Alex Love Li, a native of Taiwan but a New Jerseyan by upbringing, discovered his passion for real estate amidst the vibrant academic and social life at Rutgers University, where he was a proud member of the TKE fraternity. His early fascination with the psychology of motivation and impact led him down the path of marketing and personal development. Through Gratitude Training, Alex honed his skills in Neuro-Linguistic Programming (NLP) and Life Coaching, laying a solid foundation for his real estate journey. Deeply influenced by “Rich Dad Poor Dad” and “A Course in Miracles,” he perceives real estate as more than mere property; it’s a tool to seed global abundance.
With 18 years in the real estate realm, beginning with a spark ignited by “Rich Dad Poor Dad” and culminating in a rich portfolio of over 800 units across multifamily, hotels, and storage deals, Alex has explored every strategy in the residential space—from wholesaling to ground-up constructions. His ventures have attracted over $10 million in funding, underscoring the trust and confidence vested in him by investors and partners alike.
Central to Alex’s real estate practice is a philosophy of creating win-win scenarios. The core of his vision materializes through Legends Equity Group, an organization committed to making real estate accessible for all and promoting collective prosperity. Inspired by luminaries like Jim Rohn, Grant Cardone, Robert Kiyosaki, and spiritual mentors like Marianne Williamson, Chris Desanti and Jo Englesson, his leadership in the real estate sector is firm and unwavering.
Alex’s approach, often lauded for its patience and positive energy, has created a ripple effect of goodwill and trust among clients and partners, echoing his belief in real estate as a vehicle for broader societal impact.
As the catalyst and founder behind Legends Mastermind Community, Alex mentors aspiring real estate moguls on multifamily investments, aiming for a ripple effect of positive change. His community involvement extends to organizing meet-ups that foster networking and growth within the real estate and tech venture arenas.
Away from the hustle of real estate, Alex cherishes the company of his wife, the strum of his guitar, the camaraderie of a basketball game, and the joy of nurturing new business and community-building ideas.
In the near term, revitalizing the downtown Fremont area of Las Vegas stands as a tribute to the late Tony Hsieh’s legacy. Long-term, the ambitious goal of nurturing Legends Equity Group to a thriving community of 360,000 members is more than a dream—it’s a journey of transformation that every new member propels forward.