C-Suite Network™

Menu
Search
Close this search box.

booktag: c-suite book club

Joel Trammell

Joel Trammell’s new book, The CEO Tightrope: How to Master the Balancing Act of a Successful CEO, prepares seasoned and aspiring CEOs for this very unique and unpredictable position—a job that most are unprepared for and at which many fail too soon.  This thought-provoking book by a long-time entrepreneur, IT-industry expert, investor and former instructor at the Naval Nuclear Power School delivers a proven approach for solving a CEO’s most difficult challenges.

In his new book, drawn from almost 30 years of study and experience, Trammell identifies over fifty daily struggles that pull CEOs off balance and offers modern techniques and approaches to help them regain balance. The CEO Tightrope also shares stories that help other CEOs assess their own strengths and weaknesses, and provides questions promoting self-analysis. Filling a void in the market for a clear, compelling guide for CEOs, The CEO Tightrope will likely become the go-to valued resource for current CEOs and even business students alike.

Kaihan Krippendorff

A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the “Outthinkers” “Outthinkers” are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Develop the Five Habits of the Outthinker Implement the Outthinker Process It’s time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.

Paul Jankowski

Speak American Too: Your Guide to Building Powerful Brands in the New Heartland is the definitive field manual to marketing in the New Heartland, one of the nation’s largest and most powerful cultural segments representing nearly 60% of U.S. consumers.

This book combines new research findings from the first ever New Heartland Consumer Research Study, along with case study examples to familiarize you with the New Heartland consumer, and provides guidance on the principal channels of access through which we can be reached and influenced. Learn how the Core Values of Faith (not religion), Community and Family impact buying behavior and create a unique brand filter in the New Heartland. Discover the five key points of access that brands have the best opportunities to engage the New Heartland consumer: Music, Food, Sports, Outdoors and Social Media.

Finally, by examining current tools and strategies employed by brands today, you will be able to understand how to leverage these devices when designing your own New Heartland brand campaign, and read plenty of case studies that show just where brands went right or wrong.

This book gives every marketer the practical tools and know-how to make sure your brand campaign can Speak American, connect with New Heartlander core values, and be relevant in the places and spaces they live.

Speak American Too: Your Guide to Building Sustainable Brands in the New Heartland is not only a guide to understanding this culture, but a blueprint for brands to use in designing their effective New Heartland campaigns.

Ted Wright

“Word of mouth marketing has always existed. We’ve just found a better and more efficient way to do it.” — Ted Wright

It may not be the oldest profession, but word of mouth is the oldest form of marketing. It’s also the most effective. Now, however, it’s being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.

Learn how to:

  • Develop and test your brand’s stories for maximum word of mouth impact
  • Build a reliable communications network to deliver your message
  • Harness the incredible power of Big Data for profit-generating WOMM campaigns
  • Find, engage, and train influencers to promote your brand
  • Measure your campaign’s success with accurate analytics

Along the way, you’ll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon.

You’ll discover how he dramatically expanded the market for Chocolate Milk. You’ll read how he orchestrated the turnaround growth of the BISSELL sweeper.

Best of all, you’ll learn which techniques work for your needs, and you’ll have the tools to begin a WOMM campaign right away.

Today’s consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company’s best friends are already out there. Use Fizz to find, engage, and leverage them.

Tom Spitale and Mary Abbazia

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful plans that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

Bob Urichuck

Sales is the lifeline to your bottom line.  Without sales, there are no transactions, without transactions there is no revenue, without revenue organizations would not exist, and no one would have a job.  The world revolves around sales.  However, the profession can soon become extinct, as we can buy everything we need over the internet, unless salespeople change and bring more value to the buyer.

Today’s new economy of buyers requires salespeople to be “Buyer Focused” not self-centered, brand-, product- or service-focused as in the past.  Today, it is all about the buyer – their needs, desires and budget, not yours.  That is where the “Buyer Focused” Velocity Selling System comes into play.

Stop chasing buyers and learn how to attract, engage and empower buyers to buy, from you.  Attract by positioning yourself as an expert in your market, engage by building rapport and asking questions, and empower by allowing for buyer ownership of ideas and solutions.

Buyers have a system that they follow when buying; they are in full control of the process.  Salespeople think they are in control, but in reality they are out of control as they are the ones being rejected.  Is it not the sales professional’s job to qualify the buyer and reject them if they are not qualified, while maintaining the relationship for future business?

Competencies are developed through behavior – practice, but are driven by a desire to be competent in something – that comes from Attitude, the foundation of all successful people.  The structure for the book is as simple as A, B, C, D = Attitude, Behavior, Competencies and Discipline – respecting a commitment to the most important person in the world and doing what you have to do, even when you don’t want to do it.

Lee B. Salz

It’s the revolving door on sales teams. Executives hire who they believe to be great salespeople, but the results never come – and the salespeople are let go. This perpetual cycle eradicates profits, makes revenue targets pipe dreams, and has sales leaders pulling out their hair in frustration.

Despite these issues, executives continue to try to “hire great salespeople.” That three-word expression is exactly what “Hire Right, Higher Profits” is all about. Sales management strategist, Lee Salz shows you how to stop the vicious cycle by treating hiring decisions as you would any other investment.

He begins the book by challenging readers with the $25,000 Revenue Test which most executives fail. Then, he hits readers between the eyes with the statement “there are no great salespeople” and offers proof of it! He also cautions those executives – who view the competition as their primary sales talent source – of its risks.

But Salz doesn’t stop there! He challenges executives to shift their perspective from hiring salespeople to investing in revenue. Each salesperson represents a revenue investment made by the company with the core objective of receiving a fast, high return on it – no different than when companies invest in sales strategies, tactics, and ideas to grow revenue.

“Hire Right, Higher Profits” teaches executives how to determine what type of revenue investment is needed, evaluate revenue investment candidates and get a fast, high return on the investment made in their new salespeople. In this widely-acclaimed book, you learn how to:

  • Shift your executive team’s perspective from hiring salespeople to investing in revenue
  • Identify the factors that affect revenue investment performance – the causes of salesperson success and failure in the role
  • Scrutinize a salesperson’s resume to get to the truth
  • Assemble a screening program to adeptly evaluate investment candidates so you select the right ones
  • Avoid the common mistakes executives make when they recruit salespeople from the competition
  • Protect the revenue investment through structured sales onboarding and enablement
  • Design sales onboarding curriculum to get a fast, high return on the new revenue investments
  • Assess revenue investment performance both during and post-onboarding

 

“Hire Right, Higher Profits” is a step-by-step, practical guide teaching you how to implement the revenue investment concept in your company – impacting both the top and bottom lines. It’s a fun, educational read that is chock-full of stories as you learn how to build a world-class sales force. The methodology presented in the book can be implemented in any company, in any industry, of any size. The book is not based on scientific studies, but rather on real-world, field-tested sales management practices that Lee Salz has developed and used for over twenty years. Whether you are a seasoned executive or new sales manager, this book has everything you need to hire right.

Dan Waldschmidt

Everything you think you know about success is wrong! Set Goals. Work Hard. Be Persistent. That’s the typical success advice you can probably repeat in your sleep. The type of advice that doesn’t seem to work for you — or anyone you know, for that matter.
You work your butt off, but at the end of the day, you’re no closer to success than you were yesterday. The ugly truth is that it’s not what you’re doing that is holding you back.
It’s who you are. It’s the baggage between your ears that keeps you from achieving your dreams and goals. That’s why Dan Waldschmidt is changing the conversation about success. It’s why you need to have an EDGY conversation.
EDGY Conversations is a gut-wrenchingly honest, no-holds-barred discussion about what it takes to be success today. It’s based on the stories of 1,000 ordinary people in business, math, politics, sports and science who achieved mind-blowing feats of extraordinary greatness.
EDGY is how ordinary people become extraordinary.

David Sturt

Great work lives inside all of us.

We’ve long been told our ability to succeed depends on our IQ, talent, education level, gender, job title, or when and where we were born. Great Work turns that conventional thinking on its head to reveal that innovation can come from anyone, anywhere.

Especially you.

With insights from the largest-ever study of award-winning work, Great Work reveals five practical skills that will help you ideate, innovate, and deliver work that gets noticed and appreciated.

Great Work is filled with stories of real people in real jobs who did what was asked and then added something extra–a personal touch all their own–to deliver better-than-asked-for results. Their stories will inspire you to write your own page in the book of human progress.