C-Suite Network

Carol Kaemmerer

C-Suite Leader Since:

Personal Development, Management, Marketing, Women In Business

10933, 10932, 10919

Recognized by The American Reporter as One of the Top 6 Personal Branding Experts


Promote your brand with authenticity, tact and power.

In 2022, The American Reporter identified Carol Kaemmerer as one of the top 6 personal branding experts after discovering her on LinkedIn. Carol’s urgent message about the importance of branding oneself effectively online has reached audiences worldwide through master classes, presentations, and her award-winning book, LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power – 2nd Edition. Her passion was ignited when she observed three 50+-year-old executive colleagues who lost their jobs in the 2008 recession conclude that they “guessed that they had retired” after a year of searching unsuccessfully for a new position. Several years later, when Carol’s long-term consulting role ended due to a company downsizing, she realized her now-retired colleagues had failed to understand that recruitment for executive roles was no longer dependent on the physical attractiveness of one’s resume but on information freely accessible 24/7 via LinkedIn. 

Before her personal branding and LinkedIn work, Carol developed messaging and marketing communications materials for a Fortune 500 high-tech medical device company, participating in global therapy and product launches. Since 2011, Carol has been shining her branding brilliance on people rather than products.  She helps C-suite executives and senior leaders use LinkedIn powerfully, creating positioning and messaging reflecting their true business passion with authenticity. Pairing her marketing flair and ability to communicate with her deep knowledge of the ever-changing LinkedIn platform, she optimizes her clients’ ability to be found on this essential social medium. She also teaches clients how to use LinkedIn graciously to nurture professional relationships and cultivate thought leadership with their ideal audience so they can increase their visibility and influence, attract high-performing talent, and steer their careers.

As a professional member of the National Speakers Association and Certified Virtual Presenter, Carol is a popular speaker and corporate trainer, specializing in effectively using LinkedIn as a personal branding and business development tool. Businesses engage Carol to create a larger footprint on LinkedIn, teach about LinkedIn and personal branding, provide one-on-one coaching to their top executives, and conduct employee workshops. When employees look good on LinkedIn, the company looks good too.

Carol is an Advisor to the C-Suite Network and an Esteemed Faculty Member of its Women’s Coaching and Consulting Council.

For personal one-on-one executive consultation, speaking or training, contact Carol through her website, carolkaemmerer.com or LinkedIn profile.


Why Are You Playing Small on LinkedIn?

Executives, why are you “playing small” on LinkedIn? LinkedIn is THE business place where people look to see what you’re about. If on the one platform where countless people are making their first impressions of you every day, your profile and presence fail to reflect your eminence then you are failing to attract the talent you wish to hire. You are not managing your career trajectory, and may be actually repelling opportunities that might otherwise find you. If poorly managed, your online presence might actually damage your overall credibility and influence.

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A Small Omission That Undermines Your Credibility on LinkedIn

Time and again we hear that people come to conclusions about others in a matter of seconds – and they do so based on very small cues. Therefore, when communicating our brand online, paying attention to the “little things” is quite important. One of the little things that packs a huge negative wallop to our eminence is the absence of a logo in our Experience, Education and Volunteer sections. This is an issue on many executive profiles. In this article I discuss:
• how the absence of a logo can be interpreted
• remedies for the lack of a logo for a company over which you have control
• remedies to missing logos where the logo exists within LinkedIn’s database
• some strategies to explore if the logo is not in the database

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“Tell Me More…” — on LinkedIn

In many of life’s situations, LESS is MORE. Marie Kondo urges us to de-clutter our surfaces and pare down our belongings, so that with LESS stuff, we actually have MORE room and ability to find the things we want to use. Likewise, silence following a key conversation point is often more effective than continuing to talk because it invites contemplation and puts the onus for responding on the listener. However, on LinkedIn, LESS is never MORE; only MORE is MORE.

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What is Your Poor LinkedIn Profile Costing You?

If your profile doesn’t showcase your personal brand, the real you isn’t online — you’re essentially hiding. You may believe that your skeletal profile is just fine. Sleek; minimalist; just the way you like it. As a matter of fact, your profile looks like the profile of most C-Suite executives. So, no problem, right?

Wrong. LinkedIn is first and foremost a search engine. People around the world are using it 24/7 to search for people with your superpowers, your talents, your experience. But in your minimalist profile you haven’t used your keywords often enough for the search engine to rank you highly in the search results and put you near the top of the list returned to the user. Since those searching rarely look beyond the first two pages displayed to them, you will never be found. You’ll never know the opportunities you could have had, if you had been found.

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