talks about the explosion of digital channels and how they create numerous opportunities for brands to engage with customers on an emotional level.

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Best-selling author Marcia Reynolds talks about her book, The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs. In it, she discusses how leaders can create moments through conversations that encourage others to be open to learning, rather than become defensive and closed down. These ‘discomfort zone’ conversations encourage others to think through problems, approach opportunities more strategically, and grow both professionally and personally.

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We live in an age of disruptive times. With everything moving faster, businesses must keep up. Dirk Beveridge, author of Innovate!, answers the biggest question the C-Suite has: How are we going to remain relevant in the future? He shares how innovation is the key, both professionally and personally. Learn how the spirit of innovation is key to company growth, driving change, and moving forward in the future of business.

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ABC Shark Tank tycoon and author Daymond John explores the themes and insights of his bestselling business book Display of Power. He shares the key early steps for entrepreneurial success that helped John become a FUBU fashion mogul. John also explores the common resource that kept him from quitting when times we tough, and a sneak peek at his new book, The Power of Broke.

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Dina Simon author of Make Unstoppable Simple: Creative Problem Solving in Life and Leadership talks about defining unstoppable and making unstoppable simple – both in our personal and professional lives. 

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Ron Karr, author of Lead, Sell or Get Out of The Way which outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. 

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Daniel Burrus, author of The Anticipatory Organization: Turn Disruption and Change Into Opportunity and Advantage, talks about being a futurist in an unpredictable world full of uncertainty. Burrus says that uncertainty doesn’t empower us because it involves high risk, which keeps us from moving forward; on the other hand, strategy-based uncertainty gives people the confidence to make bold moves and innovate. He says anyone can be a futurist by learning to be anticipatory in a reactionary world and by separating trends into two categories: hard trends and soft trends. The main thing Burrus wants to do is teach people how to “actively shape the future instead of passively receive it.”

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Adrian Ott talks about her book Exponential Influence: Designing Digital Habits That Engage Distracted Customers where she discusses how digital habits are created and how they can help companies build an eco-system for a competitive advantage.

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With so many new business books and titles published each year, where do C-Suite business leaders begin to find which ones are worth the read? Best Seller Podcast sits down with the authors of the world's leading business books to get it straight from the source as to what makes their books stand out from the crowd.  Learn how the business books featured here can help business owners and executives and why you should go out to buy them today.

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