Imagine how much you would learn if you could talk to 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Says best-selling author Joel Comm, “The CMO’s Periodic Table is like going to the best marketing buffet you could imagine. Each chapter is a delectable morsel of insightful commentary from some of the tastiest ‘chefs’ in the biz. Read it from cover to cover and you’ll be stuffed with insights you’ll be able to apply to just about any marketing challenge on your plate.”