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How to Measure the Success of Your Ingagement Initiatives

There is an old saying about business . . .

“If you’re not measuring it, it isn’t happening.”

I think that principle is absolutely true. Yet too often, business leaders look the other way, assuming that the initiatives they have launched are simply working. But to restate the principle another way, how do they know if their great new ideas are working unless they measure?

To be sure, measuring the success of Ingagement initiatives is crucial for continuous improvement. Incidentally, I write about this topic in depth in my new book Ingaging Leadership: The Ultimate Edition.

Why Does Measurement Matter?

  • It tracks progress. That’s the clearest benefit of measurement. If you don’t measure results, how will you know whether new ideas are working or not?
  • It identifies areas for improvement. In fact, measuring pinpoints areas where initiatives are working and where the processes themselves need to be improved.
  • It provides a mechanism for discussing processes and progress. This is a benefit you should not minimize. Metrics are real topics that can be discussed and improved in meetings with your top executive team.

How to Use Metrics

  • Carefully identify what you will measure. There are many things you can measure in business, and in all processes. Yet what are the most important ones, and what will measuring them tell you?
  • Get your management and front-line employees to help you identify what you will measure. The people in the top echelon of management have ideas that could be valid. But don’t forget that the people on the front lines and in the heart of different processes have reality-based insights that are critical to tap. Good metrics could be customer satisfaction rates, productivity, repeat business generated or changed, and employee retention rates.
  • Think carefully about how you will gather and measure data. If you don’t develop good ways to gather metrics, you will almost certainly miss the data you need to improve.
  • Don’t measure just once and walk away. Instead, schedule measuring times well into the coming year and maybe beyond. You want to be sure that the improvements that resulted from your efforts are ongoing.

In conclusion, measuring the success of your Ingagement initiatives is essential for continuous improvement. To learn more, I invite you to read my new book Ingaging Leadership: The Ultimate Edition.

 

 

Evan Hackel
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