C-Suite Network

Carol Kaemmerer

C-Suite Leader Since:

Growth, Personal Development, Management

10933, 10932, 10919

Recognized by The American Reporter as One of the Top 6 Personal Branding Experts


Promote your brand with authenticity, tact and power.

In 2022, The American Reporter identified Carol Kaemmerer as one of the top 6 personal branding experts after discovering her on LinkedIn. Carol’s urgent message about the importance of branding oneself effectively online has reached audiences worldwide through master classes, presentations, and her award-winning book, LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power – 2nd Edition. Her passion was ignited when she observed three 50+-year-old executive colleagues who lost their jobs in the 2008 recession conclude that they “guessed that they had retired” after a year of searching unsuccessfully for a new position. Several years later, when Carol’s long-term consulting role ended due to a company downsizing, she realized her now-retired colleagues had failed to understand that recruitment for executive roles was no longer dependent on the physical attractiveness of one’s resume but on information freely accessible 24/7 via LinkedIn. 

Before her personal branding and LinkedIn work, Carol developed messaging and marketing communications materials for a Fortune 500 high-tech medical device company, participating in global therapy and product launches. Since 2011, Carol has been shining her branding brilliance on people rather than products.  She helps C-suite executives and senior leaders use LinkedIn powerfully, creating positioning and messaging reflecting their true business passion with authenticity. Pairing her marketing flair and ability to communicate with her deep knowledge of the ever-changing LinkedIn platform, she optimizes her clients’ ability to be found on this essential social medium. She also teaches clients how to use LinkedIn graciously to nurture professional relationships and cultivate thought leadership with their ideal audience so they can increase their visibility and influence, attract high-performing talent, and steer their careers.

As a professional member of the National Speakers Association and Certified Virtual Presenter, Carol is a popular speaker and corporate trainer, specializing in effectively using LinkedIn as a personal branding and business development tool. Businesses engage Carol to create a larger footprint on LinkedIn, teach about LinkedIn and personal branding, provide one-on-one coaching to their top executives, and conduct employee workshops. When employees look good on LinkedIn, the company looks good too.

Carol is an Advisor to the C-Suite Network and an Esteemed Faculty Member of its Women’s Coaching and Consulting Council.

For personal one-on-one executive consultation, speaking or training, contact Carol through her website, carolkaemmerer.com or LinkedIn profile.


Why Senior Leaders Need a Strong Online Brand NOW

The talent your company wants to hire is looking for leaders that lead with purpose, passion and principle. Written well, your LinkedIn profile can convey this — and your profile becomes a magnet for talent. If you have skeletal profile, talent will look elsewhere.

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7 Ways to Elevate Your Online Brand So You Can Love Your LinkedIn Profile

Do you dread having potential business suitors, partners, customers – and the talent you hope to hire – probe your LinkedIn profile? Are you uncomfortable because you know your profile doesn’t represent you effectively? A great LinkedIn profile introduces you well, and starts to  convey the message and impression you’re shooting for even before your first conversation takes place. If your profile is not doesn’t do this, give yourself some self-love to elevate it. I’ve outlined 7 ways below – so you can love your online brand.

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Is Your LinkedIn Profile Missing the Mark?

People like to do business with PEOPLE, not companies – and they like to do business with people that they know, like, and trust. These two maxims guide the world of business. Yet many executives and business owners ignore these principles when crafting their LinkedIn profiles. That’s unfortunate because LinkedIn is a primary way people search for other professionals to buy from, partner with, appoint to boards, offer new opportunities, and more.

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How to Be Found on LinkedIn: Ten Top Strategies to Rank Well on a LinkedIn Keyword Search

Where you show up in the search results matters because people rarely look beyond the first two pages of results of their search. If you’ve not done a stellar job in maximizing your profile for search, it’s likely that people won’t find you based on a keyword search. That’s a problem because you may never know the opportunities that could have come your way, had you been found.

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