What is a Personal Branding Expert? …And Do You Need One?
April 1, 2022
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What is a Personal Branding Expert? …And Do You Need One? I was recently named one of six top
Carol Kaemmerer
C-Suite Leader Since:
2020
Growth, Personal Development, Management
10933, 10932, 10919
Recognized by The American Reporter as One of the Top 6 Personal Branding Experts
Bio
Promote your brand with authenticity, tact and power.
In 2022, The American Reporter identified Carol Kaemmerer as one of the top 6 personal branding experts after discovering her on LinkedIn. Carol’s urgent message about the importance of branding oneself effectively online has reached audiences worldwide through master classes, presentations, and her award-winning book, LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power – 2nd Edition. Her passion was ignited when she observed three 50+-year-old executive colleagues who lost their jobs in the 2008 recession conclude that they “guessed that they had retired” after a year of searching unsuccessfully for a new position. Several years later, when Carol’s long-term consulting role ended due to a company downsizing, she realized her now-retired colleagues had failed to understand that recruitment for executive roles was no longer dependent on the physical attractiveness of one’s resume but on information freely accessible 24/7 via LinkedIn.
Before her personal branding and LinkedIn work, Carol developed messaging and marketing communications materials for a Fortune 500 high-tech medical device company, participating in global therapy and product launches. Since 2011, Carol has been shining her branding brilliance on people rather than products. She helps C-suite executives and senior leaders use LinkedIn powerfully, creating positioning and messaging reflecting their true business passion with authenticity. Pairing her marketing flair and ability to communicate with her deep knowledge of the ever-changing LinkedIn platform, she optimizes her clients’ ability to be found on this essential social medium. She also teaches clients how to use LinkedIn graciously to nurture professional relationships and cultivate thought leadership with their ideal audience so they can increase their visibility and influence, attract high-performing talent, and steer their careers.
As a professional member of the National Speakers Association and Certified Virtual Presenter, Carol is a popular speaker and corporate trainer, specializing in effectively using LinkedIn as a personal branding and business development tool. Businesses engage Carol to create a larger footprint on LinkedIn, teach about LinkedIn and personal branding, provide one-on-one coaching to their top executives, and conduct employee workshops. When employees look good on LinkedIn, the company looks good too.
Carol is an Advisor to the C-Suite Network and an Esteemed Faculty Member of its Women’s Coaching and Consulting Council.
For personal one-on-one executive consultation, speaking or training, contact Carol through her website, carolkaemmerer.com or LinkedIn profile.
Why Senior Leaders Need a Strong Online Brand NOW
February 28, 2022
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The talent your company wants to hire is looking for leaders that lead with purpose, passion and principle. Written well, your LinkedIn profile can convey this — and your profile becomes a magnet for talent. If you have skeletal profile, talent will look elsewhere.
7 Ways to Elevate Your Online Brand So You Can Love Your LinkedIn Profile
February 2, 2022
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Do you dread having potential business suitors, partners, customers – and the talent you hope to hire – probe your LinkedIn profile? Are you uncomfortable because you know your profile doesn’t represent you effectively? A great LinkedIn profile introduces you well, and starts to convey the message and impression you’re shooting for even before your first conversation takes place. If your profile is not doesn’t do this, give yourself some self-love to elevate it. I’ve outlined 7 ways below – so you can love your online brand.
What is a Personal Brand – and How Can You Take Charge of Yours?
January 3, 2022
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Having a strong personal brand will help you advance in the world of work. The keys to building your strong personal brand are: assessment, authenticity, communication, congruence, credibility.
Twelve Changes You Can Make in About an Hour to Improve Your LinkedIn Profile
December 13, 2021
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As my holiday gift to you, I offer 12 simple changes you can make to improve your profile from a mechanical standpoint. Each of these is easy to make and the references I provide can help. You may be able to make all these changes in about a hour, or if you are so inclined, you could do one a day during each of the 12 days of Christmas!
Why Is My LinkedIn Profile Getting So Few Views?
October 25, 2021
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If having few views is a problem for you for whatever reason, this article will identify the contributing issues and provide strategies for improving your profile’s ability to attract your ideal target audience.
How Can LinkedIn Be Part of Your Company’s Strategy for Responding to the Great Resignation?
October 6, 2021
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The COVID-19 pandemic has given rise to the Great Resignation – and to the scramble by a great many employers
Is Your LinkedIn Profile Missing the Mark?
September 7, 2021
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People like to do business with PEOPLE, not companies – and they like to do business with people that they know, like, and trust. These two maxims guide the world of business. Yet many executives and business owners ignore these principles when crafting their LinkedIn profiles. That’s unfortunate because LinkedIn is a primary way people search for other professionals to buy from, partner with, appoint to boards, offer new opportunities, and more.
Comfortable in Your Current Position? Uncomfortable Life Lessons to Safeguard Your Career
August 5, 2021
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You are not totally in control of your future. If you find yourself without a job and you’re not prepared to hit the ground running, it will take a LOT more time to get prepared for a search than you think it will. Prepare NOW.
How to Be Found on LinkedIn: Ten Top Strategies to Rank Well on a LinkedIn Keyword Search
July 1, 2021
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Where you show up in the search results matters because people rarely look beyond the first two pages of results of their search. If you’ve not done a stellar job in maximizing your profile for search, it’s likely that people won’t find you based on a keyword search. That’s a problem because you may never know the opportunities that could have come your way, had you been found.
